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Personal Brand Exploration : Chris Ubbink

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ceubbink

This is my project completed as part of my project and portfolio class completed in October 2023.

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PERSONAL BRAND EXPLORATION
Chris E. Ubbink
Project & Portfolio I: Week 1
September 30, 2023
IDENTITY
Picture of You
Goes Here
From a young age I have always been the disciplined, active, explorer, and
overcome every obstacle type of guy. Which still matches up with what I want my
personal Brand to be recognized as well. I see myself as a huge asset to a future
company with my work ethic and willingness to do what it takes to complete the job
correctly no matter what. I want to learn every skill it takes to become a camera
operator as well as what it takes to produce a great broadcast. I see myself starting
out with a sports broadcasting company and learning each skill and working my way
up. My big vision it to eventually start up my own broadcast company that will
fi
lm
local High School sports. I want to be able to provide a way for the local community
to watch there local students compete through a well produced show. This vision
came from being a diehard sports fan my whole life and not really knowing what I
wanted to do in life, but I knew I wanted to work in sports eventually.
PROFESSION
Potential Job Titles:
• Production Director
• Sports Producer
• Producer
BRAND ARCHETYPE -
When assigned my work I go about it with a conquering type of
mentality. No task is to big ad no task is insigni
fi
cant. I go about
everything with a properly planned out plan and execute it with
con
fi
dence and accountability knowing that it must be done the
proper way. Its important to stay in the moment and not worry about
the next day or day before. Do what your trained to do and work
hard. I believe that this is what sets me apart from others. Its very
important to be planned and communicate with others about the
plan.
Producer for Sports and Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
Talent Acquisition, Human Resource
TARGET AUDIENCE
Gene White
Outreach Plan:
• The
fi
rst thing I complete is to have my resume fully
updated and prepared to share.
• The
fi
rst method of contact communication I will use will
be LinkedIn.
• After creating the
fi
rst contact, I will follow up after 1
week if I have not heard anything within that timeframe.
Its important to keep reaching out.
Director, Talent Acquisition
for FOX Sports at FOX
Corporation
Chelsea Conkling,
PHR
Outreach Plan:
• The task I’ll have completed will be to have all of my
school information collected and ready to share.
• I will use email to contact Mrs.Conkling.
• I will follow up with my initial contact with 1 week, This
time I will use LinkedIn to contact.
Human Resource Manager at
Fox News Media
Amy Bennett
Outreach Plan:
• I will have my fully updated work resume as well as my
school resume ready to share.
• I will use email.
• After creating the
fi
rst contact, My follow up timeframe
will be 1 week.
Manager, Talent Acquisition
ESPN.
GOALS
Short Term: Hired into a Entry Level Position within a
Broadcasting Company.
I will apply to at least 1 company per week, each
month after graduation.
I will follow up with each company I have applied to
each week to keep my name
fl
oating in the minds of the
Hiring Director.
Mid Term: 2
• I want to have a complete understanding of the entry
level position im in and to be apply to move up within
the company when opportunities open up.
‣ I will keep a record of all of the applications
and follow up. If I was not offered the position I
will learn what I need to work on to better
myself for the next opening.
Long Term: 4
• I want to become a Producer.
‣ Within 4 years of graduation I want to be in the
position that Im shooting for and to be fully
engaged in my long term career position.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music or Sound editing software
SOFT
HARD
Novice
Video creation and editing software Novice
Time Management Expert
Social Perceptiveness Expert
Web Page creation and editing software
SOFT
HARD
Novice
Desktop communications software Novice
Negotiation Adept
Reading Comprehension Adept

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Personal Brand Exploration : Chris Ubbink

  • 1. PERSONAL BRAND EXPLORATION Chris E. Ubbink Project & Portfolio I: Week 1 September 30, 2023
  • 2. IDENTITY Picture of You Goes Here From a young age I have always been the disciplined, active, explorer, and overcome every obstacle type of guy. Which still matches up with what I want my personal Brand to be recognized as well. I see myself as a huge asset to a future company with my work ethic and willingness to do what it takes to complete the job correctly no matter what. I want to learn every skill it takes to become a camera operator as well as what it takes to produce a great broadcast. I see myself starting out with a sports broadcasting company and learning each skill and working my way up. My big vision it to eventually start up my own broadcast company that will fi lm local High School sports. I want to be able to provide a way for the local community to watch there local students compete through a well produced show. This vision came from being a diehard sports fan my whole life and not really knowing what I wanted to do in life, but I knew I wanted to work in sports eventually.
  • 3. PROFESSION Potential Job Titles: • Production Director • Sports Producer • Producer BRAND ARCHETYPE - When assigned my work I go about it with a conquering type of mentality. No task is to big ad no task is insigni fi cant. I go about everything with a properly planned out plan and execute it with con fi dence and accountability knowing that it must be done the proper way. Its important to stay in the moment and not worry about the next day or day before. Do what your trained to do and work hard. I believe that this is what sets me apart from others. Its very important to be planned and communicate with others about the plan. Producer for Sports and Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. Talent Acquisition, Human Resource TARGET AUDIENCE Gene White Outreach Plan: • The fi rst thing I complete is to have my resume fully updated and prepared to share. • The fi rst method of contact communication I will use will be LinkedIn. • After creating the fi rst contact, I will follow up after 1 week if I have not heard anything within that timeframe. Its important to keep reaching out. Director, Talent Acquisition for FOX Sports at FOX Corporation Chelsea Conkling, PHR Outreach Plan: • The task I’ll have completed will be to have all of my school information collected and ready to share. • I will use email to contact Mrs.Conkling. • I will follow up with my initial contact with 1 week, This time I will use LinkedIn to contact. Human Resource Manager at Fox News Media Amy Bennett Outreach Plan: • I will have my fully updated work resume as well as my school resume ready to share. • I will use email. • After creating the fi rst contact, My follow up timeframe will be 1 week. Manager, Talent Acquisition ESPN.
  • 5. GOALS Short Term: Hired into a Entry Level Position within a Broadcasting Company. I will apply to at least 1 company per week, each month after graduation. I will follow up with each company I have applied to each week to keep my name fl oating in the minds of the Hiring Director. Mid Term: 2 • I want to have a complete understanding of the entry level position im in and to be apply to move up within the company when opportunities open up. ‣ I will keep a record of all of the applications and follow up. If I was not offered the position I will learn what I need to work on to better myself for the next opening. Long Term: 4 • I want to become a Producer. ‣ Within 4 years of graduation I want to be in the position that Im shooting for and to be fully engaged in my long term career position.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Music or Sound editing software SOFT HARD Novice Video creation and editing software Novice Time Management Expert Social Perceptiveness Expert Web Page creation and editing software SOFT HARD Novice Desktop communications software Novice Negotiation Adept Reading Comprehension Adept
  • 7. I will be a great asset to the Entertainment Broadcasting Industry by, Being accountable, a leader, being a great communicator and problem solver. Aswell as using my great knowledge of sports. PROMISE
  • 8. CREDENTIALS Work Experience: • Costco Wholesale, Merchandiser, Move Products according to company standards. This relates to the ability to problem solve and responsible of my time. • Fox Sports Runner, Assist in the production of the game broadcast, Be accountable with the assignments im given. Education: • Fire Fighting 1 and 2, Hazmat Operations, Grand Rapids Fire Academy • Sportsbroadcasting B.S., Full Sail University Expected graduation 2024 Awards / Volunteer Work: • I was award Employee of the Month at Costco in June of 2019. • Volunteered for my Church to go to Louisiana to help rebuild houses after hurricane damage. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Mike Pappa Industry Experience: • No Industry experience stated Education: • Full Sail University, Full time Student. Sportscasting, Radio and Television Broadcasting Technology/ Technician • Sept 2020-Present, Leadership Experience: • US Air Force, Honor Guard, would head, run and perform at funeral. • US Air Force, Floor Superintendent, Led airman while working on planes. Skills and Pro fi ciencies: • Problem Solving- No endorsements • Adobe Illustrator - No endorsements • Report Writing - No endorsements YOUR NAME Overall Online Presence: • Mr.Pappa has 138 Connections on his LinkedIn website with a very professional look and feel to his site. Mr.Pappa is not very active on LinkedIn as he has no posts not sure about other social media as none is listed. I would grade his LindedIn as average and could be improved. Industry Experience: • Fox Sports Media, Runner Education: • Full Sail University, Full Time Student, Sportscasting • Nov 2022- Present • Grand Rapids Fire Academy • Graduated Feb 2014. Leadership Experience: • Zero Leadership Experience Skills and Pro fi ciencies: • Time Management- No endorsements • Customer Service - No endorsements • Accountabilty- No endorsements Overall Online Presence: • I have 4 connections on LinkedIn, pro fi le photo is not customized, I don’t have my pro fi le fi lled out completly, zero activity, zero other social media activity as well. • Grade is very Poor.
  • 10. COMPETITION Ryc Vazquez Noteworthy Experience: • ABC 7 WWSB-TV- Full time, Aug 2023- present. • MIC/PARABS Operator, Mar 2023- Apr 2023. Captured player and caddie audio for LIV golf Orlando. YOUR NAME Industry Experience: • ABC 7 WWSB-TV- Full time. Education: • Full Sail University, Dan Patrick School of Sportscasting. Skills and Pro fi ciencies: • Writing - 1 endorsement • Creative Writing - 1 endorsement • TV News Production - 1 endorsement Overall Online Presence: • Mr.Vazquez has 116 connections with a personalized headshot and a personal sports banner. His LinkedIn website is very detailed and he is relatively active. • I would grade his LinkedIn to be just below superior. No other social media contact info was mentioned. Industry Experience: • Fox Sports Media - Runner Education: • Full Sail University, Dan Patrick School of Sportscasting. Leadership Experience: • NO leadership experience. Skills and Pro fi ciencies: • Time Management- no endorsements • Video Editing- no endorsements • Problem Solver - no endorsements Overall Online Presence: • 4 connections,The headshot is not professional but decent, the banner is also not professional but decent., zero published articles. Not active on LinkedIn or any other social media site. • Grade: Poor, Could de fi ently use more information and use more activity to make more connections.
  • 11. BRAND POSITION I believe that Im a great candidate for the Sports and Entertainment Industry because, I bring a very strong work ethic to the workplace, im always willing to learn and gain more experience within my fi eld, I always have positive upbeat outlook on the days tasks. The workplace will gain energy, positivity, humor and a can-do attitude. I believe that separate’s me from the rest. “BINKS”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • MAB Foundation Media Career Fair ‣ November 2, 2023 | Ford Field, Detroit • Chicago Sports and Entertainment Career Fair ‣ October 2, 2023 | Soldier Field, Chicago • Detroit Redwings Career Fair ‣ October 18, 2023 | Comerica Park, Detroit Digital Marketing • Primary Content: Im going to create condensed game content and post on YouTube. It will involve fi lming, editing, and interviewing players. I will also create a sports talk podcast that will be published weekly. • Primary Tools: The main source I will use is YouTube, because that is the easiest site to use to reach a large audience. The podcast will be released on all podcast distribution apps. • Website: The way I will use my brand portfolio in the future is, To keep it constantly updated with my content, to have all the links to my content and I will have links to my professional LinkedIn site aswell for future Employers. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I would like to fi nd a mentor who is very open to teaching a new and up and coming prospect, Someone who is patient and wants to pass along everything they know. A mentor to hold myself accountable to deadlines and assignments. Formal Education • Creative Writing BFA, December 2024 Technical Skills • Sports Writing - Full Sail University, 12/2024 • Video Editing- Full Sail University, 12/2024 • Graphics/Photo imaging software- Full Sail University, 12/2024 Soft Skills • Management of Personnel Resources - Google Project Management, 12/2024 • Systems Evaluation - Google Project Management, 12/2024 • Systems Analysis- Google Project Management, 12/2024
  • 14. Chris E. Ubbink “ While I don’t have much experience in the entertainment industry as im still in college. I do provide a strong work ethic that enables me to be wise with my time, that will save the company money. While im still earning my degree I will soak up every piece of information im told and use it once I have my degree and am working in my speci fi c fi eld. I would love the opportunity to show you.
  • 15. REFERENCES 27-2012.00 - Producers and Directors. (n.d.). https:// www.onetonline.org/link/summary/27-2012.00 White, G. (n.d.). Gene White. https://www.linkedin.com/in/gene- white-1a891a8/. Conkling, C. (n.d.). Chelsea Conkling. LinkedIn. https:// www.linkedin.com/in/chelseaconkling123/ Bennett, A. (n.d.). Amy Bennett. https://www.linkedin.com/in/ amy-bennett-3914914/ Clapp, B. (2021). A day in the life of a sports producer. WorkInSports. https://www.workinsports.com/resourcecenter/ jobseeker/pages/a-day-in-the-life-sports-producer Bennett, A. (n.d.-b). Amy Bennett. https://twitter.com/ UConnSBA/status/1067167691608387584 West, R. (2022, January 20). Behind the scenes of the Bucs- Eagles broadcast on Fox Sports. Tampa Bay Times. https:// www.tampabay.com/sports/bucs/2022/01/20/behind-the-scenes- of-the-bucs-eagles-broadcast-on-fox-sports/ Ourand, J. (2022, June 27). Dan Patrick celebrates success stories from namesake school. Dan Patrick. https:// www.sportsbusinessjournal.com/Journal/Issues/2022/06/27/ Insiders/Sports-media.aspx Pappa, M. (n.d.). LinkedIn. Mike Pappa. https:// www.linkedin.com/in/mike-pappa-607b62208/ Vasquez, R. (n.d.). LinkedIn. Ryc Vasquez. https:// www.linkedin.com/in/rycvazquez/ Career Fairs - Michigan Association of Broadcasters. (2023, September 27). Michigan Association of Broadcasters. https:// www.michiganmedia.com/career-fairs/ Meet Sports Employers Face-To-Face At Our Career Fairs & Networking Events. (n.d.). TeamWork Online. https:// www.teamworkonline.com/pages/events Google Project Management: (n.d.). Coursera. https:// www.coursera.org/professional-certificates/google-project- management