Carnival Cruise Line has taken several steps to benefit from globalization and social changes. This includes registering in countries with lower taxes and less stringent labor laws. It also sources crew members from countries with cheaper but still skilled labor. Carnival leverages differences between nations by obtaining flags of convenience from countries with more favorable policies. It aims to increase foreign sales by designing tours suited to local areas and offering competitive pricing. However, threats include high startup costs limiting competition, substitute forms of travel, and economic instability reducing demand. Some ethics questions are raised around avoiding taxes while benefitting from government subsidies for shipbuilding.
Carnival Cruises Marketing plan and Business Case - Yolanda WilliamsYolanda Williams
by implementing and controlling the proposed fundamental marketing strategies and marketing mix strategies, Carnival will be able to achieve the stated objectives and maintain its leadership position in the multi-night vacation travel industry.
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Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
Blue Ocean Strategy, How to Create Blue Ocean, Four Factors of Blue Ocean Strategy, Value Innovation, Cirque Du Soleil, Ford Model T, Structuralist view, Re-constructionist view, Blue Ocean Vs Red Ocean,
Carnival Cruises Marketing plan and Business Case - Yolanda WilliamsYolanda Williams
by implementing and controlling the proposed fundamental marketing strategies and marketing mix strategies, Carnival will be able to achieve the stated objectives and maintain its leadership position in the multi-night vacation travel industry.
The Virgin Group - Richard Branson Way - Case Study Sharanya Ray
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Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
Blue Ocean Strategy, How to Create Blue Ocean, Four Factors of Blue Ocean Strategy, Value Innovation, Cirque Du Soleil, Ford Model T, Structuralist view, Re-constructionist view, Blue Ocean Vs Red Ocean,
Individual Assignment as a part of the brand management course taught by Prof. Sameer Mathur at IIM Lucknow to understand brand extensions of the 'Virgin' brand.
I. Critically discuss the changes that Qantas implemented to become one of the profitable airlines in the world.
II. Identify the development features and evaluate their impact on Qantas success.
III. What challenges will Qantas will face in the 21 century? What change initiatives would you recommend for Qantas?
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This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
The study about applying strategic approach towards hospitality industry and overall research towards opportunity, trends and dealing with crisis towards new entrant in the competitive market.
Individual Assignment as a part of the brand management course taught by Prof. Sameer Mathur at IIM Lucknow to understand brand extensions of the 'Virgin' brand.
I. Critically discuss the changes that Qantas implemented to become one of the profitable airlines in the world.
II. Identify the development features and evaluate their impact on Qantas success.
III. What challenges will Qantas will face in the 21 century? What change initiatives would you recommend for Qantas?
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
The study about applying strategic approach towards hospitality industry and overall research towards opportunity, trends and dealing with crisis towards new entrant in the competitive market.
This paper deals with a managerial decision to maximize net income for shipping business characterized by both high operational and financial risks. Particularly, dry bulk carrier shipping business has shown repeatedly dramatic market cycles since year 1980. This case analysis for dry bulk shipping business is attempted to verify the effectiveness of proposed investment decision model in terms of financial performance for a specific period where the freight market experienced another huge business cycle. Since the tramp shipping business is capital-intensive and high risk industry, managers are required to avoid these business risks and maximize business profit consisting of operational income and capital gain by asset play. In essence, the managers are required to make timely and rational decision in both sale and purchase of their ships. There are three alternatives in investment on shipping business: i.e. chartering, second-hand ship, and new shipbuilding. This case study assumes that a shipping company is able to choose the alternatives of chartering and purchasing second-hand ships in their investment decision because the new shipbuilding requires at least 2 years for delivery and operation. The financial results of case analyses under dynamic business environment and condition reveal that the managers must pay keen attention to secondhand ship market greatly depending on freight market showing recession, recovery, boom, and collapse. In sumshipping company has to buy a ship at the lowest price during the recession stage and sell it at the highest price during the boom stage and put a chartered ship into the service line for customers rather than keep operating the ship for the whole freight market cycle in which the company has no choice but to suffer a huge loss due tohigh operational and financial costs as well as to sharp decrease in revenues.
This is a brief presentation that I created to describe the potential opportunity set in maritime infrastructure and transportation globally (but with a focus on S.E. Asia)
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
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Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Carnival cruise line
1. Subject: International Businesses
Case Study: Carnival Cruise Line (Pg 68-73)
1) What global forces have contributed to the growth of the cruise-line industry?
Answer: The global forces which have contributed to the growth of the cruise-line industry are*
Technological advance: the birth of industry was a direct respond to the technological advance in
air travel that made liner travel less attractive to business people due the cost and time factors.
* Market liberalization and international cooperation: the liberalization of cross border trade and
resource movement had allowed the cruise line industry to force on the cheaper yet competent
labor resources. At the same time, the industry is able to offer various global destinations and on
land elimination package to its potential customers.
* Support services: the development of new ports allows the cruise line expand its destinations
and provide varieties of offering to the customers. This will help attract new customers, and the
same time ensures the return of existing customers.
* Customer’s affluence: the growing income among the middle class in many countries,
particularly in the emerging market, contribute to the increase in discretionary incomes that
could be spent on tourism.
2) What specific steps have Carnival Cruise Line taken benefit from global social
changes?
Answer: With globalization, businesses have gain advantages by expanding the business around
the globe. Globalization has made companies to gain greater businesses, economic and social
impact as well compared to before. As for Carnival Cruise Lines, they have taken specific steps
from globalization with the intention to maximize their profit as mentioned follows:
1. Political and Legal policies. i- Registration of the company No doubt that political policies
influence on how international businesses conduct its operations in the respected country. As for
Carnival Cruise Lines, the nature of its business is international in scope. Therefore, in order to
gain the benefits of global business, the company is focusing on the international countries that
table to provide benefit so the business. The first step focused by the company is on the
registration of its legal entity. The company is focusing on countries which are able to give lower
taxes as well as less stringent labor law, suitable for the company. The Carnival Cruise Lines was
2. registered in Panama because it wanted to take advantage of obscure provision in the U.S tax
code which permits shipping companies to evade taxes in corporate overseas as well as the
freedom off lying foreign countries flags. This has directly helped the company to uplift its
burden of paying excessive taxes in that particular country.
ii. Acquiring Ship the Company also leverages on globalization whenever it purchases carnival
cruise ships. The cost of acquiring a ship is extremely expensive because when a ship is being
build, it involves high usage of commodity product (i.e. steel) and people from various
specialties, background and expertise. Thus, in order to minimize their cost, companies will then
bid for less expensive ships available across the globe. Cost of a ship can also reduce whenever
the government provides subsidies to boost the shipping industry of ascertain country. In this
case, the Italian government awarded the shipyard Ficantierie (which costs about $50 million) as
subsidy for Carnival to build five ships (sold at $2.5 billion). The company leverage on Italian
government’s subsidy to buy ships which are less expensive. To further reduce the fluctuating
currency risk due to foreign exchange, the company also negotiated for their purchasing
contracts to be base don’t he value of the US currency rather than Euro’s.
2. Economics Forces. i- Acquiring Labour Resources To ensure competitiveness in the market,
Carnival Cruise must ensure that its customers are given the best services whenever they are on
board on a cruise. Excellent people service especially when it comes to interacting with people,
fluency in the English language is a ‘must’ for all crew members. Seeing the importance of
having the right crew members in order to support the business, the company is therefore hunting
for right skilled and cheap labour in terms of reducing cost and in order to maximize profit.
Asean labour (especially Philippino’s ), are highly demanded for as crew because not only labour
is cheap but they are also higly skilled in customer service and majority of the mare also fluent in
English.
ii. Casinos & Other amenities The main revenue of Carnival Cruise is generated from its
passengers or customers. In order to attract customers, there are various ranges of ship board
stores, products and amenities for customers to spend on. Casino’s and gambling on board of the
cruise is not restricted especially, because it is not taking advantages of any national law as the
cruises operates outside the jurisdiction of national authority. Moreover, customers are also able
to shop for merchandises all over the world not only on board but also by increasing for land
based tourism industry whenever the ship embarked in any foreign country. Cruise companies
3. are able to gain additional income by being capable of building business relationship with the
land-based tourism company.
3) What are some of the national differences that affect the operations of cruise lines?
Answer: Cruise lines obtain flags of their convenience from about 30 different countries
because of the lower taxes and less stringent employment policies of those countries. Few
countries have shipyards capable of building cruise ships. These are the national differences
that affect the operations of cruise lines. The cruise line operators can obtain flag of
convenience and can benefit from the national differences through factors such as economic,
labor, environmental regulations and safety stability.
4) How might the cruise lines increase sales to people outside the United States?
Answer: Carnival Cruise Lines offers cruises to every continent on the global. The specific steps
to increase sales to people outside the united state are:
– Design tour package suit to location and places by offering
shorter cruises that embarks closer to home
-price - Cost per cruise offer low than others.
sures - Avoided areas to make the passengers free
from political upheaval.
- Minimized staffing costs by sourcing employees on a global
basis.
5) What threats exist for the future performance of cruise-line industry and, specifically, of
carnival cruise lines?
that, the startup capital of a cruise line company is very huge that it discourages and limits the
number of potential entrants.
line companies in the industry. The availability of diversified substitute adds to the
competitiveness of the cruise line industry. There are always alternative forms of cheaper
accommodation for families.
4. secure sales during all seasons and also cater for people during all sorts of economics stability.
The cruise companies must provide aggressive pricing to retain the customers stands a better
chance to survival.
6) Discuss the ethics of cruise lines regarding the avoidance of taxes while buying ships
built with governmental subsidies.
Answer: Carnival paying taxes only on revenues from princess and Holland America’s sales of
U.S. hotel and tour packages. Carnival secures bids from all over the world. Because
shipbuilding employs so many people and uses so much locally produced steel, government
often subsidize the industry a practice that work to the benefit of the cruise line industry by
offering less expensive prices for ships