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Spring Grand Tasting Research Paper
Spring is upon New York City, and that means barbecues, roof parties, and backyard gatherings are just
around the corner. If you've ever wanted to learn a little more about selecting great bottles of wine for
events, and even pairing food and wine together, check out the annual Spring Grand Tasting at Martin
Brothers Wine & Spirits.
On Saturday, April 16th, the Upper West Side's favorite specialty wine shop will be hosting a free walk–
in wine tasting between 3:30 p.m. and 7:30 p.m., and it's the perfect time and place to learn about wine in
a laid back atmosphere. Throughout the course of Martin Brothers Wine & Spirits' Spring Grand Tasting,
you'll get to enjoy a variety of excellent bottles that are perfect for warm weather refreshment.
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Robert Mondavi Case Review Essay
Robert Mondavi Case Review
Robert Mondavi Corporation
Robert Mondavi began making wine in Napa Valley in 1943. He started working in the wine industry
with his family. He later started his own winery in Oakville, California. Mondavi, along with his two
sons, Michael and Timothy, would guide the Robert Mondavi Winery to the strong position the company
enjoys today. Mondavi introduced many new techniques to the California wine industry that included
cold fermentation, stainless steel tanks, and the use of small French oak barrels to age fine wine. To
stimulate the consumption of fine wine, Mondavi hosted many tours and educational events. He also
established the Great Chefs program; the first winery culinary program in the U.S. ... Show more content
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The company decided to switch from being functionally organized with senior vice presidents in charge
of production, sales, marketing, finance to three distinct business units. RMW (including Coastal),
Woodbridge, and Joint Ventures and Small Wineries. This helped with compensation of executives and
the brand image of the product.
Competition
There were three different types of competitors that challenged Mondavi from different angles. The first
type was those firms that focused on making high quality premium wines. The next type was the large
volume producers that were aggressively moving into the wine industry. Finally, the third type was the
global alcohol companies that were acquiring wineries to further diversify their alcoholic beverage
distribution.
High Quality
The three main rivals in the area that focused on high quality wine include Kendall–Jackson, Trinchero
Estates, and Southcorp. Kendall–Jackson was started in 1982 in northern California. Kendall–Jackson
became a direct competitor to Mondavi because there leading bottle of wine was in the same price range.
By 2001, Kendall–Jackson was making over $400 million a year. Bids were made to buy out the
company in 2000, and the asking price was rumored to be between $1.5 billion and $2 billion. Michael
Mondavi was quoted on the differences between the two firms:
"Our philosophy is to work
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A Votre' Sonte Case Analysis
A Votre Santé Case Analysis
Nic Bekkers
Marketing 611
Dr. Rachel Yon
10 October 2014
Executive Summary A Votre Santé (AVS) is a family owned vineyard and winery in the Napa Valley
California Area. The small independent winery, owned by Kay Aproveche, was started as an extension of
the family's grape growing business. A Votre Santé processed generic white grapes and chardonnay
grapes into three types of wine: regular Chardonnay ($16), Chardonnay–Estate ($22), and a Blanc de
Blanc ($11). In 2010, and 11.1% profit margin was earned on sales of $848,000. Kay was concerned the
2010 profit margin had declined from the 14% profit margin in 2009. Contribution, decision, and product
profitability analyses were performed to better help ... Show more content on Helpwriting.net ...
The oak barrels were fairly expensive at an average price of $500 per barrel, but they were resold after
four years at a price of $200 per barrel. Each barrel yielded around forty cases of wine. Kay mentioned
the barrels had been used for four years therefore new barrels had to be purchased for the 2009 harvest.
On the other hand, the generic white grape juice was fermented in steel holding tanks rather than the
barrels. The steel tanks produced 2,000 cases of wine per tank. From start to finish, the process of
making wine took about eleven months. A Votre Santé bottled three types of wines. Chardonnay–Estate
was their finest wine which sold a price of $22 per bottle. The fine wine contained Chardonnay grapes
only. AVS sold about 24,000 bottles of Chardonnay–Estate annually. The second and a little less
prestigious wine was their regular Chardonnay. This wine contained what was left over from the
Chardonnay–Estate blended with the fermented generic grape wine. AVS sold their regular Chardonnay
at $16 a bottle. The most basic wine, Blanc de Blanc, was made from all the remaining generic white
grapes. Blanc de Blanc sold for an average price of $11 per bottle. A Votre Santé bottled all three of their
wines on the same bottling line. They bottled enough of their premium wine, Chardonnay–Estate, to meet
sales projections. They bottled regular
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What Is Wine Etiquette Essay
Wine is not just a celebrated drink but it holds a seasoned place in the history of liquor. Like everything
in a human life has certain code of rules or etiquettes, wine also has one. I think one should really know
about wine etiquettes before feeling its flawless experience. Precisely, there are wine fanatics, those
principal aficionados of superior wine, and there are wine lovers, or those who just value wine. The
previous have a propensity to be sterner in their conduct and in how they serve and taste.
The essential canon of wine etiquette and using up are for those of us who like a glass or two, must say a
goblet every so often, perhaps even gather and possess a small shelf or subterranean vault and want to
augment our admiration, knowledge ... Show more content on Helpwriting.net ...
If the server is offering you then this is what is going to happen with you. You must have a visual
inspection of the bottle and look at the label to ensure it is the wine and vintage you ordered. If it is not,
feel free to tell the server. The server will then remove the cork and put it on the table in front of you.
Pick it up, examine it and squeeze it to determine if it is dry and crumbly or completely wet – both of
these clues say that air may have reached and spoiled the wine. Thereafter, the server will pour a small
amount of wine into your glass. Look at it against a white background. Swirl it, put your nose in the
glass, and take a deep breath. Take a sip and roll it around in your mouth before you swallow. If you don't
detect any flaws, nod to the server. That's what it takes to have an enormously delighting adventure.
What is important to the beginners is to detect that if the wine smells like wet cardboard, tastes like
vinegar, or is otherwise flawed, you should give it back by simply saying that the you are afraid of the
bottle is bad and pathetic, so would like to return it. Even if you are the only one that notices a flaw, the
server should replace the bottle. The restaurant will send the bottle back to the distributor for free a
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History And Commerce : The Chardonnay Grape Of The Species...
RUNNING HEAD: FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY 1
FROM FRANCE TO OKLAHOMA: THE SUMMINATION OF CHARDONAY
CHRYSTAL WEBB
BMC TULSA
FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY
One might think of the Chardonnay grape as a traveler, comparative to a nomadic race, roaming from
place to place. From France to California, stopping along the way to leave its imprint on the locals –
surviving in some areas to become a dominant part of history and commerce, as some members of a tribe
might, and some continue on to search out the omnipresent dream of a promised land. For the
Chardonnay grape, this Promised Land was California and its journey was fruitful. The Chardonnay
grape of the species Vitis vinifera ssp. vinifera has long had a mysterious origin while expanding its
future from the Old World to the New, enjoying cool temperatures and surviving thanks to its winter
hardiness. Along the way, Chardonnay was planted in Oklahoma, and even though the land and climates
are much different from those of its native France, Chardonnay continued to surprise. Steadfast and as
stubborn as its growers, the vine production in Oklahoma continues to grow. These small, light green
fruits can produce one of the most well–known and highly produced white wines in the world were
inevitable. The origin Vitis vinifera ssp. vinifera has long been a mystery. With the discovery of DNA
came the ability to research the grape's genetic origin.
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Coca Cola's Influence On American Culture
Time has past, even though the drink: wine, coffee, and Coca–Cola has not changed, the perception of
them has. Wine is no longer the Greek party drink or the Roman class drink, coffee no longer serves as
the drink of enlightenment, and Coca–Cola no longer represents America nor free–trade. However, these
drinks still have ever–lasting significance on humanity today. Wine is still both a party and class drink,
coffee is still the drink for lucidity, and Coca–Cola is still one of the top beverages in America. Wine, to
the many, is something that is drunk at a celebration; yet, to the few, a bottle of the best wine is worthy of
ten thousand dollars. Despite beer and liquor being the predominant get together drink, wine is still
prominent at formal gatherings. Just like the Greeks, a host would invite guests to a celebration, and
more often than not serve wine. Similarly, the Greek way of drinking wine is mixing it with water and
serving it out of a Krater. Although the practice of diluting wine is uncommon, guests usually share a
common bottle of wine. In addition, the average Joe would be content with a fifteen–dollar bottle of
wine; however, wine ... Show more content on Helpwriting.net ...
During the Great Depression, Coca–Cola was publicized as the drink in a world without trouble, making
it a popular drink amongst an impoverished country. Despite an economical recovery, Coca–Cola's image
never changed, being promoted as a drink that brings happiness and carefreeness. In addition, the
popularity of Coca–Cola helped motivate inventors and entrepreneurs to create new carbonated drinks by
introducing a thriving market. If people did not realize the potential in the soda market, then many other
popular sodas would not be in existence. John Pemberton was not the creator of carbonated drinks, he,
like many who soon followed, created a different flavoring to add into the carbonated
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The Is An Old Wine? New Bottles : An Extension Of Positive...
Some have argued that the positive movement is "an old wine in new bottles" because of the risk of
stigmatizing employees who are struggling with negative emotions (Fineman, 2006), and that
interventions fundamentally focused on individual issues rather than organizational issues (Hackman,
2009). On the other hand, Avey, Luthans, & Youssef, (2010) assert that POB is not an old wine in new
bottles as claimed, but rather a new shift of perspective in a changing environment. The POB has
emerged as an extension of positive psychology research to the workplace (Youssef–Morgan, 2014).
Whereas, Van de Ven & Sun (2011) argue that change is an ongoing process that will never stop for an
organization. PsyCap has expanded more because it offers different approaches for enhancing workplace
positivity with high returns on investment, and employers find it appealing because it combines the "feel
good" motivation impact in a typical training with the bottom line (Youssef–Morgan, 2014).
On the personal level, I believe that negativity is toxic and unproductive. Therefore, one should realize
when slipping into negativity and look for other alternative solutions for the problem that caused this
situation, and most importantly to try be calm and focused rather than allowing negative emotion to take
over. Cameron (2008) indicated that negativity can lead to positive change, and that negative feedback
makes people pay more attention than positive feedback, and negative events have more impact
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Simple Therapeutic Paper
The holiday season is upon us, and thoughts are turning toward finding the absolute best gift for those we
love, and those we like, and sometimes for those who we are obligated to buy for. No matter what your
relationship is with the recipient, you can show off your unique sense of style by using one or more of the
following gift wrapping tips. The days of simple wrapping paper and inexpensive preformed bow are
gone, these days we want the outer packaging to be as spectacular as what's on the inside.
Wine bottle
A bottle of wine makes a wonderful hostess gift during the holiday season. However, it's best to skip that
generic bag that wine is usually presented in. Instead opt for a lovely scarf. Wrap the scarf around the
bottle, bring the ... Show more content on Helpwriting.net ...
Don't just plop a small bow on top. Choose large bows, they add more impact. Finish off the package by
adding strings of sparkling snowflakes, beads, or gems.
Fabric is fabulous
Paper isn't the only material for wrapping. If you're giving someone an extra special gift, use extra
special wrapping fabric. Velvety fabric is just perfect for the holidays. Use green, red, blue, or purple for
an elegant, holiday look.
Keep it simple, yet elegant
A monochromatic color scheme can give the gifts under your tree a dramatic look. For the ultimate in
glamour and drama, wrap all of your gifts in black paper. Tie black ribbon around them, and then a black
fabric bow. Finish the wrapping with a spring of greenery tucked into the bow.
Craft paper
While plain brown craft paper may not scream elegance when you first thing about it, it can be quite
elegant. Keep things simple by wrapping a gift in brown craft paper. Add a gorgeous, over the top ribbon
and bow to elevate craft paper from something homey, to something upscale. Be sure that the bow is
offset to one side for added appeal.
Pay attention to the gift
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The Components Of Wine Prices
Components of Wine Prices When people walk in a wine shop or grocery store's wine aisle, there are
often hundreds of wines with different price on display. The consumer may wonder what is the difference
between a thousand–dollar wine and a twenty–dollar wine. On the bottle of wine, a typical label shows a
lot of information. How to use those informations to evaluate the true value of wine definitely is a
challenge. Even though consumer can easily find the quality rating of wine which published by various
wine writers and critics; however, the wine writers' opinion can influence consumer perceptions.
Therefore, analysis the internal and external impact on wine prices helps consumer make a wise decision.
According to a wine marketing research in Australian Marketing Journal, wine's brand name, geographic
region, grape types, fermentation method and vintage date are the main components that affect wine
prices (Ling and Lockshin 19). Knowing where a bottle of wine comes from, what types of grape used
and the reputation of its winery can help consumer have an idea how much it worth. Wine is produced in
many countries throughout the world, but only a few of countries has developed a wine brand in order to
obtain benefits from this industry (Aranda, Gomez and Molina 2057). Therefore, building brand image is
a necessary step for wineries to increase reputation and competitiveness. Successful wineries focus on
providing customer satisfaction in order to create higher reputation.
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Analysis Of ' The Cask Of Amontillado '
In The Cask of Amontillado Montresor lived for fifty years after killing Fortunato and he narrates the
events of the story coldly and that leads some to wonder whether or not Montresor has changed and if he
has changed how did he change. Over the fifty years between the events of The Cask Of Amontillado and
the time when Montresor narrates the story, time changed Montresor into a guilty and shamed man that
may have PTSD.
The plot is simple Montresor has been insulted by Fortunato and he wants revenge so he leads Fortunato
into a crypt, kills him and tells the story fifty years later. The story takes place in the eighteen hundred
during the Carnaval. The story starts with Montresor claiming that Fortunato had injured him a thousand
times, ... Show more content on Helpwriting.net ...
While approaching the end of their journey they approach the end of the crypt where there was another
smaller crypt where three of the four walls were lined with human remains and the fourth wall had the
bones thrown down onto the floor causing a mound to form and with the bones removed an interior room
could be seen. Montresor then tells Fortunato that the Amontillado is in the interior room so Fortunato
enters the room only to be stupefied by the lack of Amontillado. Then Montresor pushes him onto the
wall and chains him to the iron staples, after that Montresor leaves the room and picks up some stone and
mortar from the pile of bones and starts to wall in Fortunato, once Montresor finishes, he covers the wall
with the bones it is revealed that Montresor is narrating the story fifty years after the fact and that no one
has ever disturbed the bones for fifty years. During the time Montresor is telling the story, he could be
suffering from PTSD. While diagnosing whether Montresor has PTSD is impossible, he probably does
have PTSD since killing can cause PTSD in most humans who kill and the only people who don't are
psychopaths and sociopaths. Montresor re–experiences the story of killing Fortunato through
recollections of the event or flashbacks. Montresor may
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BSBMKG605B Evaluate International Marketing Opportunities...
Market review
Submission details
Candidate's name
Phone no.
Assessor's name
Phone no.
Assessment date/s
Time/s
Instructions to Students
1. You must accurately complete the Student Assessment Pack.
2. Your Assessor may want to discuss written answers with you to get further evidence of your
understanding and to check that it is your original work
3. You need to submit Assessment Cover Sheet for each assessment.
4. You are permitted to use dictionaries and to seek support, as required.
5. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment.
Refer to RGIT reassessment policy and procedure.
6. Unless the assessment task specifically allows pair work or group activities such as ... Show more
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Your assessor will be looking for: whether you have clearly identified a viable international market for
entry by the organisation outlined in the case study provided whether you have conducted sufficient
research to assess and analyse the market a market review report that includes detailed research organised
under the headings listed in the procedure.
Adjustment for distance–based learners: no variation of the task is required a follow–up interview may
be required (at the discretion of the assessor). documentation can be submitted electronically or posted in
the mail.
Case study: Bonatelli Wines Pty Ltd
Bonatelli Wines is located in the heart of the McLaren Vale wine district in South Australia. A producer
of fine boutique red wines, the winery is located on a 65 acre property surrounded by estate vineyards
producing Cabernet Sauvignon, Shiraz and Merlot.
The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality,
boutique wine at a reasonable price, with the aim of building customer loyalty and securing repeat
purchases. Tony's goal is to establish and maintain a thriving family business that provides an enjoyable
lifestyle and comfortable standard of living.
In Australia, Bonatelli Wines has no branded product for sale, initially selling its produce in bulk to larger
wineries. However, they have now successfully launched a range of bottled red wines
... Get more on HelpWriting.net ...
Informative Essay On Wine
Everyone has bought up some fantastic points. Many years ago when I started my education on wine
(still learning) one of my mentors said something that I will never forget. Wine is a living biosphere that
has certain needs to survive and develop over time. That said, wines need many things to develop and
provide the extra layers of complexity that we are all after. There has been many technological
advancements to help screen corks for TCA to lower the impacts in wines. Truth is, cork may be the
primary source of TCA but it is definitely not the only one. A few wineries have been impacted by TCA
independent of cork. When I first saw screw caps I was curious what the effect would be on wines that
have been cellared for 10 years plus.
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A Report On The Environmental Crisis Of The Rainforest Fund
Our eco–action was something a little different than the projects we happened to see from other groups,
our goal was to brew alcoholic cider in an attempt to provide less waste compared t the waste put into bot
producing and shipping and packaging various ciders. We believed through our brewing process using
local ingredients we would be able to provide cider that would lessen the environmental impact that other
ciders put into the world. As an extension of this idea, we wanted to make a vow to buy our alcoholic
beverages in bulk sizes whenever the opportunity was presented, and lessen the amount we drank. This
venture was more of a side project as we knew that the cider might turn out horribly or we could make a
potential mistake, along with this we would donate the money from our cans to a cause that provides
environmental stability in the Rainforest fund.
Firstly, the brewing process was one that Brayden was able to teach us, as e had previous experience with
brewing alcohol and also owned all the equipment necessary to bring our idea to reality. I would say the
amount of time spent brewing, and the challenges we faced were a little tiresome in my opinion;
however, it was a fun time and I would love to try again. I am saying "try again" as our project didn't go
as anticipated. A fatal flaw in our ingredients, the adding of brown sugar as primer, led to the unfortunate
demise of our cider with the untimely explosion of the bottle. This caused all our hard work and
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Global Wine Wars Essay
1. Briefly describe the changing economic geography of the global wine industry in terms of production,
distribution and consumption.
The Global wine industry has undergone a monumental change in terms consumer demand and more
importantly in the ways it is produced and sold. The consumption, distribution and production has
migrated away from the restrictions and regulations of the Old World to the New World ways of smart
marketing, branding and serving to customers preferences.
Middle ages emerged as the time when Europe served as the niche market for premium wine. But by and
larger grape growing and wine making gradually became a fragmented business. Up to mid 20th century,
wine was predominantly produced in European countries ... Show more content on Helpwriting.net ...
It soon became home to premium and super premium wines. The standards and quality of the wines
produced helped France gain a reputation in global wine industry. France beat easily other countries in
terms of import value.
Lastly, French producers were able to increase production and expand into the global market, as they
took advantage of the fact that they were the first to experience technology and innovations such as glass
bottles, pasteurization and so on.
3. What theory or theories of trade best explain the French wineries' ability to develop their industry of
wine in the 18th century?
The trade theory that best explains the development of wine industry in France is "mercantilism".
Traditionally, wine was sold in bulk to merchant traders– négociants in France. Another trade theory was
"Absolute advantage" to some extent. By mid 18th century grape growing and winemaking supported 1.5
million families and an equal number in wine related businesses. It was the country's second largest
export. France, as an early entrant into the wine industry, accrued First–mover advantages by becoming
the first niche market for premium wines and thus gaining Economies of Learning. The French
government defined regulations and boundaries and codified them under the Appellation d'Origin
Controllée (AOC) laws of 1935. These set the standards for vineyards and wine makers in terms of
varieties yields required growing practices and so on. Later, other wine regions of France
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Chamber Street Wine Research Paper
Last week I have visited Chamber Street Wines located at 148 Chambers Street in Manhattan. They
opened in June 2001, by David Lillie and Jamie Wolff. According to their webpage they opened the store
with idea that, "New York might support a shop that indulged their love for naturally made wines from
artisanal small producers. "When I walked in the store I saw an employee at the register. He was very
friendly and asked me if I need any help in choosing anything in the store, I have explained that I came to
visit from my Wine and Beverage class and he was very kind to take his time to explain to me how
everything was set in the store. Behind their counter they had different types of liquor such as Vodka,
Whiskey, Coniacs, Rum, Tequila and more.
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The Price Point Of Wine
Executive Summary
The report will analyse and expose the various factors that contribute to determine the price point of wine
factors including the labour cost to grow grapes and produce wine, the size and reputation of the vineyard
and the exclusivity and scarcity of the wine. Studies have shown that the global wine market is divided
into four quality segments or categories known as basic premium, popular premium, super premium and
ultra premium. Input costs for single vineyards have been divided into five categories known as direct,
labour, mechanisation, and maintenance and general costs. Hedonic pricing and statistical analysis
review qualities of wine that induce to price differentiation Studies have shown that different regions ...
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2. Wine categorisation and marketing decisions
As Perrin & Lockshin (2001) and Blok (2007) state, input costs must be related to the retail segment
prices or price points that are given to wines. According to studies taken by Ernst & Young Consulting in
1999, global wine market is divided into four quality segments or categories (Perrin & Locksin, 2001).
These categories are known as basic premium, popular premium, super premium and ultra premium.
When the winemaker acknowledge the categories of their various wines they will know which are viable
to produce in relation the retail price point that has been given.
Studies done in Australia during 2001 by the wine journal industry emerged with a very similar quality
segment system which is divided in four categories as well; Commercial wines, Semi–premium wines,
Premium wines and ultra–premium wines. Various winemakers have stated that there is only a hedonic
difference between the last two categories (Blok, 2007). Retail distribution channels will therefore vary
between wine categories as the winery management determines which channel to target. Depending on
quality and quantity the winery could select to distribute for wholesalers, retailers, cellar doors, direct
consumers or a combination of these (Heijbroek, 2003; SCSD, 2010).
Marketing, advertising and distribution are considered overhead costs as they are not part of the
production process. Marketing
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Case 3.2 Sonoma Essay
Answer
The problem is to be formulated as two integer programming problems, one for the first year and the
other for the second year.
I Year Problem
Total fund available = $10,000
For convenience rename the brand Petite Sirah as Brand I and brand Sauvignon Blanc as Brand II
For Brand I the cost for grape is $0.80 per bottle and for Brand II the cost for grape is $0.70 per bottle.
It is given that one dollar spent for promoting Brand I produce a demand for 5 bottles and one dollar
spent for promoting Brand II produce a demand for 8 bottles . This means the advertisement cost per
bottle for Brand I is $0.20 and the advertisement cost per bottle for Brand II is $0.125.
The cost–profit structure of the two brands during the ... Show more content on Helpwriting.net ...
cost |Total cost |Selling Price |Profit |
|Brand I |$0.75 |$0.167 |$0.917 |$8.25 |$7.333 |
|Brand II |$0.85 |$0.100 |$0.950 |$7.00 |$6.050 |
Suppose George decide to produce X bottles of Brand I and Y bottles of Brand II
Then the total profit function to be maximised is [pic]
Total amount required is [pic].
Hence the constraint on the funds becomes C1: [pic]
Further it is given that the proportion of Brand I should be between 40% and 60%. The corresponding
constraint becomes [pic] This can be expressed as two constraints as follows
C2: [pic]
C3: [pic]
Thus the second year problem can be expressed as the following integer programming problem.
Maximize [pic]
Subject to [pic] [pic] [pic] X and Y non–negative integers
Solution of the problem using Solver of MS Excel is as follows
| |X |Y |Function |limits |
| |62440.00 |26760.00 | | |
|Objective fn |7.333 |6.050 |619770.520 | |
|Constraint1 |0.917 |0.950 |82679.480 |82681.000 |
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Informative Speech About Wine
Benefits of Wine Aeration
Hello everyone! I'm excited to be speaking to you today about my absolute favorite alcoholic beverage...
red wine! I'm here to share information about some of the unknown benefits of wine aeration. Aerating
certain varietals of red wine reduces ethanol and sulfite content, helps to remove sediment, and enhances
flavor profile, texture, and aromas (Smith, 2015). I have drink many, many bottles of red wine, and there
are significant differences to aerated wine. Aerated wine has a softer mouthfeel, as well as an overall
better taste. So, today I will be explaining the process of aeration, the varietals of wine that should or
should not be aerated, and the assortment of wine aerators available on the market. Now, some ... Show
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First, there is the decanter, a vase–shaped glass container. This is the most common type of aerator and
requires minimal effort, simply pour the wine into the decanter and wait about 30 minutes for the wine to
reach full potential. Decanters also inhibit sediment from being poured into the glass. Next, there are
aerating wine glasses, which have a rib–like protrusion that creates friction when swirling, causing air
bubbles to form. Finally, there are a variety of electric and manual aerators, that can be handheld or
attached to the wine glass or bottle for instant
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Themes Of Conflict In SophoclesOedipus Rex
To start, Kundera creates conflict within his novel as characters struggle with their identities.
Retrospecting on Teresa's arrival in Prague with her heavy suitcase symbolic of the heavy burden that she
was to impose on his life, Tomas compares his wife–to–be to an abandoned child. He continues, "If
Polybus hadn't taken in the young Oedipus, Sophocles wouldn't have written his most beautiful tragedy"
(11). Theresa does not seek an identity beyond her relationship with Tomas as he alone is able to unify
her body and soul. The first time they met, Theresa felt "Her soul rushing up through the blood vessels
and pores to show itself to him"(48). For this reason, Teresa's response to her husband's infidelity is not
jealousy but the crippling loss of her own individuality which brings her to the brink of insanity.
Moreover, Kundera extends the allusion to Sophocles' Oedipus Rex later in the novel through one of
Theresa's traumatic dreams in which she has been buried while Tomas has been with other women. When
Tomas would return, he would attempt to remove the dirt from his wife's eyes. Theresa responds, "I can't
see anyway. I have holes instead of eyes" (227). This intertextuality, reveals that like Oedipus, Theresa's
failure to understand her own identity has led to her own beautiful tragedy, the relationship that she has
with her husband. Theresa's nightmare also reveals her conviction that she alone is responsible for her
husband's unhappiness and Theresa's attempts to change for Tomas result in deeper conflict.
In A Gentleman in Moscow, Towles engages with the same theme as the Count's effort to maintain his
identity is challenged. Early in his imprisonment, the Count notes the deterioration of manors and ethics,
two things that the Count, as a gentleman values highly. When being waited on at the Piazza, the count is
infuriated by the service he receives from a new waiter who forget to serve the Count his wine and is
inexperienced at offering proper wine pairings. This waiter has "a narrow head and superior demeanor"
an appearance which earns him the title of the Bishop by the Count (39). Defined as a chess piece, rather
than as an individual, the Bishop develops into a symbol for communism and its influence on
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A Votre Sante Teaching Note
TEACHING NOTE: A VOTRE SANTÉ 1
The A Votre Santé (AVS) case is multi–faceted in that it requires students to incorporate operational
measures into product costing results, and also to understand cost accounting from a variety of
perspectives, such as:
Product versus period costs
Variable versus fixed costs
Activity based costing
Relevant costs and opportunity costs
Additionally, the case questions require both quantitative and qualitative analyses of the business issues
faced by AVS. AVS has been used in a graduate–level managerial accounting class for MBAs, and would
be most appropriate for an advanced undergraduate or a graduate–level accounting or MBA course.
The detail in the case is rich enough to support a variety ... Show more content on Helpwriting.net ...
Teaching Note: Exhibit 2 displays the calculations relevant to this decision. Chardonnay regular wine
requires a 2 to 1 mixture of Chardonnay and generic white grapes. Therefore, the 18,000 pounds of
Chardonnay grapes will be combined with 9,000 pounds of generic white grapes. The 27,000 pounds of
grapes will result in an additional 9,000 bottles of new Chardonnay regular wine being produced.
However, it will also result in a 3,000–bottle decrease in the amount of Blanc de Blanc wine produced,
since some generic grapes will now be used for the Chardonnay–regular wine.
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Essay On Wine
7 ways to live healthily and Drink Wine
Ever notice the shortage of consideration that dieting has on your wine dependency? How are you meant
to start and keep a healthful lifestyle if it absolutely eliminates a wine lover's cause to live? no longer to
fear, there has been overwhelming evidence pointing to wine as a healthy form of booze while consumed
carefully. here's how you could live healthily and still enjoy wine. the following 7 hints might also assist
you to enjoy a healthy weight–reduction plan that consists of wine. recognize wine's energy
Earn your glass
Don't drink earlier than you eat
Do drink dry crimson wine
Don't drink too late
Do spend more on wine
Drink wine far away from home
1. realize the calories in wine the maximum wine
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Cork Industry, the Wine Industry and the Need for Closure...
1 To what extent is the cork industry guilty of complacency and a lack of innovation?
The cork industry is guilty of complacency and lack of innovation because they failed to recognize the
changes in the wine industry. The wine industry was experiencing a revolution where new producers
from Australia, California and Chile had new and different requirements. It took only a matter of years
for the industry to change completely and the cork industry did not jump on the band wagon when it
needed to. It allows the competition to get the edge.
2 If consumers love corks, why are the producers not providing what their customers want?
The reason being is because the wine industry has changed significantly over the past twenty years. The
... Show more content on Helpwriting.net ...
5 What level of R&D investment would be required to help the industry diversify and develop new
opportunities for its materials?
According to our text, because the cork forests are facing environmental stress, it would require high
levels of R&D investment to open new opportunities for cork materials. When referring to new
opportunities it would be new items, such as, floor and wall coverings, coasters, cork board sheets, etc. A
high level of R&D can guarantee some sort of sustainability for the cork industry and also remove
TCA. By doing this, this can ensure growth in the company.
6 What portfolio of R&D projects would you establish for the cork industry?
I would try to find different things to use the cork rather than focusing on just wines. Expand in other
areas to increase production and focus and emphasis on how it is environmentally friendly. Market on the
go green and save the endanger species.
7 What role have the wine buyers (end users and others in the supply chain) played in contributing to the
fall in demand for cork as a closure?
Since we live in a fast pace life consumers tend to want thing immediately and do not want to wait for
things such as delivery time and like to purchase items in bulk and have a variety of items to choose
from. As a result supermarkets meet the demands by stocking up with large quantities and array of
assorted products. There is a larger selection of wines to choose
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The Environment of Murfatlar
General Analysis of wine industry and Murfatlar
Wine Market has some features that customize the overall food market. In this market, competition
between different types of products plays an important role, outlining the size of supply and demand. The
substitution effect plays an important role in the competition between alcoholic and nonalcoholic drinks,
as an essential element of this market.
Wine market is a mature market whose development is strongly affected by favorable or unfavorable
consumer habits and by buying behavior of consumers of wine. In traditional producing countries and
consuming wine, wine consumption decreases rapidly while the consumption of quality wine grows
slowly.
As in other industries, the wine market ... Show more content on Helpwriting.net ...
nobilis) leading to the super concentration of the sugar of grapes, an essential factor in achieving liqueur
wines.
Technical factors (technical equipment available) and their influence upon the obtained product is
adapted to each variety of wine. Tradition and experience are worth now made using the most modern
winemaking technology.
Porter's Diamond 1. Factor conditions
Murfatlar wine is a market leader with a market share of 32%. In other words, one of three bottles
purchased in Romania is Murfatlar.
Current and potential customers:
77.0% of cases bottled wine consumer purchases to 0.75 L. 67% of people who purchase wine are men
and only 23% of buyers are women. The occupation categories are better represented among consumers
of wine are those committed with secondary education (27%), employee education (26%). Follow
students (19%) and those without a job. 47% of wine consumers have secondary education and 38% of
wine consumers are college graduates. Only 15% of consumers have primary education.
Competition and potential entrants
Wine market recorded a total turnover of 400 million euros in 2010 and is expected to maintain this value
in 2011, according to representatives of wine producers in Romania. Laura Musat, PR Manager of
Murfatlar, says that the market has evolved and even though because of the crisis the consumers are
spending less on the wines, their standards and increasing demand cause in increase in premium
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Speech On How To Make Bottled Craft
I. Attention Material: Crafts have been around since the beginning of time. Whether you are doing it for
fun or you just want something to do. In Middle English Craft means strength or skill.
II. Have you ever wanted to make something but you are not good with crafts? ...Well, I am one of those
people. I cannot make a simple craft for example gluing my fingers to a popsicle stick. However, the
craft I am going to show you today is really simple, painting a bottle, easy right? I am going to teach you
the steps I did for creating my Christmas bottles and at the end I will show you a few sites that will also
show you how to make bottled crafts.
III. A. First navigating through your closet/ local store
First check your closet/ house for anything you might want to do with your bottle or bottles. It does not
matter if you do not later you do not use all the materials you initial gathered. After gather your material
locate the perfected bottle or even bottles. Most used bottles are mason jars and wine bottles, however I
have found out that beer bottle work perfectly find, but I used something called a marble soda bottle. My
other materials include glue and green and red paint and red and green glitter. If you do not have all you
want to make your bottles you will have to trek the horrors of... ... Show more content on Helpwriting.net
...
How many of you go to Starbucks? Well if you go to Pinterest and type in, Starbucks Bottle Crafts, in the
little search bar you will get craft to do with your left over Starbucks bottles. If you do not know what
you want to do for bottle ideas Upcycled–wander.com will give you some Christmas ideas with all sorts
of bottles. However, DIY and Crafts and FaveCrafts will show you a picture of the bottle and will have
instructions of how to do what is shown on the bottle. If you are doing a bottle from a website, do not be
afraid to put your own personal touch to a
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Pack Wine Research Paper
How to Pack Wine Bottles for a Cross–Country Relocation
Whether you're a Chianti Connoisseur or a Maven of Moscato, when it comes time to transport your
beloved bevy of booze, there are a few important things to keep in mind. In addition to ensuring the
packaging is secure and stable, also consider the types of wine in your collection, and remember the
nuances that each particular persuasion possesses. If you aren't able to have a professional service move
your collection, there are plenty of options for getting your old reds to your new digs safely.
Packaging Packaging your bottles securely is the most important part of moving your collection. In the
event of a fall or drop, a fortified encasement will reduce the chances of breakage. ... Show more content
on Helpwriting.net ...
These uniquely designed containers are made up of polystyrene foam cells into which the bottles are
placed, then capped with another piece of foam. The entire array is then inserted into a cardboard box.
While pricey, wine shipping boxes provide an insulated solution that is simple to pack, while limiting the
agitation of your wines' delicate balances.
Cell Boxes If you can't get your hands on the specialty boxes, you can visit your local liquor store, a
courier, or even a grocery store, and find out if they have cell boxes available to donate. Cell boxes
contain cardboard inserts that will also limit the extraneous movement of your bottles in shipping. They
aren't quite as fancy or secure, so you will want to fill in the empty spaces around the bottles with
crushed paper or a similar material.
Moving boxes Say you forgot to plan ahead. If your resources are limited, you can place the wine in
regular moving boxes, as long as you do so delicately. Place something soft like a towel or sweatshirt in
the bottom of the box. Wrap the bottles individually in paper or bubble wrap and place them standing in
the box. You can use foam plates between and around the bottles to keep them from shifting and clanking
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Rfid in Wine Industry in France
EXECUTIVE SUMMARY
France is the biggest wine producer in the world (7–8 billion bottles sold in 2010). 17% of French drink
wine regularly,which is a total of 9.35 million people. We identified that buying wine requires knowledge
of the different kinds of wine and that many consumers find it difficult to get the information when they
want it.
Our team has identified this pain point as an opportunity to launch our product using smart phones and
RFID technology on the wine bottles. The solution is an application on a smart phone which allows the
end user to scan the RFID tag on the wine bottle in order to get real–time information on the wine bottle,
instant access to any promotion available and consumer ratings of the wine.
The RFID ... Show more content on Helpwriting.net ...
With our segments of targeted application end–users, there are around 17% of 55 million people are
frequently wine drinkers in France, we estimate that 10% of them will be the innovators who start to use
our application fast, that will give us the end–users to be 0.94 million. Our application will be very
efficient in functioning, fast access to specified and detailed wine information and interactive reviews
sharing within 2 minutes. The easy use will enhance the market penetration speed. With higher frequency
of application usage among our end–users, our customers (wine retailers and wine producers) will
increase. We expect to start with 5–15 wine retailers and producers in first year and add to 20–50 in
second year, 50–100 in third year.
Market Penetration potentials
The French wine market is at its stable stage now, not fast growing anymore, but still with large volume
of consumption. We will start our marketing by key activities and relationships we can build with our
customers, with all the sales effort and partnership with RFID suppliers, we assume that our market share
will grow very fast from niche to 30% in the third year.
PEST assessment
Political – normally, political factors will not affect people 's mood and habit of drinking wine, if
anything bad or good, it perhaps can stimulate the consumption, but we need to
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Analysis : Come Experience California Grapes
California is facing a budgetary crisis, and the government proposes to resolve this problem by
increasing the amount of tourism from out of state. There are many vineyards in California, so the
government plans on taking advantage of their fertile lands as a selling point for tourism. An
advertisement titled, "Come Experience California Grapes" has emerged, showcasing the rich food
culture of California agriculture. This ad is found predominantly in food magazines such as Food
Network and Gourmet. In the advertisement, the targeted audience is invited to tour the vast selection of
wineries that are available in California. While grapes partake in an essential part of California's history,
its production in wine has given a rise to new ... Show more content on Helpwriting.net ...
This ad mainly targets adults who are over twenty–one years old and have an interest in enjoying wine. It
serves to lure these potential tourists to travel and explore the captivating vineyards that are located in
California. Grapes have been cultivated for over two centuries. The boom in agriculture, on the other
hand, did not occur until the mid–1800s. Once the gold rush ignited, thousands of settlers traveled to
California, giving rise to the fruit growing industry. Among one of the most cultivated fruits during this
time period were grapes. Grapes were profitable around 1850 to 1860 because miners consumed large
amounts of alcohol (Jelinek 244). To bring their products closer to the miners, farmers began to relocate
to the San Francisco area. Today, about 878,000 acres in California are devoted to growing grapes (Grape
Acreage Report 2013 Crop). Most of the land, however, are grown to produce wine. America is the
fourth leading wine producer in the world, and California is the largest wine producing state. In 2010,
about 90% of all American wine was made in California (Hannickle 1). There are over three thousand
wineries, with some who are operating on a small scale. According to the National Agriculture Statistics
Service, about 570,000 acres of land used for grapes are processed into wine (Grape Acreage Report
2013 Crop). Grapes used for winemaking are unique because they tend to be smaller in size and higher in
sugar content. Some common
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A Votre Hone Case
A VOTRE SANTÉ: PRODUCT COSTING AND DECISION ANALYSIS IN THE WINE INDUSTRY
Priscilla S. Wisner
Department of Accounting and Information Management College of Business University of Tennessee
638 Stokely Management Center Knoxville, TN 37996 Phone: 865.974.1714 Email: pwisner@utk.edu
Case: A Votre Santé Page 1 of 17
Electronic copy available at: http://ssrn.com/abstract=1659912
BACKGROUND A Votre Santé (AVS) is a small, independent winery owned by Kay Aproveche. Kay
has a relationship with a grower who grows two types of wine grapes, a Chardonnay and a generic white
grape. AVS buys the grapes at the point that they have ripened on the vine. AVS is responsible for
harvesting the grapes and all further processing of the grapes ... Show more content on Helpwriting.net ...
The materials cost associated with the bottles, corks and labels are estimated to be $2.50/bottle. Direct
Labor Harvest labor is paid an average of $7.25 / hour. It is estimated that 80 pounds of grapes can be
harvested each hour. Crush labor is paid an average of $8.00/hour. It is estimated that it will take 300
hours to crush the grape harvest. Overhead Expenses Administrative rent and office expenses – Estimated
to be $20,000 / year. Depreciation is charged based on the following equipment schedule:
Case: A Votre Santé Page 4 of 17
Equipment Tractors Crushers Holding Tank Bottle Lines
Cost $15,000 $6,000 $40,000 $10,000
Est. Life 10 years 10 years 20 years 10 years 5 years
Other Production Equipment $15,000
Indirect Materials – Part of the wine–making process involves introducing yeasts and other
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Berlucchi Market Analysis
–––––––––––––––––––––––––––––––––––––––––––––––––
Berlucchi
–––––––––––––––––––––––––––––––––––––––––––––––––
Marketing Plan
2012
Table of contents
Executive Summary
Introduction
Guido Berlucchi & Co. SpA is one of Italy's leading sparkling wine producers. After years of
outstanding success, the company finds itself facing a stable market, with competition becoming even
more intense, distribution more complex and consumers more sophisticated. The executive Committee is
convinced that the strategy that drove the company's development in its first 40 years needs to open up a
new growth path, thus this marketing plan for the strategy for the upcoming three years.
External Analysis
Customer analysis
Approximately 35% of ... Show more content on Helpwriting.net ...
Competitive analysis
Direct Competitors
Listed below are the top 3 sparkling wines in the US at the current moment. They all fall in the range of
our target customers in terms of their taste and their prices making them a direct threat and therefore a
direct competitor.
JCB by Jean–Charles Boisset No. 69
Burgundy, France
–––––––––––––––––––––––––––––––––––––––––––––––––
Jean–Charles Boisset's JCB wines are made entirely from Pinot Noir grapes grown in the Burgundy
region of France, this refreshing rosé is light and crisp, offering raspberry and red currant aromas. Many
wine lovers associate this brand with romantic outings. It is currently listed as number one on the top
sparkling wines in the US available at only 7 stores, and at a very affordably price it is sure to be serious
competitor.
Price: $20
–––––––––––––––––––––––––––––––––––––––––––––––––
Toso Brut
Mendoza, Argentina
Toso has been producing sparkling wines in the Mendoza wine region of Argentina for 85 years. Their
non–vintage brut is made entirely from Chardonnay grapes. Light and refreshing, it offers aromas of
lemon and apple with buttery and toasty notes. It is very popular in the US with people looking for
something inexpensive, well made, clean and bubbly especially for large events like weddings,
receptions and birthday parties.
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Mateus and Sandeman Case Study
Vlad I saw your email yesterday and I went through your email and attachment you sent to me. I got the
idea that you want to sell wines and promote ports in Rwanda which is imported from Portugal. Major
wine importer in the Rwanda is Hafri limited and as you told me Hafri limited as recently imported
mateus and sandeman from Portugal and you want to use mateus as a bait to promote sandeman in
Kigali, Rwanda. I believe that this is a good idea but there some errors in promotion table you have sent
me. Some errors in promotion table are:
I think you're not going to sell cartons of Mateus Tempran rose, Aragones rose, and Shiraz rose and plus
give away 6 bottles of these wine and also carton of sandeman for free to the customer because this ...
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The promotion glass should not be more than 90ml. This can make advertisement of mateus wine and
sandeman port simultaneously.
Here is the Third channel of distribution Supermarket and Wine stores:
As per my survey there are two big supermarkets present in Kigali, Nakumatt Supermarket and Simba
Supermarket which help you promote and advertise in Kigali. During the promotion period in
supermarkets/stores you can use 60 ml mini–bottle of sandeman with one bottle of mateus wine to
increase awareness of sandeman among common people. We can also assign the sales executive to give
sampling of wine to the potential customers. The opportunity for these two products is huge in Kigali.
Pricing and promotion cost: Item description | Net content | Bottles per carton | Rwanda francs selling
price per carton | Rwanda francs selling price per bottle | PromotionPricing for mateus for 10 bottles |
Mateus original | 750 ml | 12 | 81600 | 6800 | 68000 | Mateus Bianco | 750 ml | 12 | 81600 | 6800 | 68000 |
Mateus Tempran rose | 750 ml | 6 | 40800 | 6800 | On selling basis | Mateus Aragones rose | 750 ml | 6 |
40800 | 6800 | On Selling basis | Mateus shiraz rose | 750 ml | 6 | 40800 | 6800 | On selling basis |
Sandeman white | 750/90 ml | 6/12 | 69000/11040 | 11500/920 | Free | Sandeman ruby | 750/90 ml | 6/12 |
69000/11040 | 11500/920 | Free | Sandeman tawny | 750/90 ml | 6/12 | 69000/11040 |
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Wine Culture Means A Lot
Wine culture means a lot to people. People can suspend their 'secular identities' throughout the bottle
opening, rituals, wine festivals, wine tastings (Fuller, R. 1996). Wine has been called a 'chemical
symphony', 'bottled poetry' and a 'capture sunshine' (Becker 1979)
To start with, wine is produced only once a year, in the fall, when the grapes are ripen. Grapes contain
yeast and when these are compressed into a pot for a period of time, then yeast ferments sugar in the
juice into alcohol and Carbon Dioxide. A few days later, wine is produced (Stefan, K. 2002)
At the Neolithic settlements in the Zagros Mountains of today's Iran, wine was likely made from the
native Vitis vinifera sylvestris grape. With the passage of time, the vitis ... Show more content on
Helpwriting.net ...
2002).
(Jar on display at the Penn Museum)
The first archaeological traces, showing that wine have been made from domesticated vines comes from
a pottery jar. The first clay jars were excavated at the Neolithic site of Hajji Firuz Tepe (5400–5000 B.C.)
in the northern Zagros Mountains. (Kenneth, F. & Connee, R. 2000)
o 3500– 525 B.C – Near East, Egypt and Mesopotamia:
During the Early Bronze Age, there was an establishment of a successful winemaking industry in the
Nile Delta, in Egypt and Palestine, – by at least Dynasty 3 (ca. 2700 B.C.), the beginning of the Old
Kingdom period. Wine in Egypt was considered a beverage (drink) for the wealthy people, while beer
and water were consumed by the poorest people, until the coming of the Greeks in the Hellenistic period
(Brothwell, D. and Brothwell, P. 1998). Evidence of winemaking in Egypt, were found on tomb walls
picturizing winemaking scenes and the accompanying offering lists include wine was definitely produced
at vineyards in the Delta. By the end of the Old Kingdom, five wines–all probably made in the Delta–
constitute a canonical set of provisions, for the afterlife.
Amphorae were the so called jars, used for storing and transportation of wine. The discovery of these
amphorae in the tombs of Pharaohs at Abydos and those of their families at Saqqara, confirmed the use
of the wine since the ancient years
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The Wine Of Wine And Wine
Picture this: a star filled night after a long day, its time for some relaxation. It is time to go to the wine
shelve, pick a great bottle of wine and then pour a glass. Swirling the glass and an aroma begins to waft,
expelling a polite bouquet of fruit and spice. This starts a chain reaction to the nose that then sends a
sensation to start the mouth salivating. With the first sip, the sensation of the acidity and body of the wine
tickles the tongue, the flavors intensify as if each sip is a building block and layering each flavor atop the
next. A pleasant state of relaxation occurs giving the sense of euphoria. Many people are getting into
wine and wine making because the amount of marketing that is bombarding consumer. Throughout the
growing market of the wine industry more and more people seem to be getting into the wine scene. Wine
making has been around for seven thousand years, not always was it as palatable as what we see modern
day wines (Philips, 2000). Throughout the decades wine has been cultivated, pressed or smashed, and
siphoned into what we know as the modern day wine. Wine is being made more accessible to us from a
local and global standpoint allowing consumer to be able to get wines from distances that would have
seemed impossible before. People enjoy wine and the way it looks, the way it smells, and the way it
tastes. The wine industry over the past years have really began to grab hold of that intention and feed off
of it. A few ways that the
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Virginia's Winery Business Plan
Virginia's Winery Business Plan Example 111 Winery Lane Churchville, VA 11111 Phone: (111) 111–
1111 Email: virginiaswinery@gmail.com Website: http://www.virginiaswinery.com Owners: William and
Wendy Vine Table of Contents Table of Contents
................................................................................................................................................................... 2
Executive Summary
............................................................................................................................................................... 3
General Business and Industry ... Show more content on Helpwriting.net ...
11 Operations Staff
Estimate................................................................................................................................................. 11
Scheduling
........................................................................................................................................................................
12 Plan of Operations
............................................................................................................................................................... 12
Timeline
...........................................................................................................................................................................
12 Hours of Operation
.......................................................................................................................................................... 12
Suppliers
..........................................................................................................................................................................
13 Production Process
........................................................................................................................................................... 13
Bottling and Labeling Process
........................................................................................................................................... 14 Storage
Process
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Secret Window, Secret Garden
"Secret Window, Secret Garden", by Stephen King, is a story about Mort Rainey, a writer accused of
plagiarism by John Shooter, a mysterious man from Mississippi. Shooter threatens Mort, and promises to
do revenge if he does not get his story back. The story untangles with Mort having startled dreams and
conversations with himself. His plan is to prove that the story does not belong to Shooter, however some
events will prevent him from doing that. Amy Milner, Mort's ex–wife, and her current husband, Ted
Milner, are also victims and suspects, together with Mort. As the plot changes, with deaths and strange
things happening, the existence of Shooter is questioned. The book and the movie have a similar context,
although they follow and end with different plots, giving the readers quite a few scenes to be compared.
The movie starts with Mort discovering that Amy cheated on him with Ted. He then meets Shooter, and
his goal to prove that he is the real author of the story begins. In the movie, Amy's house is seen burning,
and the suspects are few, although Mort has Shooter in his mind. Then, at the end of the movie, it's
revealed that Mort caused the fire. In the book, Fred Evans, and old man and important character not
shown in the movie, appears at the end, explaining to Ted and Amy that a bottle of wine was ... Show
more content on Helpwriting.net ...
He does not get caught, although the sheriff warns him to avoid visiting the town, because people feel
intimidated by his presence. People do not get to speculate about Mort's weird behavior, or even a
supposed mental illness. However, in the book, he only tries to kill Amy, but Mr. Evans – who had
followed her – shoots and kills Mort, saving her. They explore a little bit the reasons behind Mort's
attitude, and they seem to have an idea of his disease, and how he was out of his mind and
... Get more on HelpWriting.net ...
Wine : A Good One And Health Benefits Of Wine
Wine – How to Pick a Good One and Health Benefits of Wine
A good bottle of vino can be more than the perfect dinner accompaniment. It can also boost your health
with a dose of antioxidants! For the uninitiated, the world of wine can be overwhelming but that's no
reason to stay away! This primer will help you figure out what to look for so you can find a bottle that is
delicious and healthful.
Healthy Moderation
Research consistently shows that drinking a moderate amount of wine can be beneficial. The American
Heart Association defines a moderate amount as a 4 ounce serving once or twice a day. However,
drinking 2 glasses per day adds up to 14 drinks per week, a bit excessive considering that the CDC
classifies heavy drinking as 8 drinks a week for women and 15 for men. Since a standard bottle of wine
holds about 6 servings, a good balance may be to drink about 1 bottle a week.
Drinking wine may help prevent heart attack and lower the risk of heart disease. Some evidence also
shows that it may lower the risk of type 2 diabetes, stroke, cataracts, and colon cancer. In addition, it may
protect cognitive function by slowing brain decline and also may generally promote longevity. Check out
this article from Food and Wine to read about the evidence supporting these claims.
Choosing Wine
1.Find a good source
If you have a specialty wine shop nearby, pay them a visit. Wine stores generally have knowledgeable
employees and may offer tastings. Ask employees for
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Would You Expect The Following Events To Affect The Price...
Krystal Garritson Professor Gordon Managerial Economics January 15th, 2017 Chapter 2, Question #1
Suppose you are the manager of a California winery. How would you expect the following events to
affect the price you receive for a bottle of wine? A. The price of a comparable French wines decreases. If
the price of the French wine decreases, the demand will increase and the demand in California will fall.
The price of the California wine will decrease its price which will increase the market demand. French
wine and California wine are substitutes, the price/quantity will affect each other greatly. B. One hundred
new wineries open in California. The supply of wine would increase compared to the demand. The price
will fall. C. The unemployment ... Show more content on Helpwriting.net ...
The average age of consumers increases, and older people drink less wine. The price of wine would fall.
This is due to the demand of wine would fall and the suppliers will reduce the price to market the
consumer to buy more wine. Chapter 2, Question #4 Rising jet fuel prices recently led most major US
airlines to raise fares by approximately 15 percent. Explain how this substantial increase in airfares
would affect the following: A. The demand for air travel If the price of airfare increases the demand for
air travel will fall. Less people will be able to afford the higher prices for air travel. B. The demand for
hotels The demand for hotels will fall with an increase in air fare. Hotels and air travel are
complimentary goods. A fall in demand of air travel will result in fall in demand for the other. C. The
demand for rental cars The demand for rental cars will fall along with the fall in demand for hotels and
air travel. If people travel less, there will be a smaller need for rental cars. D. The supply of over night
mail. The supply for overnight mail will increase due to increase in demand for overnight mail. People
would prefer traveling from mail instead of air travel due to the increase in air
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A Short Story : A Story?
The dirt men marched into the valley of death, they had just retreated from a bloody battle in enemy
territory. Their enemy, the forest men. They stopped in a small cave as the sun sunk below the horizon.
"That was horrible!" General Brock cried, "get some rest," he sighed, looking at his tired out, and
depressed soldiers. They all rested, that was their mistake. "The forest men attacked! the dirt army had no
chance and they were all killed!" Jean's mother pushed the little green army men toward the tan soldiers,
imitating gunfire. "No!" 6–year–old Jean said. "Sorry, Hun, the green army is way too strong" she flexed
her arms and growled. Jean giggled. BEEP BEEP "supper is ready." mom said and kissed his forehead.
Jean jumped up onto his chair, while mom pulled out the lasagna. They ate. "It good!" Jean said mouth
full "Now you know better than to eat with your mouth full." There was a knock on the door mom went
to the door. which was visible in the kitchen. she opened the door to a gun to the head. "Hello, Susan." "I
love you, Je–" BANG! As she fell Jean's heart fell with her. "Shame, kiddo, she was a nice gal." he said,
the words slipping through a sick smile "Well as much as I would love to keep you but..." he pointed the
gun at my head "no witnesses, boss's orders." the words bounced around in my head. BANG! The lights
went out. "No witnesses, boss's orders." repeated in Jean's head over and over. "Why, who sent that jerk."
Jean thought, "What did that guy have
... Get more on HelpWriting.net ...
The Life Of The Landscape Essay
The landscape changed quite drastically as we left the lush rainforest behind and entered the semi–arid
region in the South of Okanagan in British Columbia, Canada. Green fir trees made way for golden
rolling hills and scrubby terrain. Adding a splash of colour to the otherwise dry looking terrain were the
green vineyards perched against the gentle sloping hills. This might come as a surprise, but Canada's only
desert is home to a growing wine community with many award winning wines being produced here.
Welcome to Osoyoos.
As we approached the town, a large lake came into view. Osoyoos Lake is the warmest freshwater lake in
Canada and is surrounded by pristine vineyards along its perimeter. 37 wineries are now a member of
The Oliver Osoyoos Winery Association, a non–profit organization with a goal to develop the wine
industry in Oliver and Osoyoos through education and promotion. While driving through the region, we
decided to visit a few well known and lesser known wineries and learn about their history.
Stoneboat Vineyards
We passed many picturesque wineries as we drove through the valley, each offering wine tasting to
anyone who is keen to sample their BC wine. We stopped at Stoneboat Vineyards, a family owned
winery only 20 minutes from downtown Osoyoos. The lovely Julie Martiniuk greeted us, who together
with her husband Lanny, purchased a 15 acre–orchard in 1979 and planted their first vines in 1983. 40
Years later, they now have over 48 acres and are producing award
... Get more on HelpWriting.net ...

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Spring Grand Tasting Research Paper

  • 1. Spring Grand Tasting Research Paper Spring is upon New York City, and that means barbecues, roof parties, and backyard gatherings are just around the corner. If you've ever wanted to learn a little more about selecting great bottles of wine for events, and even pairing food and wine together, check out the annual Spring Grand Tasting at Martin Brothers Wine & Spirits. On Saturday, April 16th, the Upper West Side's favorite specialty wine shop will be hosting a free walk– in wine tasting between 3:30 p.m. and 7:30 p.m., and it's the perfect time and place to learn about wine in a laid back atmosphere. Throughout the course of Martin Brothers Wine & Spirits' Spring Grand Tasting, you'll get to enjoy a variety of excellent bottles that are perfect for warm weather refreshment. ... Get more on HelpWriting.net ...
  • 2.
  • 3. Robert Mondavi Case Review Essay Robert Mondavi Case Review Robert Mondavi Corporation Robert Mondavi began making wine in Napa Valley in 1943. He started working in the wine industry with his family. He later started his own winery in Oakville, California. Mondavi, along with his two sons, Michael and Timothy, would guide the Robert Mondavi Winery to the strong position the company enjoys today. Mondavi introduced many new techniques to the California wine industry that included cold fermentation, stainless steel tanks, and the use of small French oak barrels to age fine wine. To stimulate the consumption of fine wine, Mondavi hosted many tours and educational events. He also established the Great Chefs program; the first winery culinary program in the U.S. ... Show more content on Helpwriting.net ... The company decided to switch from being functionally organized with senior vice presidents in charge of production, sales, marketing, finance to three distinct business units. RMW (including Coastal), Woodbridge, and Joint Ventures and Small Wineries. This helped with compensation of executives and the brand image of the product. Competition There were three different types of competitors that challenged Mondavi from different angles. The first type was those firms that focused on making high quality premium wines. The next type was the large volume producers that were aggressively moving into the wine industry. Finally, the third type was the global alcohol companies that were acquiring wineries to further diversify their alcoholic beverage distribution. High Quality The three main rivals in the area that focused on high quality wine include Kendall–Jackson, Trinchero Estates, and Southcorp. Kendall–Jackson was started in 1982 in northern California. Kendall–Jackson became a direct competitor to Mondavi because there leading bottle of wine was in the same price range. By 2001, Kendall–Jackson was making over $400 million a year. Bids were made to buy out the company in 2000, and the asking price was rumored to be between $1.5 billion and $2 billion. Michael Mondavi was quoted on the differences between the two firms: "Our philosophy is to work ... Get more on HelpWriting.net ...
  • 4.
  • 5. A Votre' Sonte Case Analysis A Votre Santé Case Analysis Nic Bekkers Marketing 611 Dr. Rachel Yon 10 October 2014 Executive Summary A Votre Santé (AVS) is a family owned vineyard and winery in the Napa Valley California Area. The small independent winery, owned by Kay Aproveche, was started as an extension of the family's grape growing business. A Votre Santé processed generic white grapes and chardonnay grapes into three types of wine: regular Chardonnay ($16), Chardonnay–Estate ($22), and a Blanc de Blanc ($11). In 2010, and 11.1% profit margin was earned on sales of $848,000. Kay was concerned the 2010 profit margin had declined from the 14% profit margin in 2009. Contribution, decision, and product profitability analyses were performed to better help ... Show more content on Helpwriting.net ... The oak barrels were fairly expensive at an average price of $500 per barrel, but they were resold after four years at a price of $200 per barrel. Each barrel yielded around forty cases of wine. Kay mentioned the barrels had been used for four years therefore new barrels had to be purchased for the 2009 harvest. On the other hand, the generic white grape juice was fermented in steel holding tanks rather than the barrels. The steel tanks produced 2,000 cases of wine per tank. From start to finish, the process of making wine took about eleven months. A Votre Santé bottled three types of wines. Chardonnay–Estate was their finest wine which sold a price of $22 per bottle. The fine wine contained Chardonnay grapes only. AVS sold about 24,000 bottles of Chardonnay–Estate annually. The second and a little less prestigious wine was their regular Chardonnay. This wine contained what was left over from the Chardonnay–Estate blended with the fermented generic grape wine. AVS sold their regular Chardonnay at $16 a bottle. The most basic wine, Blanc de Blanc, was made from all the remaining generic white grapes. Blanc de Blanc sold for an average price of $11 per bottle. A Votre Santé bottled all three of their wines on the same bottling line. They bottled enough of their premium wine, Chardonnay–Estate, to meet sales projections. They bottled regular ... Get more on HelpWriting.net ...
  • 6.
  • 7. What Is Wine Etiquette Essay Wine is not just a celebrated drink but it holds a seasoned place in the history of liquor. Like everything in a human life has certain code of rules or etiquettes, wine also has one. I think one should really know about wine etiquettes before feeling its flawless experience. Precisely, there are wine fanatics, those principal aficionados of superior wine, and there are wine lovers, or those who just value wine. The previous have a propensity to be sterner in their conduct and in how they serve and taste. The essential canon of wine etiquette and using up are for those of us who like a glass or two, must say a goblet every so often, perhaps even gather and possess a small shelf or subterranean vault and want to augment our admiration, knowledge ... Show more content on Helpwriting.net ... If the server is offering you then this is what is going to happen with you. You must have a visual inspection of the bottle and look at the label to ensure it is the wine and vintage you ordered. If it is not, feel free to tell the server. The server will then remove the cork and put it on the table in front of you. Pick it up, examine it and squeeze it to determine if it is dry and crumbly or completely wet – both of these clues say that air may have reached and spoiled the wine. Thereafter, the server will pour a small amount of wine into your glass. Look at it against a white background. Swirl it, put your nose in the glass, and take a deep breath. Take a sip and roll it around in your mouth before you swallow. If you don't detect any flaws, nod to the server. That's what it takes to have an enormously delighting adventure. What is important to the beginners is to detect that if the wine smells like wet cardboard, tastes like vinegar, or is otherwise flawed, you should give it back by simply saying that the you are afraid of the bottle is bad and pathetic, so would like to return it. Even if you are the only one that notices a flaw, the server should replace the bottle. The restaurant will send the bottle back to the distributor for free a ... Get more on HelpWriting.net ...
  • 8.
  • 9. History And Commerce : The Chardonnay Grape Of The Species... RUNNING HEAD: FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY 1 FROM FRANCE TO OKLAHOMA: THE SUMMINATION OF CHARDONAY CHRYSTAL WEBB BMC TULSA FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY One might think of the Chardonnay grape as a traveler, comparative to a nomadic race, roaming from place to place. From France to California, stopping along the way to leave its imprint on the locals – surviving in some areas to become a dominant part of history and commerce, as some members of a tribe might, and some continue on to search out the omnipresent dream of a promised land. For the Chardonnay grape, this Promised Land was California and its journey was fruitful. The Chardonnay grape of the species Vitis vinifera ssp. vinifera has long had a mysterious origin while expanding its future from the Old World to the New, enjoying cool temperatures and surviving thanks to its winter hardiness. Along the way, Chardonnay was planted in Oklahoma, and even though the land and climates are much different from those of its native France, Chardonnay continued to surprise. Steadfast and as stubborn as its growers, the vine production in Oklahoma continues to grow. These small, light green fruits can produce one of the most well–known and highly produced white wines in the world were inevitable. The origin Vitis vinifera ssp. vinifera has long been a mystery. With the discovery of DNA came the ability to research the grape's genetic origin. ... Get more on HelpWriting.net ...
  • 10.
  • 11. Coca Cola's Influence On American Culture Time has past, even though the drink: wine, coffee, and Coca–Cola has not changed, the perception of them has. Wine is no longer the Greek party drink or the Roman class drink, coffee no longer serves as the drink of enlightenment, and Coca–Cola no longer represents America nor free–trade. However, these drinks still have ever–lasting significance on humanity today. Wine is still both a party and class drink, coffee is still the drink for lucidity, and Coca–Cola is still one of the top beverages in America. Wine, to the many, is something that is drunk at a celebration; yet, to the few, a bottle of the best wine is worthy of ten thousand dollars. Despite beer and liquor being the predominant get together drink, wine is still prominent at formal gatherings. Just like the Greeks, a host would invite guests to a celebration, and more often than not serve wine. Similarly, the Greek way of drinking wine is mixing it with water and serving it out of a Krater. Although the practice of diluting wine is uncommon, guests usually share a common bottle of wine. In addition, the average Joe would be content with a fifteen–dollar bottle of wine; however, wine ... Show more content on Helpwriting.net ... During the Great Depression, Coca–Cola was publicized as the drink in a world without trouble, making it a popular drink amongst an impoverished country. Despite an economical recovery, Coca–Cola's image never changed, being promoted as a drink that brings happiness and carefreeness. In addition, the popularity of Coca–Cola helped motivate inventors and entrepreneurs to create new carbonated drinks by introducing a thriving market. If people did not realize the potential in the soda market, then many other popular sodas would not be in existence. John Pemberton was not the creator of carbonated drinks, he, like many who soon followed, created a different flavoring to add into the carbonated ... Get more on HelpWriting.net ...
  • 12.
  • 13. The Is An Old Wine? New Bottles : An Extension Of Positive... Some have argued that the positive movement is "an old wine in new bottles" because of the risk of stigmatizing employees who are struggling with negative emotions (Fineman, 2006), and that interventions fundamentally focused on individual issues rather than organizational issues (Hackman, 2009). On the other hand, Avey, Luthans, & Youssef, (2010) assert that POB is not an old wine in new bottles as claimed, but rather a new shift of perspective in a changing environment. The POB has emerged as an extension of positive psychology research to the workplace (Youssef–Morgan, 2014). Whereas, Van de Ven & Sun (2011) argue that change is an ongoing process that will never stop for an organization. PsyCap has expanded more because it offers different approaches for enhancing workplace positivity with high returns on investment, and employers find it appealing because it combines the "feel good" motivation impact in a typical training with the bottom line (Youssef–Morgan, 2014). On the personal level, I believe that negativity is toxic and unproductive. Therefore, one should realize when slipping into negativity and look for other alternative solutions for the problem that caused this situation, and most importantly to try be calm and focused rather than allowing negative emotion to take over. Cameron (2008) indicated that negativity can lead to positive change, and that negative feedback makes people pay more attention than positive feedback, and negative events have more impact ... Get more on HelpWriting.net ...
  • 14.
  • 15. Simple Therapeutic Paper The holiday season is upon us, and thoughts are turning toward finding the absolute best gift for those we love, and those we like, and sometimes for those who we are obligated to buy for. No matter what your relationship is with the recipient, you can show off your unique sense of style by using one or more of the following gift wrapping tips. The days of simple wrapping paper and inexpensive preformed bow are gone, these days we want the outer packaging to be as spectacular as what's on the inside. Wine bottle A bottle of wine makes a wonderful hostess gift during the holiday season. However, it's best to skip that generic bag that wine is usually presented in. Instead opt for a lovely scarf. Wrap the scarf around the bottle, bring the ... Show more content on Helpwriting.net ... Don't just plop a small bow on top. Choose large bows, they add more impact. Finish off the package by adding strings of sparkling snowflakes, beads, or gems. Fabric is fabulous Paper isn't the only material for wrapping. If you're giving someone an extra special gift, use extra special wrapping fabric. Velvety fabric is just perfect for the holidays. Use green, red, blue, or purple for an elegant, holiday look. Keep it simple, yet elegant A monochromatic color scheme can give the gifts under your tree a dramatic look. For the ultimate in glamour and drama, wrap all of your gifts in black paper. Tie black ribbon around them, and then a black fabric bow. Finish the wrapping with a spring of greenery tucked into the bow. Craft paper While plain brown craft paper may not scream elegance when you first thing about it, it can be quite elegant. Keep things simple by wrapping a gift in brown craft paper. Add a gorgeous, over the top ribbon and bow to elevate craft paper from something homey, to something upscale. Be sure that the bow is offset to one side for added appeal. Pay attention to the gift ... Get more on HelpWriting.net ...
  • 16.
  • 17. The Components Of Wine Prices Components of Wine Prices When people walk in a wine shop or grocery store's wine aisle, there are often hundreds of wines with different price on display. The consumer may wonder what is the difference between a thousand–dollar wine and a twenty–dollar wine. On the bottle of wine, a typical label shows a lot of information. How to use those informations to evaluate the true value of wine definitely is a challenge. Even though consumer can easily find the quality rating of wine which published by various wine writers and critics; however, the wine writers' opinion can influence consumer perceptions. Therefore, analysis the internal and external impact on wine prices helps consumer make a wise decision. According to a wine marketing research in Australian Marketing Journal, wine's brand name, geographic region, grape types, fermentation method and vintage date are the main components that affect wine prices (Ling and Lockshin 19). Knowing where a bottle of wine comes from, what types of grape used and the reputation of its winery can help consumer have an idea how much it worth. Wine is produced in many countries throughout the world, but only a few of countries has developed a wine brand in order to obtain benefits from this industry (Aranda, Gomez and Molina 2057). Therefore, building brand image is a necessary step for wineries to increase reputation and competitiveness. Successful wineries focus on providing customer satisfaction in order to create higher reputation. ... Get more on HelpWriting.net ...
  • 18.
  • 19. Analysis Of ' The Cask Of Amontillado ' In The Cask of Amontillado Montresor lived for fifty years after killing Fortunato and he narrates the events of the story coldly and that leads some to wonder whether or not Montresor has changed and if he has changed how did he change. Over the fifty years between the events of The Cask Of Amontillado and the time when Montresor narrates the story, time changed Montresor into a guilty and shamed man that may have PTSD. The plot is simple Montresor has been insulted by Fortunato and he wants revenge so he leads Fortunato into a crypt, kills him and tells the story fifty years later. The story takes place in the eighteen hundred during the Carnaval. The story starts with Montresor claiming that Fortunato had injured him a thousand times, ... Show more content on Helpwriting.net ... While approaching the end of their journey they approach the end of the crypt where there was another smaller crypt where three of the four walls were lined with human remains and the fourth wall had the bones thrown down onto the floor causing a mound to form and with the bones removed an interior room could be seen. Montresor then tells Fortunato that the Amontillado is in the interior room so Fortunato enters the room only to be stupefied by the lack of Amontillado. Then Montresor pushes him onto the wall and chains him to the iron staples, after that Montresor leaves the room and picks up some stone and mortar from the pile of bones and starts to wall in Fortunato, once Montresor finishes, he covers the wall with the bones it is revealed that Montresor is narrating the story fifty years after the fact and that no one has ever disturbed the bones for fifty years. During the time Montresor is telling the story, he could be suffering from PTSD. While diagnosing whether Montresor has PTSD is impossible, he probably does have PTSD since killing can cause PTSD in most humans who kill and the only people who don't are psychopaths and sociopaths. Montresor re–experiences the story of killing Fortunato through recollections of the event or flashbacks. Montresor may ... Get more on HelpWriting.net ...
  • 20.
  • 21. BSBMKG605B Evaluate International Marketing Opportunities... Market review Submission details Candidate's name Phone no. Assessor's name Phone no. Assessment date/s Time/s Instructions to Students 1. You must accurately complete the Student Assessment Pack. 2. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work 3. You need to submit Assessment Cover Sheet for each assessment. 4. You are permitted to use dictionaries and to seek support, as required. 5. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and procedure. 6. Unless the assessment task specifically allows pair work or group activities such as ... Show more content on Helpwriting.net ... Your assessor will be looking for: whether you have clearly identified a viable international market for entry by the organisation outlined in the case study provided whether you have conducted sufficient research to assess and analyse the market a market review report that includes detailed research organised under the headings listed in the procedure. Adjustment for distance–based learners: no variation of the task is required a follow–up interview may be required (at the discretion of the assessor). documentation can be submitted electronically or posted in the mail. Case study: Bonatelli Wines Pty Ltd Bonatelli Wines is located in the heart of the McLaren Vale wine district in South Australia. A producer of fine boutique red wines, the winery is located on a 65 acre property surrounded by estate vineyards producing Cabernet Sauvignon, Shiraz and Merlot. The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality,
  • 22. boutique wine at a reasonable price, with the aim of building customer loyalty and securing repeat purchases. Tony's goal is to establish and maintain a thriving family business that provides an enjoyable lifestyle and comfortable standard of living. In Australia, Bonatelli Wines has no branded product for sale, initially selling its produce in bulk to larger wineries. However, they have now successfully launched a range of bottled red wines ... Get more on HelpWriting.net ...
  • 23.
  • 24. Informative Essay On Wine Everyone has bought up some fantastic points. Many years ago when I started my education on wine (still learning) one of my mentors said something that I will never forget. Wine is a living biosphere that has certain needs to survive and develop over time. That said, wines need many things to develop and provide the extra layers of complexity that we are all after. There has been many technological advancements to help screen corks for TCA to lower the impacts in wines. Truth is, cork may be the primary source of TCA but it is definitely not the only one. A few wineries have been impacted by TCA independent of cork. When I first saw screw caps I was curious what the effect would be on wines that have been cellared for 10 years plus. ... Get more on HelpWriting.net ...
  • 25.
  • 26. A Report On The Environmental Crisis Of The Rainforest Fund Our eco–action was something a little different than the projects we happened to see from other groups, our goal was to brew alcoholic cider in an attempt to provide less waste compared t the waste put into bot producing and shipping and packaging various ciders. We believed through our brewing process using local ingredients we would be able to provide cider that would lessen the environmental impact that other ciders put into the world. As an extension of this idea, we wanted to make a vow to buy our alcoholic beverages in bulk sizes whenever the opportunity was presented, and lessen the amount we drank. This venture was more of a side project as we knew that the cider might turn out horribly or we could make a potential mistake, along with this we would donate the money from our cans to a cause that provides environmental stability in the Rainforest fund. Firstly, the brewing process was one that Brayden was able to teach us, as e had previous experience with brewing alcohol and also owned all the equipment necessary to bring our idea to reality. I would say the amount of time spent brewing, and the challenges we faced were a little tiresome in my opinion; however, it was a fun time and I would love to try again. I am saying "try again" as our project didn't go as anticipated. A fatal flaw in our ingredients, the adding of brown sugar as primer, led to the unfortunate demise of our cider with the untimely explosion of the bottle. This caused all our hard work and ... Get more on HelpWriting.net ...
  • 27.
  • 28. Global Wine Wars Essay 1. Briefly describe the changing economic geography of the global wine industry in terms of production, distribution and consumption. The Global wine industry has undergone a monumental change in terms consumer demand and more importantly in the ways it is produced and sold. The consumption, distribution and production has migrated away from the restrictions and regulations of the Old World to the New World ways of smart marketing, branding and serving to customers preferences. Middle ages emerged as the time when Europe served as the niche market for premium wine. But by and larger grape growing and wine making gradually became a fragmented business. Up to mid 20th century, wine was predominantly produced in European countries ... Show more content on Helpwriting.net ... It soon became home to premium and super premium wines. The standards and quality of the wines produced helped France gain a reputation in global wine industry. France beat easily other countries in terms of import value. Lastly, French producers were able to increase production and expand into the global market, as they took advantage of the fact that they were the first to experience technology and innovations such as glass bottles, pasteurization and so on. 3. What theory or theories of trade best explain the French wineries' ability to develop their industry of wine in the 18th century? The trade theory that best explains the development of wine industry in France is "mercantilism". Traditionally, wine was sold in bulk to merchant traders– négociants in France. Another trade theory was "Absolute advantage" to some extent. By mid 18th century grape growing and winemaking supported 1.5 million families and an equal number in wine related businesses. It was the country's second largest export. France, as an early entrant into the wine industry, accrued First–mover advantages by becoming the first niche market for premium wines and thus gaining Economies of Learning. The French government defined regulations and boundaries and codified them under the Appellation d'Origin Controllée (AOC) laws of 1935. These set the standards for vineyards and wine makers in terms of varieties yields required growing practices and so on. Later, other wine regions of France ... Get more on HelpWriting.net ...
  • 29.
  • 30. Chamber Street Wine Research Paper Last week I have visited Chamber Street Wines located at 148 Chambers Street in Manhattan. They opened in June 2001, by David Lillie and Jamie Wolff. According to their webpage they opened the store with idea that, "New York might support a shop that indulged their love for naturally made wines from artisanal small producers. "When I walked in the store I saw an employee at the register. He was very friendly and asked me if I need any help in choosing anything in the store, I have explained that I came to visit from my Wine and Beverage class and he was very kind to take his time to explain to me how everything was set in the store. Behind their counter they had different types of liquor such as Vodka, Whiskey, Coniacs, Rum, Tequila and more. ... Get more on HelpWriting.net ...
  • 31.
  • 32. The Price Point Of Wine Executive Summary The report will analyse and expose the various factors that contribute to determine the price point of wine factors including the labour cost to grow grapes and produce wine, the size and reputation of the vineyard and the exclusivity and scarcity of the wine. Studies have shown that the global wine market is divided into four quality segments or categories known as basic premium, popular premium, super premium and ultra premium. Input costs for single vineyards have been divided into five categories known as direct, labour, mechanisation, and maintenance and general costs. Hedonic pricing and statistical analysis review qualities of wine that induce to price differentiation Studies have shown that different regions ... Show more content on Helpwriting.net ... 2. Wine categorisation and marketing decisions As Perrin & Lockshin (2001) and Blok (2007) state, input costs must be related to the retail segment prices or price points that are given to wines. According to studies taken by Ernst & Young Consulting in 1999, global wine market is divided into four quality segments or categories (Perrin & Locksin, 2001). These categories are known as basic premium, popular premium, super premium and ultra premium. When the winemaker acknowledge the categories of their various wines they will know which are viable to produce in relation the retail price point that has been given. Studies done in Australia during 2001 by the wine journal industry emerged with a very similar quality segment system which is divided in four categories as well; Commercial wines, Semi–premium wines, Premium wines and ultra–premium wines. Various winemakers have stated that there is only a hedonic difference between the last two categories (Blok, 2007). Retail distribution channels will therefore vary between wine categories as the winery management determines which channel to target. Depending on quality and quantity the winery could select to distribute for wholesalers, retailers, cellar doors, direct consumers or a combination of these (Heijbroek, 2003; SCSD, 2010). Marketing, advertising and distribution are considered overhead costs as they are not part of the production process. Marketing ... Get more on HelpWriting.net ...
  • 33.
  • 34. Case 3.2 Sonoma Essay Answer The problem is to be formulated as two integer programming problems, one for the first year and the other for the second year. I Year Problem Total fund available = $10,000 For convenience rename the brand Petite Sirah as Brand I and brand Sauvignon Blanc as Brand II For Brand I the cost for grape is $0.80 per bottle and for Brand II the cost for grape is $0.70 per bottle. It is given that one dollar spent for promoting Brand I produce a demand for 5 bottles and one dollar spent for promoting Brand II produce a demand for 8 bottles . This means the advertisement cost per bottle for Brand I is $0.20 and the advertisement cost per bottle for Brand II is $0.125. The cost–profit structure of the two brands during the ... Show more content on Helpwriting.net ... cost |Total cost |Selling Price |Profit | |Brand I |$0.75 |$0.167 |$0.917 |$8.25 |$7.333 | |Brand II |$0.85 |$0.100 |$0.950 |$7.00 |$6.050 | Suppose George decide to produce X bottles of Brand I and Y bottles of Brand II Then the total profit function to be maximised is [pic] Total amount required is [pic]. Hence the constraint on the funds becomes C1: [pic] Further it is given that the proportion of Brand I should be between 40% and 60%. The corresponding constraint becomes [pic] This can be expressed as two constraints as follows C2: [pic] C3: [pic] Thus the second year problem can be expressed as the following integer programming problem. Maximize [pic] Subject to [pic] [pic] [pic] X and Y non–negative integers Solution of the problem using Solver of MS Excel is as follows | |X |Y |Function |limits | | |62440.00 |26760.00 | | |
  • 35. |Objective fn |7.333 |6.050 |619770.520 | | |Constraint1 |0.917 |0.950 |82679.480 |82681.000 | ... Get more on HelpWriting.net ...
  • 36.
  • 37. Informative Speech About Wine Benefits of Wine Aeration Hello everyone! I'm excited to be speaking to you today about my absolute favorite alcoholic beverage... red wine! I'm here to share information about some of the unknown benefits of wine aeration. Aerating certain varietals of red wine reduces ethanol and sulfite content, helps to remove sediment, and enhances flavor profile, texture, and aromas (Smith, 2015). I have drink many, many bottles of red wine, and there are significant differences to aerated wine. Aerated wine has a softer mouthfeel, as well as an overall better taste. So, today I will be explaining the process of aeration, the varietals of wine that should or should not be aerated, and the assortment of wine aerators available on the market. Now, some ... Show more content on Helpwriting.net ... First, there is the decanter, a vase–shaped glass container. This is the most common type of aerator and requires minimal effort, simply pour the wine into the decanter and wait about 30 minutes for the wine to reach full potential. Decanters also inhibit sediment from being poured into the glass. Next, there are aerating wine glasses, which have a rib–like protrusion that creates friction when swirling, causing air bubbles to form. Finally, there are a variety of electric and manual aerators, that can be handheld or attached to the wine glass or bottle for instant ... Get more on HelpWriting.net ...
  • 38.
  • 39. Themes Of Conflict In SophoclesOedipus Rex To start, Kundera creates conflict within his novel as characters struggle with their identities. Retrospecting on Teresa's arrival in Prague with her heavy suitcase symbolic of the heavy burden that she was to impose on his life, Tomas compares his wife–to–be to an abandoned child. He continues, "If Polybus hadn't taken in the young Oedipus, Sophocles wouldn't have written his most beautiful tragedy" (11). Theresa does not seek an identity beyond her relationship with Tomas as he alone is able to unify her body and soul. The first time they met, Theresa felt "Her soul rushing up through the blood vessels and pores to show itself to him"(48). For this reason, Teresa's response to her husband's infidelity is not jealousy but the crippling loss of her own individuality which brings her to the brink of insanity. Moreover, Kundera extends the allusion to Sophocles' Oedipus Rex later in the novel through one of Theresa's traumatic dreams in which she has been buried while Tomas has been with other women. When Tomas would return, he would attempt to remove the dirt from his wife's eyes. Theresa responds, "I can't see anyway. I have holes instead of eyes" (227). This intertextuality, reveals that like Oedipus, Theresa's failure to understand her own identity has led to her own beautiful tragedy, the relationship that she has with her husband. Theresa's nightmare also reveals her conviction that she alone is responsible for her husband's unhappiness and Theresa's attempts to change for Tomas result in deeper conflict. In A Gentleman in Moscow, Towles engages with the same theme as the Count's effort to maintain his identity is challenged. Early in his imprisonment, the Count notes the deterioration of manors and ethics, two things that the Count, as a gentleman values highly. When being waited on at the Piazza, the count is infuriated by the service he receives from a new waiter who forget to serve the Count his wine and is inexperienced at offering proper wine pairings. This waiter has "a narrow head and superior demeanor" an appearance which earns him the title of the Bishop by the Count (39). Defined as a chess piece, rather than as an individual, the Bishop develops into a symbol for communism and its influence on ... Get more on HelpWriting.net ...
  • 40.
  • 41. A Votre Sante Teaching Note TEACHING NOTE: A VOTRE SANTÉ 1 The A Votre Santé (AVS) case is multi–faceted in that it requires students to incorporate operational measures into product costing results, and also to understand cost accounting from a variety of perspectives, such as: Product versus period costs Variable versus fixed costs Activity based costing Relevant costs and opportunity costs Additionally, the case questions require both quantitative and qualitative analyses of the business issues faced by AVS. AVS has been used in a graduate–level managerial accounting class for MBAs, and would be most appropriate for an advanced undergraduate or a graduate–level accounting or MBA course. The detail in the case is rich enough to support a variety ... Show more content on Helpwriting.net ... Teaching Note: Exhibit 2 displays the calculations relevant to this decision. Chardonnay regular wine requires a 2 to 1 mixture of Chardonnay and generic white grapes. Therefore, the 18,000 pounds of Chardonnay grapes will be combined with 9,000 pounds of generic white grapes. The 27,000 pounds of grapes will result in an additional 9,000 bottles of new Chardonnay regular wine being produced. However, it will also result in a 3,000–bottle decrease in the amount of Blanc de Blanc wine produced, since some generic grapes will now be used for the Chardonnay–regular wine. ... Get more on HelpWriting.net ...
  • 42.
  • 43. Essay On Wine 7 ways to live healthily and Drink Wine Ever notice the shortage of consideration that dieting has on your wine dependency? How are you meant to start and keep a healthful lifestyle if it absolutely eliminates a wine lover's cause to live? no longer to fear, there has been overwhelming evidence pointing to wine as a healthy form of booze while consumed carefully. here's how you could live healthily and still enjoy wine. the following 7 hints might also assist you to enjoy a healthy weight–reduction plan that consists of wine. recognize wine's energy Earn your glass Don't drink earlier than you eat Do drink dry crimson wine Don't drink too late Do spend more on wine Drink wine far away from home 1. realize the calories in wine the maximum wine ... Get more on HelpWriting.net ...
  • 44.
  • 45. Cork Industry, the Wine Industry and the Need for Closure... 1 To what extent is the cork industry guilty of complacency and a lack of innovation? The cork industry is guilty of complacency and lack of innovation because they failed to recognize the changes in the wine industry. The wine industry was experiencing a revolution where new producers from Australia, California and Chile had new and different requirements. It took only a matter of years for the industry to change completely and the cork industry did not jump on the band wagon when it needed to. It allows the competition to get the edge. 2 If consumers love corks, why are the producers not providing what their customers want? The reason being is because the wine industry has changed significantly over the past twenty years. The ... Show more content on Helpwriting.net ... 5 What level of R&D investment would be required to help the industry diversify and develop new opportunities for its materials? According to our text, because the cork forests are facing environmental stress, it would require high levels of R&D investment to open new opportunities for cork materials. When referring to new opportunities it would be new items, such as, floor and wall coverings, coasters, cork board sheets, etc. A high level of R&D can guarantee some sort of sustainability for the cork industry and also remove TCA. By doing this, this can ensure growth in the company. 6 What portfolio of R&D projects would you establish for the cork industry? I would try to find different things to use the cork rather than focusing on just wines. Expand in other areas to increase production and focus and emphasis on how it is environmentally friendly. Market on the go green and save the endanger species. 7 What role have the wine buyers (end users and others in the supply chain) played in contributing to the fall in demand for cork as a closure? Since we live in a fast pace life consumers tend to want thing immediately and do not want to wait for things such as delivery time and like to purchase items in bulk and have a variety of items to choose from. As a result supermarkets meet the demands by stocking up with large quantities and array of assorted products. There is a larger selection of wines to choose ... Get more on HelpWriting.net ...
  • 46.
  • 47. The Environment of Murfatlar General Analysis of wine industry and Murfatlar Wine Market has some features that customize the overall food market. In this market, competition between different types of products plays an important role, outlining the size of supply and demand. The substitution effect plays an important role in the competition between alcoholic and nonalcoholic drinks, as an essential element of this market. Wine market is a mature market whose development is strongly affected by favorable or unfavorable consumer habits and by buying behavior of consumers of wine. In traditional producing countries and consuming wine, wine consumption decreases rapidly while the consumption of quality wine grows slowly. As in other industries, the wine market ... Show more content on Helpwriting.net ... nobilis) leading to the super concentration of the sugar of grapes, an essential factor in achieving liqueur wines. Technical factors (technical equipment available) and their influence upon the obtained product is adapted to each variety of wine. Tradition and experience are worth now made using the most modern winemaking technology. Porter's Diamond 1. Factor conditions Murfatlar wine is a market leader with a market share of 32%. In other words, one of three bottles purchased in Romania is Murfatlar. Current and potential customers: 77.0% of cases bottled wine consumer purchases to 0.75 L. 67% of people who purchase wine are men and only 23% of buyers are women. The occupation categories are better represented among consumers of wine are those committed with secondary education (27%), employee education (26%). Follow students (19%) and those without a job. 47% of wine consumers have secondary education and 38% of wine consumers are college graduates. Only 15% of consumers have primary education. Competition and potential entrants Wine market recorded a total turnover of 400 million euros in 2010 and is expected to maintain this value in 2011, according to representatives of wine producers in Romania. Laura Musat, PR Manager of Murfatlar, says that the market has evolved and even though because of the crisis the consumers are spending less on the wines, their standards and increasing demand cause in increase in premium ... Get more on HelpWriting.net ...
  • 48.
  • 49. Speech On How To Make Bottled Craft I. Attention Material: Crafts have been around since the beginning of time. Whether you are doing it for fun or you just want something to do. In Middle English Craft means strength or skill. II. Have you ever wanted to make something but you are not good with crafts? ...Well, I am one of those people. I cannot make a simple craft for example gluing my fingers to a popsicle stick. However, the craft I am going to show you today is really simple, painting a bottle, easy right? I am going to teach you the steps I did for creating my Christmas bottles and at the end I will show you a few sites that will also show you how to make bottled crafts. III. A. First navigating through your closet/ local store First check your closet/ house for anything you might want to do with your bottle or bottles. It does not matter if you do not later you do not use all the materials you initial gathered. After gather your material locate the perfected bottle or even bottles. Most used bottles are mason jars and wine bottles, however I have found out that beer bottle work perfectly find, but I used something called a marble soda bottle. My other materials include glue and green and red paint and red and green glitter. If you do not have all you want to make your bottles you will have to trek the horrors of... ... Show more content on Helpwriting.net ... How many of you go to Starbucks? Well if you go to Pinterest and type in, Starbucks Bottle Crafts, in the little search bar you will get craft to do with your left over Starbucks bottles. If you do not know what you want to do for bottle ideas Upcycled–wander.com will give you some Christmas ideas with all sorts of bottles. However, DIY and Crafts and FaveCrafts will show you a picture of the bottle and will have instructions of how to do what is shown on the bottle. If you are doing a bottle from a website, do not be afraid to put your own personal touch to a ... Get more on HelpWriting.net ...
  • 50.
  • 51. Pack Wine Research Paper How to Pack Wine Bottles for a Cross–Country Relocation Whether you're a Chianti Connoisseur or a Maven of Moscato, when it comes time to transport your beloved bevy of booze, there are a few important things to keep in mind. In addition to ensuring the packaging is secure and stable, also consider the types of wine in your collection, and remember the nuances that each particular persuasion possesses. If you aren't able to have a professional service move your collection, there are plenty of options for getting your old reds to your new digs safely. Packaging Packaging your bottles securely is the most important part of moving your collection. In the event of a fall or drop, a fortified encasement will reduce the chances of breakage. ... Show more content on Helpwriting.net ... These uniquely designed containers are made up of polystyrene foam cells into which the bottles are placed, then capped with another piece of foam. The entire array is then inserted into a cardboard box. While pricey, wine shipping boxes provide an insulated solution that is simple to pack, while limiting the agitation of your wines' delicate balances. Cell Boxes If you can't get your hands on the specialty boxes, you can visit your local liquor store, a courier, or even a grocery store, and find out if they have cell boxes available to donate. Cell boxes contain cardboard inserts that will also limit the extraneous movement of your bottles in shipping. They aren't quite as fancy or secure, so you will want to fill in the empty spaces around the bottles with crushed paper or a similar material. Moving boxes Say you forgot to plan ahead. If your resources are limited, you can place the wine in regular moving boxes, as long as you do so delicately. Place something soft like a towel or sweatshirt in the bottom of the box. Wrap the bottles individually in paper or bubble wrap and place them standing in the box. You can use foam plates between and around the bottles to keep them from shifting and clanking ... Get more on HelpWriting.net ...
  • 52.
  • 53. Rfid in Wine Industry in France EXECUTIVE SUMMARY France is the biggest wine producer in the world (7–8 billion bottles sold in 2010). 17% of French drink wine regularly,which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it. Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application on a smart phone which allows the end user to scan the RFID tag on the wine bottle in order to get real–time information on the wine bottle, instant access to any promotion available and consumer ratings of the wine. The RFID ... Show more content on Helpwriting.net ... With our segments of targeted application end–users, there are around 17% of 55 million people are frequently wine drinkers in France, we estimate that 10% of them will be the innovators who start to use our application fast, that will give us the end–users to be 0.94 million. Our application will be very efficient in functioning, fast access to specified and detailed wine information and interactive reviews sharing within 2 minutes. The easy use will enhance the market penetration speed. With higher frequency of application usage among our end–users, our customers (wine retailers and wine producers) will increase. We expect to start with 5–15 wine retailers and producers in first year and add to 20–50 in second year, 50–100 in third year. Market Penetration potentials The French wine market is at its stable stage now, not fast growing anymore, but still with large volume of consumption. We will start our marketing by key activities and relationships we can build with our customers, with all the sales effort and partnership with RFID suppliers, we assume that our market share will grow very fast from niche to 30% in the third year. PEST assessment Political – normally, political factors will not affect people 's mood and habit of drinking wine, if anything bad or good, it perhaps can stimulate the consumption, but we need to ... Get more on HelpWriting.net ...
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  • 55. Analysis : Come Experience California Grapes California is facing a budgetary crisis, and the government proposes to resolve this problem by increasing the amount of tourism from out of state. There are many vineyards in California, so the government plans on taking advantage of their fertile lands as a selling point for tourism. An advertisement titled, "Come Experience California Grapes" has emerged, showcasing the rich food culture of California agriculture. This ad is found predominantly in food magazines such as Food Network and Gourmet. In the advertisement, the targeted audience is invited to tour the vast selection of wineries that are available in California. While grapes partake in an essential part of California's history, its production in wine has given a rise to new ... Show more content on Helpwriting.net ... This ad mainly targets adults who are over twenty–one years old and have an interest in enjoying wine. It serves to lure these potential tourists to travel and explore the captivating vineyards that are located in California. Grapes have been cultivated for over two centuries. The boom in agriculture, on the other hand, did not occur until the mid–1800s. Once the gold rush ignited, thousands of settlers traveled to California, giving rise to the fruit growing industry. Among one of the most cultivated fruits during this time period were grapes. Grapes were profitable around 1850 to 1860 because miners consumed large amounts of alcohol (Jelinek 244). To bring their products closer to the miners, farmers began to relocate to the San Francisco area. Today, about 878,000 acres in California are devoted to growing grapes (Grape Acreage Report 2013 Crop). Most of the land, however, are grown to produce wine. America is the fourth leading wine producer in the world, and California is the largest wine producing state. In 2010, about 90% of all American wine was made in California (Hannickle 1). There are over three thousand wineries, with some who are operating on a small scale. According to the National Agriculture Statistics Service, about 570,000 acres of land used for grapes are processed into wine (Grape Acreage Report 2013 Crop). Grapes used for winemaking are unique because they tend to be smaller in size and higher in sugar content. Some common ... Get more on HelpWriting.net ...
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  • 57. A Votre Hone Case A VOTRE SANTÉ: PRODUCT COSTING AND DECISION ANALYSIS IN THE WINE INDUSTRY Priscilla S. Wisner Department of Accounting and Information Management College of Business University of Tennessee 638 Stokely Management Center Knoxville, TN 37996 Phone: 865.974.1714 Email: pwisner@utk.edu Case: A Votre Santé Page 1 of 17 Electronic copy available at: http://ssrn.com/abstract=1659912 BACKGROUND A Votre Santé (AVS) is a small, independent winery owned by Kay Aproveche. Kay has a relationship with a grower who grows two types of wine grapes, a Chardonnay and a generic white grape. AVS buys the grapes at the point that they have ripened on the vine. AVS is responsible for harvesting the grapes and all further processing of the grapes ... Show more content on Helpwriting.net ... The materials cost associated with the bottles, corks and labels are estimated to be $2.50/bottle. Direct Labor Harvest labor is paid an average of $7.25 / hour. It is estimated that 80 pounds of grapes can be harvested each hour. Crush labor is paid an average of $8.00/hour. It is estimated that it will take 300 hours to crush the grape harvest. Overhead Expenses Administrative rent and office expenses – Estimated to be $20,000 / year. Depreciation is charged based on the following equipment schedule: Case: A Votre Santé Page 4 of 17 Equipment Tractors Crushers Holding Tank Bottle Lines Cost $15,000 $6,000 $40,000 $10,000 Est. Life 10 years 10 years 20 years 10 years 5 years Other Production Equipment $15,000 Indirect Materials – Part of the wine–making process involves introducing yeasts and other ... Get more on HelpWriting.net ...
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  • 59. Berlucchi Market Analysis ––––––––––––––––––––––––––––––––––––––––––––––––– Berlucchi ––––––––––––––––––––––––––––––––––––––––––––––––– Marketing Plan 2012 Table of contents Executive Summary Introduction Guido Berlucchi & Co. SpA is one of Italy's leading sparkling wine producers. After years of outstanding success, the company finds itself facing a stable market, with competition becoming even more intense, distribution more complex and consumers more sophisticated. The executive Committee is convinced that the strategy that drove the company's development in its first 40 years needs to open up a new growth path, thus this marketing plan for the strategy for the upcoming three years. External Analysis Customer analysis Approximately 35% of ... Show more content on Helpwriting.net ... Competitive analysis Direct Competitors Listed below are the top 3 sparkling wines in the US at the current moment. They all fall in the range of our target customers in terms of their taste and their prices making them a direct threat and therefore a direct competitor. JCB by Jean–Charles Boisset No. 69 Burgundy, France ––––––––––––––––––––––––––––––––––––––––––––––––– Jean–Charles Boisset's JCB wines are made entirely from Pinot Noir grapes grown in the Burgundy region of France, this refreshing rosé is light and crisp, offering raspberry and red currant aromas. Many wine lovers associate this brand with romantic outings. It is currently listed as number one on the top sparkling wines in the US available at only 7 stores, and at a very affordably price it is sure to be serious competitor. Price: $20 ––––––––––––––––––––––––––––––––––––––––––––––––– Toso Brut
  • 60. Mendoza, Argentina Toso has been producing sparkling wines in the Mendoza wine region of Argentina for 85 years. Their non–vintage brut is made entirely from Chardonnay grapes. Light and refreshing, it offers aromas of lemon and apple with buttery and toasty notes. It is very popular in the US with people looking for something inexpensive, well made, clean and bubbly especially for large events like weddings, receptions and birthday parties. ... Get more on HelpWriting.net ...
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  • 62. Mateus and Sandeman Case Study Vlad I saw your email yesterday and I went through your email and attachment you sent to me. I got the idea that you want to sell wines and promote ports in Rwanda which is imported from Portugal. Major wine importer in the Rwanda is Hafri limited and as you told me Hafri limited as recently imported mateus and sandeman from Portugal and you want to use mateus as a bait to promote sandeman in Kigali, Rwanda. I believe that this is a good idea but there some errors in promotion table you have sent me. Some errors in promotion table are: I think you're not going to sell cartons of Mateus Tempran rose, Aragones rose, and Shiraz rose and plus give away 6 bottles of these wine and also carton of sandeman for free to the customer because this ... Show more content on Helpwriting.net ... The promotion glass should not be more than 90ml. This can make advertisement of mateus wine and sandeman port simultaneously. Here is the Third channel of distribution Supermarket and Wine stores: As per my survey there are two big supermarkets present in Kigali, Nakumatt Supermarket and Simba Supermarket which help you promote and advertise in Kigali. During the promotion period in supermarkets/stores you can use 60 ml mini–bottle of sandeman with one bottle of mateus wine to increase awareness of sandeman among common people. We can also assign the sales executive to give sampling of wine to the potential customers. The opportunity for these two products is huge in Kigali. Pricing and promotion cost: Item description | Net content | Bottles per carton | Rwanda francs selling price per carton | Rwanda francs selling price per bottle | PromotionPricing for mateus for 10 bottles | Mateus original | 750 ml | 12 | 81600 | 6800 | 68000 | Mateus Bianco | 750 ml | 12 | 81600 | 6800 | 68000 | Mateus Tempran rose | 750 ml | 6 | 40800 | 6800 | On selling basis | Mateus Aragones rose | 750 ml | 6 | 40800 | 6800 | On Selling basis | Mateus shiraz rose | 750 ml | 6 | 40800 | 6800 | On selling basis | Sandeman white | 750/90 ml | 6/12 | 69000/11040 | 11500/920 | Free | Sandeman ruby | 750/90 ml | 6/12 | 69000/11040 | 11500/920 | Free | Sandeman tawny | 750/90 ml | 6/12 | 69000/11040 | ... Get more on HelpWriting.net ...
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  • 64. Wine Culture Means A Lot Wine culture means a lot to people. People can suspend their 'secular identities' throughout the bottle opening, rituals, wine festivals, wine tastings (Fuller, R. 1996). Wine has been called a 'chemical symphony', 'bottled poetry' and a 'capture sunshine' (Becker 1979) To start with, wine is produced only once a year, in the fall, when the grapes are ripen. Grapes contain yeast and when these are compressed into a pot for a period of time, then yeast ferments sugar in the juice into alcohol and Carbon Dioxide. A few days later, wine is produced (Stefan, K. 2002) At the Neolithic settlements in the Zagros Mountains of today's Iran, wine was likely made from the native Vitis vinifera sylvestris grape. With the passage of time, the vitis ... Show more content on Helpwriting.net ... 2002). (Jar on display at the Penn Museum) The first archaeological traces, showing that wine have been made from domesticated vines comes from a pottery jar. The first clay jars were excavated at the Neolithic site of Hajji Firuz Tepe (5400–5000 B.C.) in the northern Zagros Mountains. (Kenneth, F. & Connee, R. 2000) o 3500– 525 B.C – Near East, Egypt and Mesopotamia: During the Early Bronze Age, there was an establishment of a successful winemaking industry in the Nile Delta, in Egypt and Palestine, – by at least Dynasty 3 (ca. 2700 B.C.), the beginning of the Old Kingdom period. Wine in Egypt was considered a beverage (drink) for the wealthy people, while beer and water were consumed by the poorest people, until the coming of the Greeks in the Hellenistic period (Brothwell, D. and Brothwell, P. 1998). Evidence of winemaking in Egypt, were found on tomb walls picturizing winemaking scenes and the accompanying offering lists include wine was definitely produced at vineyards in the Delta. By the end of the Old Kingdom, five wines–all probably made in the Delta– constitute a canonical set of provisions, for the afterlife. Amphorae were the so called jars, used for storing and transportation of wine. The discovery of these amphorae in the tombs of Pharaohs at Abydos and those of their families at Saqqara, confirmed the use of the wine since the ancient years ... Get more on HelpWriting.net ...
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  • 66. The Wine Of Wine And Wine Picture this: a star filled night after a long day, its time for some relaxation. It is time to go to the wine shelve, pick a great bottle of wine and then pour a glass. Swirling the glass and an aroma begins to waft, expelling a polite bouquet of fruit and spice. This starts a chain reaction to the nose that then sends a sensation to start the mouth salivating. With the first sip, the sensation of the acidity and body of the wine tickles the tongue, the flavors intensify as if each sip is a building block and layering each flavor atop the next. A pleasant state of relaxation occurs giving the sense of euphoria. Many people are getting into wine and wine making because the amount of marketing that is bombarding consumer. Throughout the growing market of the wine industry more and more people seem to be getting into the wine scene. Wine making has been around for seven thousand years, not always was it as palatable as what we see modern day wines (Philips, 2000). Throughout the decades wine has been cultivated, pressed or smashed, and siphoned into what we know as the modern day wine. Wine is being made more accessible to us from a local and global standpoint allowing consumer to be able to get wines from distances that would have seemed impossible before. People enjoy wine and the way it looks, the way it smells, and the way it tastes. The wine industry over the past years have really began to grab hold of that intention and feed off of it. A few ways that the ... Get more on HelpWriting.net ...
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  • 68. Virginia's Winery Business Plan Virginia's Winery Business Plan Example 111 Winery Lane Churchville, VA 11111 Phone: (111) 111– 1111 Email: virginiaswinery@gmail.com Website: http://www.virginiaswinery.com Owners: William and Wendy Vine Table of Contents Table of Contents ................................................................................................................................................................... 2 Executive Summary ............................................................................................................................................................... 3 General Business and Industry ... Show more content on Helpwriting.net ... 11 Operations Staff Estimate................................................................................................................................................. 11 Scheduling ........................................................................................................................................................................ 12 Plan of Operations ............................................................................................................................................................... 12 Timeline ........................................................................................................................................................................... 12 Hours of Operation .......................................................................................................................................................... 12 Suppliers .......................................................................................................................................................................... 13 Production Process ........................................................................................................................................................... 13 Bottling and Labeling Process ........................................................................................................................................... 14 Storage Process ... Get more on HelpWriting.net ...
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  • 70. Secret Window, Secret Garden "Secret Window, Secret Garden", by Stephen King, is a story about Mort Rainey, a writer accused of plagiarism by John Shooter, a mysterious man from Mississippi. Shooter threatens Mort, and promises to do revenge if he does not get his story back. The story untangles with Mort having startled dreams and conversations with himself. His plan is to prove that the story does not belong to Shooter, however some events will prevent him from doing that. Amy Milner, Mort's ex–wife, and her current husband, Ted Milner, are also victims and suspects, together with Mort. As the plot changes, with deaths and strange things happening, the existence of Shooter is questioned. The book and the movie have a similar context, although they follow and end with different plots, giving the readers quite a few scenes to be compared. The movie starts with Mort discovering that Amy cheated on him with Ted. He then meets Shooter, and his goal to prove that he is the real author of the story begins. In the movie, Amy's house is seen burning, and the suspects are few, although Mort has Shooter in his mind. Then, at the end of the movie, it's revealed that Mort caused the fire. In the book, Fred Evans, and old man and important character not shown in the movie, appears at the end, explaining to Ted and Amy that a bottle of wine was ... Show more content on Helpwriting.net ... He does not get caught, although the sheriff warns him to avoid visiting the town, because people feel intimidated by his presence. People do not get to speculate about Mort's weird behavior, or even a supposed mental illness. However, in the book, he only tries to kill Amy, but Mr. Evans – who had followed her – shoots and kills Mort, saving her. They explore a little bit the reasons behind Mort's attitude, and they seem to have an idea of his disease, and how he was out of his mind and ... Get more on HelpWriting.net ...
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  • 72. Wine : A Good One And Health Benefits Of Wine Wine – How to Pick a Good One and Health Benefits of Wine A good bottle of vino can be more than the perfect dinner accompaniment. It can also boost your health with a dose of antioxidants! For the uninitiated, the world of wine can be overwhelming but that's no reason to stay away! This primer will help you figure out what to look for so you can find a bottle that is delicious and healthful. Healthy Moderation Research consistently shows that drinking a moderate amount of wine can be beneficial. The American Heart Association defines a moderate amount as a 4 ounce serving once or twice a day. However, drinking 2 glasses per day adds up to 14 drinks per week, a bit excessive considering that the CDC classifies heavy drinking as 8 drinks a week for women and 15 for men. Since a standard bottle of wine holds about 6 servings, a good balance may be to drink about 1 bottle a week. Drinking wine may help prevent heart attack and lower the risk of heart disease. Some evidence also shows that it may lower the risk of type 2 diabetes, stroke, cataracts, and colon cancer. In addition, it may protect cognitive function by slowing brain decline and also may generally promote longevity. Check out this article from Food and Wine to read about the evidence supporting these claims. Choosing Wine 1.Find a good source If you have a specialty wine shop nearby, pay them a visit. Wine stores generally have knowledgeable employees and may offer tastings. Ask employees for ... Get more on HelpWriting.net ...
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  • 74. Would You Expect The Following Events To Affect The Price... Krystal Garritson Professor Gordon Managerial Economics January 15th, 2017 Chapter 2, Question #1 Suppose you are the manager of a California winery. How would you expect the following events to affect the price you receive for a bottle of wine? A. The price of a comparable French wines decreases. If the price of the French wine decreases, the demand will increase and the demand in California will fall. The price of the California wine will decrease its price which will increase the market demand. French wine and California wine are substitutes, the price/quantity will affect each other greatly. B. One hundred new wineries open in California. The supply of wine would increase compared to the demand. The price will fall. C. The unemployment ... Show more content on Helpwriting.net ... The average age of consumers increases, and older people drink less wine. The price of wine would fall. This is due to the demand of wine would fall and the suppliers will reduce the price to market the consumer to buy more wine. Chapter 2, Question #4 Rising jet fuel prices recently led most major US airlines to raise fares by approximately 15 percent. Explain how this substantial increase in airfares would affect the following: A. The demand for air travel If the price of airfare increases the demand for air travel will fall. Less people will be able to afford the higher prices for air travel. B. The demand for hotels The demand for hotels will fall with an increase in air fare. Hotels and air travel are complimentary goods. A fall in demand of air travel will result in fall in demand for the other. C. The demand for rental cars The demand for rental cars will fall along with the fall in demand for hotels and air travel. If people travel less, there will be a smaller need for rental cars. D. The supply of over night mail. The supply for overnight mail will increase due to increase in demand for overnight mail. People would prefer traveling from mail instead of air travel due to the increase in air ... Get more on HelpWriting.net ...
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  • 76. A Short Story : A Story? The dirt men marched into the valley of death, they had just retreated from a bloody battle in enemy territory. Their enemy, the forest men. They stopped in a small cave as the sun sunk below the horizon. "That was horrible!" General Brock cried, "get some rest," he sighed, looking at his tired out, and depressed soldiers. They all rested, that was their mistake. "The forest men attacked! the dirt army had no chance and they were all killed!" Jean's mother pushed the little green army men toward the tan soldiers, imitating gunfire. "No!" 6–year–old Jean said. "Sorry, Hun, the green army is way too strong" she flexed her arms and growled. Jean giggled. BEEP BEEP "supper is ready." mom said and kissed his forehead. Jean jumped up onto his chair, while mom pulled out the lasagna. They ate. "It good!" Jean said mouth full "Now you know better than to eat with your mouth full." There was a knock on the door mom went to the door. which was visible in the kitchen. she opened the door to a gun to the head. "Hello, Susan." "I love you, Je–" BANG! As she fell Jean's heart fell with her. "Shame, kiddo, she was a nice gal." he said, the words slipping through a sick smile "Well as much as I would love to keep you but..." he pointed the gun at my head "no witnesses, boss's orders." the words bounced around in my head. BANG! The lights went out. "No witnesses, boss's orders." repeated in Jean's head over and over. "Why, who sent that jerk." Jean thought, "What did that guy have ... Get more on HelpWriting.net ...
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  • 78. The Life Of The Landscape Essay The landscape changed quite drastically as we left the lush rainforest behind and entered the semi–arid region in the South of Okanagan in British Columbia, Canada. Green fir trees made way for golden rolling hills and scrubby terrain. Adding a splash of colour to the otherwise dry looking terrain were the green vineyards perched against the gentle sloping hills. This might come as a surprise, but Canada's only desert is home to a growing wine community with many award winning wines being produced here. Welcome to Osoyoos. As we approached the town, a large lake came into view. Osoyoos Lake is the warmest freshwater lake in Canada and is surrounded by pristine vineyards along its perimeter. 37 wineries are now a member of The Oliver Osoyoos Winery Association, a non–profit organization with a goal to develop the wine industry in Oliver and Osoyoos through education and promotion. While driving through the region, we decided to visit a few well known and lesser known wineries and learn about their history. Stoneboat Vineyards We passed many picturesque wineries as we drove through the valley, each offering wine tasting to anyone who is keen to sample their BC wine. We stopped at Stoneboat Vineyards, a family owned winery only 20 minutes from downtown Osoyoos. The lovely Julie Martiniuk greeted us, who together with her husband Lanny, purchased a 15 acre–orchard in 1979 and planted their first vines in 1983. 40 Years later, they now have over 48 acres and are producing award ... Get more on HelpWriting.net ...