Poster presented at NCLA 2013

1. Planning the #Hashtag,
in, & Post:
Social Media Strategies for Libraries
Success with Social Media
Facebook
Developing a social media strategy for your library will
help you succeed in utilizing various tools to effectively
promote your services, events, & resources. Success in
social media involves identifying, targeting, & engaging
your audience, as well as assessing your results.
Ultimate Social Branding
Twitter
# Research which social media tools appeal to your audience
Think Ethically
Networked Microblogging
# Tailor your social media profiles to your institution
# Link your profiles for visibility, consistency, & accessibility
# Post, tweet, & pin frequently to maintain strong, engaged
Follow Us
leelias@uncg.edu
Irma Minerva
Jackson Library
active
Facebook
users 1
If you are wondering when & where assessment fits
into social media strategy, ask yourself:
Do you understand enough about social media & the various tools?

YouTube
Viral Video Sharing
80 re-pins
1
190,000,000
OVER
Liane Elias
billion
#Assessment #Measures #ROI
Interactive Visual Bookmarking
Strategies
Nataly Blas
nrblas@uncg.edu
Pinterest
relationships
# Create a written social media strategy that includes goals,
tactics, & assessment measures

Do you know which platforms your patrons are using the most?

Do you need to develop a social media strategy or plan?

How will you measure your social media success?
of Pinterest
pins are
2
Instagram
Social Image Capturing
1
55
3
is
#1media
1
5
tweets
per second
contain a
online
activity
social Vine link
Vine
Creative Video Crafting
Remember to develop library goals that are measurable &
4
to assess at every stage of your social media implementation
1
1 http://www.isaca.org/chapters1/phoenix/events/Documents/Social-Media-Assessment.pdf 2 http://webuildbuzz.com/buzz/everythingyou-need-to-know-about-pinterest/ 3 http://instagram.com/press/# 4 http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833
Know Your Audience
Tailor with Tools
Assess to Impress