Strategy
&
Secrets
Content
SEO
Focus
AuthenticityRelationships
Social Media Strategies & Secrets for Small Businesses
List...
Jen Phillips April Rick Toone
Planning
Content
Action
Platforms
Tactics
Metrics
Training
Resources
Creation
Listening
Audience
SM Plan
3 Secrets
Planning
Listening
Audience
SM Plan
3 Secrets
Listening
1 Competition

Hashtags

!
Tools:

Sprout Social

Google Alerts

Backtweets

Analytics

Topsy

Talkwalker
Planni...
Finding 

Your 

Audience
1
Planning
Define a persona

Research where they hang out:

Grocery store

Salon

Facebook

Pinte...
1
Planning
Define platform(s)

Define your time and budget

Define your goals and objectives

Define your Why

Define your reso...
Content
Training
Resources
Creation
3 Secrets
2
Content Development
Training
Do you or your staff need 

Social media training?

What type of training?

Who will train ...
2
Content Development
Resources
Budget & Resources

How much time?

Man hours

In-house or outsource?

Software

Education...
2
Content Development
Creating 

Content
Who?

Internal management

Outsource

Type of content

Blog

Video

Audio

Social...
Action
Platforms
Tactics
Metrics
3 Secrets
3
Taking Action
Platforms Facebook!
! ! Twitter!
! ! Pinterest!
! ! Google+!
! ! Instagram!
! ! YouTube!
! ! Linkedin!
! !...
3
Taking Action
Tactics
Posting

Sharing

Downloadable content

FB page

Up to date profile

Data management

Proper use of...
3
Taking Action
Metrics
Analytics

Google

Facebook

Customer survey

A-B testing

Customer feedback

Hashtags

Views

Com...
Jen Phillips April	

Jen@FaucetGroup.com
Rick Toone	

Rick@FaucetGroup.com
www.FaucetGroup.com
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Aweber strategies and secrets of social media for small business

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Overwhelmed with social media marketing? Not sure what steps to take next? This comprehensive overview will fill in the gaps so you maximize social for your small business.

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Aweber strategies and secrets of social media for small business

  1. 1. Strategy & Secrets Content SEO Focus AuthenticityRelationships Social Media Strategies & Secrets for Small Businesses Listening Engage Consistently
  2. 2. Jen Phillips April Rick Toone
  3. 3. Planning Content Action Platforms Tactics Metrics Training Resources Creation Listening Audience SM Plan 3 Secrets
  4. 4. Planning Listening Audience SM Plan 3 Secrets
  5. 5. Listening 1 Competition Hashtags ! Tools: Sprout Social Google Alerts Backtweets Analytics Topsy Talkwalker Planning
  6. 6. Finding Your Audience 1 Planning Define a persona Research where they hang out: Grocery store Salon Facebook Pinterest ! Go Deep into their life, likes and habits
  7. 7. 1 Planning Define platform(s) Define your time and budget Define your goals and objectives Define your Why Define your resources Create a realistic timeline Create a Social Media Plan
  8. 8. Content Training Resources Creation 3 Secrets
  9. 9. 2 Content Development Training Do you or your staff need Social media training? What type of training? Who will train you? Don’t leave it to an intern What does the staff need to know?
  10. 10. 2 Content Development Resources Budget & Resources How much time? Man hours In-house or outsource? Software Education Tools
  11. 11. 2 Content Development Creating Content Who? Internal management Outsource Type of content Blog Video Audio Social Media Topics Content Calendar
  12. 12. Action Platforms Tactics Metrics 3 Secrets
  13. 13. 3 Taking Action Platforms Facebook! ! ! Twitter! ! ! Pinterest! ! ! Google+! ! ! Instagram! ! ! YouTube! ! ! Linkedin! ! ! Blog! ! ! ! e-mail
  14. 14. 3 Taking Action Tactics Posting Sharing Downloadable content FB page Up to date profile Data management Proper use of keywords
  15. 15. 3 Taking Action Metrics Analytics Google Facebook Customer survey A-B testing Customer feedback Hashtags Views Comments Likes
  16. 16. Jen Phillips April Jen@FaucetGroup.com Rick Toone Rick@FaucetGroup.com www.FaucetGroup.com

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