Digital Marketing  Strategic
Foundations


© 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers   #pubcamp Jun-...
Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/



© 2008 Digital Busin...
Marketing Ecosystem


  Business Strategy

    People
                            Marketing Strategy

                    ...
Pubcamp Jun 2008
Pubcamp Jun 2008
Pubcamp Jun 2008
Pubcamp Jun 2008
Pubcamp Jun 2008
Pubcamp Jun 2008
Pubcamp Jun 2008
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Pubcamp Jun 2008

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business perspectives on new media & social networking

Published in: Business, News & Politics
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Pubcamp Jun 2008

  1. 1. Digital Marketing Strategic Foundations © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers #pubcamp Jun-2008 1
  2. 2. Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/ © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers #pubcamp Jun-2008 2
  3. 3. Marketing Ecosystem Business Strategy People Marketing Strategy Mix Digital Strategy Process Comms Technology Capability © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers #pubcamp Jun-2008 3

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