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Sandra Fathi
Sandra Fathi

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Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
PR on Steroids: Using Technology to Pump up your PR Power Sandra Fathi, president and founder, Affect Strategies Presented At: PRSA International Conference, Detroit, MI October 22, 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Introduction » Intelligence » Efficiency » Productivity » Communication » Measurement Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Technology: Definition “Human innovation in action that involves the generation of knowledge and processes to develop systems that solve problems and extend human capabilities.” Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Definition: Meme “A meme consists of any unit of cultural information, such as a practice or idea, that gets transmitted verbally or by repeated action from one mind to another. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, and ethnicity. ...” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Trend Identification: Techmeme Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
More Memes » Techmeme River: reverse chronological Techmeme » Mini-Techmeme: Techmeme for mobiles » Techmeme Leaderboard: Techmeme's top sources » WeSmirch: celeb gossip — quot;Automatic Dirt Diggerquot; » Memeorandum: politics — quot;Political Web, Page A1quot; » Ballbug: baseball news — quot;MLB Buzz Botquot; Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Pownce Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistacio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Feeding Frenzy Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
FriendFeed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Blog Search: Technorati Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Googleverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Google Alerts Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Google News Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a quot;feedquot;, quot;web feed“, or quot;channelquot;) includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an quot;RSS readerquot;, quot;feed readerquot;, or quot;aggregatorquot;, which can be web-based or desktop-based.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Bloglines Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Google Reader Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Blog On Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
WordPress.com » Free Service: Only requires email address » 3 GB of hosting (about 2500 pictures) » Customizable template designs » Spam filter » Integrated analytics (stats) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
WordPress.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Image Bank: Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Creative Commons: John Mayer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Productivity: Media Relations Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Time Management: Get Harvest Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Project Management: BaseCamp HQ »Free Service & Hosting (for Single Project) »Dashboard »To Do Lists »Review Process »File Sharing »Message Boards »Milestones »Time Tracking »Comments Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
BaseCamp: Threadless Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
BaseCamp: MSDS Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Filing System: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Trends & Intelligence: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Personal Assistant: Common Craft Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi linkedIn, facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008

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PR Tech Tools

  • 1. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 2. PR on Steroids: Using Technology to Pump up your PR Power Sandra Fathi, president and founder, Affect Strategies Presented At: PRSA International Conference, Detroit, MI October 22, 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 3. Introduction » Intelligence » Efficiency » Productivity » Communication » Measurement Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 4. Technology: Definition “Human innovation in action that involves the generation of knowledge and processes to develop systems that solve problems and extend human capabilities.” Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 5. Definition: Meme “A meme consists of any unit of cultural information, such as a practice or idea, that gets transmitted verbally or by repeated action from one mind to another. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, and ethnicity. ...” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 6. Trend Identification: Techmeme Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 7. More Memes » Techmeme River: reverse chronological Techmeme » Mini-Techmeme: Techmeme for mobiles » Techmeme Leaderboard: Techmeme's top sources » WeSmirch: celeb gossip — quot;Automatic Dirt Diggerquot; » Memeorandum: politics — quot;Political Web, Page A1quot; » Ballbug: baseball news — quot;MLB Buzz Botquot; Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 8. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 9. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 10. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 11. Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 12. Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 13. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 14. Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 15. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 16. Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 17. Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 18. Pownce Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 19. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 20. Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 21. Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 22. Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 23. Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 24. Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistacio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 25. Feeding Frenzy Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 26. FriendFeed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 27. Blog Search: Technorati Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 28. Googleverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 29. Google Alerts Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 30. Google News Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 31. Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 32. Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 33. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 34. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 35. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 36. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 37. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 38. RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a quot;feedquot;, quot;web feed“, or quot;channelquot;) includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 39. RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an quot;RSS readerquot;, quot;feed readerquot;, or quot;aggregatorquot;, which can be web-based or desktop-based.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 40. Bloglines Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 41. Google Reader Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 42. Blog On Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 43. WordPress.com » Free Service: Only requires email address » 3 GB of hosting (about 2500 pictures) » Customizable template designs » Spam filter » Integrated analytics (stats) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 44. WordPress.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 45. Image Bank: Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 46. Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 47. Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 48. Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 49. Creative Commons: John Mayer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 50. Productivity: Media Relations Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 51. Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 52. Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 53. Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 54. Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 55. Time Management: Get Harvest Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 56. Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 57. Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 58. Project Management: BaseCamp HQ »Free Service & Hosting (for Single Project) »Dashboard »To Do Lists »Review Process »File Sharing »Message Boards »Milestones »Time Tracking »Comments Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 59. BaseCamp: Threadless Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 60. BaseCamp: MSDS Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 61. Filing System: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 62. Trends & Intelligence: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 63. Personal Assistant: Common Craft Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  • 64. Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi linkedIn, facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008