Strategic Outsourcing at Bharti Airtel Limited

Strategic Outsourcing at Bharti Airtel Limited
(a). Problem Essay: The main problem Bharti Airtel Limited facing is "How to manage its capital expenditures for its operations and how to face
the expected exponential growth and a competitive environment." The challenges that the company is facing are 1. Keeping pace with expansion:
Bharti's customer base is growing at 100% per year. It has its mobile operations currently in 15 circles out of 25 in the country and its fixed line
operations in 6 circles. So it is a huge challenge to keep pace with the expansion. 2. Capital expenditures and the risk: They are facing a severe capital
expenditure problem. They couldn't run new software on the equipment they purchased 2 years ago and it is no longer useful. They require a reliable,...
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For example: Bharti agrees to pay IBM a share of its revenues and this percentage of revenue shared will decline as the overall revenue increases. (c).
Action Plan: The deal should ensure the following outcomes and should follow the steps mentioned in order to achieve them: 1. The deal should
include clauses to avoid risks and should assure all the advantages mentioned above. 2. Quality control: Detailed Service Level Agreements (SLAs)
covering every aspect of outsourcing (for both IT and telecom) with associated penalties for non–conformance provided a framework for monitoring. If
any of the measurements fall below/ above certain threshold levels as indicated, there are penalties/ rewards as appropriate. 3. Cost reduction: Along
with SLAs, it should also define Key Performance Indicators through which the performance of vendors were monitored and measured. By going for
long term partnerships with select vendors of repute with detailed SLAs, Bharti can reduce the explicit transaction costs with the external vendors,
thus making it a viable business model. Thus, by monitoring the SLAs, key performance indicators, it should ensure that the vendor fulfills its
obligations and guard itself against potential vendor opportunism. 4. Final step is to arrive at the cost model of deal. Cost model of deal should be
such that it is beneficial for both sides ie Bharti and
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Bharti Airtel: Case Study: Airtel Limited
Prepared For:– Bharti Airtel Limited п‚§ContentsPage No. Summary03 Introduction03 Current affairs10 пѓ Hike in business11 пѓ Profitability and
business 11 Scope in communication business12 Strategies for better decision making 13 Airtel: Achievements and Competitors 15 Conclusion 16
References 17 Summary The motivation behind this report is to speak about structure of business sector division and how it is connected to functional
business with estimating interest and better basic leadership and future planning that makes an approach to complete targets for an organization or a
company. Market segmentation... Show more content on Helpwriting.net ...
Behavioral 1. Demographic segmentation Source: http://images.slideplayer.com/6/1619806/slides/slide_8.jpg The demographic market segment
includes various parameters like Age, Generation, Gender, etc. A. Age and Life
–cycle:– Whenever recognizing the senior citizens, they should have to
keep in touch with their children and relatives who may be located far away, Airtel keep up with a plan which offered a discount on one STD number
and one local number. Besides, subscribers of this plan would get special discounts for health check–ups and would have a facility to club bills with
that of their children. B. Gender:– The company has also launched special packages to target the women. Airtel had started the Ladies Special plan
targeted at women and allowed subscriber to receive special beauty and lifestyle tips, apart from subscriptions to cosmopolitan and housekeeping
magazines. The plan also offers women to option to club the monthly bills with that of their spouses. C. Income:– Airtel also segmented the market on
the basis of income through their corporate plans. They had started the corporate scheme on the basis of the higher usage rate and higher income
persons. D.

Air Tel Case Study
REPORT ON
BHARTI AIRTEL LIMITED
Submitted to
Prof. A. Nag
Submitted By
Vivek Kumar Gupta (05_F1_129)
Mohd. Imran (05_F1_113)
Institute of marketing and management Uploaded for www.projectsparadise.com
CONTENTS
Acknowledgment
3
Executive Summary
4
Introduction
5
Objectives

8
Methodology
Primary Data Sources
Secondary Data Sources
8
Analysis
SWOT Analysis
BCG Matrix
Porter Model
Ansoff matrix
Environmental Analysis
Competitors Analysis
12
16
17
18
19
21
Findings
25
Recommendations
26
Bibliography
27

References
27
Uploaded for www.projectsparadise.com
2
ACKNOWLEDGEMENT
There are many people who have been of enormously help in the preparation ... Show more content on Helpwriting.net ...
Other shareholders with more than a 1% stake were: Citi Group Global
Markets Mauritius Pvt Ltd (2.99%); Europacific Growth Fund (2.04%); Morgan
Stanley & Co International Ltd (1.93%); CLSA Merchant Bankers Ltd A/C Calyon
(1.33%); Life Insurance Corporation of India (1.34%); and, The Growth Fund of
America Inc (1.11%).
Sunil Bharti Mittal, the founder–chairman of Bharti Enterprises (which owns
Airtel), is today, the most celebrated face of the telecom sector in India. He symbolises the adage that success comes to those who dream big and
then work assiduously to deliver it. Sunil Bharti Mittal began his journey manufacturing spare parts for bicycles in the late 1970s. His strong
entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, Bharti established itself as a supplier of
basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide
telecom services.
Bharti Enterprises accepted every opportunity provided by this new policy to evolve into India's largest telecommunications company and one of
India's most respected brands. Airtel was launched in 1995 in Delhi. In the ensuing years, as
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5
the Airtel network expanded to several parts of India, the brand came to symbolise the very essence of mobile services.
Product
Airtel provides a

Ratio Analysis And Financial Analysis Of Bharti Airtel
FRA Project
Faculty: Dr. Ashish VermaBy: Group 8– Section E
ChandanAnand
KartikeyaKachhwal (140103081)
KhushbooBhola (140102062)
Paul Kadambatt
ShashankKumar
Shivani Upadhyay (140101162)
Vikram Bansal Contents
About3
Current Scenario4
Financial Position4
Ratio AnalysisError! Bookmark not defined.
Horizontal Analysis4
Vertical Analysis9
Bharti Airtel
About
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia andAfrica. Headquartered in New
Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers.
In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL ... Show
more content on Helpwriting.net ...
oAt the middle management level, giving talent the right experiences through a combination of job rotation, training, cross functional team work in
solving complex problems and being able to place bets on people based on performance. o At the entry level, attracting and retaining the best young
minds through solid induction, mentoring and a range of on–the–job experiences.
In context to Africa

Strategy for growth continues to focus on the expansion of the ecosystem to include governments, merchants, retailers, utilities, banks and other
relevant stakeholders.
In–country market consolidation through inorganic expansion is a key element of business strategy in Africa
Prioritizing boosting the revenue growth and eliminating wastage through operational efficiencies.
Build a strong employer brand and deliver learning programs for accelerating market success.
References:
Airtel annual report

Swot Analysis Of Vodafone
COMPANY:
Vodafone is one of the three telecom giants of Indian telecom industry. It constitutes 18.9 % of the total mobile subscriber base in the country, second
only to Airtel whose share in total mobile subscribers stands at 22.23%. Vodafone caters to different requirements of consumers with postpaid as well
as prepaid options. Moreover, Vodafonehas been a strong competitor to Airtel when it comes to 3G services across the country. It came up with
m–Pesa, a provision for hassle free transfer of money and to recharge DTH as well as mobile numbers instantly. The word "Vodafone" became
familiar with high speed 3G services and Vodafone offers not only mobile connections but also 3G dongles, mobile Wi
–Fi devices and wireless
broadband internet services as well. ... Show more content on Helpwriting.net ...
These distributors are the based out of the same locality. So, these distributors reaches out to retailers in the area through sales executives. These
retailers range from small kirana stores to big mobile showrooms. Most of the revenue from prepaid connections and recharge vouchers comes through
this channel.
Another channel is the exclusive retail outlets which caters to more segments. Vodafone's retail outlet network comprises of 662 stores and 2031 mini
stores spread across the country. Postpaid connections, 3G Data connections, sale of Wi–Fi dongles are the major transactions happening at these
outlets. Some of these stores are completely owned by companies and some other are owned by other parties.
These are the two areas where the company needs associations in order to reach out to everyone across the country resulting in influx of new customers
and retention of incumbent customers. Moreover, Vodafone offers complimentary data services on purchase of certain smartphones. It's tie up with
android resulted in "My Vodafone" personalized app.
Eg:
Micromax launched new 3G mobile phone with Vodafone bundled 3G data pack of 500

Analyzing Current SbuвЂ™s for Assigning Resources (by Using...
article center Tuesday, July 24, 2012 mkt plan final mkt plan final 1. Introduction of "Tea Garden" Tea is the most popular non
–intoxicating beverage
in the world enjoyed by the rich and poor alike. Tea drinking was quite common in every part of the world. The most popular form of value
addition is selling branded tea. This involves not only the packing of tea but also blending of other varieties to maintain consistency of taste. To
arrive at a blend, expert tea tasters sample hundreds of liquors. Convenient drinks like instant tea (soluble tea powder), tea bags (bags are dipped in
hot water), ready to drink (served in cans) and flavored tea (with vanilla, strawberry flavor) are becoming popular in developed countries like the...
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The Conference drew over 12,480 participants, including over 5400 government officials, 5800 representatives of UN bodies and agencies,
intergovernmental organizations and civil society organizations, and more than 1200 members of the media. They are summarized below. 1. Forest
Management is mandatory. In Durban a decision was made to make accounting for forest management mandatory. Prior to Durban countries could
choose to account for forest management or not which meant they could hide their emissions from logging and burning forests if they wanted to. 2.
Biomass emissions remain unaccounted for Burning native forests for electricity is bad for the climate, bad for the forests and bad for forest
communities. Countries that are responsible for the emissions made from producing biomass should have to account for those emissions. 3. Harvested
Wood Products will be credited 4. Limit of 3.5 % set for the contribution of Land Use, Land Use Change and Forests Reductions to Countries Emission
Reduction Targets. Posted by а¦…а¦®а¦їа§Ёа§¦а§§а§Ё at 11:38 pm No comments: Email This BlogThis! Share to Twitter Share to Facebook Analyzing
current SBU's for assigning resources Analyzing current SBU's for assigning resources Analyzing current SBU's for assigning resources (By using
Boston consulting group Approach): example for Bangladesh perspective. vStars: We can consider Grameen phone as star. On Bangladesh

Sunil Bharti Mittal
BACKGROUND:
Family support:
Sunil Bharti Mittal, born October 23, 1957 is an Indian businessman. He is the chairman and managing director of the Bharti group. The $4.5 billion
turnover company runs India's largest GSM–based mobile phone service.
Sunil's father, Sat Paul Mittal, an MP, was always in public life. It was Sunil who started in business (making cycle parts in Ludhiana, India) in 1976
at the age of 18 with borrowed capital of Rs 20,000.The son of a politician, Sunil Mittal is a Punjabi. He has built the Bharti group, along with two
siblings, into India's largest mobile phone operator in just ten years.15 years back, his company, Bharti Telecom, was a manufacturer of telephones of
the push–button variety, and made its money by ... Show more content on Helpwriting.net ...
Vision for the venture: "In five years Bharti should be a very large corporation. A billion–dollar one! Personally, in another seven years, I'd like to play
a larger role in society. No, not politics If I can be of any use to the government then, I'll be available. By then the company should run on its own
steam. Empowering people is important. I've had some desires but no time. I used to fly planes. I'd like to do something for my intellectual enrichment."
GROWTH:
Growth Of Bharti telecomm in initial years: Bharti Tele–Ventures was incorporated on July 7, 1995 as a company with limited liability under the
Companies Act, for promoting telecommunications services. Bharti Tele–Ventures received certificate for commencement of business on January 18,
1996. The Company was initially formed as a wholly–owned subsidiary of Bharti Telecom Limited. The chronology of events since Bharti
Tele–Ventures was incorporated in 1995 is as follows: Calendar year & Events В–
1995 – Bharti Cellular launched cellular services 'AirTel' in Delhi
1996 – STET International Netherlands NV, or STET, a company promoted by Telecom Italia, Italy acquired a 20% equity interest in Bharti
Tele–Ventures
– Bharti Telenet launched cellular services in Himachal Pradesh.
1997– British Telecom acquired a 21.05% equity interest in Bharti Cellular
– Bharti Telenet obtained a license for providing fixed–line

Bharti: A Case Analysis: Reasons For Joint Venture Formation
Reasons for Joint Venture formation
Bharti is one of the most reputed and a firm company, it has a very good reputation in India and good partnership with other foreign companies(A JV
between Bharti and Brightstar is India's leading manufacturer and distributor of telecom, Bharti Softbank – a JV between Bharti Enterprises and
Softbank Corp – for mobile internet, Beetel Teletech–IT and allied products. The group has a JV –FieldFresh Foods – with Del Monte Pacific Ltd.
Bharti has JVs with AXA, world leader in financial protection and wealth management, for Life Insurance and General Insurance.)
Bharti was able to attract around 1Billion USD in foreign equity– which is highest in India.
Bharti Airtel is one of the best telecom service provider in India.
Bharti and Walmart can share the cost incurred to them through marketing and distribution.... Show more content on Helpwriting.net ...
The company has said that it had incurred 14th consecutive quarter of declining profits in June,2013. Bharti wants to focus only on its telecom division.
Law Violation :The Bharti Wal–Mart venture had gone through a rough times over the past two years surrounded by bribery allegations aimed at
Wal–mart, which was investigated by Indian authorities to see if it had violated U.S. anti–bribery laws. The investigations, which led to the suspension
of top–level officials, also forced the company to put its expansion plans in India on halt, weakening the relationship between the two companies.
Uncertainty in India's policy : In September 2012, the government announced that it would let foreign supermarket chains to take majority ownership of
their local operations. But no global supermarket chain has applied to enter because of uncertainties in regulatory. The major obstacle for companies
has been the government's requirement that 30 per cent of the products be sourced

Executive Summary
JANAKAN LAGSHINI
ENGLISH MEDIUM(P/T)
008/AEE/012
Individual Assignment
Table of Contents
1.Executive Summary
2.0 Intraduction
2.1
1. Executive Summary
This report on Bharti Airtel is done to find out certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive
telecom market. Airtel's marketing strategies are analyses using various models like SWOT analysis, PEST analysis, Critical Success Factors and
Porter's five forces.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This
report on Airtel not just give description about the company but it also talks about the ... Show more content on Helpwriting.net ...
Environmental factors to the firm usually can be classified as Strengths or Weakness, and those external to the firm can be classified as Opportunities
or Threat. Such an analysis of strategic environment is related to as a SWOT analysis.
The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the completive environment in which it

operates. As such, it is instrumental in strategy formulation and selection. The followings are show how a SWOT analysis fits into an environmental
scan.
Environment Scan
Internal AnalysisExternal Analysis
Strengths WeaknessesOpportunitiesThreats
Internal analysis
The internal analysis is a comprehensive evaluation of the external environment's potential strength and weaknesses. Factors should be evaluated across
the organization. in areas such as
вћў Company culture
вћў Company image
вћў Organizational structure
вћў Market share
вћў Financial resources
вћў Exclusive contract
вћў Patents and trade sectors
вћў Operational capacity
вћў Operational efficiency
вћў Key staff
вћў Access to natural resources

вћў Market shares
The SWOT analysis summarizes the internal factors of the firm as a list of strengths and weaknesses

Case Study Of Airtel
Chapter 1 INTRODUCTION 1. 1 TOPIC CHOSEN FOR STUDY A Study on Consumer Perception about Airtel Services Customer perception is
defined as the way that customer usually view or feel about certain services and products. It can also be related to customer satisfaction which is the
expectation of the customer towards the products. Customer satisfaction can be done based on various circumstances that can be linked either to
product or services. It is also based on the satisfaction level of the management, customers, etc. by which it is able to increase the working conditions.
Hence satisfaction is the customers feeling of pleasure or disappointment which he/she is able to express after being an Airtel customer. The Airtel
services for the project includes the mobile services, 3G, 4G, & Wi–Fi. 1.2 NEED FOR THE STUDY The need for the study is to conduct a survey on
the Airtel... Show more content on Helpwriting.net ...
3.1.2 Why Is Consumer Perception Important? пѓ Meeting the needs of consumers is the underlying rationale for the existence of community service
organization. Customers have a right to quality services that deliver outcomes. пѓ Organization that strive beyond minimum standards exceed the
expectations of their consumers are likely to be leaders in their sector. пѓ Consumers are recognized as key partners in shaping service developments
and assessing quality of service delivery. 3.1.3 Dynamics of Perception One can take an input– throughout–output approach to understand the dynamics
of the perceptual process. This approach emphasis that there is input, which is processed and gives output. The stimuli in the environment – subjects,
events, or people – can be considered as the perceptual inputs. Processes Defining Perceptual

Performance Management System
HUMAN RESOURCE MANAGEMENT PROJECT on PERFORMANCE APPRAISAL SYSTEM Submitted to: Dr. Pampari Venkataswamy
Submitted By: TARUNA CHAWLA Enrol.No.
–08BSHYD0892 Section–B INDEX 1. Executive Summary
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 3 2. Scope of the
Project––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 4 3.
Introduction––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 5 4. Process of performance
appraisal–––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 6 5. Purpose of performance
appraisal––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 7 6. When and Who to conduct... Show more content on
Helpwriting.net ...
The self–appraisal is followed by a joint discussion with superior and then a decision is taken by the department head on his promotion, pay hike etc.
The feedback relating to his performance is directly given to the employee. Thus performance appraisal process has gone through the phase of
non–transparency to transparency. PROCESS OF PERFORMANCE APPRAISAL PURPOSE OF PERFORMANCE APPRAISAL The objectives of
performance appraisal fall in two categories: 1. Administrative 2. Self–improvement 1. Administrative Objectives (i) Promotions: This is the most
important use of performance appraisal. It is to the common interests of both the management and employees to promote employees into positions
where they can most effectively utilize their abilities. (ii) Transfers: In an organization, it may be necessary to consider various types of personnel
actions such as transfers, layoffs, demotions and discharges. Such actions can be justified if they are based on performance appraisal. (iii)Training &
Development: An appropriate system of performance appraisal can be helpful in identifying the areas of skills or knowledge in which certain
employees are not up to par, thus pointing out general training deficiencies, which presumable should be corrected by additional training, discussions or
counseling. (iv)Wage and Salary Administration: In some cases, the wage increases are based on the

Airtel Merger Essay
B.APPLYING PREDATORY PRICING
The newly created firm will have a market share of 27.14% after summing the market of share of 14.5. % for Tigo and 12.6% for Airtel respectively.
The combine market shares (27.1%) of the two firms is lesser than that of MTN with market share of 48.5% .Using the market shares reveals that
MTN will still have more dominance in the market than the newly created firm from the merger. This provides proof of the fact that the newly created
firm would not have much control over the market in using predatory pricing to drive competitors and potential competitors out of the market. The
merger should be approve as competition in market will be maintained after the merger.
C.APPLYING ANTI COMPETITIVE ISSUES
MONOPOLY... Show more content on Helpwriting.net ...
The concern of the regulator will be to determine if the merger could raise or reduce the welfare of consumers. That is if the reduction in cost measured
by the lower average cost would be sufficiently large relative to the rise in price, then the merger would improve welfare of consumers as cost saved
will be greater than deadweight loss. But if the rise in price after the merger is sufficiently large relative to the reduction in average cost then the
merger lowers welfare (deadweight loss).The antitrust authorities can determine if the merger would enhance welfare or not depending on how
reacts to the merger. The goal of competitors is to determine whether the merged firm will provide quality or worse services compared to the
combined premerger services provided by the firms engage in the merger. If the quality of services provided by the merged firms falls then
competitors will be better off, since demand for their service is likely to increase. The increase in demand for the services of competitors induces
them to provide more to the market, but on the net the total quality of service provided in the industry would falls creating higher prices, in that case
the merger will not be challenge by the competitors. The higher price resulting from the merger reduces welfare as consumer surplus falls. On the other
hand if the new firm provides better quality services

Inidan Telecom Sector
[pic] CORPORATE STRATEGY ASSIGNMENT–1 (Industry Type : Telecom Sector) Why Telecom Sector ? [pic] Telecom Sector is a service sector.
Telecom services have been recognized as a very essential means for social as well as economical expansion for a nation and hence telecom sector is
treated as a key factor to achieve the social as well as economic objectives in India. Revenue for the telecommunications sector is the revenue from the
provision of services such as fixed–line, mobile, and data with various value added services. Indian telecom industry is the fast growing industry and
has made it a major contributor to India's economy and... Show more content on Helpwriting.net ...
Reducing call rates will also be a threat for the sector, because this will reduce the revenue as well. So all the companies in the sector has to balance
between opportunities and threats from the economic factors to survive successfully. Country's Economic drown trend and up trend also a major
economical factor affect the sector. At the time of recession investments in new technologies, costly telecom equipment etc will get reduce and also
customers will give less importance for these additional requirement than basic needs. During this time company has to develop a business model to
survive in the industry. Foreign Exchange rate is the political economic factors that affect the telecom sector. Recent slide of rupee and weak currency
have a major impact on telecom select sectors. [pic] Social factors Social factors give importance to culture and growth rate of population, age division,
changes in customer buying behaviour , changes in life style pattern etc. From the cultural point of view Indian peoples are more bonding in nature
.They want them to connect frequently through some communication means. This is an major opportunity for telecom industry. Youngsters, college
going students and business people are connected through various services like internet , message ,voice and video call etc. Now a days

Swot Analysis Of Airtel
AIRTEL
Nature of the market
– Airtel belongs to telecom industry and telecom industry is an oligopoly market. Bharti airtel limited is leading telecommunication company with
operation 20 countries across Asia and Africa. Headquartered in New Delhi India, the company rank among top 4 mobile service providers globally
in terms of subscribers. In India the company's product offering include 2G,3G,4G, wireless services, mobile commerce, fixed line services etc. airtel
have over 303 million customer world wide and 264 million in India. Airtel was the first operator who came with 4G services in India it increases its
valuable. The ... Show more content on Helpwriting.net ...
This assures a high growth in this industry in future. Most of the service providers have covered majority of the urban population of India. But many
far fledged villages of India still need to be connected through mobile phones. The untapped rural population of India is a huge proportion of the
72.2% total rural population of India. Also, the demand for telecom service in rural people is increasing day by day. This further ensures growth in the
industry. Indian telecom continues to register a significant growth each year. This has been due to the impact of economic reforms and pro–active
policies of the government. This has a clear indication that india has huge demand of tele services.
Supply– The telecommunications industry is a vast one with a large number of private players who are constantly bringing down the cost to
consumers thereby making services more affordable and helping improve life in general and business in particular. On the Indian business scene
are successful government owned institutions like MTNL and BSNL on the one hand, and even more successful and aggressive players like the
Tata's and Reliance on the other. Competition has just begun and is heating up every day with either lowering of tariffs or introduction of newer and
improved services to keep a larger share of the market. If airtel will be able to provide better services for low cost then it will be able to

Case Study Of Bharti Airtel
MACR Term Project
Group No: 8
Sabujima Malla PGP/17/235
D A Subhashree PGP/17/263
Simran Pradhan PGP/17/241
Karlapudi Pavan PGP/17/323
Section B
Zain Africa International BV'S Acquisition by Bharti Airtel
Introduction
Bharti Airtel Limited was very keen to enter the African markets and the organization took considerable time to find an indigenous partner who was
willing to facilitate its entry into African territory. Having previously gone through unsuccessful rounds of negotiations withMTN Group Limited, one
could say that when Bharti Airtel identified Zain Africa as a potential target for acquisition, it was probably ready to walk an extra mile to see the deal
through. An offer of US$10.7 billion for the acquisition of Zain's ... Show more content on Helpwriting.net ...
We expect special tariff/data plans for connecting Indians in India and Africa, like those offered previously for the Middle East and USA, considering
increased migration from India to Africa and increasing competition in Africa for greater share of the huge subscriber base.
As the next step, Bharti needs to negotiate a venture like the Indus Towers with Vodafone and MTN to attain targeted EBITDA margins.
References
1.http://www.economist.com/node/15535823
2.http://knowledge.wharton.upenn.edu/article/african–venture–promises–and–pitfalls–of–bhartis–deal–with–zain/
3.http://www.livemint.com/Money/5fW27gapyOl4bmtT8PBBiN/Is–BhartiZain–deal–gaining–acceptance.html
4.http://www.rediff.com/money/report/tech–zain–to–gain–from–bharti–deal/20100331.htm
5.http://www.bloomberg.com/news/2010–06–08/bharti–airtel–completes–takes–over–of–zain–africa–chairman–mittal–says.html

6.Religare Hichens Harrison. (2010). Company Update: Bharti Airtel. Religare Hichens Harrison.
7.Nishith Desai Associates. (2010). M&A Lab: BHARTI– ZAIN Deal Dissection. Nishith Desai Associates.
8.Annual reports of Bharti Airtel Ltd from the year 2008–09 to the year 2013–14
Appendix
Appendix

Disadvantages Of Outsourcing
As mentioned earlier outsourcing forms a part of decentralization structure. This concept of Outsourcing originally came from "American Glossary" in
the year 1981. Outsourcing offers cost–effective benefits along with non–economic benefits. Outsourcing is a process of delegating a business–process
of a company to a third company, leveraging benefits of reduced costs, improved quality and innovations. Outsourcing/ Downsizing became the most
prevalent business trends. A very commonly considered reason for outsourcing is reduced costs, where specialized providers are more efficient and
economic than a vertically integrated organization. Some organizations found it more affordable to access a few key resources from other
organizations then to have an in house department working on the same. Organizations benefit from outsourcing non–core activities especially when
they work in a dynamic business... Show more content on Helpwriting.net ...
The whole process of outsourcing was based on cost efficiency and not value addition of providing world class solutions. They outsourced all core
business functions and later faced difficulties of dependence on vendors. There were limitations set on Airtel to use creative new applications from
IBM deal. There were handovers of network assets built by Airtel. IBM had cheated Airtel by using it as a case study to generate more business
from other telecom players in this sector, therefore Airtel reduced the value its second contract with IBM taking a few core functions back. Airtel
could not dissolve the contract with IBM as it had to pay as mentioned in the contract and would lose out on the applications developed by IBM. It
would also be technically arduous for Airtel to completely transfer the functions to a third vendor, since a few software and hardware services have
been developed by

Essay On Singtel
1. Introduction
The SingTel Group, Asia's leading communications telecom group, provides a wide range of communication services and solutions, including fixed,
mobile, data, Internet, info communications technology, satellite and pay TV. They are recorded as the largest company in Singapore Exchange by
market capitalization and also likewise listed in the Australian Securities Exchange with the acquisition of Optus, the second largest communications
provider in Australia in September 2001. In addition, the SingTel Group also strategically invested in leading companies in Asia and Africa, including
Bharti Airtel(India, South Asia and Africa), Telkomsel(Indonesia), Globe Telecom(the Philippines) and Advanced Info Service(Thailand). To serve the
requirements of multinational enterprises, SingTel has an extensive network of 46 offices in 21 countries all across Asia Pacific, Europe and the USA,
serving around 595 million clients across the globe (Singapore Telecommunications Limited, 2015 & Singtel, 2016). ... Show more content on
Helpwriting.net ...
SingTel has played an important part in the development of the country as a major communication hub in the region. Despite full liberalization since
2000, SingTel continues to shape the digital media and ICT market in Singapore, remaining as the leading mobile, broadband and fixed line operator. In
July 2007, Singtel ventured into home entertainment with the launch of mio TV. Another breakthrough is the launching of high–speed fibre services
with distinctive applications focusing on entertainment, convergence and productivity enhancement for home and business users, in September 2010
(Singtel, 2010).
2. PESTEL
We will analyse SingTel based on its general environment split into 6 areas of political, economic, social, technological, environmental and legal factors
using the PESTEL model (Chartered Institute of Personnel and Development, 2016).
2.1

Bargaining Power Of Suppliers For Airtel
Since telecom industry is very susceptible to price war and bargaining power, suppliers are chosen carefully so that the bargaining power of suppliers
is low and the profitability of the company is not slashed down.
The major suppliers whose bargaining can influence the profitability of Airtel are as follows:
i.Mobile Tower Companies– Below is the list of companies who own mobile towers in India and their market share. Currently uses the mobile towers
offered by Bharti Infratel Limited and Indus Towers Limited.
From the above figure we find that there are many companies who provide the mobile tower facility. Also, there is very less or no scope for forward
integration by these companies. It is unlikely that these companies will enter the telecom industry ... Show more content on Helpwriting.net ...
This is a positive for Airtel.
Fig: Bargaining Power of Suppliers for Airtel
6.2 Bargaining Power of Buyers
Buyers in telecom industry can be classified in two categories depending on the type of consumers, Individual and Enterprise Customers. Enterprise
customers are organizations like banks, IT companies. There are multiple players in the telecom industry like Airtel with variable product offerings and
prices which gives buyers many options to select operators and thus increase the bargaining leverage.
Different aspects of bargaining powers of buyers which affect the profitability of Airtel are:
i.Switching Costs: The cost of a new connection is very low and sometimes subscribers obtain new connections for free. The introduction of Mobile
Number portability (MNP) has increased the buyer power of switching to other service providers very easily. Airtel faces a higher bargaining power of
buyer due to low switching costs.
ii.Buyer Competition: Majority of the revenues for Airtel is generated by enterprise customers who show that there is higher buying

Major Ratio Of Airtel
Calculation of Major Ratios Profitability Ratio Gross Profit Margin Gross profit margin = Sales – Cost of goods sold /Sales This ratio shows the
amount of margin available to cover operating expenses and yield a profit. Airtel has an operating margin of 21.39%. Operating profit margin
Operating profit margin (or Return on Sales) = Profits before taxes and interest/ Sales This shows the firm's profitability from current operations
without considering the to the interest charges accruing from the capital structure. Operating margin percentage is 35% in the year 2015. It has
improved from 32% in the previous year (2014) Net profit Margin Net profit margin (or net Return on sales) = Profits after taxes/ Sales It shows profit
... Show more content on Helpwriting.net ...
The Quick ratio of airtel is 0.75 Leverage Ratios Debt to Equity Ratio Debt–to–equity ratio = Total debt /Total stockholders' equity It measures the fund
provided by creditors and by owners. Current debt equity ratio is 0.26 Long Term Debt to Equity Ratio Long–term debt–to equity ratio = Long–term
debt /Total shareholders' equity A widely used measure to balance between debt and equity in the firm's long–term capital structure. In the case of
Airtel it is 0.25. Times–interest–earned (or coverage) ratio Times–interest–earned (or coverage) ratio = Profits before interest and taxes /Total interest
charges Interest coverage ratio analyses the no of times the company can pay its current interest payment obligation with its current earnings. A
company's ability to meet its interest obligations is an aspect of a company's solvency. In the case of airtel it is 12.11 Activity Ratios Inventory
Turnover Ratio Inventory turnover = Sales /Average Inventory When compared to industry averages, it provides an indication of whether a company
has excessive or perhaps inadequate finished goods inventory. In the case of airtel it is

Swot Analysis Of Bharti Airtel
Bharti Airtel: Developing value position in dynamic environment
Introduction
Bharti Airtel is one of the India's leading and first private sector providers of telecommunications services providers of telecommunications services
based in India. The company was formed on joint venture between the Bharti Group and its subsidiary STET International Netherlands NV, a company
promoted by Telecom Italia, Italy.Bharti Airtel have been structured into three different business units: mobile service – provides GSM mobile
services across India in 23 telecom circles, telemedia services (ATS)– provides broadband and telephone services in 94 cities and enterprise services –
divided into two sub–units:– carriers (long distance services) and services to ... Show more content on Helpwriting.net ...
Indian telecom industry is one of the quickest developing commercial enterprises on the planet [2] .There are around twelve telecom administration
suppliers who work in the wired and remote fragment. The business is described with exceptional rivalry and persistent value wars. There are suitable
financial and limited time approaches that help the local request and make volumes for the business .The Indian telecom industry has colossal
development potential. In the following couple of years, the industry is ready to develop further; truth be told, it has as of now entered a solidification
stage as remote players are attempting to obtain a pie in this dynamic industry.[5]
PESTEL Analysis of the Telecom Industry
Political Analysis
Changes in government policies affect every business sector including telecom
National Telecom Policy defined certain objectives, including availability of telephone, FDI and manufacturing of telecom equipment
TRAI's regulations and issues to provide a required direction to the telecom

Case Study On Airtel
FINDINGS
Idea's advertisements are more popular than other telecom players.
There is a relationship between the customer's choice of telecom operator and the company's advertisement campaigns.
Demand of a telecom company's products/services and it's promotional schemes for retailers are related.
There is a relationship between the customer's choice of telecom operator and the company's call rates.
Demand of a telecom company's products/services and it's supply time to retailers are not related
RETAILER BENCH
31% of the retailers are of the opinion that Airtel offers the best margins to them, 19% think that Idea is the best in terms of margins whereas 14.4%
think that Vodafone is the best in terms of margins offered. 14% and 21%... Show more content on Helpwriting.net ...
65.6% of the retailers are somewhat satisfied with the promotional schemes of Idea for retailers whereas 24.4% are neutral.
66.7% of the retailers are somewhat satisfied with the incentives offered by Idea whereas 5.6% are somewhat dissatisfied.
11.1% are highly satisfied with the credit policy of Idea whereas 47.8% are somewhat satisfied.
38.9% of the retailers are somewhat satisfied with the supply time of Idea whereas 41.1% are neutral in their opinion.
38.9% are somewhat satisfied with the grievance solving mechanism of Idea whereas 12.2% are somewhat dissatisfied with the same.
42.2% of the retailers are somewhat satisfied with the demand of Idea's products and services whereas 16.7% are somewhat dissatisfied with the same.
46.7% of the customers are somewhat satisfied with the target fixing mechanism of Idea whereas 38.9% have a neutral point of view.
CUSTOMER BENCHM
Out of the 400 customers interviewed 33% are using Airtel whereas 15.5% are using Vodafone and 13.3% are using Idea.
Idea's ads are the most popular as 34% of the customers like it the most whereas Airtel and Vodafone both have received 27.3% share of the customer's
response and are at second

Marketing Strategy Of Bharti Airtel
Executive summary
The reason for choosing this project was to understand the business of Bharti Airtel and also to study the market of Greece. Bharti Airtel is an Indian
company and it is one of the largest service provider in India. Bharti Airtel having good reputation in India as well as in other countries. And reason for
choosing Greece country as it is bankrupt country so it will help the Greece government to reduce the burden. And also help the Airtel Company to stars
it business in new and dynamic country. Athens will be the good market to choose as it is a capital and many population migrate in this city. So for
Bharti Airtel it will good to enter in Athens market first and then slowly enter in different cities of Greece. The best option for Airtel to do joint venture
for some time and ... Show more content on Helpwriting.net ...
They are well known company among the people.so it will be hard to get in. but Bharti Airtel is having good marketing strategy but the difficult will
face by company is how to do marketing strategy in local market.
The threat of substitute product or service for Airtel is also high. As Airtel will be new entrant in the market so it will be difficult to reduce the price at
starting. So people will choose substitute product of Bharti Airtel which is having strong image.
The threat from new competitor for the company will be low as the main big boss like Cosmote swallowing the market then VodafoneGreece and Wind.
So the company will have problem with this existing companies rather than new company.
The bargaining power of supplier will be high as Bharti Airtel is new company to enter and already the existing the company ruling in the Greece
market. So it will be difficult for Airtel Company to bargain with the supplier. As the country having three telecommunication provider which is
dominating, so it will difficult for supplier to do business with Bharti

Airtouch Fraud Case
AirTouch Communications was a wireless telephone service provider, and is the predecessor to what we know as Verizon Wireless. AirTouch was
created in 2994, and had its headquarters in San Fransisco, California. AirTouch had two personnel involved with their fraud: Kanakubo Hideyuki, and
Jerome Kaiser. Hideyuki is AirTouch's founder and former president, CEO, director, and CTO. Jerome Kaiser, CPA is AirTouch's former CFO and
corporate secretary. Both of these men were responsible for the management of AirTouch's business. With so much power within the organization of
their business, both men had the ability to commit fraud. Because of their position within the company, they misstated revenues and mislead investors.
Revenue recognition... Show more content on Helpwriting.net ...
AirTouch and Kanakubo consented to a cease and desist. Also, Kanakubo may not serve as an officer or director for any company required to file
reports to Section 15(d) of the Exchange Act for five years. He also agreed to pay a civil payment of $50,000 and a disgorgement of $15,000.
Kaiser also faced similar consequences as Kanakubo. Kaiser may not serve as an officer or director for any registered pursuant to Section 12 of the
Exchange Act for 10 years. He may not practice as an accountant. However, after 10 years, he may issue a reinstatement application to the Commission.
Additionally, he has to pay a civil money penalty for $60,000 to the SEC. In October 2012 AirTouch's controller provided the firm's outside independent
accountant with a copy of the Purchase Order from the Florida company. The accountant was not provided with a copy of the related Agreement.
Messrs. Kanakubo and Kaiser did not inform the outside accountant or the independent directors on the board about the Agreement when discussing the
Purchase Order from the Florida entity. AirTouch did not receive any payment from the Florida

Sdfs
About the Company Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications services company headquartered at New
Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries, providing 2G, 3G
and 4G services depending upon the country of operation. Airtel is the world's third–largest mobile telecommunications company with over 261
million subscribers across 20 countries as of August 2012. It is the largest cellular service provider in India, with 185.92 million subscribers as of
September 2012. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of
broadband and... Show more content on Helpwriting.net ...
It started services on 9 October 2008 and has about 32.44 million customers as of August 2010.
––––––––––––––––––––––––––––––––––––––––––––––––– Joint Ventures Airtel–Ericsson As per a five–year managed services agreement signed
recently. Ericsson will manage and optimize Airtel's mobile networks in Africa. Ericsson will modernize and upgrade Airtel's mobile networks in Africa
with the latest technology including its multi standard RBS 6000 base station. As part of the modernization, Ericsson will also provide technology
consulting, network planning & design and network deployment. Ericsson has been the managed services and network technology partner in the
Asian operations. ––––––––––––––––––––––––––––––––––––––––––––––––– Rebranding On 18 November 2010, Airtel rebranded itself in India in
the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London–based brand
agency, The Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo. On 23 November 2010, Airtel's
Africa operations were rebranded to 'airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'airtel'
in Bangladesh. ––––––––––––––––––––––––––––––––––––––––––––––––– Sponsorship On 9 May 2009 Airtel signed a major deal with Manchester
United. As a result of the deal, Airtel gets the rights to broadcast

Case Study On Bharti Airtel
Table of Contents Introduction2 Parties Involved3 MTN Group3 Bharti Airtel Ltd.3 Parent Companies3 Bharti Enterprises3 SingTel3 Commercial
Considerations4 The Bharti – MTN Saga Introduction Bharti Airtel and the MTN Group restarted their merger talks on 25 May, 2009. The
communication started after a gap of almost an year when the merger talks had come to a roadblock and there was an intense situation of deadlock
between the two. About the company credentials, Bharti Airtel is one of the largest Indian telecom providers while at that time MTN had a
stronghold in 21 countries spread across Middle East and Africa region. Bharti Airtel and MTN Group extended their exclusive talks with an aim to
merge their operations so as to create the world's third telecom company. The objective of the merger talks was to achieve a complete merger between
these two telecom companies which if successful would had resulted in MTN's hold on 36% stake in the Indian telecom company while Bharti Airtel
would had inherited 49% stake in MTN. Off late the... Show more content on Helpwriting.net ...
It was founded by Sunil Bharti Mittal in the year 1976 and has operations in 20 different nations across Africa and Asia. Bharti Enterprises owns
various businesses spanning across retail, telecommunications, manufacturing and financial services. Bharti Enterprises is the holding company of
Airtel and has 52.7% shareholding in the Bharti Airtel. SingTel Singapore Telecommunications Limited, is a Singapore based telecommunications
company, is commonly known as SingTel. With a total mobile subscriber base of 477 million customers from its own operations and regional
associates in 25 countries across the world, it is one of the largest mobile network operators in Singapore and significant operations in Australia.
SingTel has direct stake in Airtel and holds 15.57% shareholding in the Bharti Airtel. Commercial

Bharti: Outsourcing Agreement With Ericson, Nokia Or Siemens
If you were Bharti, what major concerns would you have about entering an outsourcing agreement with IBM? With Ericson, Nokia or Siemens?
Bharti Airtel started as a very small company with only $900 capital. Who would have imagined it would have become India biggest Telecom
Company. Today, Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of
broadband and subscription television services. It offers its telecom services under the "Airtel" brand, and is headed by Sunil Bharti Mittal. It also acts
as a carrier for national and international long distance communication services.
Concerns with IBM, Nokia, Ericson and Siemens
When Bharti was going through ... Show more content on Helpwriting.net ...
The vendors are much bigger, and they are worldwide companies" (pp. 382). Along with that the company board of directors though that by
outsourcing it would put the company in a positions where they are fully depend on the vendors. Excessive dependency would harm their company
internally as well as externally.
On the other hand, vendors had their concerns they thought "they were concerned with the risk and the need to get "buy–in" from the top levels in
their organization" (Applegate, Austin & Soule, 2009). One of the major concerns what Bharti looking at was "if the vendors turned down this
business now, making it look as if they were unwilling to take risk in India, they might later be locked out of lucrative deals not only with Bharti, but
perhaps with other operators as well" (Applegate, Austin & Soule, 2009).
Looking at the future "Bharti Airtel Ltd, which is currently re–negotiating its 10–year information technology (IT) outsourcing contract with
International Business Machines Corp. ( IBM ), is set to hand out more business to other technology services vendors led by Tech Mahindra Ltd and
reduce IBM's share of the contract in what will be the biggest overhaul of the landmark outsourcing deal.
The latest developments will also set the agenda in the way IBM's other large telecom contracts in India with Vodafone India Ltd and Idea Cellular
Ltd are negotiated when they come up for renewal in a few years' time. IBM has a five–year contract

Airtel Managing All Its Functions Essay
Airtel managing all its functions in–house came to conclusion to outsource the non–core activities to reduce its capital overheads. Airtel realized that
they needed to provide a flexible, reliable and best in class customer services to its customers and focus on building a loyal customer database. They
shifted their focus from network. Airtel comprehended that its network operations could be better accomplished by Ericson, Nokia or Siemens and
IBM. The reason to outsource is to focus on core, have a scalable network, faster reach, better quality, providing enhanced services and to have a team
of best persons to manage networks across the globe.
Airtel's strategy of outsourcing with Nokia Siemens and Ericson included buildup, maintenance and overhauling of network telecom equipment's.
Airtel's contract was a two pronged outsourcing structure to its vendors. The vendors will provide network capacity requirements as mentioned in the
agreement. Payment models were based on the customer utilization of the capacity, hence paying for only what is used. Ownership of assets rests with
Airtel, maintenance responsibility with the vendors. Techniques were taken to check quality parameters. The contract was for 3 years and renewable
under mutual consent. Airtel followed Dollar Per Erlang model which meant pay only for the Traffic that come out of the tower. Airtel's contract with
IBM was for 10 years and had complete, end–to–end management and wide–ranging services for supplying,

Mncs
Case: "Tad O'Malley: The Investment Conundrum" 1. Review the case and the three Power Point presentations. Which external environmental issues
/considerations should Tad take into account when evaluating the three deals? 2. Which internal (i.e. related to each of the companies to be evaluated)
issues/considerations should Tad take into account? 3. Which organizational (i.e. Empire–related) issues/considerations are likely to influence the
partners' decision? 4. Are there any other issues/considerations Tad should take into account and how should Tad structure his presentation at the
partners' meeting? 5. Choose one deal for Tad and prepare 3 PP slides for him to use in the presentation. (Be prepared to show your slides... Show more
content on Helpwriting.net ...
How would you 'pitch' this deal? Be prepared to do so. 2. If you are Westphal, what issues does the call from Slaoui raise for you? What terms are
you most inclined to negotiate? 3. What is likely to change at Sirtris after the acquisition? Is there a role for an entrepreneur like Westphal in a very
large company like GSK? 4. From Slaoui's perspective, how should the integration of Sirtris be managed? How would Westphal and Dipp answer
the same question? What is your opinion? 5. What do you think of the new discovery organization GSK has created? Is this a viable model for large
companies in general? Case: "A Speed Race: Benelli and QJ Compete in the International Motorbike Arena" 1. What are the key cultural differences
that may impede success after the acquisition? 2. What are the key problems related to cultural differences and which integration approach should the
company follow to overcome these problems? 3. What specific factors should the company take into account when integrating the different cultures,
who should be responsible for the integration process, when and how should the integration process take place and how should its success or failure be
evaluated? 4. What are the key environmental opportunities and challenges for Benelli? What are Benelli's key strengths and weaknesses? Based on this

Financial Analysis: Bharti Airtel And Reliance Communications
Executive Summary
The telecommunication plays an important role in today's market. In the last few years, change has taken place in the ownership structure of
telecommunications companies from public monopolies to private companies. The rapid development of mobile networks and video and Internet
technologies has created enormous competitive pressure on the companies. As new competitors come to industry, companies need intelligent tools to
gain an advantage which is competitive in nature. Also, stock market expectations are wide and investors and financial analysts need tested tools to
gain information about how companies perform financially compared to their competitors, the strong areas of the competitors, the list of the major
competitors and so on. Likewise, we can say that, the telecom companies need to benchmark their performances against competitors in order to remain
important players in this market.
This financial analysis report examines two high profile competitors, Bharti Airtel and Reliance Communications, within the telecom industry in order
to evaluate company's performance and financial health. The overall strategies of the company were reviewed and considered along with the financial
analysis to come to a ... Show more content on Helpwriting.net ...
It operates in twenty countries across South Asia, Africa, and therefore the Channel Islands. Airtel incorporates a GSM network altogether countries
within which it operates, providing 2G, 3G and 4G services relying upon the country of operation. Airtel is the world's third largest mobile
telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013. It is the largest cellular service
provider in India, with 192.22 million subscribers as of August 2013. Airtel is the Second largest Asia–Pacific mobile operator by subscriber base,
behind China

Sunil Mittal: The Evolution of the Celular Phone in...
ORIGINATOR OF CELLUAR PHONE REVOLUTION IN INDIA
"I think that people just have this core desire to express who they are..."
Sunil Mittal.
Excellence is vital for acquiring success. Excellence is what makes success run after you, but when you want success, run after excellence.
Very few individuals are there in this globe who made success run after them. Energy, determination and that magical willpower to do something
invincible marks the journey of great man through the untraded dark roads to the brightest morning ever. Every successful man has that unique
cognizant power to realize all the possible opportunities one have around them. Sunil Mittal, the man behind the ... Show more content on
Helpwriting.net ...
However, there was not much struggle in his childhood days but he remained working hard from his early days.
His first business was to make crankshafts for local bicycle manufacturer. He along with his brothers started an import enterprise named Bharti
Overseas Trading Company. After running the business for three years, Sunil realized that his ambitions and the grid to fly high are not going to be
fulfilled in Ludhiana and hence he decided to move on to Mumbai.
After moving to Mumbai, he imported thousands of Suzuki Motors's portable electric generators from Japan. It was in this starting years, that Sunil got
disappointed. The importing of the generators were suddenly banned by the Indian Government and the issuing license for manufacturing generators
were given to two companies hence no space for Sunil's company.
In 1984, he thought of bringing a boom onto the field of cordless telecom in India. He then started assembling push button phones into this country
from a Taiwan company. Bharti telecom Limited was incorporated and entered into a technical tie up with Siemens AG of Germany for manufacture of
electronic push button phones.
Sunil Mittal once said, "In 1983, the government banned the import on generators. I was out of business overnight. Everything I was doing then came
to a screeching halt. I was ruined. What should I do next? I didn't know then..!"
HOW DID MITTAL ENTER THE TELECOM MARKET? "Always

An Analysis Of Data Serviceability Of Airtel Service Essay
AN ANALYSIS OF DATA SERVICEABILITY OF AIRTEL SERVICE POINTS
AN ANALYSIS OF DATA SERVICEABILITY OF AIRTEL SERVICE POINTS
Submitted to
Homayara Latifa Ahmed
Chairperson
IBA Career Centre
Submitted by
Rahsin Jamil
Roll: ZR– 23
BBA 19th Batch
Faculty Advisor
A.T.M. Jakaria Khan
Lecturer
Institute of Business Administration, University of Dhaka
Institute of Business Administration, University of Dhaka
June 17, 2015 i LETTER OF TRANSMITTAL
June 17, 2015
Homayara Latifa Ahmed
Chairperson
IBA Career Centre
University of Dhaka
Dear Madam,
Subject: Submission of Internship Report on 'An Analysis Of Data Serviceability Of Airtel Service Points'
This letter is regarding the submission of my internship report, submitted as part of the requirements for completing the internship as part of the
requirements for completing the BBA program at the Institute of Business Administration, University of Dhaka. I have found the experience of
working towards the completion of this report to be both challenging and intellectually exciting. I was able to apply many of the important theories
and concepts that I learned in my coursework at the Institute of Business Administration, and even to extend my knowledge base as I worked on this

study. I feel that the skills I gained in working on this project in an organizational context will be helpful to me in my career and in further education,
and I am grateful to you for granting me permission to work on this project. I pledge that this report has been

Case Study Of Hutchison And Vodafone
Case facts
The case talked about the 2 companies i.e. Hutchison and Vodafone.
Hutchison Telecommunications International Ltd (HTIL)
Hutchison Telecommunications Hong Kong Holdings Limited (stock code: 215) is an established telecommunications operator providing advanced
mobile telecommunications services in Hong Kong and Macau under the 3 brand
Island (Mauritius)' was a 100 % Subsidiary of Hutchison (Hong Kong).
Vodafone(VIH)
Vodafone International Holdings BV– a company incorporated in Netherlands. It was the purchaser of one share of CGP
Hutchison Essar Limited (HEL)
Hutchison Essar Limited, under the brand name Hutch, operates in 16 licence areas in India
It has CGP Company as a subsidiary holding about 67 % shares and Essar had ... Show more content on Helpwriting.net ...
Thus Vodafone was asked to pay Penalty of about 11,000 Crore for amount to be paid to HTIL. Wherein Vodafone has not replied to that notice and
filed a writ petition to the challenge.
Vodafone was trying to use the method of Tax heavens and SPV'which are designed to help in similar cases but MUMBAI high court rejected the
petition with cost. Post that they tried to file again using SLP as a sword against Supreme Court and further the case was passed to income tax
department
Law continuous to impose various legal system on this particular case and confirms that Vodafone have to pay raised by to India, but Vodafone also
presented massive documentary evidence and tried hard to get rid of the situation.
Issue in the case
On the name of CGP Company which was otherwise a null entity, Vodafone Company was asked to pay taxes for a purchase of subsidiary company
(CGL) of
Hutchison Essar telecom
Retrospective amendment is being allowed
Whether Income Tax Department has a control over asking for the taxes over the transaction among two foreign companies
Act and law used in this case
ITA– Income–tax Act.
Retrospective legislation

Share purchase agreement
Transfer pricing tax
Vodafone perspective
According to the company, the transaction had occurred between VIH and HTIL wherein they entered into a SPA for the sale of CGP share. Here the
accedence was signed

Ratio Analysis Of Airtel
Idea
If we see the chart the net profit ratio of idea has come down to .07nwhich in not a good indicator. It net profit ratio is declined from last year. This
indicate the ineffciency of company to maintain the net profit.
Comparison
If we see the performance of both companies on the basis of this ratio Airtel is performing better than Idea.
3.2 Gross Profit Ratio–
It is a profitability ratio that shows the relationship between gross profit and total net sales revenue. This ratio tells about the operational efficiency of
the firm. Interpretation
Bharti Airtel If we see the chart it clear that Airtel has constant grossprofit margin ratio in two years which means that the company has maintained the
operational efficiency and does not let ... Show more content on Helpwriting.net ...
Airtel specially makes plans for its different account to attract customers and give them the best service. These plans are called "CORPORATE
PLANS".
Every week the target is being assigned to the executive according to the accounts he is visiting. Sometime executive have to visit more than two
companies in a day and four companies in a week. This happen because of the timing of that particular account.
To gain an account the channel partner visit to different companies and ask for the details like the number of employees working there and ask for
the number of any senior to whom they can contact open roadshow there. Every Saturday the executives have been provided with a training session or
they are divided into teams of three and allocated with the area to each team. Those teams visit to companies of that area take the details of the
companies. Sometime the team also not allowed to get inside the enterprise because of their policies.
Below are the points on which I have covered during my internship and which help me to get idea of how Airtel works:
Increase productivity of the Field Survey

Airtel
http://www.docstoc.com/docs/21061665/AIR–TEL–PPT http://www.authorstream.com/Presentation
/rohit.arde123–323275–airtel–presentation–final–others–misc–ppt–powerpoint/ http://www.moneycontrol.com/company–facts/bhartiairtel/history/BA08
Company History – Bharti Airtel
Bharti Tele–Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications
services. Bharti Tele–Ventures received certificate for commencement of business on January 18, 1996.The Company was initially formed as a
wholly–owned subsidiary of Bharti Telecom
Limited. The chronology of events since Bharti Tele–Ventures was incorporated in 1995 is as follows:... Show more content on Helpwriting.net ...
It is the largest cellular provider in India, and also supplies broadband and telephone services – as well as many other telecommunications services to
both domestic and corporate customers. * Other stakeholders in Bharti Airtel include Sony–Ericsson, Nokia – and Sing Tel, with whom they hold a
strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications world. * The
company has covered the entire Indian nation with its network. This has underpinned its large and rising customer base.
Weaknesses
* An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge
and experience of how a cellular telephone system actually worked. So the start–up business had to outsource to industry experts in the field. * Until
recently Airtel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. Towers are important if
your company wishes to provide wide coverage nationally. * The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the
lack of any real emerging market investment opportunity for the business once the Indian market has become mature.
Opportunities
* The company

Analysis Of The Competing Forms For Bsnl
COMPETITOR ANALYSIS
An analysis of the competing forms for BSNL is essential to learn more about the industry performance, and only after learning about the industry will
we be able to gauge whether the problems faced by BSNL can be internally managed or are market pervasive.
We'll be looking at its 5 major players here: MTNL, Tata Communications,Bharti Airtel, Idea Cellular, Reliance Communication.
We start by looking at the truncated P&Ls of BSNL's Industry Peers to get an idea how they have been maintaining their structures in absolute terms.
P&L COMPARISON
M T N L
Tata Comm
Bharti Airtel
Idea Cellular
Rel. Comm.
Sales Turnover
3,391.74
4,376.40
49,918.50
26,110.40
12,409.00
Other Income
12,016.60
680.17
853.4
293.03
1,910.00

Total Income
15,408.30
5,056.57
50,771.90
26,403.40
14,319.00
Other Manufacturing Expenses
655.02
2,043.76
16,137.40
13,306.70
6,798.00
Employee Cost
2,892.99
640.81
1,648.10
1,161.01
286
Selling and Administration Expenses
229.11
475.42
10,448.30
1,901.10
1,057.00
Profit before Interest, Depreciation & Tax
10,878.60
1,543.22
16,945.10
7,557.53
3,086.00
Interest & Financial Charges
1,390.57
59.51
1,336.40
859

1,796.00
Profit before Depreciation & Tax
9,488.05
1,483.71
15,608.70
6,698.53
1,290.00
Depreciation
1,165.74
680.23
7,231.30
4,093.24
2,048.00
Profit Before Tax
8,322.31
803.48
8,377.40
2,605.29
–758
Tax
497.18
261.05
1,777.20
915.98
–1,488.00
Profit After Tax
7,825.13
542.43
6,600.20
1,689.31
730
As we have mentioned in the teaching

Airtel Profile
COMPANY PROFILE
Bharti Tele–Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications
services. Bharti Tele–Ventures received certificate for commencement of business on January 18, 1996. The Company was initially formed as a
wholly–owned subsidiary of Bharti Telecom Limited.
Bharti Airtel Ltd is one of the world's leading providers of telecommunication. Airtel has GSM network in all countries in which it operates, providing
2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261
million subscribers across 150 countries as of August 2012. It is the largest cellular ... Show more content on Helpwriting.net ...
V S Raju has been inducted on the Board of Directors of the Company.
–AirTel introduces MTV Club Card in Chennai
2004
–AirTel enrolls 50,000 customers in its mobile service in 60 days
–Launches WAP enabled portal Service in Kerala
–Airtel customer base touches new high of 5 lakh mark in Andhra Pradesh
–Airtel launches Rs 50 pre–paids recharge
–Bharti Tele garners $100 m via FCCBs
–Airtel offers talktime transfer service
–– Airtel launched two–way international roaming and GPRS for prepaid customers in the Maharshtra and Goa circles
–Airtel unveils Rs 199 pre paid card
–AirTel join hands with NMIMS to offer executive MBA programme
–Airtel launches GPRS services for pre–paid customers
2005
–Airtel launches video services for its GPRS customers on February 22, 2005
–Airtel unveils new TV ad featuring Sachin, Sharukh
–Bharti Tele–Ventures launches telecom network in Andaman & Nicobar
–Bharti inks $125–m deal with Nokia for rural network expansion

–Bharti Tele Ventures– Airtel introduces BlackBerry Connect in India
2006
–Airtel unveils Re 1 STD plans
–Airtel sets up customer centre
–Sunil Mittal bags CEO of the Year award
–Airtel joins hand with Microsoft
–Company has changed its name from Bharti Tele–Ventures Ltd. to Bharti Airtel Ltd. 2007
–Airtel signs agreement with HTC for touch screen mobile.
2008
– Bharti Airtel tied up with US–based Apple Inc to bring the popular GSM–based iPhone in the country.
2009
–Registered Office of the Company has been shifted to

Airtel Swot Analysis
I. INRODUCTION
India's two top telecom operators, Bharti Airtel and Reliance Jio, are locked in a tight competition which has triggered another round of price war in
the industry. But unlike the 3G price war in 2012 or 4G price war in 2016, the new battle isn't about who is offering the lowest price but who can sell
for free and for how long. And then, there's a revived interest in targeting the lower tier of userbase that is still using the 2G feature phones.
In September, Reliance Jio launched its fourth generation (4G) wireless internet services, that has led to a financially bleeding battle between telecom
operators.
What Reliance Jio is offering, is "unfair competition", Mittal had said at a conference in Delhi, while launching ... Show more content on
Helpwriting.net ...
The study is explanatory in nature.
1.3 OBJECTIVES
II. ANALYSIS
2.1 SWOT Analysis
1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers
2. Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand
6. Airtel has great value added services like Airtel money, online recharges, bill payments
7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide. 1.Price competition from other telecom players means limited
market share.

2.User privacy is an allegation which the brand has had to face.
1.Price competition from other telecom players means limited market share.
2.User privacy is an allegation which the brand has had to face1.New entrant's low price offering can reduce market share
2.Saturation point in basic telephony service can be tapped by Airtel
3.Mobile Number Portability can be used by the company to tap competitor

Vodafone Strategy
EOS –Indian Telecom Industry– Vodafone
Submitted By: Niraj Bhandari Rajesh Sarangi Rakesh A C Sushant Sehra
– 25/5 – 32/5 – 33/5 – 45/5
EOS –Indian Telecom Industry– Vodafone
Table of Contents
Executive Summary ................................................................................................................................. 2 1. Indian Telecom Industry
....................................................................................................................... 3 2. Industry Analysis
................................................................................................................................. 7 2.1 Threat of New Entrants ... Show more content on Helpwriting.net
...
The government regulation has played a crucial role in boosting the industry growth and shifting it from a state owned monopoly to market oriented
model. Presently there are more than 800 million subscribers with around 70 percent tele–density. The industry has 15GSM service providers with 5 of
them having pan India presence.
With the maturing of the industry, the differentiation among the services provided by the players is also on a decline. The quality of service among
the service providers is also converging to the industry standard and TRAI recommendations. This resulted in a price war, especially with the new
players entering the existing circles. The price war has resulted in the erosion of market share of existing players and also affected the profitability of
all the service providers. The average revenue per user is on a decline in the industry, and interestingly the lower tariff has not increased the minutes of
usage per connection. The existing players are working hard to maintain steady addition to the subscriber base and to keep the costs of operation low.
Although the market may not be attractive for a new entrant, there seems to be a strong value and upside potential remaining for the existing telecom
operators to prevent the erosion of their market share.
2
EOS –Indian

Marketing Strategies Of Airtel And Airtel
CHAPTER 3
RESEARCH METHODLOGY
3.5 SERVICES PROVIDED BY AIRTEL AND VODAFONE
BHARTI AIRTEL
mobile administrations with GSM engineering
fixed–line associations
national and universal long separation administrations
vsat, Internet administrations and system arrangements
broadband administrations
VODAFONE.
в—Џmobile administrations with GSM engineering
в—Џfixed–line phone administrations
в—Џuniversal Internetworking
в—Џvoip (Voice over Internet Protocol)
в—Џinteractive Television

в—Џvisual Communication
в—Џbroadband Portal
3.6 MARKETING STRATEGIES OF AIRTEL AND VODAFONE
One of the fundamental purposes of this undertaking is to think about the promoting systems received via Airtel and its adversary global partner
Vodafone. The examination would help us see how both the organizations have been testing one another to addition a huge area of the piece of the pie.
Reason for COMPARISON
the sub fundamental motivation behind this report is to think about the promoting Strategies received by Bharti Airtel and its opponent Vodafone
the examination indicates how both of the organizations have been testing one another to increase pieces of the pie.
Showcasing STRATEGY FOLLOWED
Vodafone in place plan for the future and in wake of versatile number conveyability chose to particularly recognize its esteem included administrations
by propelling the Zoozoos crusade amid the Indian Premier League 2 (IPL–2). Cricket is thought to be a religion in

Strategic Outsourcing at Bharti Airtel Limited

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