Boeing 787 Dreamliner Product Development Analysis

Boeing 787 Dreamliner- Product Development Analysis
Assignment summary:
This assignment investigated the product development process in Boeing 787 Dreamliner. I will go through The product development process adopted
for the product, Reasons/features that created excitement in the first place, Major problems encountered that caused the delay in launching the product,
Problems faced in operation that led to the grounding of all aircrafts of this model, Problems faced in operation that led to the grounding of all aircrafts
of this model and How would I handle the development of this product. On the surface, it seems that the supplier management organization at Boeing
didn't have diddly–squat in terms of engineering capability when they sourced all that work, which caused the whole event. But ... Show more content
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Key features to follow is listed as below:
Figure1. How composite solutions are applied throughout the 787.
Picture from Norris, G.; Thomas, G.; Wagner, M. and Forbes Smith, C. (2005), "Boeing 787 Dreamliner – Flying Redefined". Aerospace Technical
Publications International, ISBN 0–9752341–2–9.
As a result the cost–per–seat mile is expected to be 10% lower than for any other aircraft and has 30 percent lower airframe maintenance costs than
any comparable product and is available for revenue service.
|
3. Major problems encountered that caused the delay in launching the product.
Due to its radical innovation of complexity in product development process, manufacturing of the Dreamliner was heavily outsourced to firms all
around the world with components being built in France, Japan, Italy, Australia, Finland amongst others. Suppliers scattered around the world each was
focused primarily on their own outcomes – they had to deliver what was required on time and within their own budget constraints. Often, one supplier
was forced to wait for another to provide a component. These components were shipped and flown back to Boeing for final assembly. This approach
delegated responsibility, development cost and some risk. The complexity involved in project managing such a vast network led to confusion and delays.

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Value Analysis Of Boeing
Boeing 787 Dreamliner Boeing is a global company that designs, manufactures, and sells airplanes. It is amongst the largest aerospace companies that
manufacturers commercial jetliners and is second largest defense–contractor. Boeing is also a leader manufacturer in space and security systems.
Boeing began in Seattle, WA in 1910 and now their headquarters are in Chicago, IL and is the largest exporter in the United States. The Boeing
Company adopted the radical change approach because they were trying to accelerate development time and reduce overall costs. Boeing actively
embraced outsourcing to their supply chain that involved over 40 suppliers in about 100 different locations around the world. According to Forbes
Magazine, "The approach was intended to reduce the 787's development time from six to four years and development cost from $10 to $6 billion."
In the 1990's the company Airbus started stealing market share from Boeing. Boeing responded by innovating their products using value analysis.
According to Professor Todd's chapter four slide 12, value analysis is the examination of the function of parts and materials to reduce the cost and/or
improve the performance of a product. Boeing has traditionally used aluminum for their airplanes, but changed their 787 to carbon fiber, aluminum, and
titanium. This allowed for increased humidity and maintained pressure within the cabin; which also would reduce maintenance and replacement costs
(Denning, 2013). This makes the

Boeing Customers
Boeing Customers:
The Boeing Company is one of the largest aircraft company's worldwide and supplies its products to customers globally. Boeing commercial airplanes
are dedicated to being a leader in the commercial aviation industry by offering airplanes and services that deliver greater design, efficiency, value and
more flying experience to their customers. Boeing customers' are located in roughly one hundred and fifty countries with operations and employees in
65 countries. Boeing is involved in manufacturing, service and technology partnerships with companies and governments worldwide, and contracts
with more than 20,000 diverse suppliers and partners. Boeing delivers the largest support and services to its customers worldwide.
The company tailors solutions to meet specific styles and it offers 24 hours a day and seven days a week, world–class customer services support. In
addition, Boeing works to provide the most skillful customers' services and support to their customers around the globe. Furthermore, the largest
customers for 777 commonly known as "Triple seven" planes are Emirates Airlines, which by May 2017 delivered, four 777 aircraft to Emirates
according to Boeing website orders and delivers report. Singapore Airlines, currently has no deliveries scheduled being made, as of May 2017, and
United Airlines has seven 777 aircraft deliveries scheduled for May 2017. There are approximately sixty–nine airline customers for the 777 aircraft
worldwide.
The major

The Assembly and Components of the Boeing 727 Essay
Objectives:
There are thousands of jobs performed on the Queen of the sky, the Boeing 747 also called as the jumbo jet, for its final assembly. 747 is an
advanced long range airliner, it is a product of complex, demanding collaborative design process. 747 is an icon of the modern age. It is the longest
airliner in the world. This system is comprised of components which are complex, independent and interacts to achieve a common goal.
Introduction:
The birth of the Jumbo jet in the late 1960's heralded the modern intercontinental mass transportation. It represents the impressive results of an
intensive engineering, design process and also the spirit of its era, a time when belief in progress, including access to air travel, was a phenomenal ...
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A number of other governments also use 747 as a VIP transport.
Military and security: YAL–1, C–33, Evergreen 747, 747 CMCA supertanker are military versions of 747. YAL
–1, C–33, Evergreen 747, 747 CMCA
supertanker are military versions of 747.
Scientific: SOFIA (Stratospheric Observatory for Infrared Astronomy) is used in the joint venture of NASA and DLR for scientific research.
Commercial: There are a number of airliners dealing with Boeing 747 commercially for transporting passengers across the world like
a)Pan Am,b) Qantas Freight,c) Air China,
d) Air France,e) Lufthansa,f) Air Atlantic,
g) Air India,h) All Nippon Airways,i) Kenya airways,
j) Asiana Airlines,k) Korean Airlines,l) Cargolux,
m) Fly Emirates,n) Singapore Airlines,o) EVA Air,
p) Thai Airways,q) Etihad Airways,r) British Airways,
s) Atlas Air,t) Kalitta Air,u) Southern Air.
Context Diagram:
Interface Matrix:
Systems and Sub–systems:
Fuselage:

AC
Entertainment
Seating Arrangement
Audio
Video
Telephone
Cargo
Lights
Dining
Rest Room
Propulsion:
Propeller
Thrust
Air Lift
Flight Control
Main Panel
Overhead Panel
Pedestal
AFT Isle Stand
Flight Management Computer
Sensors
Safety:
Emergency Exit
Life Vest
First Aid
Seat Belt
Oxygen Mask
Electrical:
Generators
Wiring
Loads
Navigation:
High Freq Radar
Communication

Weather Condition
Altitude

Brand Development Plan
1. Company Background
Cathy Pacific Airways was founded in 1946, it is an international airline based in Hong Kong, offering scheduled cargo and passenger services to over
170 destinations around the world. The company is the industry 's one of the few 5–Star Airline and be awarded the World's Best Airline over years. It
vision is to make the airline the most admired in the world, ensuring safety comes first; deliver service straight from the heart; provide outstanding
product and service; produce superior financial returns and fulfillment corporate responsibility.
2. About the New Brand
International Air Transport Association estimates the number of people flying in Asia will rise by 360 million to one billion in 2014. The... Show more
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Based on above reasons, the budget market in Hong Kong has great potential. With the Asian economic growth, the position of travel hub will also play
a more important role. The new brand could cannibalize Cathay Pacific 's existing customer base, but the new carriers may also boost travel rather than
just luring passengers from Cathay. As the whole market expands, the benefits will more than loss that is win–win situation.
4. Customer–Based Brand Equity
Customer–based brand equity (CBBE) approaches brand equity from the perspective of consumer, helps marketers to comprehend the needs and
wants of consumers and inventing products and programs to satisfy them, see figure 3.1 (Keller, 2008). Following will discuss how to apply CBBE
model in Wonder Air.
Salience
A highly salient brand is one that has both depth and breadth of brand awareness (Keller, 2008). Wonder Air is low
–cost carrier and focused to offer
low fares, it is first consideration for people who are looking for budget travel, and the airline should strength the routes network.
Wonder Air can also use parent brand resource to build the brand awareness, such that provide the travel package and selling by Cathay's own travel
agency. It can help create trust and positive image with customer, as well as let them linkage the new brand and Cathay. Because the Cathay is a
successful brand and ranked in the world's

Corporations and their Environmental Impact Essay
Corporations and their Environmental Impact
About fifteen thousand airplanes service almost ten thousand airports and function over routes more or less fifteen million kilometer in the entire
length. Greater than two billion travelers flew on the world's aircrafts for business travel and vacation, and well in surplus of a second of the value of
the earth man–made exports were conveyed by air. Additional, aircraft companies generate thirty two million jobs all over the world and contribute
almost eight percent to global gross domestic manufactured goods. It goes exclusive of adage that air carrying has a huge economic or financial
footprint. Nevertheless, the aircraft business is not resistant to the impact it has on environment ... Show more content on Helpwriting.net ...
A study around JFK airports and LaGuardia in the United States controlled for socioeconomic, racial and enlightening factors accomplished that
elevated levels of environmental loud sound are inversely connected to comprehension skill in school children (Agarwal).
Boeing airplane emits their venting gas pollutants openly in the lower stratosphere and higher troposphere. These venting or emissions intermingle in
these easily affected parts of the environment and are accountable for alteration in methane concentration and ozone thus generating contrails. The
precise impact on the ambiance of aviation venting has been the topic of various main research projects by aerospace company NASA, the German
Ministry of Research and the European Commission. The latest IPCC "special report on the global atmosphere and aviation" compiled the on hand
proof and

Boeing : A Costly Venture Than Previously Thought
Boeing's attempt to compete with European Airbus company by creating the 787 Dreamliner one that would prove to be a more costly venture than
previously thought. This came down to five critical oversights in the design, manufacturing, and iterative processes. When Boeing was trying to
develop the 787, they wanted to have new materials to lend to better performance and comfort for the passengers on board, yet this will lead to poor
component choices in part to a dangerous battery. This was supplemented by changing to the Toyota Production System where they did not staff the
necessary people to oversee the entirety of the production cycle. Boeing outsourcing to various contractors and subcontractors, they could lessen the
burden on their... Show more content on Helpwriting.net ...
Their goals were not to just cater to one group of flyers like average consumer or business men, but to include all in a new design to accompany those
needs. Their first major milestone was the capability to make the flight to Asia, non–stop and have a cabin to keep the passengers happy and not
exhausted after the flight. To achieve this, Boeing needed to increase their cabin to accommodate more people to about 200 to 300 people so they
can have varying levels of classes such as business class or economy class, to suit each passenger. The 787 would also boast an 8,300 nautical mile
range compared to the Airbus 330's 6,500 nautical mile range for minimum layovers and connections (Hartman 2015, pg 4). The critical component to
achieving such a long range was their ability to cut the Boeing 787's weight by 20% through the use of composite materials and limit the use of
aluminum which gave it a new capability in the cabin. The operator can now control the climate of the cabin via cabin pressure and humidity which
keeps people more comfortable during flight (Hartman 2015, pg 4).
The highlight of the new 787 was its lithium–ion new battery where it would rely on its own power supply to pressurize the cabin, use the landing
gear, power main operations, among others instead of relying on the energy produced by the engine. This resulted in an increase in

SWOT analysis of LOT AIRLINES Essay
World Connect Airlines Distribution Strategy November 2nd to 4th 2011 Hotel Fairmont– Raffles Singapore Program May 25th 2011 Supported by:
www.apg–ga.com Held in: The Network for Airline Services Dear Airline Commercial Executives, We invite you to attend the 2011 APG WORLD
CONNECT conference, as our guests, to be held this year in Singapore, November 2nd to 4th at the famous Fairmont/Raffles Hotel. This year's
gathering will be geared to you, our clientele, and focus on "Developing a Practical Distribution Strategy". Please see the attached proposed agenda. We
anticipate welcoming more than 70 "C" level Commercial and Distribution participants from client airlines headquartered in Asia and around the...
3:30pm – 4pmCoffee Break 4pm – 5:30pmsession 3 THE APG GA SOLUTIONS INTERNET> Pierre ALZON*– SNCF.COM Introduction: > Jim
FOSTER COO APG Global Associates Airline Distribution Strategy CREDIT CARDS> Ralph KAISER*– CEO – UATP

Boeing's 787 Dreamliner
Boeing has been the premier manufacturer of commercial jetliners for more than 40 years. The company has an extended tradition of aviation
innovation and modernization. Boeing meets customer needs by continuing to expand its product line and services. With almost 12,000 commercial
jetliners in service worldwide, this is nearly 75 percent of the world fleet. Boeing offers outstanding engineering, modification, logistics, and
information services to its worldwide customer base. Boeing is focusing its new product development new product on the Boeing 787 Dreamliner. The
Boeing 787 Dreamliner is a long–range, mid–size wide–body, twin–engine jet airliner that seats 210 to 330 passengers. Its variants include the 787–3,
787–8, 787–9, and 787–10. Boeing claims that it is the company's most fuel–efficient airliner and the world's first major airliner to use composite
materials as the major material in the assembly of its airframe. The composite materials make the aircraft weigh much less. The 787 was first airliner
with the fuselage assembled with one–piece composite barrel sections instead of the multiple aluminum sheets. The Dreamliner has an airframe
comprising nearly 50 percent composite material. "Undertaking the design process without preconceived ideas enabled Boeing engineers to specify the
optimum material for specific applications throughout the airframe. The result is an airframe comprising nearly half carbon fiber reinforced plastic and
other composites. This

Essay on Proj 595 Project Part 1
Keller Graduate School of Management
PROJ 595: Project Risk Management
Development of the Boeing 787 Dreamliner– A Super–Efficient Airplane
Table of Contents
I. Introduction
II. Fault Tree One
III. Discussion of Fault Tree One
IV. Fault Tree Two
V. Discussion of Fault Tree Two
VI. Conclusions
VII. Works cited
I.Introduction
I am the Project Manager developing the Boeing 787 Dreamliner. The development of this state–of–the–art airplane will include an international team
of aerospace companies led by Boeing. The advances in this airplane will reduce the use of fuel by 20%, increase cargo capacity, increase nautical
miles in a mid–range airplane, and improve passenger comfort. Boeing ... Show more content on Helpwriting.net ...
When the quality throughput of the component is less than 95%, the demand is increased. Quality measures are in place to alert the supplier when the
throughput is less than 95% as desired but additional demands with reduced quality requirements keep the supplier from delivering. Original plans
called for specific manufactured items for each component yet the supplier elected to use a less expensive alternative which isn't meeting quality
requirements.
To help mitigate the supplier risks, determine the supplier's attitude to safety, quality, and environmental aspects to delivering components. Another
treatment would be to appoint an onsite supplier liaison manager responsible for signing off on any supplier and/or design changes. It would also be
helpful to have back to back contracts with sub–contractors. IV.Fault Tree Two

V.Discussion of Fault Tree Two
In the second fault tree I illustrated the impact of labor on the delivery of the 787 Dreamliner. The labor to assemble the airplane components at the
Boeing facility in Everett is critical to ensure the on–time delivery of the airplane. The union labor to assemble the Dreamliner is under contract
review, the contract will expire two months prior to the first assembly. The expiration of the machinist contract and failure to arrive at a new mutually
acceptable contract would lead to a possible strike. Discussion between the labor union and the company would be required to mediate the

Rolls Royce : A Global Company
About the company
Rolls–Royce is a global company which is recognized everywhere. It has reputation for its good engines, cars etc. Their power systems are primarily
used in aerospace, marine, energy and off highway applications. Rolls–Royce invest more than ВЈ1 billion per year in innovation and technology to
meet their current customer needs and their future customers. Rolls–Royce's log book is currently full for the next couple of years due to high demand
in their engines. Rolls–Royce tries to achieve the best for the company as they are always looking on how to improve their company not only in one
sector, in all of them.
They are committed to innovation, powering better and making the economy growth to be cleaner. They have an aim which is 'Helping our customers
do more, using less' and 'Investing in technology, people and ideas to improve all aspects of performance'. Rolls–Royce have a certain attitude they
approach there work with 'Better power, Better future, Better Business'. Demand for their products remain robust and underpin strong performance.
Their strength is built upon trusted partnerships with customers which have worked with them. The company's extensive experience is built on safety,
reliability and world–class engineering and manufacturing.
At Rolls–Royce, their focus is on providing customers which are with their company with long–term support services across the reactor lifecycle,
covering safety, licensing and environmental activities; component

Dreamliner Research Paper
The Boeing 787 Dreamliner has come into the market as a revolutionary aircraft. There are many advancements and with the advancements have come
many problems. Ultimately, Boeing will be able to restore the reputation of the Dreamliner, simply because the aircraft is state–of–the–art and Boeing
is doing its best to solve the problems that have occurred. The technology on the 787 is revolutionary. It has many features unique to this aircraft. One
of which is the smooth wing technology. This is put into use on the trailing edge, the side towards the rear of the aircraft, of the wing. The design of
this particular edge is shaped to reduce drag and improve fuel efficiency, when compared to other similar aircraft. In addition to the shape, the trailing
edge flaps are specifically designed to incorporate smaller tracks than traditionally used on aircraft. The 787's pivot trailing edge also has a simpler
design that contains fewer parts than conventional aircraft, reducing both weight and maintenance costs. The composite materials that the wing is...
In January of 2013, a fire breaks out aboard an empty Japan Airlines 787 in Boston and United Airlines reports a problem with the wiring near the
main batteries. This prompts the National Transportation Safety Board to launch a safety investigation. More reports of fires prompt Japan's Transport
Ministry to launch an investigation. Also occurring in January, an All Nippon Airways flight to Tokyo Haneda Airport is diverted after a burning smell,
which turned out to be a battery fire. (Boeing 787) At this point a warning from US authorities prompted all 787 Dreamliners to be grounded
worldwide. (Topham) In April of the same year, the necessary repairs to the batteries were completed to return the 787 to service. Between April and
July there were even more problems involving air pressure systems, braking systems, fires, and electrical problems. (Boeing

Fayol's Four Functions Of Management Essay
Top managers' functions are very important as it can either cause the success or the failure of a business. The successful organization, Boeing, is a
leading aerospace company and the unsuccessful one is the, Swiss Air, once known as the 'flying bank'. Continuous innovation at Boeing has led to its
success in a highly competitive industry. (Valuing Integrity 2014,5) However, a year after the 11 September 2001 attack, Swiss Air folded. Fayol's four
management functions that is, planning, leading, organizing and controlling were used in both companies.(Wadell, Jones and George 2013,7) This
essay will argue that top managers of Swiss Air failed to apply Fayol's four functions of management in their organization as the emergency in flight
taking ... Show more content on Helpwriting.net ...
(Waddell, Jones and George 2013, 7) Boeing achieve their goal which was, delivering 10 aircrafts in 2013 (Dominic,2011,13). An arrangement
objective for Boeing is to execute a three–point change method in their business planes section by changing and separating their item offerings,
changing their client connections to guarantee the prerequisites and deliverance are met on time and changing and streamlining their item frameworks
through the Lean+ process. Boeing is centering its new plane improvement endeavors on the Boeing 787 Dreamliner, a super proficient business plane
that applies the most recent innovations in aviation. The Dreamliner will be the most developed and productive business plane in its class and will set
new benchmarks for natural execution and traveler solace. The main conveyance was planned for 2008. (Valuing integrity, 2005) Through Boeing's
new traveler to–vessel transformation project, Boeing helped their clients maintain their organizations all the more productively by offering option
utilizes for more established planes. Boeing likewise reacted to the clients' requirement for all day and all night support by opening the Commercial
Aviation Services Operations Center, which is accessible 24 hours a day, 365 days a year. (Valuing integrity, 2005 However, the September 11 assaults
gave a mortal hit to the Swiss Air, increasing costs to an already debt ridden company.Swissair, since a long time ago thought to be one of the world's
top transporters, quit flying a few hours after its guardian organization, Swissair Group, petitioned for insolvency assurance. ( Greil Michaels
2001)Swissair's cancelation of installments incited fuel organizations to cut supplies and no less than one airplane terminal to obstruct the transporter's
planes. (Greil Michaels

Case Study: Airport And Airspace Case
Airport and Airspace Case Study – Narita International Airport
The focus of this paper is an examination of the airspace in and around Narita International
Airport and the challenges that airport is confronted with regarding the air traffic congestion and capacity.
Narita is one of two hubs utilized by ANA– All Nippon Airways and as stated in previous writings by this
author, ANA operates 206 airplanes worldwide, and dispatches nearly 900 domestic flights daily and
approximately 1400 international flights weekly (Accelerate, 2015). The majority of these flights originate
out of one of two hubs the company operates. And while these numbers are significant, they illustrate
only a portion of the overall problem. The airport and airspace congestion of this airport is an ongoing ... Show more content on Helpwriting.net ...
Looking at figure 1 and figure 2 gives a clearer picture of the
challenges faced by Narita, (Gamo, 2008). Figure 1 gives the reader an idea of how many carriers fly into
and out of Narita on a regular basis.
Figure 1. Airline Usage at Narita
Sixty air carriers conduct operations at Narita and based on the trend shown in Figure 2, that number is
expected to grow. The numbers in Figure 2, though somewhat dated, illustrate the scope of the problem.

More than half of Japan's the air traffic flies into or out of Narita. Narita is ranked 8th in the world regarding
international carriage of passengers. In 2006 Narita's flow of passengers exceeded 256 million people per
year according to ICAO Statistics.
Airport and Airspace Case Study – Narita International Airport
Figure 2. Narita International Airport Traffic (1978–2007)
A more recent article published in Aviation Week and Space Technology (Schofield, 2012),
forecasts a 20 percent increase in traffic growth at both Narita and Haneda airports. Both figures

Boeing 787 Case Analysis
System viewpoints "regards the organization as a system interrelated parts", can be considered a system with many parts/departments that contributes to
its organization to becoming successful. A systems viewpoint includes four parts Inputs, Transformation processes, Output and Feedback which all are
important in a company. In the article Boeing especially displayed all systems to become a better company. Throughout this paper I will be discussing
how Boeing Company tries to get their company back in order, starting with management involvement, suppliers and elaborating how management
methods plays a role in a company's outcome.
After reading the WSJ Boeing 787 article I was able to get a better understanding of what was going good and bad within the company. Boeing is an
overall good company but they were having difficulties producing enough jets along with supplies coming in on time. Vaupell Holdings Inc. Supplier
of Boeing is in need of change in their system. Boeing has become more involved as a company sending engineers to examine products for planes
and jets. In my opinion Boeing as a company is showing Quality control "minimizing errors by managing each stage of production" which calls for
engineers to examine supplies before they carry forward with making planes.
Boeing is trying to change the past and prove themselves to the world they can also keep up. Boeing has won a series of contracts hope to make 300
more jets a year with their new plan. In the past they've

The Changeable Nature of the Air Transport Market Essay
The Changeable Nature of the Air Transport Market
Introduction:
Throughout it's history, the air transport industry has frequently demonstrated adjustment to the current demands and economical circumstances of the
market through increased fuel prices, multiple recessions and an increase in ASK's and RSK's (ASK = 1 seat flown 1km and RSK = 1 revenue
paying customer flown 1km). This informal report will seek to outline some examples of how the industry has adapted both in the cargo and passenger
markets. These two broad markets will be expanded into some significant subsections and, using recent examples, I will seek to demonstrate how they
adapt. Appendix A is a table displaying the areas that will be covered.
Passenger Transport: ... Show more content on Helpwriting.net ...
The idea of a codeshare was to allow multiple companies to sell seats on a flight without them having to actually fly the route . New codeshares are
constantly being created as airlines see opportunities to increase frequency of flights to certain destinations. Recent codeshares have been developed
between JetBlue and Turkish Airlines , Sri Lankan and Finnair and US Airways and British Airways .
Charter:
Charter airlines seek to either provide a high–end business experience or a full holiday package to customers. In recent years charter companies have
lost consumers, particularly in the United Kingdom, as can be seen in Appendix B. However, Thomas Cook and TUI, two of the largest charter
companies, have made some adjustments to try to create more interest. One method they have employed to restructure their air capacity has been to
reassign seats to a variety of sources, through charter, scheduled and in–house flights as shown in Appendix C.
Cargo Transport:
The next section of this report will focus on how cargo carriers have adapted to move with the ever–changing air transport industry.
Specialist Cargo:
At night, although passenger travel has been reduced to a minimum, companies such as Cargolux take to the skies to move large quantities of cargo
across the globe. The demand for this kind of service and the number of FTK's (Freight Tons per Kilometer) has reduced steeply over the past few
years .

Cathay Pacific Strategic Analysis Summary
Strategic Analysis of Cathay Pacific Airways Ltd.
1.Introduction
Cathay Pacific Airways Ltd. (hereafter as C.P.) was established in the 1940's in Hong Kong and has been well–known as proficiency and security.
Meanwhile, it remains notably dedicating on its domestic market Hong Kong, besides, it will present other supplementary 72 brand–new aircraft by
2024 (Cathay Pacific Annual Report, 2015). There are maximum 33, 000 employees simultaneously collaborate cross–broadly, and approximately
25,000 of them are in Hong Kong. It is on the list of the program "The Stock Exchange of Hong Kong Limited", as Air China and Swire Pacific
represent a considerable proportion of its stocks. C.P. and its subsidiary Dragonair joint function 52 routes in Mainland... Show more content on
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won the pride of "Airline of the Year" rewarded by SkyTrax due to its premium service. It devours on cabin upgrade to create superior customer
experience in Business and Economy sections, such as advancement of 15–inch screen connecting with IOS and a flatbed seat for Business seats, and
StudioCX complies with Apple devices for Economy class. "We look for people who have a strong customer service philosophy." Said the general
manager of Dominic Perret, General Manager of In–flight service (Ghee, 2014).
Technology development
As an innovative perspective, C.P. was the pioneer who proclaimed to introduce online surfing in aircraft and electronically interfaced aircraft specialty
to its. C.P. E–business has been invested to wind up Asia's foremost e–business brand. Regarding innovation, C.P. presented about the change of
traveler's involvement (Cathaypacific.com, 2016).
Marketing and sales
C.P. has persistently endeavored to engage with travel agencies and customers through offering them diverse tour bundles. Their marketing schemes
have constantly pulled in clients carried by C.P. in regard to affordable tickets with diverse rebate rates such as "Fanfare" program covers eleven
popular routes with lower prices (Cathaypacific, 2016).
4.SWOT analysis of Cathay Pacific
SW

Diversifying with short haul

Emirates Airlines
9 –7 1 4 –4 3 2
JANUARY 29, 2014
JUAN ALCГЃCER
JOHN CLAYTON
Emirates Airline: Connecting the Unconnected
Introduction
Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large crowds mingling outside at the 2013Dubai
Airshow. Front and center at the event was the official program launch of the Boeing 777X, a massive new hit thanks to Emirates' record order of 150
new planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his thoughts drift, he noted, he imagined with pride
these planes joining the collection of widebodied Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers
from Europe, Asia, ... Show more content on Helpwriting.net ...
As the sunset reflected its dying rays on the aircraft on display, he pushed these thoughts to the back of his mind and returned to the event at hand.
Aviation in the Middle East
The 1980s aviation market in the Middle East was dominated by Gulf Air, a regional carrier backed by the states of Bahrain, Oman, Qatar, and the
emirate of Abu Dhabi. While several European carriers serviced the region, the overall market was small and Gulf Air maintained a high market share.
The majority of its flights emanated from its four hub cities to points in the Middle East, South
Asia, and Europe, primarily on a point–to–point network.
As a non–core city for Gulf Air, Dubai experienced reductions in air service in 1985 that compelled
Dubai's leaders to launch its own airline. Local airline expertise was minimal, so the royal family commissioned a small team of expatriate airline
veterans, helmed by Sir Maurice Flanagan, to charter the service they named Emirates. Divisional Senior Vice President (SVP) of Corporate
Communications, Marketing & Brand Boutros Boutros remarked, "Locals or expats, management all had the same outlook and shared mentality,
which ultimately helped build a successful and cohesive executive team."6 Armed with only two planes and $10 million in seed capital provided by the
Government of Dubai, the airline initially developed a regional focus to connect underserved markets. Emirates

Boeing 787 Dreamliner: Time, Budget and Project...
Contents
Boeing 787 Dreamliner:
Time, Budget and Project Performance Analysis
1 Introduction.
1.1 In developing the Boeing 787 Dreamliner, Boeing executive management's initial decisions and project management strategies did not control the
four major measurements of project success: time, budget, performance and client acceptance (Pinto, 2013, pp. 35,36). This report analyses the
methodology and project management decisions that led to a project crisis and risk to Boeing's reputation.
2 Boeing history.
2.1 Boeing Aircraft Corporation, with a heritage of aircraft design, manufacture and assembly, dates back to July 1916 (Boeing, 2004). Recent aircraft
including 737, 747, 767, and 777 are all designed, ... Show more content on Helpwriting.net ...
Other companies, for example the Toyota Motor Company, use out–sourcing successfully to trusted companies with a high degree of product design
control as a method to reduce costs in production (Denning, 2013).
6.2 The Boeing model adopted was to spread the design and development to suppliers on a global scale with costs met by suppliers (Ostrower &
Lublin, 2013). A strategy such as this should have been tightly controlled from the outset. Without this control, difficulties in assembly and ill
–fitting
parts requiring redesign added to the delays experienced by the project (Denning, 2013), with hundreds of Boeing engineers sent to various companies
to solve technical problems (Tang & Zimmerman, 2009).
7 Communication and Cultural Risk.
7.1 Boeing management opted to control Tier 1 and Tier 2 integrators and their suppliers using a computer web based system, 'Exostar' (Denning, 2013).
This system intended to provide supply chain and logistics visibility and 'real time' monitoring to control process, development, time and cost. Due to
cultural differences and trust issues with this system, accurate and timely information was not entered by integrators and suppliers (Denning, 2013).
7.2 A Failure to understand the cultural differences with

Essay on Marketing Plan for United Airlines
Marketing Plan for United Airlines
Jayne Diaz
BUS 620: Managerial Marketing
Professor David Kalicharan
February 20, 2012
Marketing Plan for United Airlines
Airline companies are becoming more and more competitive as the low budget discount airlines are becoming popular. It is key for airlines to
differentiate themselves among the various airlines to choose from, and United Airlines wanted to ensure that it offered products and services for all
marketing segments. "United realized that it needed to develop a customer–centric future strategy and galvanize its organization to improve the
customer experience for its most valued customers" (Prophet, 2012, para. 1). This paper discusses the marketing plan for the newly merged ... Show
more content on Helpwriting.net ...
Like many organizations, United Airlines uses market segmentation to help define the target market and become a leading choice for airline travelers.
United Airline's marketing firm uses psychographic segmentation, which divides customers according to their lifestyle, as a way to successfully
target specific customers. United Airlines used questionnaires to classify their potential customers by their motivations and identified nine
motivational segment profiles which are: global executives, schedule optimizers, corporate troopers, mile accumulators, reluctant travelers, tour
takers, quality vacationers, travel seekers, and frugal flyers (The Times 100, 2003, p. 2). The reasons why travelers choose to fly United varies. For
example, some may choose this airline because of price, while others choose it because of their frequent flyer program, schedules, or other services.
As a legacy airline, it would not be productive for United to try and gain business from those that are more concerned with lower ticket fares. Instead,
the airline chose to focus on the frequent business travelers as their core market. By segmenting the customers, United chose to focus on the global
executives as their target market. "These folks made up only 9 percent of United's travelers, but they represented 46 percent of United's revenue" (Di
Frisco, 2011, para. 2). By using psychographic segmentation,

Differences And Similarities Between New Yorke And Nasdaq
Stock Market There several different components to the stock market, a few of which are stock, shares, and exchange. Stock is a merchandise kept
in a warehouse and available for sale or distribution. Shares are a part or portion of a larger amount that is divided among several people. Exchange is
fair and formal trading for companies.
Stocks can be traded at specific places designed for exchanges to take place. Examples of places where exchanges occur is the New YorkStock
Exchange (NYSE) and the National Association of Securities Dealers Automated Quotations (NASDAQ). Many of these places, although partially
similar, have several differences. Some similarities are both NYSE and NASDAQ are major stock exchangers in Europe and America. These ... Show
These sectors are business services, consumer goods, consumer services, energy, financial services, hardware, healthcare, industrial material, media,
software, telecommunications, and utilities. There are a few examples of different companies in each sector. The business services sector includes
companies, such as All Nippon Airways, CH Robinson Worldwide, Inc., and Accenture PLC. Companies in the consumer goods sector include The
Hershey Company, Michelin, Dr. Pepper Snapple Group and Campbell Soup Company. Consumer Services sector contains companies such as Netflix,
Inc., Sherwin–Williams Company, and Sysco Corporation. The energy sector includes companies, such as ConocoPhillips, Baker Hughes, Inc., and
Royal Dutch Shell PLC. Financial services companies in this sector include Berkshire Hathaway Inc., Public Storage, and American Express

The Importance Of Leadership And Customer Service In Japan...
What business is the company in?
ANA п»ї(п»їAll Nippon Airways)п»їп»ї is a Japan airlines whose aim to provide excellent hospitality to its customers. Since the expanse of its services
include international flights the company п»їп»їп»їп»їп»їп»їп»їп»їп»їп»їп»їп»їhas extended it resources to train employees especially flight
attendants on how to respond to the needs of global travelers.
How does this video portray customer service?
Customers service is the highest priority within this firm which is not taken for granted. Therefore, it seems that the company understands that there is
a constant need to enhance the quality of service by establishing three principles: customers are priority, it's essential to pay attention to detail and strive
to exceed the customer's expectations.
What does this video say about leadership?
Customer service starts with leadership. Agood leader takes the lead, clearly communicates the vision and makes sure that the staff and company has
the tools to succeed. Managers and leaders understand that a company cannot strive without an effective team. John Maxwell stated " Your team can
either make or break you." In order to avoid being broken, leader lead by example and make sure resources are in place to provide quality customer
service.
How do leadership and customer service relate to each other?
There is a direct correlation between leadership and customer service because its a leader or manager responsibility to provide the necessary tools in
order for employees to deliver

American Airlines : A Nation 's Dominant Air Carrier After...
American Airlines has become the nation's dominant air carrier after merging with US Airways and many have declared that the 787 is a critical next
step in the modernization of American Airlines as a company. A while back American announced that flights will begin May 7 between Dallas
–Fort
Worth and its hub in Chicago, and beginning June 2 between Dallas–Fort Worth and Beijing. On June 4, American will fly the Dreamliner between
Dallas–Fort Worth and Buenos Aires, Argentina. American said it will add more 787 routes this year as the new aircraft arrive, but they gave very
little clues on what the future holds. "As we take delivery of the 787 and all of our new aircraft on order, we will continue to assess our network to
determine which... Show more content on Helpwriting.net ...
American 's 787 will feature 28 fully lie–flat seats in business class, 48 main cabin seats with added legroom, and 150 coach seats. Other amenities
include seat–back screens, satellite WiFi capability on international flights, power outlets, and a USB jack at every seat in the main cabin, larger and
dimmable windows, and a walk–up bar for first and business class passengers. American is the second U.S. carrier to have the Dreamliner in its fleet.
United Airlines was the first, and currently flies 12 787–8s and two 787–9s. It has placed orders for 65 Dreamliners. American, which flew home its
first 787 Dreamliner on Jan. 23, hasput the airliner into regular service on May 7 with flights between Dallas Fort Worth and Chicago's O'Hare
International Airport as it gets familiar with the aircraft. Then the airline has put its Boeing 787s on its Beijing route on June 2 and its Buenos Aires
route on June 4, both out of Dallas Fort Worth Airport. American said customers were able to book flights on theBoeing 787 as of Saturday, Feb. 14.
"American will deploy the 787 to additional markets in 2015 as it takes delivery of new aircraft," the carrier said. American hasreceived three 787s in
the first quarter, including the one already delivered, plus three 787s in each of the next three quarters, for a total of 12 in 2015. In all, it has firm
orders for 42 for delivery by the end of 2018, and options for

The Hospitality And Tourism Industry
The hospitality and tourism industry plays an essential role in global growth around the world. One of the biggest key players is an airline industry.
An airline industry contains both hospitality and tourism. One of the key players to this industry is the cabin crew. However, according to Laszlo "
with recent economic decline the airline industry is not in good health in terms of operation and customer service organization" said (1999). It is
therefore, important to understand that the crews must perform function as key player in an airline industry by providing various types of customer
service, safety and security threats, sales and promotion.
As cabin crews are playing a crucial role in the industry, they are to be selected carefully by the human resources. The desired corporate skills
sought for the crews are; a motivation to deliver high standard customer service, team skills and commercial awareness. In addition to these skills,
it is necessary that an individual is interviewed and upon successful application, and to satisfy all other needs for its industry. An airline cabin crews
has been playing an essential role worldwide for more than decade by comforting dozens of passengers around the world. The definition of providing
comfort to guests is, to also make a profit but as well as to make customers feel satisfied just like staying at a hotel. Perhaps this might be the reason
why an airline attracts many people around the world. As a result of the popularity

Singapore Airlines: Core Competency Of Singapore Airlines
Introduction:
Singapore Airlines (SIA), founded in 1972, have come a long way, budding from a regional airline to one of the most trusted travel brands
internationally. They fly one of the youngest aircraft fleets in the world to destinations covering a network spread over 6 continents, with the Singapore
Girl as their globally–recognisable icon providing the high standards of care and service that customers have come to expect of them.
Singapore Airlines Vision:
Singapore Airlines has a responsibility not only to be an excellent company, but also to be an excellent citizen of the world by enhancing the lives of
the people they touch. To position theairline for continued growth in a globalizing industry while maintaining the airline's loss free record. With that
aim in mind, they ... Show more content on Helpwriting.net ...
Singapore Airlines is known for pioneering by continuously being the first in airline industry. For example, they first offered free alcoholic and
non–alcoholic beverages, hot meals and personal entertainment systems, hot towels with an exclusive and original scent, and video–on– demand in all
cabins. Singapore Airlines pursued innovation as an important part of its unique brand. Also, its employees symbolized as "Singapore girls" that is
representing charming, courteous, gentle and graceful is unique in the world which immediately linked to its unique brand.
Strengths and weaknesses
SIA's main strength lies in the position of Singapore as an important location of the world. Singapore, which is a very small island–country, has
become one of the biggest economic success stories of the last 25 years. Like most South–East Asian economies, Singapore's success lies in the robust
trading links that the country has built in the worldwide economy. Since 1965, after gaining independence from the British, it had to sell its services
world–wide to be

Identification and Description of Singapore Airline's...
SINGAPORE AIRLINES
Identification and Description of SIA's Processes
The major processes of Singapore International Airlines consist of cabin service, flight operations, commercial marketing, information technology,
engineering, security, and airport services and training. Excellent cabin service includes greeting passengers upon entering the cabin and directing them
to their seats, providing them with information about the services and treating them with hospitality and courtesy. Flight operations determine that the
flights are well coordinated and are punctual as well as safe. Commercial marketing ensures that SIA can compete effectively within the market in the
face of competition from rivals like Thai Airways, Malaysian Airlines and All Nippon Airlines. Engineering quality ensures the airworthiness and safety
of the aircraft through regular maintenance and repair. Airport services include passenger and cargo handling along with necessary hospitality for
first–class passengers. Training processes ensure that the company is adequately staffed with competent and motivated employees.
Distinguishing Features of SIA
The processes that have distinguished SIA from its rivals have been its extremely high service levels. SIA has built a competitive edge based on its
orientation as a service organization rather than as an airlines company only. In terms of cabin seating, in–flight food and entertainment, hospitality and
connectivity, SIA has relied on being a leader in

Cathay Pacific Pest Analysis Essay
Strategic Analysis of Cathay Pacific Airways Ltd.
1.Introduction
Cathay Pacific Airways Ltd. (hereafter as C.P.) was established in the 1940's in Hong Kong and has been well–known as proficiency and security.
Meanwhile, it remains notably dedicating on its domestic market Hong Kong, besides, it will present other supplementary 72 brand–new aircraft by
2024 (Cathay Pacific Annual Report, 2015). There are maximum 33, 000 employees simultaneously collaborate cross–broadly, and approximately
25,000 of them are in Hong Kong. It is on the list of the program "The Stock Exchange of Hong Kong Limited", as Air China and Swire Pacific
represent a considerable proportion of its stocks. C.P. and its subsidiary Dragonair joint function 52 routes in Mainland China, they are both under the
confederation of Oneworld to serve for surpassing 1,000 destinations (Cathay Pacific Annual Report, 2015).
In this report, the author will scrutinize C.P. through both internal and external circumstances, categorize the two contemporary strategies and indicate
an optimized strategy could be conceivably optional to actualize its core competency.
2.External analysis
2.1 PEST analysis
Political
Chui in China Daily newspaper (2015) pointed out, in order to deliver the message of anti–China, terrorists will deploy ... Show more content on
Helpwriting.net ...
According to Cornwell and Reporter (2015), Qantas established an extra–large alliance with Emirates, in mutual returns, Qantas has expanded beyond
70 new destinations; Emirates has been capable of accessing approximately 50 settings in Australia. Further, SIA and C.P. had trapped into the vicious
discount campaign competition (Leo, 2014). In 2015, SIA had also formulated joint–venture with Tata establishing Vistara in New Delhi and Mumbai
in India (The Straits Times, 2015). And SIA might implement the alliance strategy to strengthen its competency since it started with Air New Zealand
(Leo,

How Boeing Changed the World
After five years under wraps, the future of commercial aviation is about to make its worldwide debut.
The global spotlight will be shining on The Boeing Co. July 8 (07–08–07) as it unveils its newest passenger jet in 13 years: the 787 Dreamliner. It
hasn't even flown yet and already the 787 is making aviation history as the world's hottest–selling and most technically advanced new commercial jet
ever.
Not since Boeing ushered in the jet age with its 707 in 1954 has there been such hoopla over a new passenger airplane. For the 787 – the company's
first all–new jet since the 777 was unveiled in 1994 – Boeing has rented an entire football field to simulcast the rollout, which will be emceed by
broadcaster Tom Brokaw.
While the Dreamliner – ... Show more content on Helpwriting.net ...
"This is a far cry from how Boeing used to make airplanes,'' says Hamilton.
The first few weeks of final assembly have not been smooth. Some of the jet's major structures were delivered incomplete and fuselage sections didn't
fit together properly. In addition, temporary fasteners were being used to hold fuselage sections together because of an industry–wide shortage of
permanent fasteners.
Boeing officials have acknowledged the problems and characterize them as "hiccups" in the production process that are being resolved as soon as they
crop up.
Company officials, however, are keeping a watchful eye on their international partners to ensure the aircraft sections are delivered on time. Any more
missteps or delays could end up in a disastrous domino effect, forcing Boeing to postpone the 787's first flight. Just last month, Vought Aircraft, one of
Boeing's major partners on the 787, fired a top executive because of production snafus and delays on fuselage sections.
Mike Bair, head of the 787 program, told reporters recently that the production snafus have been resolved and are typical for all–new airplane
programs. He denied a JP Morgan analyst 's report that the 787 production schedule may slip four months, saying the program is still on schedule.
"We are where we need to be,'' he told reporters.
Boeing's bold new manufacturing strategy is a sore point for the company's largest union, whose contract with Boeing expires in the

Dreamliner 787 Case Study
Boeing is the worlds largest aerospace company. While Boeing is known mostly known for their commercial airplanes they also manufactures defense,
space and security systems, military aircrafts, weapons, satellites, electronic defense systems, launch systems and information and communication
systems (Boeing, 2013). In this case we are going to focus on the Dreamliner 787, and the problems that came with the creation of it. The first Boeing
787 Dreamliner was delivered to Japan's ANA in 2011, nearly 40 months after the planned delivery date. The expected delivery was in May 2008, but
the fuel efficient 787 Dreamliner's manufacturing had become complicated due to multiple changes in the design and supply chain implemented all at
once. Far from the traditional manufacturing, Dreamliner design consists of many new features like unique design, one–piece fuselage, reduced
weight, 20% increase in fuel economy, and reduction in maintenance time. Apart from the changes in design, another major difficulty was the
company's global supply chain network. For the first time ever Boeing outsourced two most critical parts – fuselage and wings. Everything put
together, the complications kept increasing and so is the delay. At least when the plane finally the entered the market years later design came out as
expected, and there weren't any sacrifices to the design that had to be made. The plane can hold from 210– 250 passengers on routes of 7650 – 8200
nautical miles and satisfies the fuel

Essay On Airasia
AirAsia has face to the problems in the branches in Japan. AirAsia in Japan faced the problem which have to be shut down the operation on
October 31, 2013, due to there is a lot of the low cost airline company in Japan. This is announced by the All Nippon Airways(ANA) as ANA was
acquiring AirAsia Japan. This decision helped them to reduce to cost of losses. They had an operation loss up to 3.5billion yen after few months they
started the operation. There are several reasons that ANA would like to end their unprofitable partnership. First, there is a lot of low faresairline
companies exist in Japan. The 3 main budget airline companies is All Nippon Airways(ANA), Airasia and Japan Airlines. ANA was operating 2
airlines companies which is AirAsia and Peach Aviation, which established in year 2012. These industries are competitive with each other with their
low cost on the ... Show more content on Helpwriting.net ...
ANA was required AirAsia and will continue run as their brand until the end of the October 2013. Airasia had announces to launch in Japan again in
mid of year 2015. The announcement from AirAsia was made in July 1st 2014. AirAsia will relaunch the operation in Japan by signing the
stakeholders agreement with several companies in Japan which is Octave Japan Infrastructure Fund I GK (Octave), Rakuten Inc. (Rakuten), Noevir
Holdings Co. Ltd. (Noevir), and Alpen Co. Ltd. (Alpen) to establish AirAsia Japan. The team of Airasia Japan is now working hard with the relevant
authorities to obtain necessary operational approvals. They have confidence AirAsia can successfully relaunch into Japan with new investors and
strong partnership. Since that other Airasia counterpart in many countries such as Malaysia, Thailand, Indonesia, Philippines and India, and it has
gained greats and encouraging responses in these countries. AirAsia will bring forward the same to the Japan and they believe that it can gain the
greats responses

Singapore Airlines Vision Statement
INTRODUCTION
Airline industry is a growing and a challenging industry across the globe and it is becoming more competitive on quality, pricing and most prominently
safety in the contemporary world.
As a regional hub for the Asia pacific region, Singapore and Singapore airlines play a major role in connecting people across the globe.
Singapore Airlines (SIA) was established in 1972, growing from a regional airline, it is renowned for being one of the leading travel brand in the
highly competitive airline industry. SIA is well known for its personalised service, world class comfort, reliability and timeliness, and development of
its products and services innovatively and above the industry standards.
Operating based at Changi airport Singapore, ... Show more content on Helpwriting.net ...
Its leading premium product name remains as an important differentiator among the industry. SIA is famous for delivering quality service. The
airline's air stewardesses, also known as the Singapore Girl, dressed in the unique "Sarong Kebaya", is a key element of SIA's product differentiation
strategy. Through branding they have conveyed the message that Singapore Girl implies the symbol of world–class service experience. Quality service
has become a strengthen factor for SIA, their strong brand name has given them the chance to charge a best for their products due to the additional
value that consumers gain on the service that SIA

The Pros And Cons Of American Airline
In 2015, it showed in the record that the number of employees American Airline has was 110,300 employees within different departments such as flight
attendants, and ground workers and pilots. With this huge number of workers, they need a representative to make their rights will be claimed. That
why American Airline has a voice with a different labor unions such as Association of Professional Flight Attendants (APFA), Air Line Pilots
Association (ALPA), Transport Workers Union
–International Association of Machinists alliance (TWU–IAM) and Allied Pilot Association (APA).
Therefore, the airline will be forced to consider and listen to the labor unions and their demands to avoid strikes that can damage the reputation of the
company.
American airline trying to address the recommendation that are made by the labor unions to make sure of the employee contentment, conviction and
satisfaction to be avoiding the publicity scandal that can happen. For example, the personnel of the American airline recently, the flight attendants,
suffered headaches, hives and rashes. At first nobody could know what's happening, but then it was emphasized that the new uniforms were the culprit.
According to the Association of Flight Professionals (APFA), more than 1,600 employees have grown up complaining of skin problems and some other
problems. Due to the increasing number of complaints, the Association of Flight Professionals were asked to ask American Airline to test the uniforms
and replace them so

Boeing: Selling a Dreamliner Essay
What is Boeing selling in the 787 Dreamliner? Discuss this in terms of the core benefit, actual product, and augmented product levels of 787
Dreamliner.
The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation by "looking at every aspect of the flying experience". Boeing
wanted to provide its corporate clients with an aircraft that falls into the midsized wide body market with ground breaking innovations that would
translate into true benefits for its customers. Boeing 787 Dreamliner brings the speed range and capacity of the big jumbo jets to the mid–size market. It
is designed to be the world's lightest and most fuel efficient passenger jet, providing cost savings to their consumers.
By looking at ... Show more content on Helpwriting.net ...
They will investigate the 787 Dreamliner, compare the benefits and features with other competitive offerings. The customer will most likely analyze
their finding through a comparative analytical model to help identify differences in the product and the value of those differences. Not only will the
customer look at the core benefit of the product, the product itself, but the customer will also analyze the augmented product levels available to them
(such as, warranty, maintenance, financing planners, engineers). It is during this evaluation that Boeing can be instrumental to the customer by
managing the customer relationship by offering up an extensive team of company specialists all dedicated to finding ways to work closely with
customers through the lengthy buying/discovery process.
From here, the customer will develop first beliefs about the product itself. With only 2 competitors in the market for this type of product, the customer
may already have a belief or attitude about the company itself (Boeing). It is now, that the customer will develop a belief, and then an attitude about the
product and how the Dreamliner will fulfill their needs and what benefits it will bring to their portfolio. From there, the customer will make a purchase
choice.
A significant point is, that with this buying behavior, the cognitive dissonance the customer feels is relatively low, provided that the Boeing

Case Analysis : ' Asiana Flight 214 '
Asiana flight 214 Name Affiliation Asiana flight 214 Introduction As working within aviation industry requires extraordinary attention and
concentration due to being concerned with high risk rates, human factor tends to be one of wide–spread factors, contributing to the emergence of an
accident. Since the Second World War, much progress has been made in improving aviation safety with respect to elaborating means of dealing with
human factor–related issues. One of most important developments in this regard is crew resource management that represents a set of trainings that are
used in areas, where human factor can lead to devastating consequences (Wiener, Kanki &Helmreich, 2010, p.5–6) Nevertheless, human factor–caused
issues... Show more content on Helpwriting.net ...
There were 291 passengers, along with 16 crew members on board. The weather conditions in San Francisco were good, the weather was sunny, and
a visibility was of 10+ miles. The flight, operated by the pilot, undergoing initial operating experience (pilot flying), was supervised by an instructor
pilot and a first relief officer. Flight 214 was the tenth flight leg for the pilot flying on a Boeing 777. The airplane was going to land down with 30
degrees of flaps. As it was further stated in the conclusion, drawn by the Investigation Commission, the preliminary information from the voice
recorder, situated on board, did not contain any testimonies on possible weather or technical abnormalities. At 500 feet altitude, only a bit more than 34
seconds before the impact, the speed of the aircraft dropped to 134 kts that was evidently below the target threshold speed. This was the first
abnormality that occurred in terms of the flight. Thereafter, the speed of the aircraft continued going down and reached 118 knots at 200 feet altitude.
At this point, the instructor pilot reported that he had noticed PAPI lights that allowed him to come to the conclusion that the throttle could not have
maintained actual speed of the aircraft. Only eight seconds before the impact, the throttles were put forward. Seven seconds prior to it, an attempt to
increase the speed was made by crew members. Nevertheless, the attempt was

Virgin Atlantic Strategy
UNIVERSITY OF SURREY
FACULTY OF MANAGEMENT AND LAW
School of Management
MSc Programmes
Module Leader:
Dr. Laura A. Costanzo
Academic Year: 2010–2011
|Industry |European Airline Industry |
|Company |Virgin Atlantic Airways |
STRATEGY MODULE
COURSEWORK
|Student URN |MSc Programme |Surname & First Name |
|6098320 |Management Information Systems |Hargley Ikechukwu |
|6142620 |International Hotel management |Lu Chenyao ... Show more content on Helpwriting.net ...
The external environment consists of:
1. The macro–environment: analysed with PESTEL (an acronym for Political, Economic, Socio–cultural, Technological, Environmental and Legal

factors)
2. The industry and competitors : analysed by Porters 5 forces framework with critical success factors and strategic groupings
3. The identification of opportunities and Threats from SWOT Analysis.
An understanding gained from using these frameworks are useful in future strategic decision making for Virgin Atlantic.
2.1 The Macro–environment
This consists of all the factors that are beyond the control of the firm and can have a meaningful effect on the firm's strategy (Dess et al., 2010). A
PESTLE analysis shows the effect of these factors in the Airline industry.
We would examine this effect on Virgin Atlantic.
Political Factors
These are Government operating regulations within which the airlines have to work with. The Single European Sky (SES) initiative was created to
serve as a regulator for Air traffic management in the European Union. The European airline deregulation has created a single market, removing
restrictions from member countries and creating international competitiveness. This would mean reduced competitive advantage of national carriers
like British Airways which is a good for Virgin Atlantic. However, this has also seen

Brand Development Plan
1. Company Background Cathy Pacific Airways was founded in 1946, it is an international airline based in Hong Kong, offering scheduled cargo and
passenger services to over 170 destinations around the world. The company is the industry's one of the few 5–Star Airline and be awarded the World's
Best Airline over years. It vision is to make the airline the most admired in the world, ensuring safety comes first; deliver service straight from the
heart; provide outstanding product and service; produce superior financial returns and fulfillment corporate responsibility. 2. About the New Brand
International Air Transport Association estimates the number of people flying in Asia will rise by 360 million to one billion in 2014. The
... Show more
content on Helpwriting.net ...
Points of Difference (PODs) LCC offering low fares often sacrifices the seats comfort because they need increase the total number of seat to covering
costs. In order to provide quality seat comfort to passenger, Wonder Air will choose increase the number of flight and effectively design seat layouts to
avoid sacrifices the seats comfort, hoping every passenger has a nice journey instead of a terrible experience. At the same time, the number of flight
increased can let more customers choose their ideal time. The flight delay is passenger often encounter situation but the schedule changes are however
made for many reasons including uncontrolled reasons such as airport runway works or unplanned aircraft maintenance. Therefore, Wonder Air commit
95% on–time performance that same with Cathay, and will inform the passenger if the flight is changed, delayed or cancelled, via SMS, phone call,
e–alerts, or voicemail, using the relevant contact details provided in booking. Wonder Air emphasizes environmentally friendly from cabin inside to
outside but they do not lost the principle of low fares. For example, the paperless can reduce cost and make people more convenience because the data
can readily available online, as well as increase customer involvement such as self–printing the boarding pass and online booking. The fleet use new
model aircraft to improving fuels efficiency. 6.

Boeing : The Production Of Military Fighter And Bomber...
The Boeing Aircraft Company started out specializing in the production of military fighter and bomber aircraft during the World War II era and then
transitioned to the commercial jet age. It was at this time that the company began producing commercial aircraft alongside military aircraft for profit.
Boeing received financial assistance from the government when they initially began development and production but it was not until many years later
that their investment became profitable and according to reports, "in the end, the707 was quite profitable, selling 25 percent above its average cost."
(Kerzner, p.92) Boeing's emergence into the commercial aircraft arena with their 747's was fraught with a lot of financial risks and difficulty it ... Show
They surpassed and even forced out their biggest competitors in the industry, McDonnell Douglas and the Lockheed Corporation, because their
"Jumbo Jet had became Boeing 's most profitable aircraft and the industry 's most efficient jetliner." (Kerzner, p.92) Another deciding factor propelling
Boeing into the commercial airline sector was their burgeoning need to compete with the Airbus. "When the Airbus was prospering, the Boeing
Company was struggling with rising costs, declining productivity, delays in deliveries, and production inefficiencies. Boeing Commercial Aircraft
Group lost $1.8 billion in 1997 and barely generated any profits in 1998.18 All through the 1990s; the Boeing Company looked for ways to revitalize
its outdated production manufacturing system on the one hand, and to introduce leading edge technologies into its jetliners on the other. The
development and production of the 777, first conceived of in 1989, was an early step undertaken by Boeing managers to address both problems."
(Kerzner, p.93) In my assessment of the meetings, decisions and recommendations discussed between Philip Condit and Jim Guyette are as follows, I
believe that two entered in the agreement with a large breadth of respect for one another and an a legitimate desire to work together to bring their
combined and

Case Study On Boeing's 787 Dreamliner
INTRODUCTION Many consider Boeing's 787 Dreamliner an example of a failed project. Twenty–six billion dollars over budget, almost four years
late, and several quality issues surround the innovative new aircraft (Ausick 2014). This paper explores Boeing's approach of materializing the
Dreamliner from a project management perspective by comparing the company's undertakings with project management principles. Three factors
define the success of any project; these are time, cost, and quality (Wysocki and RK 2013: 4). This paper identifies three main facets of project
management that were inappropriately implemented, namely; Resourcing, Stakeholder Management, and Risk Management and how their improper
implementation led to the violation of the three constraints (i.e. time, cost, and quality). The paper is divided into three sections, the first of which will
establish a timeline of events. This project background will serve as a case study for the analysis in the following section that will be structured such
that each of the previously mentioned facets will be independently analyzed and contrasted with project management principles. Finally the paper will
conclude with a summary of the analysis and recommendations based on... Show more content on Helpwriting.net ...
Seventy percent of the aircraft's production and designing was outsourced to over fifty Tier 1 suppliers compared with only thirty–five to fifty percent
that was traditionally outsourced in the production of other aircrafts (S. Tang and D.Zimmerman, 2009: 77). In late 2008, over twenty–seven thousand
Boeing employees went on strike due to the company's outsourcing policies and what its effects on job security (Doornbos n.d.). The strike lasted for
fifty–seven days and it would cost Boeing a total of three months in production time, an estimated $100 million a day in revenue, and approximately $7
million a day in net income (Isidore

SWOT Analysis: Situation Analysis Of Singapore Airlines
1.Situation Analysis:
Company Background and Products
The civil aviation industry has increased more and more recently and one of the most developed airline in Asia in particular and in the worldwide in
general is Singapore Airlines. The Singapore's national airline was founded in 1972, after separating from Malaysia–Singapore Airlines, which
previously was Malaysian Airways (founded in 1947). It has evolved from a regional airline to one of the most respected travel brands around the world.
Nowadays, the network of Singapore Airlines has reached to 93 destinations in 42 countries across 6 regions, serving passengers from Asia, Europe,
North America, to the Middle East, Southwest Pacific, and Africa. Additionally, in order to let passengers enjoy... Show more content on
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Strengths (Internal Factors):
Singapore Airlines is a subsidiary of Singapore Government so it can achieves many supports;
The geographical location of Singapore: an important crossroad of the world with high developed economics;
Provides a wide range of excellent products and services;
Well educated staff, especially the image of Singapore Girl as the internationally–recognizable icon providing the high standards of care and service;
High recognition brand with high consumer base;
High capital for

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