SlideShare a Scribd company logo
1 of 84
Download to read offline
Digital Marketing
Definitions
Make Me Marketer
Search Engine
Indexing
Crawling
Search Intent
Ranking
Search Engine Bot
SERPs
Google’s Knowledge Graph
Featured Snippets
Breadcrumb
Carousel
White Hat SEO
Keyword
Title Tag
Meta Description
Header Tag
Sitemap
Rel=Canonical or Canonical Link
Broken Link
Sitelink
URL
Alt Text
Anchor Text
Url Redirection
Black Hat SEO
Thin Content
Duplicate Content
Keyword Stuffing
Cloaking
Load Time
Data
Google Ads
Impressions
Maximum CPC Bid
Ad Extensions
Side Ad
Top Ad
Ad Rank
Aggressive Targeting
Ad Group
Ad Group
Average Daily Budget
Bid
Bid
Bid Strategy
Billing Threshold
Campaign Type
Campaign
Click
Click Through Rate (CTR)
Cost Per Click (CPC)
Destination URL
Dynamic Ad
Dynamic Remarketing
GCLID
Landing Page
Quality Score
Relevance
Remarketing
Conversion
Bounce Rate
Call To Action (CTA)
Data Visualization
New Visitors
New Visitors
Pageviews
Pageviews Per Visit
Returning Visitor
Acquire
Entry Page
Events
Exit Page
Metrics
Organic Search
Website Traffic
Organic Search
Organic Traffic
Referral
Session
Web Analytics
Website Heatmap
Website Navigation
Digital Marketing
Definitions
End
Make Me Marketer

More Related Content

What's hot

4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)
4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)
4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)
elenae00
 
large_scale_bid_management-gerry_bavaro.ppt
large_scale_bid_management-gerry_bavaro.pptlarge_scale_bid_management-gerry_bavaro.ppt
large_scale_bid_management-gerry_bavaro.ppt
zachbrowne
 
Intermediate Google Analytics, Beyond the Basics
Intermediate Google Analytics, Beyond the BasicsIntermediate Google Analytics, Beyond the Basics
Intermediate Google Analytics, Beyond the Basics
Caitlin Jeansonne
 
Metrics of digital marketing
Metrics of digital marketingMetrics of digital marketing
Metrics of digital marketing
Friday Explorer
 
Inside Google Analytics
Inside Google AnalyticsInside Google Analytics
Inside Google Analytics
skyhawk133
 

What's hot (19)

Measuring the Success of Online Marketing
Measuring the Success of Online MarketingMeasuring the Success of Online Marketing
Measuring the Success of Online Marketing
 
Meaningful SEO Metrics - How to Measure SEO Performance?
Meaningful SEO Metrics - How to Measure SEO Performance?Meaningful SEO Metrics - How to Measure SEO Performance?
Meaningful SEO Metrics - How to Measure SEO Performance?
 
Google Analytics Intro
Google Analytics IntroGoogle Analytics Intro
Google Analytics Intro
 
Marketing Audit Checklist (Digital)
Marketing Audit Checklist (Digital)Marketing Audit Checklist (Digital)
Marketing Audit Checklist (Digital)
 
4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)
4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)
4. конвертируем заинтересованную аудиторию барни пирс (barney pierce)
 
Data Visualization Deck presented at I-COM
Data Visualization Deck presented at I-COMData Visualization Deck presented at I-COM
Data Visualization Deck presented at I-COM
 
large_scale_bid_management-gerry_bavaro.ppt
large_scale_bid_management-gerry_bavaro.pptlarge_scale_bid_management-gerry_bavaro.ppt
large_scale_bid_management-gerry_bavaro.ppt
 
Intermediate Google Analytics, Beyond the Basics
Intermediate Google Analytics, Beyond the BasicsIntermediate Google Analytics, Beyond the Basics
Intermediate Google Analytics, Beyond the Basics
 
Hotel industry sentiment analytics
Hotel industry sentiment analyticsHotel industry sentiment analytics
Hotel industry sentiment analytics
 
Seo services
Seo servicesSeo services
Seo services
 
Competitive Intelligence - How To Track Your Competitors
Competitive Intelligence - How To Track Your CompetitorsCompetitive Intelligence - How To Track Your Competitors
Competitive Intelligence - How To Track Your Competitors
 
Ga training ppt
Ga training pptGa training ppt
Ga training ppt
 
Ecommerce seo by blurbpoint
Ecommerce seo by blurbpointEcommerce seo by blurbpoint
Ecommerce seo by blurbpoint
 
Sem Seo Basics
Sem Seo BasicsSem Seo Basics
Sem Seo Basics
 
Conversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaignConversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaign
 
Display 2.0 and Remarketing SES singapore 23-11-2011
Display 2.0 and Remarketing   SES singapore 23-11-2011 Display 2.0 and Remarketing   SES singapore 23-11-2011
Display 2.0 and Remarketing SES singapore 23-11-2011
 
Metrics of digital marketing
Metrics of digital marketingMetrics of digital marketing
Metrics of digital marketing
 
Inside Google Analytics
Inside Google AnalyticsInside Google Analytics
Inside Google Analytics
 
Cross-Platform Analytics
Cross-Platform AnalyticsCross-Platform Analytics
Cross-Platform Analytics
 

Similar to Digital marketing definitions

Increasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine MarketingIncreasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine Marketing
Dr. Ankit Kesharwani
 
Online media acquisition channels
Online media acquisition channelsOnline media acquisition channels
Online media acquisition channels
Alan Edgett
 
Advance Google Adwords PPC
Advance Google Adwords PPCAdvance Google Adwords PPC
Advance Google Adwords PPC
Kaushal Shah
 
SEO - Keyword Saturation
SEO - Keyword  SaturationSEO - Keyword  Saturation
SEO - Keyword Saturation
Chris Haleua
 

Similar to Digital marketing definitions (20)

Increasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine MarketingIncreasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine Marketing
 
Are You Invisible
Are You InvisibleAre You Invisible
Are You Invisible
 
Online Marketing Workshop M50 Tallaght V1.2
Online Marketing Workshop M50 Tallaght V1.2Online Marketing Workshop M50 Tallaght V1.2
Online Marketing Workshop M50 Tallaght V1.2
 
PPC Management
PPC ManagementPPC Management
PPC Management
 
Online media acquisition channels
Online media acquisition channelsOnline media acquisition channels
Online media acquisition channels
 
Search engine marketing strategy
Search engine marketing strategy Search engine marketing strategy
Search engine marketing strategy
 
Dwc Teleclass Seo
Dwc Teleclass SeoDwc Teleclass Seo
Dwc Teleclass Seo
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
SEM NYU Presentation
SEM NYU PresentationSEM NYU Presentation
SEM NYU Presentation
 
Seo Basics Google, Search Engine Basics for Beginners, search engine optimiza...
Seo Basics Google, Search Engine Basics for Beginners, search engine optimiza...Seo Basics Google, Search Engine Basics for Beginners, search engine optimiza...
Seo Basics Google, Search Engine Basics for Beginners, search engine optimiza...
 
Advance Google Adwords PPC
Advance Google Adwords PPCAdvance Google Adwords PPC
Advance Google Adwords PPC
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101
 
SEO - Keyword Saturation
SEO - Keyword  SaturationSEO - Keyword  Saturation
SEO - Keyword Saturation
 
A Simple Guide to Search Engine Marketing - Frank Lao Alhambra
A Simple Guide to Search Engine Marketing - Frank Lao AlhambraA Simple Guide to Search Engine Marketing - Frank Lao Alhambra
A Simple Guide to Search Engine Marketing - Frank Lao Alhambra
 
thinkLA Search 101: RPA
thinkLA Search 101: RPAthinkLA Search 101: RPA
thinkLA Search 101: RPA
 
Reaching Job Seekers On The Search Engines
Reaching Job Seekers On The Search EnginesReaching Job Seekers On The Search Engines
Reaching Job Seekers On The Search Engines
 
We Love Google | June Cory | Expo March 2011
We Love Google | June Cory | Expo March 2011We Love Google | June Cory | Expo March 2011
We Love Google | June Cory | Expo March 2011
 
Web Analytics Course
Web Analytics Course Web Analytics Course
Web Analytics Course
 
Adsense Business Web Marketing
Adsense Business Web Marketing Adsense Business Web Marketing
Adsense Business Web Marketing
 
My Project Slide
My Project SlideMy Project Slide
My Project Slide
 

Recently uploaded

Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
MateoGardella
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 

Recently uploaded (20)

Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 

Digital marketing definitions