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  1. 1. Communication
  2. 2. What is Communication?
  3. 3. The Four Main Goals of Communication • To inform – you are providing information for use in decision making, but aren't necessarily advocating a course of action • To request – ask for a specific action by the receiver • To persuade – to reinforce or change a receiver's belief about a topic and, possibly, act on the belief • To build relationships – some messages you send may have the simple goal of building good-will between you and the receiver
  4. 4. The Tao of Communication: Balanced Exchanges Receiving Information = the Yin of Communication Sending Information = the Yang of Communication Communication is a balance of sending and receiving information. When the message is effectively conferred by the sender and fully received and comprehended by the receiver, excellent communication has occurred. This balance can best be visualized with the Yin/Yang symbol.
  5. 5. The Tao of Communication: Balanced Exchanges Receiving: The Yin of Communication Good communication is not about clever techniques, it is about sincere understanding. Learn to listen. Show people that their thoughts and insights are important to you. Use silence to encourage other people to talk. Silence, listening and caring about the answers is a great conversation skill. Strive to understand others. Put yourself in the other person’s shoes and try to see things through his or her eyes. Learn to listen to body language and emotions and to hear what isn‘t being said.
  6. 6. The Tao of Communication: Balanced Exchanges Sending: The Yang of Communication Learn how to communicate effectively your ideas to others. To speak effectively, avoid both too little and too much communication. Break complex messages into parts and explain the relationship of the parts. Focus is everything. Don't dilute your message. Don't cloud the main issue by insignificant information.
  7. 7. The Tao of Communication: Balanced Exchanges Forms (How?) Yin (Receiving) Yang (Sending) Purposes Listening Speaking (Why?) Watching Showing Reading Writing Yin (Receiving) Yang (Sending) Learning Educating Understanding Persuading Being Inspired Inspiring
  8. 8. Verbal Communication Verbal communication is the ability to use speech to explain and present your ideas in clearly and effectively. This includes the ability to tailor your delivery to a given audience and using appropriate styles and approaches such as the tone and volume of your voice to convey emotion and feeling and information. Speaking can be looked at in two major areas: interpersonal and public speaking.  Since the majority of speaking is an interpersonal process, to communicate effectively we must not simply clean up our language, but learn to relate to people.
  9. 9. Interpersonal Verbal Communication In interpersonal speaking, etiquette is very important.  To be an effective communicator one must speak in a manner that is not offending to the receiver.  Etiquette also plays an important role.
  10. 10. Public Speaking The other major area of speaking is public speaking.  Some of the major areas of public speaking are speaking to persuade, speaking to inform, and speaking to inspire or motivate.
  11. 11. 6 Verbal Communication Tips • Develop your voice – A high whiney voice is not perceived to be one of authority.  • Slow down – People will perceive you as nervous and unsure of yourself if you talk fast.  • Animate your voice – Avoid a monotone.  Use dynamics.  Your pitch should raise and lower.  • Enunciate your words – Speak clearly.  Don’t mumble.  • Use appropriate volume – Use a volume that is appropriate for the setting.  Speak more softly when you are alone and close.  Speak louder when you are speaking to larger groups or across larger spaces. • Pronounce your words correctly – People will judge your competency through your vocabulary.  If you aren’t sure how to say a word, don’t use it.
  12. 12. Nonverbal Communication Nonverbal communication is the process of communicating through sending and receiving wordless messages. Examples of nonverbal communication: •Gestures •Body language or posture •Facial expression •Eye contact •Clothing •Symbols and informational graphics
  13. 13. Eye Contact In the United States it is customary for two people who are having a conversation to maintain eye contact during most or all of the conversation. People who are unable to maintain eye contact during a conversation are often looked upon as untrustworthy or rude. However, in many Asian and African cultures, eye contact is viewed in a different way. In those cultures, it is considered disrespectful to look an elder or authority figure in the eyes during a conversation. By avoiding eye contact they are showing their reverence for the other person. It is easy to see how such a small gesture would be capable of causing many misunderstandings for a person from one of these cultures.
  14. 14. Body Language With your body language, "you're constantly saying either, "Welcome, I'm open for business," or, "Go away, I'm closed for business." You may be showing that you are an opportunity or a threat; a friend or a foe; confident or uncomfortable; telling the truth or spouting lies. When you are operating from inside a really useful attitude, such as enthusiasm, curiosity, and humility, your body language tends to take care of itself and sends out unmistakable signals of openness. Open body language - together with open facial expressions – includes uncrossed arms and legs, ease in facing the person, good eye contact, smiling, standing or sitting erect, leaning forward, flexible shoulders, and a generally relaxed aura. Open body language makes expressive use of hands, arms, legs, and feet.
  15. 15. Visual Communication Visual communication as the name suggests is communication through visual form. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, color and electronic resources. It solely relies on vision. Any informational source produced in a two or three dimensional form is visual communication.
  16. 16. Visual Communication Artists use visual communication to express their thoughts and opinions. Some even use their art to persuade the viewer to feel a certain way about a certain topic.
  17. 17. Review Communication is the exchange of thoughts, feelings or ideas between two or more people. The four main goals of communication are: •To inform •To request •To persuade •To build relationships The Tao of communication: Effective communication achieves a balance between the sender of information and the receiver of information. The two main types of communication are verbal and nonverbal. Verbal communication is the use of speech to communicate. Nonverbal communication is the use of gestures, body language, images, and symbols to communicate.