BUSINESS PLAN

1. WHAT ARE YOU
LOOKING FOR WHEN
YOU TRAVEL?

2. HAPPINESS?

3. WANDERLUST?

4. CURIOUSITY?

5. GETAWAY?

7. ATLANTIS. CO

8. FOUNDER
TECHNICAL MANAGER
SERVICE MANAGER
FINANCIAL MANAGER
HIRENDRAN
CHOO ZI ZHAO JACQUELYN
VANESSA
CHIN VIN YAN
FINANCIAL MANAGER
FOUNDER OR
COMPANY

9. STRUCTUREFULL VIEW
PERSPECTIVE VIEWSIDE VIEW
WHAT IS CRUISTOPHER?

10. AIM
To allow passengers to explore the mystery of the ocean, while on a vacation.

11. SIZE OF CRUISTOPHER
x 2

12. CAPACITY
2000 PASSENGERS

13. FEATURES
To experience underwater
life
Identify floras and
faunas
Save one’s time by
travelling quicker

14. TRAVELLING ROUTE
30 DAYS ON LAND
30 DAYS IN SEA

15. MARKETING STRATEGY

16. REPLACE THE FEAR OF THE UNKNOWN
WITH CURIOSITY

17. FRIENDLY UP-SCALE HOLIDAY
IN A LUSH SETTING.
EXPLORE IN COMFORT

18. SALES STRATEGY
1. EVERY GUEST MUST BE A MEMBER- RM200 ANNUALLY
2. THE COST OF THE TRIP WOULD BE RM 10K ( INSTALMENT ) PER PERSON
3. DISCOUNT WILL BE PROVIDED TO MEMBERS AT A CERTAIN PERIOD

19. INCLUSIVE OF:
- FREE BREAKFAST EVERYDAY
- FREE FLOW DRINKS & BEER
- A FREE SHOT EVERY NIGHT
SALES STRATEGY

20. SALES STRATEGY
INCLUSIVE OF:
- ACCOMODATION
- FREE WIFI

21. SALES STRATEGY
INCLUSIVE OF:
RM 250 WORTH OF FREE
CASINO CHIPS!

22. ADVERTISING & PROMOTIONAL ACTIVITIES

23. - MAGAZINE ADS - TELEVISION
- RADIO INTERVIEW / ADVERTS

25. INFLUENTIAL PEOPLE
TAN SRI TONY FERNANDES DATUK LEE CHONG WEI

26. SOCIAL NETWORK
PROVIDE INDIVIDUAL ATTENTION & CHOICE

27. MARKETING ANALYSIS

28. HOW BIG IS THE MARKET?

29. BIG

30. Who are our customers?
University
students
Families Marine
Biologists

31. Who are our customers?
High ranked celebrities

32. Who are our customers?
Politicians & Royals

33. ● MONEY SAVERS
What are the customers’
background?

34. ● FUELED WITH THE URGE TO
EXPERIENCE
What are the customers’
background?

35. ● CURIOUS STUDENTS
What are the customers’
background?

36. ● FILTHY RICH
What are the customers’
background?

37. STAR
CRUISE
ROYAL CARIBBEAN
INTERNATIONAL
Companies to compete with

38. MSC
CRUISE
LOUIS
CRUISES
Companies to compete with

39. OTHER COMPANIES
● Some companies do not always
travel to famous landmarks.
OUR COMPANIES
● We travel up to 10 landmarks.

40. OTHER COMPANIES
● They do not offer a theme for each
ride.
OUR COMPANIES
● We offer different themes for each
ride to make each ride more
interesting.

41. OTHER COMPANIES
● After a few days of being on the
vehicle, passengers might be
bored.
OUR COMPANIES
● We offer a variety of activities &
entertainment for passengers.

42. OTHER COMPANIES
● They do not offer staff with a
unique profession.
OUR COMPANIES
● We do offer professional marine
biologists that will educate
passengers who wants to know
about the underwater world.

43. MANAGEMENT STRATEGIES

44. WHO IS OUR PARTNERSHIP?

45. FAMOUS RESTAURANT
Gordon Ramsey’s
Restaurant
Zen Japanese
Restaurant
Golden Dragon
Chinese Restaurant
Korean Restaurants

46. ENTERTAINMENT CENTER &
FACILITIES
Casino
Ballroom
Swimming Pool
Tanning area
Massage

47. Spa & Sauna
Hair Saloon
Movie Theater
Entertainment
Centre
Pubs
Pool Tables
& Darts

48. CONVENIENCE AND BRANDED
STORES

49. Technical staff 70
Room cleaner 150
Cleaner crew 150
Servicer 250
CREW MEMBERS

50. ORGANIZATION CHART

51. FINANCIAL PLAN

52. BUILDING COST
Estimation of total
Building cost 110
million ringgit
Material - Rm 21 million
Technology - Rm 36 million
Hotel - Rm 15 million
Facilities - Rm 25 million
Others - Rm 13 million

53. MONTHLY EXPENSES
- Food Rm3.6 million
- crew monthly Rm940k
- facilities Rm1 million
- utilities Rm30k
- maintenance RM2 million
- loans - RM183K
Totals of the monthly
expenses is RM7.753
million

54. MONTHLY EARNED
- Casino Rm116k
- membership . RM16k
- passengers . Rm 10 Million
Total Profit is Rm10.132 Million

55. MONTHLY PROFITS
- Estimate RM 2.379 Million per months

56. ESTIMATION OF THE NEXT THREE YEARS

57. WHERE DOES OUR COME FROM

58. REFERENCES
● Enderle, G. (2014). Exploring and Conceptualizing International Business Ethics. Journal of Business Ethic
● Marinebio.org, (2015). Submarines and Deep Technology - MarineBio.org. Available at: http://marinebio.
org/oceans/submarines/
● The Ultimate Financial Plan: Balancing Your Money and Life by Jim Stovall . Author :Tim Maurer
● Hg.org, (2015). Business Law - HG.org. Available at: http://www.hg.org/corp.html/
● MCPHEDRAN, I. (2014, September 8). New Japanese submarines to cost Abbott Government $20 billion. NEW.
coma. Retrieved March 25, 2015, from http://www.news.com.au/national/new-japanese-submarines-to-cost-
abbott-government-20-billion/story-fncynjr2-1227050682205

59. THE END