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Big data - quantified self


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Big data - quantified self

  1. 1. 8 May 2014 Quantitative Self Ruth Thomson Big Data London Conference – 7th May 2014 BIG DATA - Quantified Self
  2. 2. 8 May 2014 2 Cambridge Consultants  Over 400 engineers, designers, scientists, and consultants.  Delivering innovative product development for our clients across many market sectors including medical, sports & fitness, enterprise, and personal care.  We work with our clients at all stages from concept generation, through prototyping to transfer to manufacture & implementation of systems.
  3. 3. 8 May 2014 3 Quantified self  What is it?  Why are we interested?  Why now?  What’s next?
  4. 4. 8 May 2014 4 Quantified self – what is it?  The Quantified Self is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, arousal, blood oxygen levels), and performance (mental and physical). Ref:  Data measurements about me and/or my surroundings, to provide me with actionable information to enable me to be healthier / fitter / better at X, Y, Z Ref: me
  5. 5. 8 May 2014 5 Connected Health Self quantifying Body hacking Digital Health Health & Wellness eHealth QUANTIFIED SELF Wearable tech There are many different names for this area and related areas Performance & technique monitoring Life logging Health 2.0
  6. 6. 8 May 2014 6 Quantified self  What is it?  Why are we interested?  Why now?  What’s next?
  7. 7. 8 May 2014 7 How well am I doing? ..activity/ # of steps… …speed… …heart rate… How has my performance improved over time? How am I doing in relation to my peers? How can I improve my technique? Have I drunk enough liquid? Whoever we are, we have many questions about our bodies and our surroundings…
  8. 8. 8 May 2014 8 I have a chronic condition, I want to monitor my wellbeing over time to help me and my doctor best manage my care How well am I sleeping? I have a bad back, how is my posture? Can I improve it? Whoever we are, we have many questions about our bodies and our surroundings…
  9. 9. 8 May 2014 9 So we have lots of questions! Galvanic skin response ECG EEG EMGActivity level Distance travelled Speed Calories burned Medication adherence Glucose levels Pulse ox Ambient temperature …and there are lots of parameters about our bodies & our surroundings that we can measure / infer to give us the answers…
  10. 10. 8 May 2014 10  explosion of new products/systems
  11. 11. 8 May 2014 11 Quantified self  What is it?  Why are we interested?  Why now?  What’s next?
  12. 12. 8 May 2014 12 Technology availability  The necessary components are now available at a cost, size and performance that makes new products/systems possible
  13. 13. 8 May 2014 13 Uptake of smartphones reduces the cost of entry for new products/systems…  The uptake of smartphones means that most consumers already have part of the system in their pocket  Quantified self systems can effectively ‘piggy back’ on this existing infrastructure – Cost benefits – Data capture is effectively omnipresent On average, there were two smartphones for every nine people on earth, or 1.4 billion smartphones, by the end of 2013. ref:
  14. 14. 8 May 2014 14  The rising adoption of cloud storage means that consumers have a place to store all the data that they are gathering about themselves  The increasing smart infrastructure of data storage means that it can be accessible and secure Data storage and accessibility in the cloud
  15. 15. 8 May 2014 15 Quantified self  What is it?  Why are we interested?  Why now?  What’s next?
  16. 16. 8 May 2014 16 Internet of thing  internet of things  Today we are limited to single devices communicating in silos to the cloud  We are moving towards a future of truly connected devices where the devices will communicate intuitively with each other, gathering data about you and the environment and allowing smart inferences on what you want/need
  17. 17. 8 May 2014 17 The hub moves beyond the smart phone  Today the smart phone provides a convenient hub for connection to the cloud  However it is not the ideal hub for many scenarios… bathrooms, exercising…  We are moving towards a future of intelligent passive nodes
  18. 18. 8 May 2014 18 real BIGdata We’re just at the start…. It’s extremely exciting to be part of the next stages in this trend!
  19. 19. 8 May 2014 19 At Cambridge Consultants we are the best team in the world to develop and implement innovative connected systems  We have all the required technical skills under one roof AND the experience of designing and implementing system architectures such that we can balance the requirements across the system to ensure we meet your commercial and technical requirements.  Contact us if you’d like to learn more about how we could support your connected system development
  20. 20. 8 May 2014 20 A bit about the presenter… Ruth Thomson leads the Consumer business at Cambridge Consultants. She has more than 12 years’ experience of working with consumer brands, using technology to deliver innovative customer experiences across a range of products and services. Cambridge Consultants brings significant skills & experience to the development of novel connected systems and Ruth is increasingly applying these skills in the Consumer sector. Work includes sports & fitness technology development, wellness and other personal care applications. Across these areas we are using low cost sensors in a smart system design to measure aspects of their performance, technique and well-being to provide actionable information to the consumer. Contact Ruth at
  21. 21. 8 May 2014 Cambridge UK Registered No. 1036296 England Cambridge Consultants is part of the Altran group, a global leader in Innovation. Cambridge USA Singapore