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"The Engaged Leader" at SXSW Interactive

Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)

Title: Creating A Digital Engagement Strategy for Leaders

Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.

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"The Engaged Leader" at SXSW Interactive

  1. 1 #EngagedLeader Creating a Digital Engagement Strategy For Leaders 3.1415 Charlene Li, Founder & CEO, Altimeter Group @charleneli #sxsw #engagedleader
  2. 2 #EngagedLeader
  3. 3 #EngagedLeader The Art of Followership
  4. It’s About Relationships
  5. What kind of relationship do you want? #EngagedLeader
  6. Strategy is What You Do – And Don’t Do
  7. The Engaged Leader: A Strategy for Your Digital Transformation An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations. Book available in the SXSW bookstore Preorder at
  8. Agenda
  9. Agenda
  10. The Engaged Leader Framework #EngagedLeader
  11. Listen to Break Down Power Distance #EngagedLeader
  12. Red Robin Enables Enterprise Listening of Customers via Employees #EngagedLeader
  13. UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter #EngagedLeader
  14. Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing #EngagedLeader
  15. Telstra CEO David Thodey Engages Frequently #EngagedLeader
  16. Define the Relationship With Engagement             #EngagedLeader
  17. Purpose Drives Personal Engagement          “I jump into customer issues because it’s dear to my heart.”  - David Thodey, CEO of Telstra #EngagedLeader
  18. Thodey Mastered the Language of Engagement Internally First • Have a clear  point of view • Express  empathy • Understand  limits #EngagedLeader
  19. Agenda
  20. 21 #EngagedLeader Top Excuses I don’t have the time. It’s marketing’s job. It doesn’t replace face to face. Who cares what I had for lunch? I don’t want to get my company in trouble. It’s not about me.
  21. 22 #EngagedLeader Fear of Failure
  22. 23 #EngagedLeader Development Stages of Engaged Leaders Denial Anger, Dismissal, Repudiation Bargaining Excuses, Escape, Desperation Acceptance Agreement, Realization, Awakening Transformation Belief, Embracement, Evangelism
  23. 24 #EngagedLeader
  24. 25 #EngagedLeader Trust Truth Openness Authentic
  25. 26 #EngagedLeader Managing Up Focus on Goals
  26. 27 #EngagedLeader Middle Managers Focus on Being Facilitators
  27. 28 #EngagedLeader Digital Engagement Requires Judgment – and the Confidence to Use It What you should do What you shouldn’t do Judgment is needed in between
  28. 29 #EngagedLeader
  29. Agenda
  30. Rigid Organizations Dynamic Organizations Digital Requires New Ways of Working #EngagedLeader
  31. 32 Biggest Challenges of Digital/Social #EngagedLeader
  32. 1. Create a Culture of Sharing #EngagedLeader
  33. What stories could you share that would inspire action?
  34. 2. Build Trust with Engagement Source: Edelman Trust Barometer, 2015 #EngagedLeader
  35. 3. Use Digital to Make Meaningful Decisions
  36. The Impact of Follow-through
  37. 4. Ask the Right Questions About Value 40 “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express
  38. It’s About Relationships
  39. Charlene Li Twitter: charleneli For slide, send an email to