Building A Better Website Governing 2008


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Presentation on and ways to build a better website given at Governing Technology 2008 in Seattle, May 2008

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Building A Better Website Governing 2008

  1. 1. Building a Better Website Managing Technology 2008 By David G. Fletcher
  2. 2. What defines a “Website” has changed It is important to note that, in this standard, the term " Web page " includes much more than static HTML pages. It also includes the increasingly dynamic Web pages that are emerging on the Web, including "pages" that can present entire virtual interactive communities. For example, the term "Web page" includes an immersive interactive movie-like experience that you find at a single URL. -W3C
  3. 3. is <ul><li>Static content </li></ul><ul><li>Services </li></ul><ul><li>Interaction with citizens </li></ul><ul><li>Multimedia </li></ul><ul><li>Interaction with business </li></ul><ul><li>Web-based interaction with other computer systems </li></ul><ul><li>Services extended to business and other third-party websites </li></ul>
  4. 4. Why do we have a website? <ul><li>Create efficiencies </li></ul><ul><li>Provide information </li></ul><ul><li>Connect with citizens </li></ul><ul><li>Define and share an image </li></ul><ul><li>Provide agency services </li></ul><ul><li>Support democratic activities </li></ul>
  5. 5. Focus efforts on those things that provide the greatest value and help achieve the goals we have defined.
  6. 6. Plan for Success <ul><li>Develop a plan </li></ul><ul><li>Make it part of your daily routine </li></ul><ul><li>Make sure it includes easily defined goals and tactics </li></ul><ul><li>Achieve something </li></ul><ul><li>Highlight the achievements </li></ul>
  7. 7. Standards for Consistency, Economy, & User Satisfaction <ul><li>Privacy Policy </li></ul><ul><li>Headers & Footers </li></ul><ul><li>Services </li></ul><ul><li>Security </li></ul><ul><li>Accessibility </li></ul><ul><li>Web Services </li></ul><ul><li>GIS </li></ul><ul><li>Navigation </li></ul>
  8. 8. Engage the Global Community <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li> </li></ul><ul><li>Government Content Managers Forum </li></ul><ul><li>Twitter </li></ul><ul><li>IM </li></ul>
  9. 9. Award Winning Site <ul><li>Utah ranked as the best state government Web site in the 2007 Best of the Web Award, sponsored by the Center for Digital Government </li></ul><ul><li>Utah's State Construction Registry won a 2007 Digital Government Achievement Award in the Government-to-Citizen category, sponsored by the Center for Digital Government </li></ul><ul><li>Utah won a 2007 Digital Government Achievement Award in the Government-to-Business category for its Validate program, sponsored by the Center for Digital Government </li></ul><ul><li> received a gold medal in Best of State for the 2007 Best Web-based Community Resource </li></ul><ul><li>Utah's unique &quot;On the Spot Renewal&quot; program won the 2007 Best Overall Marketing Program as well as Best State and Local Marketing Program awarded by the GovMark Council. </li></ul><ul><li>Utah won the 2007 Agency International Award for Customer Service Excellence from the American Association of Motor Vehicle Administrators for their &quot;On the Spot Renewal&quot; program. </li></ul><ul><li>Utah's State Construction Registry was a finalist in the 2007 Council of State Governments Innovations Award </li></ul><ul><li>Utah State Parks' Web site was awarded a 2007 DesignFirms Best of the Internet </li></ul>
  10. 10. Having a Purpose <ul><li>Summarize your actionable goals onto a single page </li></ul><ul><li>Refer to those goals often </li></ul><ul><li>Make sure they are achievable in less than a year </li></ul><ul><li>Don’t shift goals so often that you never reach any of them </li></ul><ul><li>Share them with the enterprise and make sure as many agencies as possible engage </li></ul>
  11. 11. The Importance of Search <ul><li>Services Search </li></ul><ul><li>Searches database of online, interactive services </li></ul><ul><li>Includes key federal and local services </li></ul>Three unique search funcitions AJAX-Driven Results
  12. 12. Google Sitemapping Project <ul><li>Searchable results through Google have increased from 1.1 million to 3.1 million in 18 months </li></ul><ul><li>New dynamic data sources now available to the public </li></ul><ul><li>New enterprise mashup possibilities </li></ul><ul><li>Unique visitors up 34% over previous year </li></ul>
  13. 13. State Agency Search <ul><li>Second of Three Tabbed Searches </li></ul><ul><li>AJAX Driven </li></ul><ul><li>Mapped Results </li></ul><ul><li>Based on Agency Database </li></ul>
  14. 14. Google Custom Search of All Government in Utah <ul><li>Partnership with search provider </li></ul><ul><li>Refinements aid in more detailed searches </li></ul><ul><li>Over 500 sites are included in the search </li></ul>
  15. 15. Resourcing your Efforts <ul><li>Get it done wherever you can, just get it done </li></ul><ul><li>Free services </li></ul><ul><li>Corporate resources </li></ul><ul><li>Internal resources </li></ul><ul><li>Public Information Officers </li></ul><ul><li>Product Management </li></ul><ul><li>Contracting </li></ul>
  16. 16. Making it Visual <ul><li>Accessibility </li></ul><ul><li>Blend content, services and imagery </li></ul><ul><li>Keep it current </li></ul>
  17. 17. Have Clear Objectives <ul><li>To serve the citizens of Utah by providing integrated, secure, one-stop and customer-centric e-government services that deliver increased value and facilitate better access to public services and information; </li></ul><ul><li>To transform Utah Government by facilitating business process reengineering that improves service delivery, strengthens the value of our customer focus, and enhances efficiency and productivity whenever practicable; and, </li></ul><ul><li>To maintain Utah as a leading digital state by promoting a more pervasive and capable e-government environment that promotes the adoption of ecommerce and e-business as useful channels for interacting with government. </li></ul>Mission
  18. 18. Aggregating in Real Time <ul><li>Portal provides an opportunity to help citizens discover: </li></ul><ul><ul><li>What’s new? </li></ul></ul><ul><ul><li>Things about government they might not think to search for. </li></ul></ul><ul><ul><li>Things that are considered important by the majority of citizens. </li></ul></ul><ul><ul><li>Government structured around life </li></ul></ul><ul><ul><li>Aggregations of information from many sources </li></ul></ul>
  19. 19. Allow for Creativity:
  20. 20. Promote Innovation <ul><li>Web 2.0 </li></ul><ul><li>Service Oriented Architecture </li></ul><ul><li>Collaborative Spaces </li></ul><ul><li>Community of Innovators </li></ul><ul><li>Innovation in design, process, and infrastructure services </li></ul>
  21. 21. Prioritizing as a Team <ul><li>Have some way to get the important stuff done </li></ul>
  22. 22. Understand where the World is headed Don’t get stuck in your generation
  23. 23. Web 2.0 Value Proposition (EC3) <ul><li>Improving decision making </li></ul><ul><li>Mechanisms for quality control </li></ul><ul><li>Enlisting citizens in the business of government </li></ul><ul><li>Bridging the gap between citizens and government </li></ul><ul><li>Recruiting new staff </li></ul><ul><li>Creating Web 2.0 opportunities </li></ul>
  24. 24. Make Rich Multimedia part of Your Strategy <ul><li>Options </li></ul><ul><ul><li>YouTube Channel - debate </li></ul></ul><ul><ul><li>UStream Channel </li></ul></ul><ul><ul><li>Hosted RealMedia, Windows Media, QuickTime </li></ul></ul><ul><ul><li>Provide central organization and search </li></ul></ul><ul><li>There will always be a version 2.0 </li></ul><ul><li>Include podcasts, RSS </li></ul>
  25. 25. Using Maps for Visualization <ul><li>Flash </li></ul><ul><ul><li>NY State – Kids Well Being Indicators - link </li></ul></ul><ul><li>Google Maps / Yahoo / Microsoft Live </li></ul>
  26. 26. Web 2.0 – The Debates <ul><li>Can we or can’t we? </li></ul><ul><li>What about politics? </li></ul><ul><li>How often can we trip over ourselves? </li></ul><ul><li>Get over the mistakes </li></ul>
  27. 27. New Technologies: Twitter <ul><li>You don’t always need to use new technologies and services the way everyone else is. </li></ul><ul><li>Be creative </li></ul><ul><li>Have an objective in mind </li></ul>
  28. 28. Metrics <ul><li>2.6 million citizens </li></ul><ul><li>1.1 million unique visitors / month </li></ul><ul><li>Over 7 million transactions </li></ul><ul><li>850 state online services </li></ul><ul><li>3.1 million pages of web content </li></ul>
  29. 29. Problems: News, but No News <ul><li>In State government there is always a lot happening. </li></ul><ul><li>Get the best of it to the top and promote it </li></ul><ul><li>Understand what your users want and get it to them </li></ul><ul><li>Understand the politics of what you are doing, don’t get trapped </li></ul>
  30. 30. Multimedia Portal <ul><li>Database of Multimedia Content </li></ul><ul><li>Podcasts </li></ul><ul><li>Cross-agency, content focused </li></ul><ul><li>Easy to update and to use </li></ul><ul><li>Branding </li></ul>
  31. 31. Branding is Important