The Hug, The Handshake and the Hot Cup of Coffee

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Our presentation to Eagle Technology's annual sales meeting on the basics of social media and applying good principles to their brand.

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  • The Hug, The Handshake and the Hot Cup of Coffee

    1. 1. The Hug, The Handshake &The Hot Cup of Coffee What’s Here & What’s Coming in 2011
    2. 2. How is Social Media Used In Business?Connecting with people,businesses and interestsSharing news, knowledge,opinions and ideasReplacing geographic groupswith interest communities
    3. 3. The THREE most important rules in social media LISTEN RESPOND BE HELPFUL
    4. 4. LISTEN
    5. 5. RESPOND
    6. 6. BE HELPFUL
    7. 7. Easy Tips for Social MediaIt’s Not About YouAnswer a Question First,Offer a Solution LaterIt’s Not an Audience,It’s a ConversationWhen In Doubt, Engage
    8. 8. What are the Basics?The Hug, The Handshake& The Hot Cup of Coffee
    9. 9. The Hug: FacebookKeeping Business – BusinessPersonal vs. Business PagesEngagement isOne Generation DeepSpeed vs. Velocity Rule
    10. 10. The Hug: Facebook
    11. 11. The Hug: FacebookKeeping Business – BusinessPersonal vs. Business PagesEngagement isOne Generation DeepSpeed vs. Velocity Rule
    12. 12. The Handshake: Twitter190 million users w/65 million tweets per dayListening vs. BroadcastingEngagement isMANY Generations DeepSpeed vs. Velocity Rule
    13. 13. The Handshake: Twitter
    14. 14. The Hot Cup of Coffee: LinkedIn & AnswersNetworking and theSix DegreesAbout Sharing andNot About PrivacyDemonstrate Knowledgeand Value in Answers
    15. 15. The Hot Cup of Coffee:LinkedIn & Answers
    16. 16. What to Watch in 2011Location-Based Platforms(Foursquare, Facebook Places)Answer-Based Social Media(LinkedIn Answers, Quora)Loyalty Rewards or Incentives(Facebook Deals, Google Places)
    17. 17. MEET US INTHE WEBSignalfireProductions.comTwitter.com/_Signalfire_Facebook.com/CampSignalfire MEET US IN REAL LIFE 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500

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