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Social Media Management Class Presentation_Edited Aug 2016

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Madison Fehling Johnson
Madison Fehling Johnson
1 of 7
Eat Smart, Move More, Increase Social Media Madi Johnson
Goal: Increase Social Media Presence
Individual Irene Wellness Coordinator Courtney Health Plan Pam Purchase Seats Buyer Persona
Wellness Coordinator Courtney
How We’ve Increased Social Media Presence • Social icons to all marketing emails • Social icons to program emails • Participant “Thank You” email with free resources • Instructors follow/engage on social • Incentive to use social during Holiday Challenge • Increase number of posts on social • Blog increases • Added competitions for coworkers • Add links to social in blogs
0 500 1000 1500 2000 2500 3000 3500 Facebook Twitter Pinterest LinkedIn Instagram 2013 2014 2015 2016 0 20 40 60 80 100 120 140 Facebook Twitter Pinterest LinkedIn Instagram 2013 2016
Next Steps • Increase free resources; Holiday Challenge, webinar series • Facebook Boosts • LinkedIn for Eat Smart, Move More, Prevent Diabetes • Four blogs per week • Auto responder emails and additional free resources

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Social Media Management Class Presentation_Edited Aug 2016

Editor's Notes

  1. Eat Smart, Move More, Weigh Less and Eat Smart, Move More, Prevent Diabetes both have their own websites, social media accounts, and blogs. The goal of this class is to increase the social media for both programs.