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SVAMA Speech "Understanding And Capitalizing On The Groundswell"

Speech for the Silicon Valley American Marketing Association, May 14, 2009 at HP, "Understanding And Capitalizing On The Groundswell".

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Understanding And Capitalizing On The Groundswell Charlene Li Altimeter Group May 14, 2009 If you would like a copy of the slides, please leave a business card with me.
Is this what social media is about? Source: Wordle.net
It’s about the relationship
SVAMA Speech "Understanding And Capitalizing On The Groundswell"
What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
But it’s hard to form relationships

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SVAMA Speech "Understanding And Capitalizing On The Groundswell"

Editor's Notes

  1. Thriving In The Brave New World Of Social Media Social media, such as blogs and social networking, has become a staple of the mainstream online experience, but many marketing folks are still gaping over the shoulders of their Generation Y employees or worse, their teenagers, to understand what all the fuss is about. This keynote speech will take a look at how companies should approach social media - not as yet another channel through which to spread ubiquitous marketing messages, but rather as a unique entree into precious customer relationships. We'll push beyond the conventional approaches to social media and uncover strategies that will revolutionize the way you work with customers. You will never look at marketing in the same way again.