The Patient Facing Digital Offer from Primary Care
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The document discusses developing a better patient-facing digital offer from primary care providers. It notes that currently many patients are unaware their provider has a website and those that are aware often find them lacking. The project aims to create an example of what a good primary care website could look like and provide evidence for its design. It will engage stakeholders like providers, patients, and organizations. The goal is to establish a vision for an improved digital offer and explore how to implement it initially in parts of Cumbria as a test site.
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The Patient Facing Digital Offer from Primary Care
- 1. The patient facing digital offer from Primary Care Big Innovation Conversation – 15th November 2018
- 2. Tom Bell Project Manager Digital Health UCLan • Based at UCLan Campus in West Cumbria • Interest in rural healthcare systems • Technology and data in driving • Quality • Quantity • Equality • Chartered Marketer • Former NHS Manager (share the pain) • Former Small Business Adviser • Weekly online paper; Let’s Talk Suicide
- 3. The bleeding obvious and where it can make a difference…
- 4. The patient facing digital offer from Primary Care… What does good look like?
- 5. What is the offer now? • Many people don’t know their practice has a website • Of those that do few think it is good • Most Practices don’t know how their websites “perform” • Sites are inconsistent A disjoin between the challenges facing the system and the use of the tools available to the system.
- 6. What are the needs of the system and those it serves? Primary Care is the top of the demand funnel, the access point to the vast majority of health and care services. The system needs to optimise the use of the clinical capacity it has. Its users need easy access to relevant services, expertise and information. Technology is the ultimate broker, the enabler. This is a great opportunity to create a vision and a version of what good looks like with the evidence to support why it would look that way.
- 7. Working with NHS England… Unearthed the opportunity, Provided the evidence base, Escalated to Dr Masood Nazir, NHS England keen to work with us (West, North & East Cumbria), Now engaging health and care stakeholders at all levels…
- 8. The project with NHS England is… 1. To create an online example of what a good Primary Care website/digital offer could look like, 2. To provide the evidence underpinning this rationale.
- 9. What we are doing… • Engaging with multiple stakeholders • Primary Care (face to face and online) • GP Practice Managers • GPs • Practice staff • PPGs across North Cumbria • Carer bodies • Healthwatch • Third Sector Providers • Current systems (EMIS, Egton, iPlato)
- 10. In summary; the claim, the aim, the task… • Primary Care and those it serves would benefit from a “better” patient facing digital offer, • The aim is to establish what this might look like, • The task will be to work out how this can be implemented. We will work with West, North and East Cumbria as an implementation test-site.
- 11. For info or to get involved, contact me… TBell4@uclan.ac.uk 07834 324 555 www.linkedin.com/in/tomcumbria/
Editor's Notes
- I have ten slides, the aim of the PPP is to get this project on your radar and to make connections that can contribute to or benefit from this project. A big thank you to the AHSN for the opportunity to present.
- I joined the NHS in Cumbria in 2012 and I remember asking my director for access to the performance dashboards…you would think I had sworn at him and spoken in Swahili all in the same sentence. This was the point when I realised the NHS was technologically challenged, though at that point I had no idea how much.
- If I was on Mastermind, which I never will be, my specialty would be using the obvious to make a difference to Public Sector services. The screenshot above is from an initiative in 2012 where in partnership with GP Practices and Third Sector providers I designed and implemented a directory of community and mental health services for primary Care and other referrers; Third Sector, Probation, ASC, Police etc. The rubber hit the road for this project when I let slip that as an information asset we would need a little funding to maintain it as it couldn’t just be placed online and left to its own devices…to no avail and to those working in the NHS probably no surprise.
- Consider talking about: Education
- Discuss the findings of the DRM Survey; the findings of the recent GPPM engagement in West, North and East Cumbria, the audit of Practice websites that we have undertaken and my involvement in the PPV stakeholder forum working with NHS England. Most GPPMs have no interest in their websites; some do but they are the exception. They have been seen as something that a Practice has not an asset that could help the Practice with the demands and challenges facing it. And of course there is no such thing as a typical GP Practice or a typical GPPM…not criticism, merely an observation. This project importantly offers a softer and more culturally acceptable way to get practices collaborating in practical terms.
- Explain my own perceptions of using online services, as both a ruralite and a digital citizen I am totally on board with getting access to online Primary Care, as part of a wider offer. In my case when I need to access services I don’t always need to get to a physical location and I don’t care (in the nicest sense) who I see. I want access to expertise not the person who is available at that geographical point.
- So how did we get to this point working on a project with NHS England on the Primary Care Patient Facing Digital offer…
- These are the products that NHS England are looking for from us.
- We have met the current and the new CCIOs for North Cumbria Clinical Commissioning Group and they see the opportunity and are keen to work with us.
- That’s me, a lot of ground in a short space of time, more than happy for questions and further contact at your convenience…