2. We will provide solution for
people who need a laundry
place where has self-service
for the customers who have
trust-worthy issues with
common laundry place.
We believe that waiting the
laundry is not tiring in this
place because the customer
may do anything else while
waiting, and we will open
everyday from 7 AM to 10
PM.
EXECUTIVE
SUMMARY
4. The concept of Craím Cafe Wash will
provide one-stop laundry which serve
another different level of laundry,
where the customer also can find a
cosy lounge while waiting.
• The washing corner
• The café
• The café
Seve
n
Cosy
=Open for Public
Also, Full AC
5. GOALS & STRATEGY
Short-term goal:
Use the quality of our
service and
advertising to soon
become well-known
throughout Jakarta Long-term goal:
Expand the
business to
other locations
Strategy:
Always trying to
improve and be the
best as to build
sustainable business
7. The Plan of Craím
Café Wash
Market
research and
decided the
location
Handling and
signing
legality of
business
Decided the raw
material’s
vendors for the
food and beverage
Provides
electronic
tools and
kitchen
appliances
Employees
Recruitment
9. Budgeting
Initial Capital
Coffee maker Rp 6,500,000,-
Kitchen Set Rp 15,000,000,-
Electronic Tools Rp 61,000,000,-
Furniture Rp 30,000,000,-
Interior & Exterior Design Rp 6,500,000,-
Generator Rp 10,000,000,-
Total Rp 129,000,000,-
10. Budgeting
Working Capital
Raw Material Rp 3,000,000,-
Overhead Rp 3,000,000,-
Wages Rp 16,500,000,-
Total Rp 22,500,000,-
Taxation
Building and Land Rp 1,050,000,-
Capital Source
Group Capital Rp 150,000,000,-
13. STRENGTH
1. The first laundry cafe in strategic place which is nearby
several universities, such as Tarumanegara Univ., Trisakti
Univ., Podomoro Univ., and so on
2. Provides comfortable place also instagramable for
laundry and makes customers feel waiting is worth it.
3. Serves delightful food and beverage with full-time AC
rooms and free wi-fi
OPPORTUNITY
1. Customer may find themselves satisfied as they
do what they wish for having "fresh clothes" and
secure it form getting lost
2. Many people may gather not just for
laundering, but also for hanging out
3. As the place instagramable, then the customer
may share it to Instagram and becoming auto-
marketing
WEAKNESS
1. The payback period expected longer
than average cafe, around 1-1,5 year
2. No reputation since it is new
business
THREAT
1. Common laundries which provides
all in service which segmented to lack-
effort persons
2. Common café which has more
coffees as preference
3. The price competitive
Due to lack of trustworthy issues among the customer of laundry, where they faced some problems, such as uncleaned clothes and clothes lost. Then, if they want to do their laundry, they are forced to be multitasker since they have to do anything else. For this reason, Craim Café Wash has the solution.
