The digital marketing industry is constantly evolving, and it's important for businesses to adapt to these changes quickly in order to stay ahead of the competition.
At WebiMax, it's our mission to identify these changes and help our clients, business owners, and marketers understand the complex world of search engine optimization.
One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the successfulness of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well.
How do you know if you're focusing on the most important metrics? What does a "successful" Internet marketing campaign look like in 2014? Are you focusing your efforts in all the right places?
We want to help business owners and marketers answer those evasive questions. Check out "SEO 2014 – The Key Metrics Beyond Rankings" to learn more.