Boeing is the world's largest aerospace company and second largest defense contractor. It generates over $60 billion in annual revenue from commercial airliners, military aircraft, rockets, satellites and other products. Boeing competes with Airbus, Lockheed Martin and EADS in both commercial and defense markets. The commercial aircraft industry has high barriers to entry due to large capital requirements, long development cycles and product risks. Boeing aims to leverage its strengths in engineering and customer relationships into new aerospace products and services.

1. BOEING"Forever New Frontiers"

2. INTRODUCTIONFounded in 1916 in Puget Sound, Washington World’s leading aerospace company Service provider to famous companies The second biggest defense company in the worldin more than 70 countries Total company revenues for 2009 were $61.5 billion

3. Products are :Commercial Airliners

4. Military Aircraft

5. Munitions

6. Space Systems

7. Computer ServicesTHREE CLASS CONFIGURATION First Class Business Class Economy Class

8. What business are we in…????The Boeing Company is a major American AEROSPACE and DEFENSE corporation.

9. It is the largest global aircraft manufacturer by revenue, orders & deliveriesVISION 2016People working together as a global enterprise for aerospace leadership

10. Strategies: run healthy core businesses leverage strengths into new products & servies.

11. Core Competencies : detailed customer knowledge .

12. Values : leadership integrity quality customer satisfaction

13. World class performance Corporate functions :

14. Business Development & strategy

15. Communications

16. Engineering, operations & technology

17. Finance/shared services group/Boeing capital corp.

18. Human Resources/Administration

19. International

20. LawIntegratedDefenseSystemCommercial AirplanesTwo business supported by seven corporate functions

21. Product categoryCOMMERCIAL AIRLINERS:737

22. 747

23. 767

24. 777

25. 787 Dreamliner

26. BBJ/VIPFinancial PerformanceEPS GrowthYear-end 20063.62*BCC/Other 1%3.202.85Integrated Defense Systems2.3053%Commercial Airplanes0.8946%2005 2006 2007 2008Total revenue = $61.5 billion8% Compound Annual Growth Rate61.529525053.651.449.3205>4X revenue152Backlog GrowthRevenue Growth

27. Implementation of E-ServiceReverse auctions

28. Adoption of intranets and extranets

29. Assessing the significance of digital channels