This document outlines 10 Twitter tactics for businesses: 1) Easily update clients, 2) Track leads, 3) Centralized brainstorming, 4) Cover trade shows and events, 5) Connect with remote workers, 6) Customer research, 7) Centralize business information, 8) Use Twitter as a lightweight email tool, 9) Promote educational events, and 10) Promote blogs. It also provides instructions for signing up for Twitter and profiles the author.

1. 10 Twitter Tactics
For Business
Created By Karim Gargum www.KarimGargum.com
Copyright © 2008 Karim Gargum. All rights reserved.

2. 1. Easily Update Clients
• Display your Twitter profile on your website
• Promote it on your emails and other client
communications
• Easily update clients & prospects on new
services and features via your Twitter profile
Copyright © 2008 Karim Gargum. All rights reserved.

3. 2. Track leads
• Create a private ‘leads’ profile
• Give your sales team access
• They get an update when a new lead
comes in (needs a bit of IT work but very
handy)
Copyright © 2008 Karim Gargum. All rights reserved.

4. 3. Centralised Brainstorming
• Create a new project/brainstorming twitter
profile
• Employees use profile to exchange
thoughts
• An archive of ideas is created for future
reference
Copyright © 2008 Karim Gargum. All rights reserved.

5. 4. Cover Trade Shows & Events
• Create a trade show, seminar or event
profile
• Cover the event with informative twitter
updates
• Keep clients, prospects, and fans informed
Copyright © 2008 Karim Gargum. All rights reserved.

6. 5. Connect With Remote Workers
• Create a private twitter profile
• Users on the road can update their
progress here
• Head office can update remote workers
• Quick access to key information and news
Copyright © 2008 Karim Gargum. All rights reserved.

7. 6. Customer Research
• Get thoughts on new offerings
• Ask users what features they want
• Discover which features are most popular
• Get quick and concise answers on your
twitter profile
Copyright © 2008 Karim Gargum. All rights reserved.

8. 7. Centralise Business Information
• Create a private twitter profile
• Upload latest sales figures, monthly targets
and website traffic data
• Managers & staff can easily access
information
Copyright © 2008 Karim Gargum. All rights reserved.

9. 8. Light-Weight Email Tool
• We all spend A LOT of time on email
• Use twitter to send and RECEIVE short,
140 character emails
Copyright © 2008 Karim Gargum. All rights reserved.

10. 9. Promote Educational Events
• Promote a new product guide
• Promote seminars
• Promote webinars
Copyright © 2008 Karim Gargum. All rights reserved.

11. 10. Promote Your Blog
• Leverage twitter to drive traffic to blog
• New blog posts can appear automatically
on twitter with a tweak of your blog settings
• Get blog post feedback
• Twitter word of mouth can increase
readership
Copyright © 2008 Karim Gargum. All rights reserved.

12. Signing Up For Twitter
• Go to http://twitter.com
• Click on ‘Get Started - Join!’
• Follow sign-up steps
• You’ll be given option to set your profile to
private
Copyright © 2008 Karim Gargum. All rights reserved.

13. About The Author
• London based online marketing specialist
with over six years experience marketing
retail financial services
• Find out more at
www.KarimGargum.com
• Follow me on twitter
http://twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.

14. 11. Bonus Tactic - Networking
• Got to http://search.twitter.com/
• Type in a theme, keyword, company name,
service that you are interested in
• You’ll get results of the Twitter users
discussing these issues, follow these users
• If they follow you, you can exchange ideas
Copyright © 2008 Karim Gargum. All rights reserved.