1.
Welcome to Hootsuite!
Tweeting? Use #HootSmallBiz & #Net2Van

2.
Tips For Creating a Social Media
Strategy
Net2Van + Hootsuite 2016
@HootSmallBiz
#HootSmallBiz
Brooke Milne - Social Media Coach

3.
Social Media Experts
Brooke Michelle Jon Sarah
Maria Carolina Corina

4.
Learning Objectives
What is a Social Media Strategy?
Social Media Strategy Checklist
Importance of Engagement
Proactive & Customer Service Listening
Importance of a Content Strategy
Social Media Rule of Thirds

5.
A social media strategy is a strategic plan for how a
company will incorporate social media into its business
First step: take a step outside social media!
Know your core business objectives!
What is a Social Media Strategy?

6.
Social Media Checklist
#1) Conduct a Social Media Audit
#2) Set SMART Goals
#3) Strengthen Your Brand Persona
#4) Create a Content Game Plan

7.
Importance of Engagement
Always better to have a small engaged community than
a large following that doesn’t align with your company’s
mission & values
Think of your social networks as a place to engage
rather than push content or sell
Engagement will boost your visibility

8.
Proactive & Customer Service
Listening
Leverage Hashtags
Utilize Social Listening
Dashboard Demo

9.
Importance of a Content Strategy
An easy way to create original content and schedule it
out in advance
A content calendar creates transparency across your
organization
Allows you to stay active on a daily basis

10.
Questions?