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SMD 101-Segmentation

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Presenting to #SenecaSoMe assignment for segmentation for SMD 101

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SMD 101-Segmentation

  1. 1. SMD 101:Social Media Strategy Assignment #3: Segmentation By: Rachel Barboza Date:24th October, 2017 2017-10-24 Segmentation 1
  2. 2. 5 Segmentation Base : Geographic: Location 1 Behavioral: Based on their use of the product. Loyalty to the product. Knowledge of the product 2 Benefits: Based on the benefits customer looks for in the product. 3 Demographic: Age Income Gender Occupation 4 Psychographic: Lifestyle of the customer Study the customer: activity, interest, opinions. Personality 5 2017-10-24 Segmentation 2
  3. 3. Summer Setter Naturally sweet On the go! Need a boost Variety Seeker 5 Customer Segments 2017-10-24 Segmentation 3 Source: pixabay.com CC0 Creative Commons Source: Flicker.com CC0 Creative Commons Source: Flicker.com CC0 Creative Commons Source: pixabay.com CC0 Creative Commons Source :pixabay.com CC0 Creative Commons
  4. 4. Potential Target Market: Fruit Juices • Sun Setter • Naturally sweet • On the go • Variety seeker • Need a boost 5 Segments: 2017-10-24 Segmentation 4
  5. 5. 10/24/2017 Segmentation 5 Source: pixabay.com CC0 Creative Commons Sun Setter
  6. 6. 10/24/2017 Segmentation 6 Source: pixabay.com CC0 Creative Commons Naturally sweet
  7. 7. 10/24/2017 Segmentation 7 Source:Flicker.com CC0 Creative Commons
  8. 8. 10/24/2017 Segmentation 8 Source: pixabay.com CC0 Creative Commons
  9. 9. 10/24/2017 Segmentation 9 Source:Flicker.com CC0 Creative Commons
  10. 10. Facebook Ad Mock-up: Naturally sweet 2017-10-24 Segmentation 10 This ad targets the health conscious and nature lover for the fruit juice market. They are environmental people and seek a healthy living as a priority, to staying fit with fresh. I chose this picture because it represents the target market in terms of lifestyle, gender, age, benefit, The picture of the girl represents her choice to healthy living and the posture represents a sign of cleansing and purity. This Facebook mock-up ad is for people who like naturally sweet products which is fresh from nature with no extra added preservative. The Caption green is good indicates healthy drinking and fit lifestyle with fresh juices. Completes the idea in few words of having fresh juice with no extra added sugar or preservative to stay fit.
  11. 11. References 2017-10-24 Segmentation 11 Image Sources: Pixbay.com (October,2017) Summer girl drink [Image]. Retrieved on 22nd October 2017.Retrieved from https://pixabay.com/get/e833b7082ae9002ad25a5840981318c3fe76e7d511b615439 Pixbay.com (October,2017) weight loss girl Image]. Retrieved on 22nd October 2017.Retrieved from https://pixabay.com/get/e833b7082ae9002ad25a5840981318c3fe76e7d511b615439 Pixbay.com (October,2017) Thrill seeker[Image]. Retrieved on 22nd October 2017.Retrieved from https://cdn.pixabay.com/photo/2016/04/14/19/43/stress-1329579_960_720.jpg Pixbay.com (October,2017) Hiking man[Image]. Retrieved on 22nd October 2017.Retrieved from https://encrypted-bn0.gstatic.com/images?q=tbn:ANd9GcSopJret_EkXlyDnyIKc7baEQ2dc_dv3idgNJeHv-PeEIej3UK.jpg Pixbay.com (October,2017) Sports Shoe[Image]. Retrieved on 22nd October 2017.Retrieved from https://cdn.pixabay.com/photo/2016/11/19/16/49/drink-1840279_960_720.jpg Pixbay.com (October,2017) Orange Juice[Image]. Retrieved on 22nd October 2017.Retrieved from https://pixabay.com/en/orange-juice-cup-tree-1921548/ (n.d.). Retrieved October 23, 2017, from https://www.facebook.com/ads/creativehub/home/create/image/?act=97752186
  12. 12. THE END 10/24/2017 Segmentation 12

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