SEO Basics, Myths, People and Content
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Here is a short presentation on SEO basics that one has to know. In this, I have discussed various key topics such as Crawl access, Compelling Content, Keyword Research, User Experience, Load times, Mobile-first design, Shareworthy content, Titles, Description and Schema. I have also discussed some popular SEO Myths, then the importance of people and various content formats in your SEO strategy.
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SEO Basics, Myths, People and Content
- 1. SEO Basics, Myths, People and Content Chaitanya A C V - Content Marketing Enthusiast
- 2. 55%of small businesses invest in SEO (source: komarketing.com) 44%of all businesses invest in SEO (source: thriveagency.com)
- 3. So what are the Basics of SEO?
- 6. Compelling Content Original content which connects with your buyer persona
- 7. Keyword driven Plan for not one or ten keywords but for themes related to your products/services
- 9. Meaningful Present your content in easy to consume and freindly manner
- 10. Load times Google recommends under 2 seconds load times
- 11. Mobile first design Your mobile website content is only indexed now on search
- 12. Share worthy content Content which people can use, connect and help others with
- 13. Titles This is the most visible part on Google Search
- 14. Description A good description will showcase value to users and help click through
- 15. Schema - The future of SEO
- 16. Voice Search We are at almost 25% right now for Voice based queries Featured Snippets & FAQs Over 51% of searches do not result in clicks
- 17. Reviews No experienced online shopper buys or engages with a business without checking their reviews Video Schema The future is video! Video tutorials marked for different tasks is going to rise
- 18. Myths
- 19. Just do a Google search and your website will come in 1st page! Google search is personalised even in Incognito Mode
- 20. We are Google Partners so we are better at SEO Google Partners is for advertising capability using Google ads and no way related to SEO
- 21. EAT & BERT are ranking factors They are ways to give better weightage for good content and to show highly relevant answers on search
- 22. There are over 200+ ranking factors and we will optimise for all of them The 200+ ranking factors available are just smart deductions of existing SEO marketers and never confirmed by Google. Many of these are under no ones control and cannot be optimised for
- 23. Google released an update, that is the reason we are not ranking yet Since the year 2000, Google has ramped up the roll of out of their broad core updates and algorithm updates to catch up with the exploding content on the internet. Your SEO strategy should be focused on delivering Useful Content driven practitces to help with your rankings
- 24. We recommend you optimise for 10 keywords to start and then we can grow better A good SEO strategy should not limit to 10 or 20 keywords. It should be done with Keyword Mapping and specific to themes relevant for your products or services
- 25. People & Content
- 26. Connect with your offline partners - online too Many companies have relationship with local and international suppliers and partners. But they do not carry forward their relationship to the digital realm as well.
- 27. Your Employees They should be your brand champions
- 28. CSR or Social Welfare Be local and help the community - Builds trust and loyalty
- 29. Repurpose & take mileage from different content formats YouTube, Pinterest and Twitter are often the least used platforms but have the highest amount of ROI
- 30. Thank You