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Forecasting the emerging trends and technologies shaping the industry

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Iain Smith presented at Food Matters 2018 exploring how technology and innovation are revolutionising the future of the food and drink experience. His talk focused on growth in four areas – Automation, Sustainability, Personalisation and Experience design.

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Forecasting the emerging trends and technologies shaping the industry

  1. 1. 23 November 2018 S3908-P1-221 v1.0 Iain Smith – Principal Engineer, Cambridge Consultants Food Matters Live FORECASTING THE EMERGING TRENDS AND TECHNOLOGIES SHAPING THE INDUSTRY
  2. 2. 23 November 2018 S3908-P1-221 v1.02 We see key trends through research, press and what our clients ask for – the top 4: Sustainability Personalisation Automation Experience
  3. 3. 23 November 2018 S3908-P1-221 v1.03 Iain Smith - Plan and run front end innovation projects - Facilitator, Principle Design Engineer - 15 years experience in technology development
  4. 4. 23 November 2018 S3908-P1-221 v1.0 Outsource technology development company We are 800 Scientists, engineers and designers working across a range of industries
  5. 5. 23 November 2018 S3908-P1-221 v1.05 CONNECTIVITY DIGITAL ELECTRONICS DIGITAL SIGNAL PROCESSING APPLICATION & EMBEDDED SOFTWARE USER INTERFACES DATA SCIENCE & BIG DATA BIG SYSTEMS AI / MACHINE LEARNING FLUIDICS DIGITAL SERVICES SENSORS ULTRA LOW POWER MECHANICAL INDUSTRIAL DESIGN HUMAN FACTORS REGULATORY SYNTHETIC BIOLOGY DESIGN FOR HIGH-VOLUME MANUFACTURE TRADITIONAL AREAS OF FOCUS IN FOOD AND BEVERAGE
  6. 6. 23 November 2018 S3908-P1-221 v1.06 CONNECTIVITY DIGITAL ELECTRONICS DIGITAL SIGNAL PROCESSING APPLICATION & EMBEDDED SOFTWARE USER INTERFACES DATA SCIENCE & BIG DATA BIG SYSTEMS AI / MACHINE LEARNING FLUIDICS DIGITAL SERVICES SENSORS ULTRA LOW POWER MECHANICAL INDUSTRIAL DESIGN HUMAN FACTORS REGULATORY SYNTHETIC BIOLOGY DESIGN FOR HIGH-VOLUME MANUFACTURE GROWING AREAS OF WORK IN FOOD AND BEVERAGE IN LAST FEW YEARS
  7. 7. 23 November 2018 S3908-P1-221 v1.07 Dispense and delivery – trends in our traditional food beverage space Dosing non-spherical, non- smooth solids, often humidity sensitive Micro dosing liquids Inks, super concentrates, insulin Dosing liquids Beer, coffee, ice slurries Dosing powder Dry powder inhalers Dosing free flowing solids Coffee beans Sprays, mists, atomising Requirements  Reliable dose every time  Counter bridging / blocking  Keep system cost low, minimise sensing requirement  Minimise consumable cost
  8. 8. 23 November 2018 S3908-P1-221 v1.08 Our expertise is best applied in developing new technologies in the intersections between formulation, packaging and devices
  9. 9. 23 November 2018 S3908-P1-221 v1.09 We see key trends through research, press and what our clients ask for – the top 4: Sustainability Personalisation Automation Experience
  10. 10. 23 November 2018 S3908-P1-221 v1.010 AUTOMATION
  11. 11. 23 November 2018 S3908-P1-221 v1.0  Automation and robotics are changing rapidly – it’s an exciting time in the industry  Low cost sensors helping to reduce cost of automation  Automation is being deployed smartly Automation in food and beverage – Key trends
  12. 12. 23 November 2018 S3908-P1-221 v1.0
  13. 13. 23 November 2018 S3908-P1-221 v1.013 AI IN THE KITCHEN
  14. 14. 23 November 2018 S3908-P1-221 v1.014 AI IN THE KITCHEN
  15. 15. 23 November 2018 S3908-P1-221 v1.0 SYNTHETIC BIOLOGY  Container-sized modules can be deployed at the source of the waste e.g. supermarkets to eliminate food waste transport costs and can be easily scaled to meet seasonal variations  Insect larvae for animal feed – high protein  An automation challenge CLOSING THE LOOP ON FOOD WASTE
  16. 16. 23 November 2018 S3908-P1-221 v1.0 Food delivery automation – ground and air  Improving consumer experience via automation – minimise time to consumer, enabling new business models in the industry  Delivery by drone – focus on low cost user targeting  Automation in food delivery vehicles – focus on low cost handling systems
  17. 17. 23 November 2018 S3908-P1-221 v1.017 AUTOMATION: Summary • Automation isn’t always the answer – be smart where it’s applied • Key driver is less about saving money and more about automating jobs there is no labour to do or no one wants to do. • For companies that are willing to invest in development, new automation is a year or two from market, it can be really disruptive and the prize is massive.
  18. 18. 23 November 2018 S3908-P1-221 v1.018 PERSONALISATION
  19. 19. 23 November 2018 S3908-P1-221 v1.0  Seamlessly connecting ecosystems of technology to tailor experience to the consumer – Smart home, phone and beyond  Further ‘quantified self’ data  Physiological characterisation Personalisation – Key trends Nura headphones
  20. 20. 23 November 2018 S3908-P1-221 v1.020 DNA Blood Microbiome Users can know more about themselves than ever before! Home testing
  21. 21. 23 November 2018 S3908-P1-221 v1.021 Digital ecosystems sharing data seamlessly
  22. 22. 23 November 2018 S3908-P1-221 v1.022  World’s first personalised smart blender  Reach healthy living goals via app  Works with user ingredient preferences  Blender creates customised profile to support immune system, boost energy etc  Connects users to nutrition experts  Coach users to a healthier lifestyle Philips NutriU Blender – IFA 2018 launch
  23. 23. 23 November 2018 S3908-P1-221 v1.0 THE ART AND SCIENCE OF WINE
  24. 24. 23 November 2018 S3908-P1-221 v1.024
  25. 25. 23 November 2018 S3908-P1-221 v1.025 MY BEER MY WAY
  26. 26. 23 November 2018 S3908-P1-221 v1.026
  27. 27. 23 November 2018 S3908-P1-221 v1.027 PERSONALISATION: Summary • Consumer desire for more • More personal data available to tailor experience • More willingness to provide data if the experience is right
  28. 28. 23 November 2018 S3908-P1-221 v1.028 Technology-led EXPERIENCE
  29. 29. 23 November 2018 S3908-P1-221 v1.029  This can be to both improve operational efficiency and enhance the consumer experience to add value beyond just the product they have paid for Increasingly we are working with clients to use technology to create new in store experiences
  30. 30. 23 November 2018 S3908-P1-221 v1.030
  31. 31. 23 November 2018 S3908-P1-221 v1.031  The accesso PrismSM device platform allows theme park visitors to move seamlessly around the park maximising engagement with no queueing  Operating three radios across three processors and a touchscreen required a closely coupled software development in order to meet achieve reliable radio and battery performance  Prism is waterproof and can withstand up to 5 atmospheres of pressure (50m) and will operate for more than 250 consecutive days on a single battery – a world-record lifespan for a battery operated secure-element payment system with a touchscreen.  16 months from sketch to 40,000 units CONNECTED SYSTEM TECHNOLOGY CLIENT: ACCESSO
  32. 32. 23 November 2018 S3908-P1-221 v1.032 Enable: Supermarket guidance systems
  33. 33. 23 November 2018 S3908-P1-221 v1.033 Enable: Self serve bars
  34. 34. 23 November 2018 S3908-P1-221 v1.034 Working in tea and coffee Tetley 30%  15 years of experience working with JDE on coffee  No barista artisanal consumer experience for tea  Opportunity to enhance brew also  Challenged ourselves
  35. 35. 23 November 2018 S3908-P1-221 v1.035 Next generation tea – Trend: Home Connoisseur ‘Works-like’ ‘Looks like’  Tea has seen far less innovation than coffee  We investigated the science of brewing  With the insight we developed a unique capsule system brewing the highest quality tea every time with a total cycle time of less than 2 minutes  Experience is an important part of tea, so personalisation and seeing the brewing happen is a key part of the design
  36. 36. 23 November 2018 S3908-P1-221 v1.036  Cocktails are an art and to get a great quality drink you really need multiple elements to come together – How the cocktail is made – Quality of the ingredients – Environment which its served in – How the cocktail the is served – Variety  This means that its hard to design a dispensing system to dispense a “great” cocktail Cocktail experience: What makes a good cocktail?
  37. 37. 23 November 2018 S3908-P1-221 v1.037  Self serve is becoming more and more popular and many companies are trying to create a cocktail version but haven’t yet embodied any of the experience.  These systems only seems to address one element of making a “great” cocktail, which is the quality of the ingredients People are working on systems, but nothing standout yet OPN SYSTEM BARTESIAN REMIX SOMABAR BIONIC BAR TENDER ONE
  38. 38. 23 November 2018 S3908-P1-221 v1.038  As cocktails are difficult to get right we would like to develop a system which can guide users through each step to create a “great” cocktail  The system needs to be engaging, simple, provide variety and deliver great results  An example would be to implement this system in a hotel lobby/3rd space or other communal spaces Opportunities in this space In home Communal spaces 3rd space
  39. 39. 23 November 2018 S3908-P1-221 v1.039  One of the most popular cocktails is the mojito. Looking at the user journey we see the following: Making a mojito This is a time consuming process which involves finding the ingredient or object for the next stage, accurately measuring the ingredients and cleaning tools during to be ready for the next user Without guidance this will be overwhelming and frustrating for a user who isn’t used to this process
  40. 40. 23 November 2018 S3908-P1-221 v1.040  An interactive bar unit where users are guided through the making process using information, lighting and visual cues to inform the user of the next ingredient location or step  Personalisation so users feel excited and engaged with every drink whilst useful data capture is collected and analysed by the supplier  A refined process which works with multiple cocktails meaning time and complexity is minimised to ensure maximum enjoyment of the bar What is our vision?
  41. 41. 23 November 2018 S3908-P1-221 v1.041 Bar layout
  42. 42. 23 November 2018 S3908-P1-221 v1.042 Benefit of the vision There are multiple benefits with this vision: – Keep the essence of the cocktails intact – Able to broaden the understanding of the consumer’s preferences – Simple off the shelf technologies can bring the vision to life BARMAN EXPERIENCE AUTO DISPENSE
  43. 43. 23 November 2018 S3908-P1-221 v1.043
  44. 44. 23 November 2018 S3908-P1-221 v1.044 Experiential sensing – capturing real-world data about consumer trials
  45. 45. 23 November 2018 S3908-P1-221 v1.045 Key experience trends: • Technology driving experience • Easier to integrate • Low cost sensors + smart algorithms + AI
  46. 46. 23 November 2018 S3908-P1-221 v1.046 SUSTAINABILITY
  47. 47. 23 November 2018 S3908-P1-221 v1.047  Innovate with sustainability a core objective from the start  Small companies responding to consumer desire for sustainable products upscaling  Increased use of machine vision  Innovate to provide positive sustainability experience for consumers Trends in:
  48. 48. 23 November 2018 S3908-P1-221 v1.048 Sustainability Strategy – How does Cambridge consultants fit in? SUSTAINABILITY STRATEGY SET TARGETS TAKE ACTION MONITOR & REPORT REPLAN
  49. 49. 23 November 2018 S3908-P1-221 v1.049 We are innovation experts – we help clients create compelling new sustainable product offerings, underpinned by the very latest technology TAKE ACTION IDENTIFY THE ACTION REQUIRED TO INNOVATE AT A PRODUCT LEVEL MATCH EVOLVING CUSTOMER/ENVIRONMENTAL ETC NEEDS WITH EMERGING TECHNOLOGIES TO GENERATE A PRODUCT INNOVATION ROADMAP EVALUATE TECHNICAL FEASIBILITY OF EMERGING TECHNOLOGIES E.G. BIOPLASTICS, PCR PLASTICS CREATE REVOLUTIONARY PRODUCT/SERVICE CONCEPTS THAT EXCITE CONSUMERS AND DELIVER BUSINESS VALUE - DRIVEN BY SUSTAINABILITY
  50. 50. 23 November 2018 S3908-P1-221 v1.050  The service gateway develops a deep data driven understanding of the fabric of a home; matching how it heats and cools to the needs and comfort of the occupants:  The deep behavioural insight of both home and occupants are modelled mathematically so that they can be harnessed to deliver comfort whilst minimising carbon. Home Energy Management CASE STUDY
  51. 51. 23 November 2018 S3908-P1-221 v1.051  Ocado’s ambition was to reduce carbon footprint in their order fulfilment by developing a more efficient automated grocery retail solution  Existing communication technologies did not offer the real- time control, scalability & flexibility Ocado required to meet their efficiency goals  CC created the world’s densest wireless network to support 1000s robots moving in real-time Innovative wireless technology delivering step changes in logistics efficiency CASE STUDY
  52. 52. 23 November 2018 S3908-P1-221 v1.052  BeeBee Wraps has developed a reusable beeswax food wrap that is a sustainable alternative to single-use plastics  Goal – to accelerate production consistent with the sustainability principles that guide this fast-growing business  Sustainability-led mechanical design and process improvement expertise to build a unique, energy efficient production system that improves the quality and consistency of the BeeBee Wraps product, whilst radically speeding up production  The new process enables one person to produce a day's worth of material in just 15 minutes, around 30 times faster than the original method Cambridge Consultants catapults production of reusable beeswax food wrap CASE STUDY
  53. 53. 23 November 2018 S3908-P1-221 v1.053  An example of thinking about sustainability differently at point of consumption (e.g. a café). Creates an experience that is fun for the user and incentivises them to continue using it.  Problem: Final moment of truth with a brand is surrounded by confusion and guilt – how can we turn that into moment into a positive?  Smart image recognition is used to identify the waste material and guides the user to the correct receptacle. Even crushed cups and packs.  Consumers can be rewarded with loyalty points via an app. Smarter recycling through consumer behaviour influence CASE STUDY
  54. 54. 23 November 2018 S3908-P1-221 v1.054 SUSTAINABILITY: Summary Large growth in product innovation for sustainability
  55. 55. 23 November 2018 S3908-P1-221 v1.055 Take away messages 1. Be smart about where to automate – huge gains for those willing to invest 2. Low cost sensors + Smart algorithms and AI are key in developing next generation technology-led experiences 3. Technology can enable seamless friction free personalisation (if designed robustly) 4. Target sustainability with technology innovation
  56. 56. 23 November 2018 S3908-P1-221 v1.056 Sustainability Personalisation Automation Experience
  57. 57. 23 November 2018 S3908-P1-221 v1.0 UK Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com www.CambridgeConsultants.com USA SINGAPORE JAPAN. . . Registered no. 01036298 England and Wales

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