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Small Business Marketing on a Budget

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Kate Carruthers
Kate Carruthers

Small Business September 2008 Seminar - Dept State & Regional Development

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Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers
Thank you to the following sponsors: Sep 2008
Who Am I? ,[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
What can your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
What should your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Traditional Marketing Mix Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Summary of Marketing Mix Decisions Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
New Model Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Big Questions for Online ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Online is not Just a Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
What is changing & why should I care? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Speed of Change Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Engagement Marketing ,[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Are there some low cost options for me? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Some Low Cost Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Other Considerations ,[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
More Info? ,[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Thank You Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
Web Links for Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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Small Business Marketing on a Budget

  • 1. Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers
  • 2. Thank you to the following sponsors: Sep 2008
  • 3.
  • 4. What can your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 5.
  • 6. What should your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 7. Traditional Marketing Mix Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 8. Summary of Marketing Mix Decisions Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
  • 9. New Model Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 10. New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 11.
  • 12. Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 13.
  • 14. Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 15. What is changing & why should I care? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 16. Speed of Change Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 17. Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 18. Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 19.
  • 20. Are there some low cost options for me? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Thank You Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
  • 26.