2. EXECUTIVE SUMMARY
• We believe in unique delivery of services as
its policy to customers are favorable
• Though we are new, the love and taste in our
food will be abundant.
• Restaurant offers all kind of arab cuisine
• For all age groups.
3. COMPANY NAME ZAYTOON AL ARABIA
STATE BUCHAREST
TOTAL INVESTMENT 2,00,000
TOTAL LABOUR FORCE TWENTY
DATE OF ESTABLISHMENT 1ST January 2015
CONTACT PERSON Ahmed Bin Abdulla Thalib
TELEPHONE NUMBER (+40) 21 200-3300
ADDRESS 4-6, Dr. Liviu Librescu Blvd.,
District 1, Bucharest
015118 Romania
SECTOR Service
4. OBJECTIVES
• Keeping food cost at less than 35% of the
revenue.
• Promoting and expanding the restaurant
concept as a unique concept.
• Customer satisfaction
• To create a healthy and safe environment.
• The restaurant is located at Bucharest, capital
of Romania and a booming tourist
destination
5. MISSION
• To sell delicious and remarkable food and beverage to match our
world class location.
• To consistently provide our customers with impeccable service by
demonstrating warmth, graciousness, efficiency, knowledge,
professionalism and integrity to our work.
• To provide all who work with us the tools to be their best in a
friendly, co-operative, and rewarding environment.
• To be a giving member of the Bucharest region and use our
Restaurant and to improve the quality of life on the Bucharest
coast.
6. VISION
• Within the next 12 months Zaytoon Al Arab will become known to
be no.1 in service, to have the best staff, and to serve the best
arabian dishes.
• We provide fresh Arab cuisine in a unique environment with
friendly yet un-intrusive service to a high volume of customers
through effective teamwork and communication
• To keep our concept fresh, exciting and on the cutting edge of the
hospitality industry.
7. PRICE DESCRIPTION
Daily average for lunch spending is 90 leu and
for dinner it is 100 leu.
• Buffet will be provided in lunch and dinner at
100 and 120 respectively
• Free home delivery for order above 150 leu
(within 3 kms).
8. PROMOTION
• We offer discount to customers with
membership cards.
• Coupons of 40 leu coupon if the bill exceeds
150 leu.
• We offer discount of 15% to customers with
membership card.
9. • We offer delivery throughout the downtown
core seven days a week, provide take out,
fast pick-up and on site catering in addition
to full table service.
• We organize musical nights, magic show
where amateurs in the locality can take part.
• We use customer comment cards as we value
their opinion and to know about the areas
where we need to develop.
10. STRENGTH ANALYSIS
• We provide service with reasonable rate and
quantity.
• All the members of the management team
are properly qualified for this sector.
• The restaurant is located in Bucharest ,a
favorable location
11. WEAKNESS
• The restaurant is new and not established.
• We have limited owners capital fund
• The restaurant has to face high competition.
12. COST SHEET
PURTICULARS TOTAL COST (LEU)
DIRECT MATERIAL 15,000
DIRECT LABOUR 9,000
PRIME COST 24,000
PRODUCTION OVERHEAD 4,500
WORKS COST 28,500
ADMINISTRATION OVERHEAD 3,500
COST OF GOODS SOLD 32,000
SELLING OVERHEAD 8,000
COST OF SALES 40,000
PROFIT 24,000
SALES 64,000
14. CONCLUSION
• As a start up company with first class
amenities and good infrastructure, company
believes in serving the society.
• At present we have twenty staff members and
we wish to expand by opening another store
in future.
• We are planning to built a restaurant with
green building ideas.