Planning the #Hashtag,
in, & Post:
Social Media Strategies for Libraries
Success with Social Media
Developing a social media strategy for your library will
help you succeed in utilizing various tools to effectively
promote your services, events, & resources. Success in
social media involves identifying, targeting, & engaging
your audience, as well as assessing your results.
Ultimate Social Branding
# Research which social media tools appeal to your audience
# Tailor your social media profiles to your institution
# Link your profiles for visibility, consistency, & accessibility
# Post, tweet, & pin frequently to maintain strong, engaged
If you are wondering when & where assessment fits
into social media strategy, ask yourself:
Do you understand enough about social media & the various tools?
Viral Video Sharing
#Assessment #Measures #ROI
Interactive Visual Bookmarking
# Create a written social media strategy that includes goals,
tactics, & assessment measures
Do you know which platforms your patrons are using the most?
Do you need to develop a social media strategy or plan?
How will you measure your social media success?
Social Image Capturing
social Vine link
Creative Video Crafting
Remember to develop library goals that are measurable &
to assess at every stage of your social media implementation
1 http://www.isaca.org/chapters1/phoenix/events/Documents/Social-Media-Assessment.pdf 2 http://webuildbuzz.com/buzz/everythingyou-need-to-know-about-pinterest/ 3 http://instagram.com/press/# 4 http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833
Know Your Audience
Tailor with Tools
Assess to Impress