This document discusses pairing goals with metrics to measure content success. Potential goals include conversion, reach, and engagement which could be measured by metrics like email signups, pageviews, comments, downloads, video views, shares, requests for information, impressions, time on site, sales, unique users, and click to open rates.

1. Which metrics will you pair
with your goals to measure
the success of content ?

2. Goals Conversion Reach Engagement
+ + +
Metrics
Email Signups Pageviews Comments
Downloads Video views Share
Request for information Impression Time on site
Sales Unique Users Click to open rate
Open Rates