The document provides guidance for a music video assignment, including templates for pre-production tasks like developing ideas, researching music videos, creating a mind map, assessing the viability of production ideas, visual planning through concept boards, storyboards, and a shot list. The visual planning section emphasizes pre-visualizing the video to make filming and production more efficient.

1. MUSIC VIDEO
ASSIGNMENT 2
Bronte Parsons

2. GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment
It is suggested you save this PP in a different name and
share it with your group so you always have a copy – some
sections require you to delete the information on the slide
and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through the
pre-production phase.
Delete this slide when complete

3. TASK 1 Idea Generation and
Research

4. RESEARCH & IDEA
GENERATION
Select a song/track that you like [or don’t like!]
Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in
previous sessions. Explore how you could interpret the
song differently using different methods
You can add any extra info you think is relevant, images,
mind maps, etc
For quick mind maps you could use bubbl.us to generate
these

5. RESEARCH AND IDEA GENERATION-
NINJAMAN BY NINJAMAN
Song has is fairly repetitive and has a beat that is easy to
cut to.
Is a resent dancehall song that is quite catchy so will appeal
to people aged 16-24. The even though the song is
essentially about about how hard Ninjaman is, it also family
friendly as he gets his point across by comparing himself to
a ninja. This can be interpreted in a family friendly manner
as clips from kung fu films and ninja or samurai anime such
as something like Naruto.
Another element would be filmed with a camera using clips I
would make myself. This could work as I have some samurai
swords at home and also I kimono. The lip sync technique
could used at this point.
I could use aftereffects to draw ninja related items

6. MINDMAP

7. RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc
and how this might link to your production
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant

8. VIDEO 1 – LA MALA
ORDINA BY CLIPPING
-Different to other music videos in the genre.
-Non representative, possibly because of multiple artists
-Doesn’t focus on ego but focuses on the lyrics, lyrics on screen
- Music video not mainstream as it has an open meaning
- Clips from old crime films used in video, intextuality
-Conforms of hiphop MV convention of adult themes, police shoots
outs
-It is cut at a fast rate with the beat, extreme close ups, keeps
audience’s attention
- Lyrics on screen are an illustration, clips are an amplification

9. VIDEO 1 – LA MALA
ORDINA BY CLIPPING
-Fast cut montage means the video will be re-watched
- Lyrics and clips used are thematically the same as lyrics
references film making
-Clips and lyrics are sped up and words “there was an
addiction to blood” are repeated, subliminal messaging
vibe.
-could be a statement on media using propaganda
-creepy tone marketing, album comes out on Halloween

10. VIDEO 2- PSYCHO BY
SLOWTAI AND DENZEL CURRY
-It is a more conventional hip-hop music video.
-It representational as it has the rappers in the video
-It uses conventions from other genres
-It uses a low angle to make Slowtai and Denzel Curry seem
powerful.
-Intextuality, Music video is a homage to the movie Psycho,
black and white aesthetic, beat is similar to the knife sound
effect in the shower scene in Psycho
-Possible reference the film vertigo with the spinning
hallways
-Also reference to The Shining when Slowtai drives down the
hallways in a tricycle
-Uses footage from a concert, normally used in rock music,
can promote tours.

11. VIDEO 2- PSYCHO BY
SLOWTAI AND DENZEL
CURRY
-Frequent jump cuts and strobe lights reflect the rappers’
high pitch high speed, singing as well as the high energy
personalities.
-Extreme close ups of the rappers are used to create a
threatening and vulnerable tone as the close up creates
intimacy.

12. VIDEO 3- BACKSEAT
FREESTYLE BY KENDRICK
LAMAR
Most conventional of the three videos.
- The video has an closed meaning as the music video is
illustrative of song as both are about going to Paris and
getting money.
-the video is representative as Kendrick is shown in the
video and is mainly filmed from a low angle which makes
him seem powerful.
-Video is quite mainstream,big label, needs to appeals to
a big amount of people.
-has the hip-hop music video of voyeuristic depiction of
women
-Technique used is lip sync

13. POTENTIAL SONGS
Ninjaman by Ninjaman
Foreword by Tyler the creator
Maggot Brain by Funkadelic

14. POTENTIAL
TECHNIQUES
Lip sync
Slow motion
Green screen
I could add effects in premiere such as echo or strobe
lights
I will probably have to speed up the
Jumps cuts
Transitions such as fade and dissolve
Animation in after effects

15. CONVENTIONS YOU
PLAN TO USE
Low angle looking upwards to connote strength and
power for ninjaman and of the the plane in Foreword.
I will also include money and gold chains in the
background of Foreword. Which are present in many hip-
hop videos.

16. MIND MAP OF IDEAS
[SUMMARY OF IDEAS]

17. MIND MAP OF IDEAS

18. SUMMARY
5 opportunities ideas
I will shoot in places where there isn’t many people and
are close to my house.
I will be able to control the different layers in premiere in
order have transparent videos playing over the main
video.
I will learn more about the effects features in premier
when editing the video
I gain confidence with handling a camera and preparing
camera angles.

19. SUMMARY
5 restrictions ideas
I will have to get enough footage for the to fit the length of
the video this will be hard to do for Maggot Brain music
video as the song is very long.
I also might not be able to get a drone shot of the forest
due to the availability of a drone.
For the music video of Foreword there will be an
inconsistently due to a change in actor as the one in need
for the driving scene cannot skate and the one I need for
the skating scene cannot drive. But the video will be more
focused on the vehicles than the people.
A lot of the video will be filmed outside so the lighting will
be hard to control and unpredictable.

20. FINAL IDEA –
ARTIST/TITLE/INFO
Foreword -Tyler The Creator
Brief background
American rapper, music producer and of the rap group
Odd Future.
Born in Ladera Heights 1991. Has been performing form
2007 to present.
Links to other artists
Asap Rocky, Frank Ocean, Pharrel, Jaden Smith, Odd
Future
Genre info
Popular hip-hop that uses a lot of synth and piano. His
music used to be pretty adult themed but it is now pretty
family friendly.

21. FINAL IDEA – TRACK
SUMMARY
Duration is about 3 minutes 15 seconds
Foreword is the first track on the album Flowerboy.
Foreword is quite a relaxed, slow paced song that is a lot
less explicit and more family friendly than others. The
synth in the also makes the song also sound quite grand.
The song is about having a lot of wealth buying so much
stuff that there is none left, this is the theme of many
hip-hop songs. However foreword has a more somber
tone as it highlights the fact that money doesn’t make
people happy and how people can get bored easily as
they always need more. The song even references suicide
at nearing the end and end how if Tyler went missing
nobody would care. However it points this out while still
maintaining a boastful and almost celebratory tone.

22. FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
The video will start with footage of somebody
skateboarding. Then a sequence of a guy buying and
driving a car and then on the words “im gone” the car
goes round a corner and there is a jump cut to a plane
flying upwards. In the plane sequence transparent money
falling and chains dangling are shown on screen. On the
line “how many chains until I’m a slave” the chains are
tightened. Nearing the end of footage of a rocket
launching. The narrative of the video is about gaining
power as the video as the vehicles increase in power as
video goes on. Also about money making people
disconnected to others which will be shown though the
video of rocket as space is far from humanity.

23. TASK 2 Pre-production
Assessment

24. GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

25. TITLE OF
PRODUCTION/PRODUCTI
ON OUTLINE
Summary of intended production
Detail here what you are going to make and the intended
outcome
Detailed breakdown of the music track chosen and your
interpretation of it [remember the questions in the
workbook, e.g. pace/mood/tone/structure]
Specific outline your intended technical/equipment
requirements
Include any details that you think [you could use material
from your pitch]

26. TITLE OF
PRODUCTION/PRODUCTI
ON OUTLINE
The song I have to use is Foreword by Tyler The Creator.
The song is mostly made up of different verses and has a
chorus at the end. The mood and tone is quite grand which
complements the boastful lyrics. The pace is also quite slow
which will fit with the lengthy wide shots in plan to use. It
terms of themes the song it corresponds with that most rap
songs, acquiring wealth and power infinitely. However this
song highlights that achieving this comes at a costs as it
will change your personality and will cause you to lose
friends.
For my technical requirements I will need access to adobe
premier where I can edit the footage and add effects and
after effects where I can apply animation to the video. I will
also need somewhere I can save my footage.
For my equipment requirements I will need temporary
possession of the camera equipment (camera and tripod), I
will also need access to pound notes, a chain, actors, a
skateboard, a car.

27. LOCATIONS
Under the bridge that is underneath the roundabout at
York University and Newland Park Drive. The weather
maybe inconsistent which if when I shoot on different
days. Other cars may get in the way of the shot making it
less dramatic and slowing down the production. These
place are very close to my house

28. EQUIPMENT
What do you need? E.g. equipment, resources? Mostly
from college, but who do you need to speak to get this
kit? What is available? When?
Look at equipment hire places, etc
Will need a bike or a skateboard
I’m to have make sure I have pound notes buy a chain for
the rocket sequence. I will probably get one from
Amazon or Ebay.
I will a camera with recording ability
I’ll apply to get resource to rent resources from college
on blackboard
I might need a green screen at some point

29. FACILITIES
I will use Premiere Pro to edit the video. I might do some
work in Adobe After Effects if needed. I will edit my video
in York College on one of the Mac computers in my
classroom. I will need some where to store my footage.

30. PERSONNEL
CREW: What is you team? Who is in it? What are each
team members strengths/weaknesses? When are they
available?
PJ Statham (Skateboarder) available most weekends , Nick
Hogg (Man paying for car) available when I’m at my
house, Lorraine Fothergill (Woman receiving money)
Available when I'm at my house. Justin Parsons (Man
doing boxing training-hitting bag/skipping) Available
over the half-term when I am at my Nana’s. Dai Parsons
(Man riding bike and driving car)
They are all probably work for free and are within
walking distance. To get the footage

31. PROPS/COSTUME/ETC
PJ’s skateboard. This is actually PJ’s board so so he will
bring it. If he can’t I have a skateboard for backup.
Chain
Pound notes
Car
Backup Skateboard
Mountain bike or BMX
Bandana

32. TASK 3.1 Visual Planning

33. PRE-PRODUCTION:
VISUAL PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or
your video, establish the relationship between the visuals
and the track itself and create a structure for you to
follow when filming
It is important that you ‘pre-visualise’ the video before
you make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
 Pre-visualisation and concept boards
 Storyboarding
 Shot list

34. PRE-
VISUALISATION/CONCEP
T BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you
to approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that
have inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-
hunger-games-might-be-better-than-the-real-movie]

35. PRE-
VISUALISATION/CONCEP
T BOARDS

36. PRE-
VISUALISATION/COLOUR
LIGHTING
Colour scheme will generally consist of blue and orange.
There will be a gradient from blue to orange as the
video.
Lighting will be quite dark in the skating scene is shot
under a bridge.
I might use some motion blur and the echo video effect in
plane and rocket scene to make the video seem faster.
Motion blur will also make the shots transition smoother.

37. RIP-O-MATIC
You should also construct a 15-20second Rip-o-matic
test reel using existing footage to convey the type of
video you want to make
Link to the Rip-o-matic on youtube:
https://www.youtube.com/watch?v=J2Zm3eZ5XyA

38. STRUCTURAL
BREAKDOWN
Breakdown your track into it basic sections [e.g. intro,
verse, chorus, verse, etc] and apply broad visual ideas to
each section
You can use this as the master template for your
production, then add more shots to each section when
you develop your full visual plan
You should create a slide showing all the sections of the
song, then add a slide for each section with timings,
lyrics, what happens and details on specific shots
You could storyboard and shot list each section as you
go, to break up the process.

39. STRUCTURAL
BREAKDOWN
Intro is 0.00 to 0.10 (skateboarding scene)
Verse 1 is 0.10 to 0.40 (buying car scene, driving scene,
part of airoplane scene)
Verse 2 is 0.40 to 1.01 (rest of airoplane scene, rocket
preparing scene)
Verse 3 is 1.01 to 1.31 (diving scene, part of speed boat
scene)
Verse 4 is 1.31 to1.51 (rest of speedboat scene,
Chorus is 1.51 to 2.54
Outro is 2.54 to 3.14 (Rocket launch)

40. STORYBOARDING
Your storyboard should bring your idea to life
Provide an idea of the sequencing of you video
Provides a basis for production
Suggested online storyboard creators are:
 https://www.storyboardthat.com
 http://www.pixton.com [very complicated]
 http://www.storyjumper.com [allows you to insert your own images]
Alternatively, hand draw or photograph your storyboard and
scan or copy to insert it onto your slides
There are lots of tips collected together on Blackboard!

41. STORYBOARD 10-12 seconds

42. STORYBOARD

43. STORYBOARD

44. STORYBOARD

45. STORYBOARD
49 seconds

46. STORYBOARD

47. STORYBOARD

48. STORYBOARD

49. SHOT LIST
Your shot list should contain the sequential breakdown
of what you need to shoot for your video
It should work in partnership with your storyboard
It will be your working document when you film
It should contain the shot number, scene number, shot
description, framing and action you will see
It should also have information on performers in the
scene and other props, etc
Shot list template is on Blackboard in the pre-production
folder.

50. SHOT LIST

51. PLAN B SHOTS AND SHOTS
IN BACKGROUND OF MAIN
SHOTS
4,5,6,12,
13
(backgrou
nd shot)
2.5 minutes

52. TASK 3.2 Organisational
Planning

53. PRODUCTION GROUP
INFO
Name: Phone Number: Role:
PJ Stateham +44 7572 273265 Guy
skateboarding
Nick Hogg +44 7711 769705 Guy Driving/
Car buyer
Lorraine Fothergill 07526 617989 Car
Seller
Dai Parsons +44 7545 034289 Guy doing
a wheelie
Justin Parsons 07943 127648 Guy
boxing/Skipping

54. LOCATION INFORMATION
Information and images of your location[s] for filming
You should have address details, clearance/premissions
for filming, recce photos and floorplans [including
camera, equipment and cast/crew layouts]
Where possible, have a plan B fallback location option
Assess each location for any issues and suggest
solutions

55. LOCATIONS
Newland park drive (Plan B location is Thief Lane)
This is street and is not private property so I wont need permission for filming.
However there might be problems with controlling the lighting and strangers
might get in the shot.
40 Kexby Avenue
This is my house so I wont need permission to film there. Also there is no
reason why people would get in the way of shot and I am there a lot of the time
so I will have plenty of opportunities to shoot there.
The bridge under University Road. (Plan B location is Roundtree’s Park
skatepark)
This is also a public area so I don’t need permission to film there. It is a pretty
isolated so people wont get in front of the camera. I might be too dark under
bridge though.
My Nana’s Garage on Pelican Street Wales. Belongs to my Nana so I wont need
permission to film and strangers wont get in the shot.

56. PELICAN STREET SOUTH
WALES-NANA’S GARAGE
FLOOR PLAN

57. UNIVERSITY ROAD
FLOOR PLAN

58. NEWLAND PARK DRIVE
FLOOR PLAN

59. 40 KEXBY AVENUE
FLOORPLAN

60. RISK ASSESSMENT
Risk Assess each separate filming location using the
table in the camera H&S PP on Bb as a staring point
Completing a generic filming assessment would be a
start, then you can add specialist/site specific risks as
you progress your production
Remember, a Risk Assessment is an ongoing document,
you should evaluate if anything changes in production
and when you put control measures in place
You should add the table to each call sheet for each
location

61. RISK ASSESSMENT

62. RISK ASSESSMENT

63. CONTINGENCY
PLANNING
Things go wrong
Your contingency plan is there to give you a backup or to
minimise the effect on production
You should consider the following areas: Technical,
Location, Personnel and Organisational areas [about 5
potential issues for each]
Use the form in pre-production folder on Blackboard

64. CONTINGENCY PLAN

65. CONTINGENCY PLAN

66. PRODUCTION
SCHEDULE
Provide an outline of what you will do on which days
during production
You should broadly plan to the following structure:
- 2 weeks pre-production
- 1 week filming [plan for up to 2 days]
- 2 weeks editing [essentially 2 days for every day you
filmed]

67. SCHEDULE
days Monday Tuesday Wednes
day
Thursda
y
Friday Staurday Sunday
weeks
Week
1
Research Research Researc
h
Week
2
Planning Planning Planning filmin
g
filming filming
Week
3
Planning
/product
ion
Planning
/product
ion
Planning
/produc
tion
Week
4
Planning
/product
ion
Planning
/product
ion
Planning
/produc
tion
filmin
g
filming filming
Week producti producti producti

68. CLEARANCE AND
PERMISSIONS
Any place you film and anyone you use in the filming of
your video must have a completed form
Blank forms are on Blackboard for you to complete and
insert here

69. PERMISSION FORMS Justin Parsons

70. PERMISSION FORMS Lorraine Fothergil

71. PERMISSION FORMS Dai Parsons

72. TASK 4.1 Production
Record/Log

73. PRODUCTION
RECORD/LOG
Keep track your filming and production work with the
camera here
You could add stills of your work with annotations
You should include any specific details about how your
filming went and what you did on set to enable you to
complete the work
You should include Call Sheets and relevant production
documents here

74. CALL SHEETS
This links with your schedule
Complete a call sheet for each production activity
Forms are on Blackboard
Insert into Powerpoint here