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YPO/WPO Joint Chapters Meeting, October 15, 2008
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Charlene Li
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Speech on how social media is impacting enterprises.
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YPO/WPO Joint Chapters Meeting, October 15, 2008
1.
Succeeding With Social
Technologies Charlene Li Altimeter Group
2.
Is this what
social media is about? Source: Wordle.net
3.
What kind of
relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
4.
Process and goals
lead to strategy
5.
This is radical
listening
6.
Dell used blogs
to start a dialog
7.
Helping users support
themselves
8.
Starbucks innovates
with the groundswell
9.
Everyone becomes a
marketer
10.
Org charts become
less relevant
11.
BlueShirtNation.com supports Best
Buy’s front line employees
12.
Firewalls will disappear
13.
Getting Started
14.
#1: Start small
Experiment Listen first
15.
#2: Develop relationships,
not campaigns
16.
#3: Set free
the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block
17.
#4: Get the
help you need See a list at wiki.altimetergroup.com
18.
19.
#5 Prepare for
failure
20.
The biggest challenge
Photo: Kantor, http://www.flickr.com/photos/kantor
21.
Develop intestinal fortitude
22.
23.
May the groundswell
always be with you. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright © 2008 Altimeter Group
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