The document discusses strategies for leveraging corporate social responsibility and community involvement on social media to boost a company's public relations. It notes that Nielsen surveys found most consumers prefer to buy from, work for, and invest in companies that support social causes. The document then provides tips for sharing stories of a company's charitable donations and volunteer activities on social media, such as posting photos from events and writing blog posts about partnerships. Examples are given of positive conversations and engagement generated from such posts for different organizations.

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For great PR on social media
Leveraging Community Involvement

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Nielsen Survey Revealed
• 66% say they prefer to buy products and services
from companies that have implemented
programs to give back to society.
• 62% prefer to work for those companies.
• 59% prefer to invest in those companies.
• 46% say they are willing to pay more money for
products or services offered by those companies.

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Why Share Corporate Giving on Social
• It starts conversations and evokes shares
• People love to see their photo, name or logo
• Tagging on Facebook works wonders
• Gives you unlimited pictures and things to share

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Sharing Giving on Social, Cont.
• Brands your company as a good corporate citizen
• Motivational Mondays, Giving Tuesdays and
Follow Fridays are ripe for community-related
posts
• At Assurant, they require no legal approval!

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What the Conversation Looks Like

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Council for Disability Awareness
We Said
They Said

7. 7
Trolley Run
We Said
They Said

8. 8
Project Perseverance
We Said
They Said

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Alphapointe
We Said
They Said

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American Diabetes Association
We Said They Said

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Rehabilitation Institute
We Said They Said

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Smiles Change Lives

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Friendly Social Reminders
• Like/follow the charities and
sponsors involved in the causes you’re
supporting.
• Send your logo and correct social URLs and
twitter handle to the charities you’re working
with.

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Friendly Social Reminders, cont.
• Post pictures (with permission) and tag
volunteers and attendees
• Use hashtags
• Live tweet at events using these hashtags
• Write a blog post of Facebook posts explaining
why you’re involved with the charity. Tie it to a
human interest story.

16. 16
Like This
Sonya’s story
was our most
popular organic
FB post ever
with 1,540
people reached
and 66 likes

17. 17
Share Your Good Work
Brenda Clevenger
Social Media Manager & PR Consultant
@BrendaClev
816-501-6042 (direct)
816-474-2625 (office)
www.brendaclevenger.com