SlideShare a Scribd company logo
SELLING CRUISES
AND CRUISE
PRODUCTS
CHAPTER 2
• Describe the market;
• Define the role of travel agent;
• Explain loyalty;
• Different cruise products;
• Discuss weddings & renewal of
vows and celebratory items
LEARNING
OBJECTIVES
Add a little intro
INTRODUCTION
Several cruise lines have been making an effort to hold on to some
of their biggest spending customers and getting them to spend more
by revamping some aspects of a traditional cruise and offering a more
exclusive experience. Cruise lines are offering an upgraded "suite"
accommodation with VIP perks and amenities including luxury pool
decks, 24-hour butler service, priority bookings for spa treatments,
higher quality meals and complimentary cocktails.
When you own a small cruise line
you want to establish a niche market to
compete with the big corporate cruise
companies. By establishing a core base
of travel agents and loyal customers,
you can use the power of references to
grow your business. An active social
media presence and effective Internet
presence boost sales well.
THE MARKET
Expand Online Presence
Communicate with your previous customers and with travel agents
who've sent you business in the past. Building relationships is an important
marketing tool.
Make Introductions
Introduce yourself to potential new cruisers and travel agents by
taking a page from the big guys' playbooks.
Create Niche Packages
No matter where your cruise ships travel, you can put together
programs and shore excursions that cater to specific group.
Community involvement is another effective avenue that offers
significant opportunities for marketing.
Get Involve
THE CRUISE INDUSTRY
In 2017, a record 25.8 million passengers cruised globally.
An estimated 27.2 million will cruise globally in 2018.
$126 billion in total economic impact and 1 million jobs paying $41
billion in wages and salaries were generated by the global cruise
industry in 2016.
Demand for cruising increased 20.5% in the last five years.
The cruise industry is the fastest-growing category in the leisure
travel market.
From a capacity standpoint, utilization is consistently over 100%.
Eight out of 10 CLIA-certified travel agents expect increased cruise
sales in 2018.
Throughout its history, the cruise industry has responded to
vacation desires of its guests and embraced innovation to develop
new destinations, new ship designs, new and diverse onboard
amenities, facilities and services, plus wide-ranging shore side
activities. Cruise lines have also offered their guests new cruise
themes and voyage lengths to meet the changing vacation patterns
of today's travelers.
The cruise ship order book from 2018-2025 includes 50 new ocean-
going vessels from FCCA/CLIA member cruise lines, representing
220,000 lower berths and an investment value of $51 billion.
THE CRUISE INDUSTRY
CRUISE OPERATORS
A cruise line is a company that operates cruise ships. Cruise lines are
distinct from passenger lines which are primarily concerned with
transportation of their passengers instead, cruise lines are primarily in the
leisure entertainment business, some of which occurs at the destination but a
great deal of which takes place.
Among cruise lines, some are direct descendants of the traditional
passenger lines, while others were founded from the 1960s on specifically for
cruising. The business is extremely volatile; the ships are massive capital
expenditures with very high operating costs, and a slight dip in bookings can
easily put a company out of business. Cruise lines frequently sell, renovate, or
simply rename their ships just to keep up with travel trends.
Travel agents are professionals
who provide assistance with
organizing and booking travel. At one
time, it was very difficult for people to
book tickets for plane, train, and boat
trips without the assistance of a travel
agent, although this changed with the
advent of web sites geared at travelers
who wanted to make their own
arrangements.
THE TRAVEL AGENT
Cruise travel agents may work independently or for a cruise line or
travel agency, and they undergo special training in cruise planning.
SOURCES
Numerous sources provide cruise travel agent training, including
cruise lines, travel agencies and independent companies. Cruise Lines
International Association, Inc ., an industry association, offers four levels of
cruise travel agent training and certification, along with two training
designations.
Different types of cruise travel agent training exist, including basic
training like that offered by AAA or Travel Agent Academy. Training from
individual cruise lines focuses on selling cruises for that line.
TYPES
Each training program includes its own specific requirements, but most require
some type of online or classroom work. Carnival's training includes completing a five-
chapter online course for each of the three levels of training.
REQUIREMENTS
Besides basic cruise knowledge and general travel know-how, topics include the
anatomy of a cruise ship, pre- and post- cruise experiences and cruise marketing and
selling.
TOPICS
COSTS
The costs of a cruise travel agent training program vary from provider to provider
depending on what is included with the training. AAA's Cruise School program costs
$650 and includes all books, brochures, syllabi and tests. The CLIA's four training
programs cost $70 to enroll, plus $ 35 for each online class, with the number of class
needed varying from level to level. Other programs, such as Carnival's, offer part of the
training for free, including all training videos and webinars.
Cruise lines offer
loyalty programs to reward
passengers for their repeat
business and to incentivize
them to return for their
next voyage.
LOYALTY
- booking discounts
- reduced deposits
- onboard credits
- invitations to private functions
BENEFITS OF JOINING A
CRUISE LINE'S LOYALTY
PROGRAM
AmaWaterways: Privilege Rewards Program
Avalon Waterways: Journeys Club
Carnival Cruise Lines: VIFP Club
Celebrity Cruises: Captain's Club
Costa Cruises: Costa Club
Crystal Cruises: Crystal Society
Disney Cruise Line: Castaway Club
P&O Cruises: Peninsular Club
Princess Cruises: Captain's Circle
CRUISE LINE LOYALTY PROGRAM
D
WYKER
gez.Jörg Wichmann
THE CRUISE PRODUCTS
The cruise industry is characterized by substantial
heterogeneity similarly to other tourism products. Each
cruise is different in terms of ports of call, or vessel.
Besides that, the experience people have, does differ
among every individual.
THE CRUISE PRODUCTS
Cruise lines developed products that meet the
preferences of different types of passengers by offering for
example thematic cruises and cruises to different regions.
Modern Style Cruising
Premium Cruising
Worldwide River Cruising
ACCOMODATION
A luxury cruise is a
vacation where one
person or a group of
people book a room or
rooms on a luxury cruise
ship. The vacation tends
to move around a
predetermined route
stopping off a number of
destinations.
Ships offer a variety of different types of suite, some with a balcony and some with a
panoramic sealed window. They have a double bed which can be converted into two single
beds (on request), air conditioning, ample wardrobe, bathroom with bathtub, interactive
TV, telephone, wireless internet access (for a fee), and mini bar, safe.
This kind of accommodation is available only with the experience Aurea.
CABINS AND SUITES
BALCONY
Cabins with private balcony, with double bed that can be converted into two single
beds (on request), air conditioning spacious wardrobe, bathroom with shower or tub,
interactive TV, telephone, wireless internet access (for a fee), mini bar, safe. This kind of
accommodation is available with the experiences Bella, Fantastica, Wellness and Aurea.
Spacious accommodation for up to 6 people, comprising two connectingtriple
cabins, two bathrooms and two balconies. The SuperFamily cabin comes at a fixed per-
cabin price, regardless of how many people actually use it.
SUPERFAMILY
DINING ON BOARD
Dining options vary
from ship to ship, but
here's an idea of what
you'll find:
Enjoy a warm, full
meal for breakfast and a
multi-course feast for
dinner in the Main
Dining Room
• Options abound in the Windjammer Café - perfect for a quick
lunch or a casual meal.
• Our Specialty Restaurants - like Chops Grille or Portofino -
offer amazing food in a restaurant atmosphere.
• If you've got a sweet tooth, grab a scoop at Ben & Jerry's or a
creamy shake at Johnny Rockets - our lively onboard dinner.
DINING ON BOARD
CRUISE SHIP DINING
Enjoy a four-
course meal and a
great bottle of wine.
Or grab a burger hot
off the grill.
CRUISE SHIP DINING
All of our ships offer beautifully crafted menus in up to three Main
Dining Rooms, a help-yourself buffet, a variety of casual cafés, grills and
grab-and-go choices.
COMPLIMENTARY DINING OPTIONS
SPECIALTY DINING
When you want a unique dining experience, our specialty restaurants
offer a variety of tastes for every palate. Experience the fine seafood
cuisine of Ocean Blue.
FAMILY DINING
Freestyle Dining provides dining choices that satisfy even the pickiest
eater in the family.
BARS
P&O Cruises ships have a diverse
choice of bars and loungers. Each has
its own unique atmosphere and often
a unique selection of drinks including
specialist cocktails. Whether it's a
pre-dinner drink, a drink after a
wonderful meal or a drink or two
with friends. With so many venues to
choose from, you will be certain to
find the perfect spot to suit your
mood.
ENTERTAINMENT
P&O Cruises offers the very
best in cruise entertainment.
Days can be filled with as much
or as little as you want, whilst
evenings are no doubt the social
highlight. When the sun goes
down your ship begins to come
alive with the hum of
conversation and music, and you
can be sure of memorable night.
STAGE SHOWS, TRIBUTE
BAND AND CINEMA
SHORE EXCURSIONS
Shore excursions are sold before and during the cruise. They are
revenue generating but designed to add value to the cruise experience.
Because of the constraint on time, shore excursions or tours ashore are
configured to maximise the experience for passengers so they can get the
most out of their time ashore. The range of options can be vast, depending
on the port of call, and can include transferring to launches, travelling by
coach, by bicycle, by horse-drawn buggy or taking a helicopter trip.
Booking through the cruise company provides certain advantages;
for example, in the event of a breakdown, the cruise company will take full
responsibility for sorting the problem out and ensure that the passenger is
not overly inconvenienced.
WELLNESS - including spa,
beauty therapy and haircare
This area is also revenue
generating. Some cruise brands
contract the service as a
concession (an arrangement
where the operator comes to a
financial agreement with the
cruise company to operate on
board) while others employ their
own staff directly.
• Spa Manager - The spa manager is in charge of the spa, beauty and fitness
division of the cruise ship.
• Beauty Therapist - A beauty therapist provides overall beautycare to clients,
including skin care, hair and body.
• Hair Stylist - Hair stylists and barbers perform the same tasks as their
counterparts on land. These experienced professionals cut and style hair, as
well as color and perm.
• Massage Therapist - A licensed massage therapist on a cruise ship offers a
variety of massages, including relaxation, deep tissue and sports massages
Just because they are at sea
doesn't mean they can't browse
and pick up items of interest or, in
some cases, necessity. The range
of shops tends to include a
jeweller, fashion stores for women
and men, a gift shop and a more
general store that may also sell
alcohol and cigarettes.
SHOPS
On-board shopping
Beauty
Fashion and bags
Watches and jewelry
Souvenirs and holiday essentials
Shopping Ashore
SHOPS
Shops on board usually occupy a central area within the ship that
mimics the shopping mall of a large city.
PHOTOGRAPHY
Pictures are presented in corridor
display areas so as to be easily viewed
by passengers who may be en route
from restaurant to show bar.
Some photographers are employed
directly by cruise brands and others
are contracted by concessionary
operators such as the Cruise Ship
Picture Company, Image Photo
Services Inc ., Ocean Images Ltd and
Digital Seas Internet Cafes.
• Photographic Duties
A typical day involves photographing passengers throughout the ship or on site when ships reach
destinations.
• Sales
To succeed, a cruise photographer must sell photos. Most of a photographer's revenue come's
from sales commissions, so the photographer must also learn to sell her pictures.
• Photo Lab Duties
Although many cruise ships employ lab technicians to process and print photos, a shipboard
photographer will often be called on to assist in these duties.
• Shipboard Duties
All cruises staff must maintain neat, professional appearance, in uniform, ready to assist
passengers no matter what their needs.
What Does a Cruise Ship Photographer Do?
CASINOS
Casinos on board seem to
meet the expectations of some
guests to gamble.Cruise ships
aim to emulate the glitz and
glamour of a Las Vegas-style
casino. Gambling is a pastime
for winners, and the cruise
vacation, asa result, becomes
synonymous with success.
1 . Casinos Close While in Port
2 . Ship Casinos are Open in International Waters
3 . Smoking is Part of the Game
4 . Card Sharks are a Rare Species at Sea
5 . Gambling Theme Cruises offer Real Competition for Top
Players
5 Tips for Playing in a Cruise Ship Casino
WEDDINGS, RENEWALS OF VOWS
AND CELEBRATORY ITEMS
While on board, passengers can elect to celebrate special occasions,
and on some vessels couples can get married. This creates a unique
opportunity for passengers and, in response, cruise companies have
developed a selection of inclusive packages to cater for these celebrations
and to coordinate the entire event. The package can include champagne,
photographs, a wedding reception, flowers, the ceremony, wedding cake
and souvenir items.
Passengers may also purchase a package to renew their
vows.Honeymoons, anniversaries, birthdays and other special celebrations
can all be catered for as part of a package.
SUMMARY
AND
CONCLUSION
CHAPTER 2
SELLING CRUISES AND CRUISE
PRODUCTS
GROUP B
ALPAPARA, JULIA YSABELLE C.
ECHIPARE, KIM JUSTINE F.
NOTORIO, ALIAH L.
JOVE, LEIGH ANN P.
REPIA, BEVERLY E.
OCCIANO, CRISSCHELLE
T H A N K Y O U

More Related Content

What's hot

Cruise.ppt
Cruise.pptCruise.ppt
Cruise.ppt
Mustafa Keskin
 
Travel agency and tour operations lecture
Travel agency and tour operations lectureTravel agency and tour operations lecture
Travel agency and tour operations lecture
Jheffrey Palma
 
Distribution in tourism
Distribution in tourismDistribution in tourism
Distribution in tourism
Mamta Solanki
 
Kinds of tour/types of tourism
Kinds of tour/types of tourismKinds of tour/types of tourism
Kinds of tour/types of tourism
Lyk Mrsn Mndz
 
CRUISE OPERATIONS MANAGEMENT
CRUISE OPERATIONS MANAGEMENTCRUISE OPERATIONS MANAGEMENT
CRUISE OPERATIONS MANAGEMENT
Yanne Evangelista
 
Tour operator work
Tour operator workTour operator work
Tour operator work
Ma E.C.C.
 
Cruise sales and management powerpoint
Cruise sales and management powerpointCruise sales and management powerpoint
Cruise sales and management powerpoint
Carla Jane Armas
 
Transportation Sector - Tourism
Transportation Sector - TourismTransportation Sector - Tourism
Transportation Sector - Tourism
Cris dela Peña
 
Cruise ship Introduction: www.chefqtrainer.blogspot.com
Cruise ship Introduction: www.chefqtrainer.blogspot.comCruise ship Introduction: www.chefqtrainer.blogspot.com
Cruise ship Introduction: www.chefqtrainer.blogspot.com
Culinary Training Program
 
ITFT-Types of Tourist
ITFT-Types of TouristITFT-Types of Tourist
ITFT-Types of Tourist
Dr. Dikshit Gupta
 
Expedia
ExpediaExpedia
Tourist attractions.pptx
Tourist attractions.pptxTourist attractions.pptx
Tourist attractions.pptx
AngelicaLozada11
 
Classification of Tourists
Classification of TouristsClassification of Tourists
Classification of Tourists
Altin Baku
 
The anatomy of a cruise ship (report)
The anatomy of a cruise ship (report)The anatomy of a cruise ship (report)
The anatomy of a cruise ship (report)
Cheryn Glez Lusares
 
Food and Beverage Sector - Tourism
Food and Beverage Sector - TourismFood and Beverage Sector - Tourism
Food and Beverage Sector - Tourism
Cris dela Peña
 
An Introduction to Tour Guiding, Pdf
An Introduction to Tour Guiding, PdfAn Introduction to Tour Guiding, Pdf
An Introduction to Tour Guiding, Pdf
Preji M P
 
Classification of Tour Packages
Classification of Tour PackagesClassification of Tour Packages
Classification of Tour Packages
Dr. Sumit Kumar Singh
 
Career in tourism
Career in tourismCareer in tourism
Career in tourism
Dr. Sunil Kumar
 
Cruise industry
Cruise industryCruise industry
Cruise industry
Jheffrey Palma
 
The Sociology of Tourism
The Sociology of TourismThe Sociology of Tourism
The Sociology of Tourism
Kimberly Alfaras
 

What's hot (20)

Cruise.ppt
Cruise.pptCruise.ppt
Cruise.ppt
 
Travel agency and tour operations lecture
Travel agency and tour operations lectureTravel agency and tour operations lecture
Travel agency and tour operations lecture
 
Distribution in tourism
Distribution in tourismDistribution in tourism
Distribution in tourism
 
Kinds of tour/types of tourism
Kinds of tour/types of tourismKinds of tour/types of tourism
Kinds of tour/types of tourism
 
CRUISE OPERATIONS MANAGEMENT
CRUISE OPERATIONS MANAGEMENTCRUISE OPERATIONS MANAGEMENT
CRUISE OPERATIONS MANAGEMENT
 
Tour operator work
Tour operator workTour operator work
Tour operator work
 
Cruise sales and management powerpoint
Cruise sales and management powerpointCruise sales and management powerpoint
Cruise sales and management powerpoint
 
Transportation Sector - Tourism
Transportation Sector - TourismTransportation Sector - Tourism
Transportation Sector - Tourism
 
Cruise ship Introduction: www.chefqtrainer.blogspot.com
Cruise ship Introduction: www.chefqtrainer.blogspot.comCruise ship Introduction: www.chefqtrainer.blogspot.com
Cruise ship Introduction: www.chefqtrainer.blogspot.com
 
ITFT-Types of Tourist
ITFT-Types of TouristITFT-Types of Tourist
ITFT-Types of Tourist
 
Expedia
ExpediaExpedia
Expedia
 
Tourist attractions.pptx
Tourist attractions.pptxTourist attractions.pptx
Tourist attractions.pptx
 
Classification of Tourists
Classification of TouristsClassification of Tourists
Classification of Tourists
 
The anatomy of a cruise ship (report)
The anatomy of a cruise ship (report)The anatomy of a cruise ship (report)
The anatomy of a cruise ship (report)
 
Food and Beverage Sector - Tourism
Food and Beverage Sector - TourismFood and Beverage Sector - Tourism
Food and Beverage Sector - Tourism
 
An Introduction to Tour Guiding, Pdf
An Introduction to Tour Guiding, PdfAn Introduction to Tour Guiding, Pdf
An Introduction to Tour Guiding, Pdf
 
Classification of Tour Packages
Classification of Tour PackagesClassification of Tour Packages
Classification of Tour Packages
 
Career in tourism
Career in tourismCareer in tourism
Career in tourism
 
Cruise industry
Cruise industryCruise industry
Cruise industry
 
The Sociology of Tourism
The Sociology of TourismThe Sociology of Tourism
The Sociology of Tourism
 

Similar to CHAPTER-2-SELLING-CRUISES-AND-CRUISE-PRODUCTS.pdf

Carnival Cruise Lines
Carnival Cruise LinesCarnival Cruise Lines
Carnival Cruise Lines
Recep Maz
 
cruise brochure
cruise brochurecruise brochure
cruise brochure
Victoria Dokun
 
Unit 6 cruise, airline
Unit 6   cruise, airlineUnit 6   cruise, airline
Unit 6 cruise, airline
Kristel Laurenciano
 
Unit 6 cruise, airline
Unit 6   cruise, airlineUnit 6   cruise, airline
Unit 6 cruise, airline
Kristel Laurenciano
 
03 27 09 Ppt97 Final Version 032809
03 27 09 Ppt97 Final Version 03280903 27 09 Ppt97 Final Version 032809
03 27 09 Ppt97 Final Version 032809
Dave Proudfit
 
Gold Crown Resorts by Real Vacations
Gold Crown Resorts by Real VacationsGold Crown Resorts by Real Vacations
Gold Crown Resorts by Real Vacations
realvacations
 
Costa cruises ppt (1) (2)
Costa cruises ppt (1) (2)Costa cruises ppt (1) (2)
Costa cruises ppt (1) (2)
Anu Pandey
 
2018 19 member benefits-nc- english
2018 19 member benefits-nc- english2018 19 member benefits-nc- english
2018 19 member benefits-nc- english
cpsboat
 
Ed's
Ed'sEd's
Skipper Deck
Skipper DeckSkipper Deck
Skipper Deck
Ieva Strupule
 
2020 member benefits july 2020 english
2020 member benefits july 2020 english2020 member benefits july 2020 english
2020 member benefits july 2020 english
Vanessa Schmidt
 
2020 member benefits may 2020 english
2020 member benefits   may 2020 english2020 member benefits   may 2020 english
2020 member benefits may 2020 english
Vanessa Schmidt
 
2020 member benefits aug 2020 english
2020 member benefits   aug 2020 english2020 member benefits   aug 2020 english
2020 member benefits aug 2020 english
Vanessa Schmidt
 
Clipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case studyClipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case study
ASN
 
Market Research (Cruise Market Overview)
Market Research (Cruise Market Overview)Market Research (Cruise Market Overview)
Market Research (Cruise Market Overview)
Flatio
 
2020 member benefits nov 2020 english
2020 member benefits   nov 2020 english2020 member benefits   nov 2020 english
2020 member benefits nov 2020 english
Vanessa Schmidt
 
E waterways agent presentation
E waterways agent presentationE waterways agent presentation
E waterways agent presentation
CLIA UK & Ireland
 
Royal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidou
Royal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidouRoyal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidou
Royal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidou
Maria Jose Serres-Rouse
 
Royal Caribbean Cruises Ltd
Royal Caribbean Cruises LtdRoyal Caribbean Cruises Ltd
Royal Caribbean Cruises Ltd
jonathan_duarte
 
Wild Dog Design - Advertising
Wild Dog Design - AdvertisingWild Dog Design - Advertising
Wild Dog Design - Advertising
wilddogdesign
 

Similar to CHAPTER-2-SELLING-CRUISES-AND-CRUISE-PRODUCTS.pdf (20)

Carnival Cruise Lines
Carnival Cruise LinesCarnival Cruise Lines
Carnival Cruise Lines
 
cruise brochure
cruise brochurecruise brochure
cruise brochure
 
Unit 6 cruise, airline
Unit 6   cruise, airlineUnit 6   cruise, airline
Unit 6 cruise, airline
 
Unit 6 cruise, airline
Unit 6   cruise, airlineUnit 6   cruise, airline
Unit 6 cruise, airline
 
03 27 09 Ppt97 Final Version 032809
03 27 09 Ppt97 Final Version 03280903 27 09 Ppt97 Final Version 032809
03 27 09 Ppt97 Final Version 032809
 
Gold Crown Resorts by Real Vacations
Gold Crown Resorts by Real VacationsGold Crown Resorts by Real Vacations
Gold Crown Resorts by Real Vacations
 
Costa cruises ppt (1) (2)
Costa cruises ppt (1) (2)Costa cruises ppt (1) (2)
Costa cruises ppt (1) (2)
 
2018 19 member benefits-nc- english
2018 19 member benefits-nc- english2018 19 member benefits-nc- english
2018 19 member benefits-nc- english
 
Ed's
Ed'sEd's
Ed's
 
Skipper Deck
Skipper DeckSkipper Deck
Skipper Deck
 
2020 member benefits july 2020 english
2020 member benefits july 2020 english2020 member benefits july 2020 english
2020 member benefits july 2020 english
 
2020 member benefits may 2020 english
2020 member benefits   may 2020 english2020 member benefits   may 2020 english
2020 member benefits may 2020 english
 
2020 member benefits aug 2020 english
2020 member benefits   aug 2020 english2020 member benefits   aug 2020 english
2020 member benefits aug 2020 english
 
Clipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case studyClipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case study
 
Market Research (Cruise Market Overview)
Market Research (Cruise Market Overview)Market Research (Cruise Market Overview)
Market Research (Cruise Market Overview)
 
2020 member benefits nov 2020 english
2020 member benefits   nov 2020 english2020 member benefits   nov 2020 english
2020 member benefits nov 2020 english
 
E waterways agent presentation
E waterways agent presentationE waterways agent presentation
E waterways agent presentation
 
Royal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidou
Royal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidouRoyal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidou
Royal caribbean allden-gurpinar_schulz_serres_tsaftaridi_tsiripidou
 
Royal Caribbean Cruises Ltd
Royal Caribbean Cruises LtdRoyal Caribbean Cruises Ltd
Royal Caribbean Cruises Ltd
 
Wild Dog Design - Advertising
Wild Dog Design - AdvertisingWild Dog Design - Advertising
Wild Dog Design - Advertising
 

Recently uploaded

Common Types of Dementia 8F who notes progressive memory loss
Common Types of Dementia 8F who notes progressive memory lossCommon Types of Dementia 8F who notes progressive memory loss
Common Types of Dementia 8F who notes progressive memory loss
bilalpakweb
 
UTAS Diploma Degree
UTAS Diploma Degree UTAS Diploma Degree
UTAS Diploma Degree
eahbo
 
Threshing Machine, circa 1845 - The Henry Ford
Threshing Machine, circa 1845 - The Henry FordThreshing Machine, circa 1845 - The Henry Ford
Threshing Machine, circa 1845 - The Henry Ford
nishantkumar0312
 
Caregivers - Common Feelings and Thoughts
Caregivers - Common Feelings and ThoughtsCaregivers - Common Feelings and Thoughts
Caregivers - Common Feelings and Thoughts
bilalpakweb
 
Timeline Infographicssssssssssssssssssss
Timeline InfographicssssssssssssssssssssTimeline Infographicssssssssssssssssssss
Timeline Infographicssssssssssssssssssss
calidad119832
 
Monkey are known for intelligence social
Monkey are known for intelligence socialMonkey are known for intelligence social
Monkey are known for intelligence social
Leena N
 
Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...
Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...
Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...
bhumivarma35300
 
Presentation 1 on ghgvsvghhg hjsjjbsh .pdf
Presentation 1 on ghgvsvghhg hjsjjbsh .pdfPresentation 1 on ghgvsvghhg hjsjjbsh .pdf
Presentation 1 on ghgvsvghhg hjsjjbsh .pdf
keithlunduka
 
Texas to Richmond: Unleashing Growth with a Premier Digital Marketing Agency
Texas to Richmond: Unleashing Growth with a Premier Digital Marketing AgencyTexas to Richmond: Unleashing Growth with a Premier Digital Marketing Agency
Texas to Richmond: Unleashing Growth with a Premier Digital Marketing Agency
UpinfiftyOfficial
 
High School Quiz (General Quiz) 2018-19!
High School Quiz (General Quiz) 2018-19!High School Quiz (General Quiz) 2018-19!
High School Quiz (General Quiz) 2018-19!
Kashyap J
 
Brutalist Style Planner for College by Slidesgo.pptx
Brutalist Style Planner for College by Slidesgo.pptxBrutalist Style Planner for College by Slidesgo.pptx
Brutalist Style Planner for College by Slidesgo.pptx
besekumar9505
 
Open University fake diploma sample, buy fake degree.pdf
Open University fake diploma sample, buy fake degree.pdfOpen University fake diploma sample, buy fake degree.pdf
Open University fake diploma sample, buy fake degree.pdf
Takediploma.com
 
Arquitectura en EUROPA - Adriánn Díaz 30.118.599.pptx
Arquitectura en EUROPA - Adriánn Díaz 30.118.599.pptxArquitectura en EUROPA - Adriánn Díaz 30.118.599.pptx
Arquitectura en EUROPA - Adriánn Díaz 30.118.599.pptx
AdriannDiaz
 
Medication History Intffgddsgdfgdferview.pdf
Medication History Intffgddsgdfgdferview.pdfMedication History Intffgddsgdfgdferview.pdf
Medication History Intffgddsgdfgdferview.pdf
mukeshyadav46835
 
phyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdf
phyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdfphyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdf
phyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdf
parareseller1
 
Girls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in City
dalmeetsingh09090
 
Unlocking the Power of Graphic Design: A Comprehensive Guide
Unlocking the Power of Graphic Design: A Comprehensive GuideUnlocking the Power of Graphic Design: A Comprehensive Guide
Unlocking the Power of Graphic Design: A Comprehensive Guide
Shivam Srivastava
 
How Ed McCormick Is Immortalizing Baby Bumps as Sculptural Art
How Ed McCormick Is Immortalizing Baby Bumps as Sculptural ArtHow Ed McCormick Is Immortalizing Baby Bumps as Sculptural Art
How Ed McCormick Is Immortalizing Baby Bumps as Sculptural Art
Ed Mccormick
 
#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad
#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad
#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad
Authors Click Publicer
 
Garden in European paintings.ppsx
Garden    in    European   paintings.ppsxGarden    in    European   paintings.ppsx
Garden in European paintings.ppsx
guimera
 

Recently uploaded (20)

Common Types of Dementia 8F who notes progressive memory loss
Common Types of Dementia 8F who notes progressive memory lossCommon Types of Dementia 8F who notes progressive memory loss
Common Types of Dementia 8F who notes progressive memory loss
 
UTAS Diploma Degree
UTAS Diploma Degree UTAS Diploma Degree
UTAS Diploma Degree
 
Threshing Machine, circa 1845 - The Henry Ford
Threshing Machine, circa 1845 - The Henry FordThreshing Machine, circa 1845 - The Henry Ford
Threshing Machine, circa 1845 - The Henry Ford
 
Caregivers - Common Feelings and Thoughts
Caregivers - Common Feelings and ThoughtsCaregivers - Common Feelings and Thoughts
Caregivers - Common Feelings and Thoughts
 
Timeline Infographicssssssssssssssssssss
Timeline InfographicssssssssssssssssssssTimeline Infographicssssssssssssssssssss
Timeline Infographicssssssssssssssssssss
 
Monkey are known for intelligence social
Monkey are known for intelligence socialMonkey are known for intelligence social
Monkey are known for intelligence social
 
Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...
Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...
Pune Girls call Service 000XX00000 Provide Best And Top Girl Service And No1 ...
 
Presentation 1 on ghgvsvghhg hjsjjbsh .pdf
Presentation 1 on ghgvsvghhg hjsjjbsh .pdfPresentation 1 on ghgvsvghhg hjsjjbsh .pdf
Presentation 1 on ghgvsvghhg hjsjjbsh .pdf
 
Texas to Richmond: Unleashing Growth with a Premier Digital Marketing Agency
Texas to Richmond: Unleashing Growth with a Premier Digital Marketing AgencyTexas to Richmond: Unleashing Growth with a Premier Digital Marketing Agency
Texas to Richmond: Unleashing Growth with a Premier Digital Marketing Agency
 
High School Quiz (General Quiz) 2018-19!
High School Quiz (General Quiz) 2018-19!High School Quiz (General Quiz) 2018-19!
High School Quiz (General Quiz) 2018-19!
 
Brutalist Style Planner for College by Slidesgo.pptx
Brutalist Style Planner for College by Slidesgo.pptxBrutalist Style Planner for College by Slidesgo.pptx
Brutalist Style Planner for College by Slidesgo.pptx
 
Open University fake diploma sample, buy fake degree.pdf
Open University fake diploma sample, buy fake degree.pdfOpen University fake diploma sample, buy fake degree.pdf
Open University fake diploma sample, buy fake degree.pdf
 
Arquitectura en EUROPA - Adriánn Díaz 30.118.599.pptx
Arquitectura en EUROPA - Adriánn Díaz 30.118.599.pptxArquitectura en EUROPA - Adriánn Díaz 30.118.599.pptx
Arquitectura en EUROPA - Adriánn Díaz 30.118.599.pptx
 
Medication History Intffgddsgdfgdferview.pdf
Medication History Intffgddsgdfgdferview.pdfMedication History Intffgddsgdfgdferview.pdf
Medication History Intffgddsgdfgdferview.pdf
 
phyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdf
phyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdfphyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdf
phyto atomy Cyra Camel Milk Handmade Glycerine Soap 100 gm by Phyto Atomy.pdf
 
Girls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Dehradun 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Unlocking the Power of Graphic Design: A Comprehensive Guide
Unlocking the Power of Graphic Design: A Comprehensive GuideUnlocking the Power of Graphic Design: A Comprehensive Guide
Unlocking the Power of Graphic Design: A Comprehensive Guide
 
How Ed McCormick Is Immortalizing Baby Bumps as Sculptural Art
How Ed McCormick Is Immortalizing Baby Bumps as Sculptural ArtHow Ed McCormick Is Immortalizing Baby Bumps as Sculptural Art
How Ed McCormick Is Immortalizing Baby Bumps as Sculptural Art
 
#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad
#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad
#Aviation #Flight #Aircraft #Aeroplane #Indigo #Airport #Helipad
 
Garden in European paintings.ppsx
Garden    in    European   paintings.ppsxGarden    in    European   paintings.ppsx
Garden in European paintings.ppsx
 

CHAPTER-2-SELLING-CRUISES-AND-CRUISE-PRODUCTS.pdf

  • 2. • Describe the market; • Define the role of travel agent; • Explain loyalty; • Different cruise products; • Discuss weddings & renewal of vows and celebratory items LEARNING OBJECTIVES Add a little intro
  • 3. INTRODUCTION Several cruise lines have been making an effort to hold on to some of their biggest spending customers and getting them to spend more by revamping some aspects of a traditional cruise and offering a more exclusive experience. Cruise lines are offering an upgraded "suite" accommodation with VIP perks and amenities including luxury pool decks, 24-hour butler service, priority bookings for spa treatments, higher quality meals and complimentary cocktails.
  • 4. When you own a small cruise line you want to establish a niche market to compete with the big corporate cruise companies. By establishing a core base of travel agents and loyal customers, you can use the power of references to grow your business. An active social media presence and effective Internet presence boost sales well. THE MARKET
  • 5. Expand Online Presence Communicate with your previous customers and with travel agents who've sent you business in the past. Building relationships is an important marketing tool. Make Introductions Introduce yourself to potential new cruisers and travel agents by taking a page from the big guys' playbooks. Create Niche Packages No matter where your cruise ships travel, you can put together programs and shore excursions that cater to specific group. Community involvement is another effective avenue that offers significant opportunities for marketing. Get Involve
  • 6. THE CRUISE INDUSTRY In 2017, a record 25.8 million passengers cruised globally. An estimated 27.2 million will cruise globally in 2018. $126 billion in total economic impact and 1 million jobs paying $41 billion in wages and salaries were generated by the global cruise industry in 2016. Demand for cruising increased 20.5% in the last five years. The cruise industry is the fastest-growing category in the leisure travel market. From a capacity standpoint, utilization is consistently over 100%. Eight out of 10 CLIA-certified travel agents expect increased cruise sales in 2018.
  • 7. Throughout its history, the cruise industry has responded to vacation desires of its guests and embraced innovation to develop new destinations, new ship designs, new and diverse onboard amenities, facilities and services, plus wide-ranging shore side activities. Cruise lines have also offered their guests new cruise themes and voyage lengths to meet the changing vacation patterns of today's travelers. The cruise ship order book from 2018-2025 includes 50 new ocean- going vessels from FCCA/CLIA member cruise lines, representing 220,000 lower berths and an investment value of $51 billion. THE CRUISE INDUSTRY
  • 8. CRUISE OPERATORS A cruise line is a company that operates cruise ships. Cruise lines are distinct from passenger lines which are primarily concerned with transportation of their passengers instead, cruise lines are primarily in the leisure entertainment business, some of which occurs at the destination but a great deal of which takes place. Among cruise lines, some are direct descendants of the traditional passenger lines, while others were founded from the 1960s on specifically for cruising. The business is extremely volatile; the ships are massive capital expenditures with very high operating costs, and a slight dip in bookings can easily put a company out of business. Cruise lines frequently sell, renovate, or simply rename their ships just to keep up with travel trends.
  • 9. Travel agents are professionals who provide assistance with organizing and booking travel. At one time, it was very difficult for people to book tickets for plane, train, and boat trips without the assistance of a travel agent, although this changed with the advent of web sites geared at travelers who wanted to make their own arrangements. THE TRAVEL AGENT
  • 10. Cruise travel agents may work independently or for a cruise line or travel agency, and they undergo special training in cruise planning. SOURCES Numerous sources provide cruise travel agent training, including cruise lines, travel agencies and independent companies. Cruise Lines International Association, Inc ., an industry association, offers four levels of cruise travel agent training and certification, along with two training designations. Different types of cruise travel agent training exist, including basic training like that offered by AAA or Travel Agent Academy. Training from individual cruise lines focuses on selling cruises for that line. TYPES
  • 11. Each training program includes its own specific requirements, but most require some type of online or classroom work. Carnival's training includes completing a five- chapter online course for each of the three levels of training. REQUIREMENTS Besides basic cruise knowledge and general travel know-how, topics include the anatomy of a cruise ship, pre- and post- cruise experiences and cruise marketing and selling. TOPICS COSTS The costs of a cruise travel agent training program vary from provider to provider depending on what is included with the training. AAA's Cruise School program costs $650 and includes all books, brochures, syllabi and tests. The CLIA's four training programs cost $70 to enroll, plus $ 35 for each online class, with the number of class needed varying from level to level. Other programs, such as Carnival's, offer part of the training for free, including all training videos and webinars.
  • 12. Cruise lines offer loyalty programs to reward passengers for their repeat business and to incentivize them to return for their next voyage. LOYALTY
  • 13. - booking discounts - reduced deposits - onboard credits - invitations to private functions BENEFITS OF JOINING A CRUISE LINE'S LOYALTY PROGRAM
  • 14. AmaWaterways: Privilege Rewards Program Avalon Waterways: Journeys Club Carnival Cruise Lines: VIFP Club Celebrity Cruises: Captain's Club Costa Cruises: Costa Club Crystal Cruises: Crystal Society Disney Cruise Line: Castaway Club P&O Cruises: Peninsular Club Princess Cruises: Captain's Circle CRUISE LINE LOYALTY PROGRAM
  • 15. D WYKER gez.Jörg Wichmann THE CRUISE PRODUCTS The cruise industry is characterized by substantial heterogeneity similarly to other tourism products. Each cruise is different in terms of ports of call, or vessel. Besides that, the experience people have, does differ among every individual.
  • 16. THE CRUISE PRODUCTS Cruise lines developed products that meet the preferences of different types of passengers by offering for example thematic cruises and cruises to different regions. Modern Style Cruising Premium Cruising Worldwide River Cruising
  • 17. ACCOMODATION A luxury cruise is a vacation where one person or a group of people book a room or rooms on a luxury cruise ship. The vacation tends to move around a predetermined route stopping off a number of destinations.
  • 18. Ships offer a variety of different types of suite, some with a balcony and some with a panoramic sealed window. They have a double bed which can be converted into two single beds (on request), air conditioning, ample wardrobe, bathroom with bathtub, interactive TV, telephone, wireless internet access (for a fee), and mini bar, safe. This kind of accommodation is available only with the experience Aurea. CABINS AND SUITES BALCONY Cabins with private balcony, with double bed that can be converted into two single beds (on request), air conditioning spacious wardrobe, bathroom with shower or tub, interactive TV, telephone, wireless internet access (for a fee), mini bar, safe. This kind of accommodation is available with the experiences Bella, Fantastica, Wellness and Aurea. Spacious accommodation for up to 6 people, comprising two connectingtriple cabins, two bathrooms and two balconies. The SuperFamily cabin comes at a fixed per- cabin price, regardless of how many people actually use it. SUPERFAMILY
  • 19. DINING ON BOARD Dining options vary from ship to ship, but here's an idea of what you'll find: Enjoy a warm, full meal for breakfast and a multi-course feast for dinner in the Main Dining Room
  • 20. • Options abound in the Windjammer Café - perfect for a quick lunch or a casual meal. • Our Specialty Restaurants - like Chops Grille or Portofino - offer amazing food in a restaurant atmosphere. • If you've got a sweet tooth, grab a scoop at Ben & Jerry's or a creamy shake at Johnny Rockets - our lively onboard dinner. DINING ON BOARD
  • 21. CRUISE SHIP DINING Enjoy a four- course meal and a great bottle of wine. Or grab a burger hot off the grill.
  • 22. CRUISE SHIP DINING All of our ships offer beautifully crafted menus in up to three Main Dining Rooms, a help-yourself buffet, a variety of casual cafés, grills and grab-and-go choices. COMPLIMENTARY DINING OPTIONS SPECIALTY DINING When you want a unique dining experience, our specialty restaurants offer a variety of tastes for every palate. Experience the fine seafood cuisine of Ocean Blue. FAMILY DINING Freestyle Dining provides dining choices that satisfy even the pickiest eater in the family.
  • 23. BARS P&O Cruises ships have a diverse choice of bars and loungers. Each has its own unique atmosphere and often a unique selection of drinks including specialist cocktails. Whether it's a pre-dinner drink, a drink after a wonderful meal or a drink or two with friends. With so many venues to choose from, you will be certain to find the perfect spot to suit your mood.
  • 24. ENTERTAINMENT P&O Cruises offers the very best in cruise entertainment. Days can be filled with as much or as little as you want, whilst evenings are no doubt the social highlight. When the sun goes down your ship begins to come alive with the hum of conversation and music, and you can be sure of memorable night.
  • 26. SHORE EXCURSIONS Shore excursions are sold before and during the cruise. They are revenue generating but designed to add value to the cruise experience. Because of the constraint on time, shore excursions or tours ashore are configured to maximise the experience for passengers so they can get the most out of their time ashore. The range of options can be vast, depending on the port of call, and can include transferring to launches, travelling by coach, by bicycle, by horse-drawn buggy or taking a helicopter trip. Booking through the cruise company provides certain advantages; for example, in the event of a breakdown, the cruise company will take full responsibility for sorting the problem out and ensure that the passenger is not overly inconvenienced.
  • 27. WELLNESS - including spa, beauty therapy and haircare This area is also revenue generating. Some cruise brands contract the service as a concession (an arrangement where the operator comes to a financial agreement with the cruise company to operate on board) while others employ their own staff directly.
  • 28. • Spa Manager - The spa manager is in charge of the spa, beauty and fitness division of the cruise ship. • Beauty Therapist - A beauty therapist provides overall beautycare to clients, including skin care, hair and body. • Hair Stylist - Hair stylists and barbers perform the same tasks as their counterparts on land. These experienced professionals cut and style hair, as well as color and perm. • Massage Therapist - A licensed massage therapist on a cruise ship offers a variety of massages, including relaxation, deep tissue and sports massages
  • 29. Just because they are at sea doesn't mean they can't browse and pick up items of interest or, in some cases, necessity. The range of shops tends to include a jeweller, fashion stores for women and men, a gift shop and a more general store that may also sell alcohol and cigarettes. SHOPS
  • 30. On-board shopping Beauty Fashion and bags Watches and jewelry Souvenirs and holiday essentials Shopping Ashore SHOPS Shops on board usually occupy a central area within the ship that mimics the shopping mall of a large city.
  • 31. PHOTOGRAPHY Pictures are presented in corridor display areas so as to be easily viewed by passengers who may be en route from restaurant to show bar. Some photographers are employed directly by cruise brands and others are contracted by concessionary operators such as the Cruise Ship Picture Company, Image Photo Services Inc ., Ocean Images Ltd and Digital Seas Internet Cafes.
  • 32. • Photographic Duties A typical day involves photographing passengers throughout the ship or on site when ships reach destinations. • Sales To succeed, a cruise photographer must sell photos. Most of a photographer's revenue come's from sales commissions, so the photographer must also learn to sell her pictures. • Photo Lab Duties Although many cruise ships employ lab technicians to process and print photos, a shipboard photographer will often be called on to assist in these duties. • Shipboard Duties All cruises staff must maintain neat, professional appearance, in uniform, ready to assist passengers no matter what their needs. What Does a Cruise Ship Photographer Do?
  • 33. CASINOS Casinos on board seem to meet the expectations of some guests to gamble.Cruise ships aim to emulate the glitz and glamour of a Las Vegas-style casino. Gambling is a pastime for winners, and the cruise vacation, asa result, becomes synonymous with success.
  • 34. 1 . Casinos Close While in Port 2 . Ship Casinos are Open in International Waters 3 . Smoking is Part of the Game 4 . Card Sharks are a Rare Species at Sea 5 . Gambling Theme Cruises offer Real Competition for Top Players 5 Tips for Playing in a Cruise Ship Casino
  • 35. WEDDINGS, RENEWALS OF VOWS AND CELEBRATORY ITEMS While on board, passengers can elect to celebrate special occasions, and on some vessels couples can get married. This creates a unique opportunity for passengers and, in response, cruise companies have developed a selection of inclusive packages to cater for these celebrations and to coordinate the entire event. The package can include champagne, photographs, a wedding reception, flowers, the ceremony, wedding cake and souvenir items. Passengers may also purchase a package to renew their vows.Honeymoons, anniversaries, birthdays and other special celebrations can all be catered for as part of a package.
  • 37. CHAPTER 2 SELLING CRUISES AND CRUISE PRODUCTS GROUP B ALPAPARA, JULIA YSABELLE C. ECHIPARE, KIM JUSTINE F. NOTORIO, ALIAH L. JOVE, LEIGH ANN P. REPIA, BEVERLY E. OCCIANO, CRISSCHELLE
  • 38. T H A N K Y O U