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Concerns about rising healthcare costs, and increasing numbers of tech-savvy people, are driving change for traditional healthcare and consumer companies. There is enormous interest in technology solutions for health and wellbeing, from iPhone apps and shoes with chips, to smart pill bottles and OTC diagnostics and monitoring. Many are now asking the question: "How can we make money from this emerging market?" Based on the recent thought-leaders' workshop, we will present a vision of how this emerging market will develop and who the winners and losers will be.