C2.0 Social Media Success JUL12-PAVS

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  • C2.0 Social Media Success JUL12-PAVS

    1. 1. 10 Top Tips & Tricks forSocial Media Success Josh Hoole Circuit Rider Development Manager, Communities 2.0
    2. 2. What we’ll cover1. Overview of Social Media2. Who’s Doing It3. Plan Your Strategy4. Brand Your Elements5. Measure Your Success6. Develop Your Strategy7. Next Steps
    3. 3. Your Organisation – Reality check• What’s your organisations’ attitude to technology?• What is your leadership role?• Who will drive any changes?• Who will implement any changes?• What support will you need?
    4. 4. Improve Your Online Presence - Why
    5. 5. Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efficiently to and with your service users/members/ customers online3. Reach more people by ‘going to where they are’4. Drive relevant traffic to your website5. Increase number of members/ followers/enquiries/sales
    6. 6. Social Media in the UK 2011
    7. 7. One Simple Aim Mobilise the right people to take the right action at the right time
    8. 8. Who’s Doing It?
    9. 9. Who’s Doing It?
    10. 10. CoffeeThen lets getstrategic!
    11. 11. Plan Your Strategy5 Things Your Strategy Needs
    12. 12. Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
    13. 13. 5 Things Your Strategy NeedsAlign to Your Business Plan• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
    14. 14. 5 Things Your Strategy NeedsKnow Your Audience• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
    15. 15. 5 Things Your Strategy NeedsSet Goals and Measurements• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress Measure, Measure, Measure
    16. 16. 5 Things Your Strategy NeedsSource Stories and Lightweight Media• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the table?
    17. 17. 5 Things Your Strategy NeedsIntegrate Your Efforts• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
    18. 18. Share This andFind Us On
    19. 19. Share This andFind Us On
    20. 20. Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations doing?
    21. 21. Let’s get planning...
    22. 22. Let’s get planning... Pages 6 - 9
    23. 23. Lunch Yum
    24. 24. Brand It All Up• Integrate your efforts• It’s your organisation, not YouTube’s!• Align look and feel across all tools• Simple changes = large impact
    25. 25. Brand It All Up St David’s Penknife Club - Local Fundraisers
    26. 26. Measure, Measure, MeasureMeaningful Metrics• Set realistic goals Metric Measurement and a Measurement Grow Supporters List # Newsletter subs,• Create a Metrics RSS Subscribers spreadsheet Increase Blog Average # comments/• Gather, analyse, act comments posts – perpetual loop Visitors to stay longer Stick rate, average on site time on site Increase action # petition signatures
    27. 27. Measure, Measure, MeasureMeaningful Metrics • Use Google Analytics to see whose Tweets link to you • Keep track of traffic referrers using Google analytics • Discover the big influencers who drive traffic to you? • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
    28. 28. Measure, Measure, MeasureUseful Measurement Tools • Bit.ly - Link shortener that tracks usage • Google Alerts - Get emailed when people talk about you • Socialmention.com - Real-time social media search and analysis • search.twitter.com - Advanced twitter search • twitterpowersearch.com - Multiple searches on one screen
    29. 29. Google Analytics
    30. 30. Google Analytics
    31. 31. Facebook Insights
    32. 32. TweetReach
    33. 33. CoffeeThen lets getstrategic!
    34. 34. So, Top 10 Tips
    35. 35. So, Top 10 Tips1. Align SocMed strategy to Business Plan
    36. 36. So, Top 10 Tips1. Align SocMed strategy to Business Plan2. Know your audience
    37. 37. So, Top 10 Tips1. Align SocMed strategy to Business Plan2. Know your audience3. Set Goals and Measurement Metrics
    38. 38. So, Top 10 Tips1. Align SocMed strategy to Business Plan2. Know your audience3. Set Goals and Measurement Metrics4. Source stories & lightweight media
    39. 39. So, Top 10 Tips1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target2. Know your audience referrers3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act4. Source stories & 10. Adapt and be flexible lightweight media5. Integrate your efforts
    40. 40. More planning...
    41. 41. More planning... Pages 11 & 13
    42. 42. Any Questions? ?
    43. 43. communities2point0.or @Communities2_0 0845 474 slideshare.net/PAVSCRC

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