Presentation by the Head of Consumer Product Development at Cambridge Consultants. Topics covered include: Why are we interested in wearable technology? A wearables ecosystem Why now? How to make it real? What’s next?

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Setting the scene for wearables – What? Why? How?
Ruth Thomson
Cambridge Wireless – Connected Devices SIG event, 9th October 2014
As presented at http://www.cambridgewireless.co.uk/sigs/connecteddevices/

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Wearable Technology
Introduction
Why now?
How to make it real?
What’s next?

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Cambridge Consultants
Over 400 engineers, designers, scientists, and consultants.
Delivering innovative product development for our clients across many market sectors including medical, sports & fitness, enterprise, and personal care.
We work with our clients at all stages from concept generation, through prototyping to transfer to manufacture & implementation of systems.

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Wearables – why are we interested?
Improvement in sporting performance and technique
Better healthcare outcomes – ability to monitor patients, compliance and response to medical intervention
Improved efficiency in enterprise – better use of time, people and assets
Enhancement of our personal space
Ref: Jenny Tillotson
Additional revenue streams, and opportunities to provide products and services

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Wearables – an ecosystem
It’s not just about the device!
Wearable technology development requires a system approach
–There are multiple parts to the system
–We need to be able to balance the commercial and technical requirements across the system
Wearable sensor device
Smartphone / hub
App
Cloud / back end service
The benefits of wearable technology is in the actionable information and engagement it brings…. If you could do this without the device wouldn’t you do this?!
•Also remember…the smartphone is just AN option for the hub…

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Wearable Technology
Introduction
Why now?
How to make it real?
What’s next?

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Technology availability
The necessary components are now available at a cost, size and performance that makes new products/systems possible

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Uptake of smartphones reduces the cost of entry for new products/systems…
The uptake of smartphones means that most consumers already have part of the system in their pocket
Wearable tech systems can effectively ‘piggy back’ on this existing infrastructure
–Cost benefits
–Data capture is effectively omnipresent
On average, there were two smartphones for every nine people on earth, or 1.4 billion smartphones, by the end of 2013. ref: www.businessinsider.com

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The rising adoption of cloud storage means that consumers have a place to store all the data that they are gathering about themselves
The increasing smart infrastructure of data storage means that it can be accessible and secure
Data storage and accessibility in the cloud

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Wearable Technology
Introduction
Why now?
How to make it real?
What’s next?

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How to make it real? What are the tech challenges specific to wearables?
Size?
Weight? Comfort?
Power? How long does the battery last?
Cool factor?
Wireless range and path loss?
Who needs what information? What level of info (vs. data)? And when?...
...where is processing done?
Cost?

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For example... let’s focus on : antenna design
Get this right and you can create a cheaper, smaller, more comfortable and higher performing wearable
It may be possible that an off-the-shelf antenna will deliver an ok product, but with attention to the antenna design you can get a really differentiated wearable product
The antenna performance is impacted by it’s shape , geometry and environment. Consider the impact of the body on the antenna… and the difference in body morphologies…
CC has recently invested in an anechoic radio test facility
Here is a link to an article on demystifying myths regarding antenna design for wearable devices

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How to make it real FAST?
You want to explore and play with the design options to understand what is possible, and understand the trade-offs…you want to do this FAST
–We can do this using the CC Appcessory toolkit
Imagine if…
I want a wearable connected device… that allows me to monitor my sun exposure… I’m thinking of a hairclip form factor...
As a starting point you will need a UV sensor, a BLE chip with on chip processor, antenna, battery…
Input to toolkit
Export CAD file
& add form factor
In a day workshop we can work with you to explore the design options using the toolkit

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How to make it real FAST cont.?
Imagine if…
I want a wearable connected device that helps me quantify movement/rotation in the body…I’m thinking I need a gyro…
It is very important consider how to balance the system requirements to create a successful wearable. Contact us if you’d like to understand more about the CC Appcessory toolkit
You could switch to an accelometer…clearly a different algo dev challenge but let’s explore the options
We can use the toolkit to explore the power implications of design decisions…

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Remember : The importance of balance across the system
Changes to one element of the system often affect others.
Understanding this and managing the system architecture are critical.

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Wearable Technology
Introduction
Why now?
How to make it real?
What’s next?

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Internet of thing  internet of things
Today we are limited to single devices communicating in silos to the cloud
We are moving towards a future of truly connected devices where the devices will communicate intuitively with each other, gathering data about you and the environment and allowing smart inferences on what you want/need

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The hub moves beyond the smart phone
Today the smart phone provides a convenient hub for connection to the cloud
However it is not the ideal hub for many scenarios… bathrooms, exercising…
We are moving towards a future of intelligent passive nodes

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real BIG data
We’re just at the start…. It’s extremely exciting to be part of the next stages in this trend!

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Wearable Technology
Introduction
Why now?
How to make it real?
What’s next?
Many thanks!

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At Cambridge Consultants we are the best team in the world to develop and implement innovative connected systems
We have all the required technical skills under one roof AND the experience of designing and implementing system architectures and digital services such that we can balance the requirements across the system to ensure we meet your commercial and technical requirements.
We recently created a top 10 guide to creating a successful connected device, you can read more about this and download a free copy at…
http://www.cambridgeconsultants.com/media/press-releases/demystifying-connected-world
Contact us if you’d like to learn more about the Appcessory Toolkit mentioned in this presentation, and to learn more about how we could support your connected system development

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More about the presenter…
Ruth Thomson leads the Consumer business at Cambridge Consultants. She has more than 12 years’ experience of working with consumer brands, using technology to deliver innovative consumer experiences across a range of products and services. In the wearables space she is working across sports and fitness technology, wellness and personal care applications bringing Cambridge Consultants' significant skills and experience in the development of novel connected systems to these opportunities for innovation.
More info at https://www.linkedin.com/in/ruththomson
Contact Ruth at ruth.thomson@cambridgeconsultants.com

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Cambridge UK
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Cambridge Consultants is part of the Altran group, a global leader
in Innovation. www.Altran.com
www.CambridgeConsultants.com
The contents of this presentation are commercially confidential and the proprietary information of Cambridge Consultants © 2014 Cambridge Consultants Ltd. All rights reserved.
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