2018 Solutions Catalog by CDEN Visit our website at http://www.cden.com.mx and download the complete 2018 Solutions Catalog at http://www.cden.com.mx/solutions.html

1. CONSULTING FOR RESULTS www.cden.com.mx
Business Consulting
2018 Solutions Catalog
José Antonio Venegas Q.

2. Our mission statement
In Business Consulting we seek to contribute directly with corporate groups,
transnational corporations, big and medium businesses as well as Mexican
governments, supporting them to achieve their goals and/or making decisive,
lasting and substantial improvements in their performance through
solutions that ensure its success.
Business
Principals
CustomerBonding
SpiritofSuccess
Creating Shared Value
Attract, satisfy and retain
the customer.
Corporate policies and practices that enhance the
competitiveness of a company and simultaneously
advancing social and economic conditions in the
communities in which it operates.
Attract, satisfy and retain
the talent.

3. Our competences
▪ We are a reliable consulting firm with over 25 years of experience and with
successful results in more than 30 businesses of various industries,
commercial, services and government.
▪ We specialize and offer support in strategy development and execution,
organizational design and development, and achieve outstanding
performance.
▪ Our competitive space is to offer solutions not covered by international
consulting firms and corporate services (see annex).
▪ We quickly familiarize with the situation of our client and we are committed
to present a tailored value proposition.
▪ We are a consulting firm highly oriented to results, enhancing the benefits
over the consulting investment.

4. 2018 Solutions Catalog: Support Areas
Strategy and
Growth Plan
Organization Studies
and Projects
Transformation
Programs and
Projects

5. Strategy and Growth Plan
In Business Consulting we collaborate with shareholders and executives to
create the future of the business, maximizing shareholder value in the short-
term or maximizing long-term customer satisfaction.
Benefits and deliverables:
 Analyze and evaluate the performance and health of the business in
the short, medium and long term.
 Create and validate a set of relevant, complementary and
recommended scenarios to visualize the alternative futures of the
business.
 Develop and implement a winning business strategy.
 Build and implement a balanced scorecard that ensures the
successful execution of the strategy.

6. Organization Studies and Projects
In Business Consulting we collaborate with leaders and executives to build
and develop an effective and efficient organization, ensuring the successful
execution of the business strategy and objectives.
Benefits and deliverables:
 Analyze and evaluate the current state of the organization,
identifying the challenges of structure, links and people.
 Align the organization with the strategy and obtain value.
 Drive accountability to achieve superior business performance.
 Raise the level of collaboration throughout the business,
ensuring the integral functioning of the organization.

7. Transformación Programs and Projects
In Business Consulting we collaborate with leaders and executives to design
and implement transformation programs and projects that deliver and sustain
outstanding performance.
 Define the collective ambition of the organization and identify the
main performance gaps of the business.
 Establish the case for change and the commitment between the
Board of Directors and the management team.
 Develop and implement a transformation program that achieves
changes and outstanding results in the short and medium-term.
 Build and develop a high performance organization to consistently
deliver extraordinary results.
Benefits and deliverables:

8. Creating Client Value:
Executive Summary
We collaborate with our clients to reach their goals, achieve superior business
performance or solve situations that can not be solved internally through the
objective consulting and the implementation of solutions.
✓Clear and defined path to achieve a higher level of business performance.
✓Count with an effective and efficient organization, designed to achieve the
goals and objectives of the business.
✓Facilitate the performance improvement with planned interventions that
ensure the change and business transformation.
✓Support the clients in making business decisions, considering constraints,
preferences and uncertainties.
Contributions and benefits for consulting:

9. Our clients

10. Grupo Financiero PROBURSA
Grupo HERMES (ARALMEX)
Our clients

11. Annex

12. Consulting vs. Outsourcing
Consulting Firms Outsourcing Companies
Definition
A consultant is an independent partner
that adds value by supporting
shareholders and executives to identify
and achieve beneficial changes
according to their situation.
Establish and achieve business goals
and objectives or make decisive, lasting
and substantial improvements in the
business performance.
The contractor is an independent entity
that provides goods, materials,
equipment, personnel or services to
its customers, meeting the
requirements, specifications and
deadlines set forth at mutually agreed
upon prices and rates.
Purpose
Deliver products and services that are
consistent, appropriate and low-cost.
People Consultants and advisors.
Specialists, experts, instructors and
operators.
Examples
McKinsey & Company, The Boston
Consulting Group, Bain & Company,
Strategy& (formerly Booz & Company),
A.T. Kearney, Productivity, CDEN, etc.
Ramón Cárdenas y Asociados, PwC,
Jinzai, Softek (SAP), Korn Ferry, MGT
Consultoría (Human Side), Kepner-
Tregoe, Hay Group, etc.

13. Glossary

14. Term Definition
Alignment
Is identified as an explicit part of the management process. Executing
strategy requires the highest level of integration and teamwork among
organizational units and processes. Alignment has four components:
strategic fit, organizational alignment, human capital alignment and
alignment of planning and control systems.
Balanced scorecard
The balanced scorecard system is designed to help any organization
effectively execute their strategy.
Performance gap
It is the measure of the difference between the present status in a
business operation and its ultimate goal of performance.
Collaboration
Be willing and able to combine our ideas and efforts in a “community
brain” to create better results by working together than if we could do
it on our own.
Value creation
The performance of actions that increase the worth of goods, services
or even a business.
Performance
It is the definition and progressive achievement realization of tangible,
specific, measurable, worthwhile and personally meaningful goals.
Glossary

15. Term Definition
Organizational
effectiveness
It is the degree to which organization achieves a stated goal or is
successful, as it is achieving what it is trying to achieve.
Organizational efficiency
It refers to the amount of resources used to achieve an
organizational goal.
Execution
It is part of the business strategy and it is the missing link between
aspirations (objectives) and results.
Business strategy
It is the result of choices executives make, on "where to play" and
"how to win“, to maximize long-term value.
Organization
It is a system of roles and stream of activities designed to
accomplish shared purposes.
Customer satisfaction
It is a measure of how products and services supplied by a company
meet or surpass customer expectation
Transformation
It is a large-scale change aimed at delivering and sustaining
breakthrough performance.
Shareholder value
It is the part of its capitalization that is equity as opposed to long-
term debt.
Glossary