4. Communication defined...
• ...a process of exchanging
information, ideas, thoughts, feelings and
emotions through speech, signals, writing, or
behaviour.
5. THE BERLO MODEL OF COMMUNICATION
aka Berlo’s s-m-c-r model
• the “source” of communication (also applies
to “receiver”)
• “message”
• “channel” -the source has to choose a channel
to carry his/her message.
6. Purpose of Communication:
1. To educate
2. To inform
3. To persuade
4. To entertain
Contexts of Communication:
1. Intrapersonal - self
2. Impersonal – general information
3. Interpersonal – common experiences
4. Small group – three to ten people
5. Public - 10 up
7. Based on Channel
• 1. Verbal – word of mouth
a. Oral
b. written
• 2. Nonverbal