english presentation slide

2. BARSTERS
TEO VI VIEN
HIRENDRAN SIVAGANAM
JACQUELYN VANESSA
CHONG ZHAO LUN
TEO KUO CHIEN
NG KIM WING
CHOO ZI ZHAO
JONATHAN LIM

3. WE DRINK
WE CHILL
WE PARTY
REPEAT!!
BARS

4. BAR CHOOSEN
LUNA BAR IN KUALA LUMPUR

6. BAR CHOOSEN
HONG KONG BAR IN PENANG

8. DESCRIPTION OF THE BUSINESSES

9. HONG KONG BAR IN PENANG
FOUNDER
MR. TAN CHO KHEN AND MDM.
YEOH SZE HOON
CURRENT
MS. JENNY
1980

10. LOCATION
HONG KONG BAR IN PENANG
● Located off Chulia Street
in George Town,
Penang.
● 5 minutes walk from
Continental Hotel

11. ● Classic rustic ambiance
● The Hong Kong Bar is ran by the Tan
siblings, Mr. Peter Tan and Ms Jenny Tan
occasionally with the help of a part time
employee
● Serves a wide variety of alcoholic
beverages as well as non-alcoholic
beverages.
HONG KONG BAR, PENANG

12. They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States of
America, and New Zealand.
They have a wide variety of customers,
mainly foreigners from different
countries.
- Australia
-United Kingdom
-United States of America
- New Zealand

13. ● Very competitive especially with bars along the
same road.
● The Hong Kong Bar has the benefit of legacy and
old reputation to bring in customers.
● It’s walls are decorated with photos, articles,
badges, trinkets and plates.

14. LUNA BAR IN KUALA LUMPUR
FOUNDER
MR. LIM KWONG HING
CURRENTLY
MR. ROSLAN
2004

15. LOCATION
LUNA BAR IN KUALA LUMPUR

16. ● Founded in 2004 - Mr. Lim Kwong Hing
● 1st rooftop bar in Kuala Lumpur (On
Pacific Regency hotel’s 34th floor)
● Serves drinks and food
● Has a fine-dining restaurant - Cristallo
di Luna
● View of Petronas Twin Towers and the
Kuala Lumpur Tower can be seen
● Interior - DJ booth, indoor swimming
pool
LUNA BAR, KUALA LUMPUR

18. HISTORY
HONG KONG BAR IN PENANG
HONG KONG BAR

19. :Discover in year 1980 in Penang
:Founder Mr Tan Cho Khen and Mdm Yeoh Sze
Hoon
:Burn down in year 2004
: History tradition in this bar. The military badges

20. gLUNA BAR

21. :Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination

22. BAR ANALYSIS

23. BAR ANALYSIS( HONG KONG BAR )
-Hong Kong Bar is an old fashioned
bar.
-They promote in a way of friendly and
patient service.

24. Top 3 Competitors
Reggae Bar Coco Island Bar Gwen Houze Bar

25. BAR ANALYSIS( LUNA BAR )
-Lunar Bar a modern bar.
-They are promoted in way of discount,
free drink, enjoyable environment.

26. Top 3 Competitors
Marini’s On 57 Bar Airy And Sexy Sky Bar Mai Bar

27. SUSTAINABILITY

28. SUSTAINABILITY (HONG KONG BAR)
- Hong kong bar survived in this field about
30 years ago.
-Price of drinks is very fair and no
extra charge.
-Hong kong bar is a Classic bar and is
famous for their friendly service.

29. SUSTAINABILITY (HONG KONG BAR)
- Popular among the dispatched soldiers.
-Wall fully hung with metal badges.
-Hong kong bar is located heart of the city.

30. SUSTAINABILITY (HONG KONG BAR)
-Owner will take pictures of visitors and sign
their autographs in a photobook.
- Run an honest, simple , Penang homely
treatment
-Opening hour start from morning until
midnight.

31. The photos of visitors

32. SUSTAINABILITY (LUNA BAR)
- The stylish and trendy setting of the bar is
popular amongst the younger generation.
-Besides that, Luna bar is located at the
rooftop of Pacific Regency hotel where hotel
guests can enjoy a few drinks during their
visit to the hotel.

33. SUSTAINABILITY (LUNA BAR)
-Promote by offering discounts and an enjoyable
atmosphere.
- A fusion concept fine dining restaurant,
Cristallo di Luna, is located just next to the open
air bar for customers to dine-in.

34. SUSTAINABILITY (LUNA BAR)
- invites famous DJ to spin , magicians and so on.
-having a lot of events such as gold party, white
bikini party.
- offering 360 views of of the Twin Towers, and
occasionally a number of local celebrities.

35. STUNNING VIEWS OF LUNA BAR

36. COMPARISON

37. COMPARISON
Location Heart of the city
Target Customers Foreigners
Motives Provide a comfortable setting for customers to enjoy a drink
Transportation Travel by car
Type of beverage alcoholic and non alcoholic drinks
SIMILARITIES

38. Differences Hong Kong Bar Luna Bar
Food services Provides alcoholic and non
alcoholic drinks
Provide fine-dining food, snacks,
alcoholic and non alcoholic drinks
Music system Does not have a music system
installed in the bar
Have a good music system installed in
the bar. (Also has a DJ booth for
invited DJs to spin on the turntable.)
Interior
design
Has a rustic interior design with
faded walls
Has a modern interior design filled
with classy equipment and fancy
furnitures

39. DIFFERENCES HONG KONG BAR LUNA BAR
Entertainment Does not provide any
entertainment for guests
Provides a swimming pool for guests, as well as a stage
and DJ booth that will be used during events by performers
Space Very cramped with seats
along the bar counter
Very spacious and there is a wide walkway for guests to
walk through and sofas surrounding the swimming pool
Number of Staff Only have 1 to 2 staff
members, which are the
owners of the bar
Have more than 20 staff members that are divided into
different jobs and responsibilities
Price of product Cheaper More expensive

40. WHO IS MORE COMMERCIALLY
SUCCESSFUL?

41. LUNA BAR!
NUMBER OF CUSTOMERS
SPACE OF INTERIOR
PROFIT GAINED

42. BARRIERS TO ENTRY
❖ It is relatively difficult to be recognized in this industry for
beginners that have to start from scratch.
❖ Reason is because they will face many obstacles

43. ➔ LARGE CAPITAL
A large sum of money is needed to start a goods producing business.
Needed to pay for assets such as:
❖ Space Rental
❖ Bar Equipment

44. ➔ UNIQUENESS
A bar has to be UNIQUE and EXTRAORDINARY
to attract customers.
❖ Has to exceed other competitors attractions.
❖ May cost more money (location, decorations)

45. ➔ LOCATION, LOCATION, LOCATION
Location of the bar is very crucial.
Importance of location:
❖ Domestic environment
❖ Economic environment

46. ➔ AMBIANCE
❖ Must provide an
entertaining ambiance.
❖ Failure to accomplish this
mood will result in a bad
business.

47. MONOPOLISTIC COMPETITIVE
➢ Is a market structure where many businesses sell products that
are similar BUT NOT IDENTICAL.

48. ➔ CHARACTERISTICS OF A MONOPOLISTIC
COMPETITION
❖ Many producers and consumers in the market
❖ No business has total control over the market price
❖ No interaction between firms

49. BOTH THESE BARS HAVE MONOPOLISTIC COMPETITIVE
CHARACTERISTICS
HONG KONG BAR PENANG LUNA BAR KL

50. STRATEGIES
❖ Set the prices of their products based on the demand curve
❖ Products are priced so that customers will continue purchasing their products.
❖ They use major advertising such as promotions and events.

51. Recommendation

52. Hot Environment in the bar
Customers prefer a place
complete with air-conditioning
Recommendation (Hong Kong Bar)

53. Recommendation (Hong Kong Bar)
Need to upgrade from
current look
Renovate to a more
modern style.

54. Recommendation (Hong Kong Bar)
Regularity of drinks available in
the menu
Adding more new drinks to the menu

55. Recommendation (Hong Kong Bar)
Lack of staff in the bar
Hire more staff

56. Recommendation (Luna Bar)
Lack of seats available
Increase the number of
seats for the customers

57. Recommendation (Luna Bar)
Poor sound system
Invest in a good quality
sound system

58. Recommendation (Luna Bar)
Drinks are too pricey
Reduce the price of the drinks