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BOEING"Forever New Frontiers"
INTRODUCTION Founded in 1916 in Puget Sound, Washington  World’s leading aerospace company Service provider to famous companies The second biggest defense company in the worldin more than 70 countries  Total company revenues for 2009 were $61.5 billion
Products are : ,[object Object]
Military Aircraft
Munitions
Space Systems
Computer Services,[object Object]
What business are we in…???? ,[object Object]
It is the largest global aircraft manufacturer by revenue, orders & deliveries,[object Object]
Strategies: run healthy core businesses leverage strengths into new products & servies.
Core Competencies  : detailed customer knowledge .
Values : leadership           integrity           quality            customer satisfaction
World class   performance   ,[object Object]
Business Development & strategy
Communications
Engineering, operations & technology
Finance/shared services group/Boeing capital corp.
Human Resources/Administration
International
LawIntegrated Defense System Commercial  Airplanes Two business supported by seven corporate functions
Product category COMMERCIAL AIRLINERS: ,[object Object]
747
767
777
787 Dreamliner
BBJ/VIP,[object Object]
Implementation of E-Service ,[object Object]
Adoption of intranets and extranets
Assessing the significance of digital channels

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