Foundational topics for Digital Marketing

1. Digital
Marketing
Foundation
Two-part presentation that covers the
basics of digital marketing for beginners
and then explores future steps for
enhancement in the field
by Chaitanya A C V

2. Social media marketing
Website
optimization
Content marketing
Part 1: Basics
Email marketing
Paid advertising Analytics and data

3. Website
Optimization
AWESOME INTUITIVE WEBSITE!
User friendly website that works well on mobile
devices is a must.
BASICS OF SEO
On page SEO
Technical SEO
Link building
Virality/buzz
Local SEO

4. Importance of
Mobile
responsiveness
What and why is it important?

5. Net new content
Content
marketing
Repurposing content
Aligning with your audience intent
Unique original content
Reusing by different formats
Different intents for different audiences

6. Social
media
marketing
Not a necessity to be present
everywhere
Assess
Where your core audiences are
present?
Find
Which platforms make business
sense? Execute marketing strategy
Push

7. Talk to customers
Build community
Voice
Engage Monitor
Customer service
Loyalty and trust
Brand advocates

8. Email
marketing Basic onboarding and confirmations
Automation
Anniversary touch bases or for other special days
and sale reminders
Reminders and special days
Automation based on purchase history and
tailoring product groups
Conditional marketing

9. Paid Advertising
PAID SEARCH
SOCIAL MEDIA ADS
PROGRAMMATIC ADS
AND UPFRONTS
ROI + BUDGETING
Planned allocations
Initial push Assessments and modelling

10. Data-driven decision making
Google analytics
KPIs and metrics
Analytics & data
Item 1 Item 2 Item 3 Item 4 Item 5
50
40
30
20
10
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11. Thank you!