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Carrotclub
The document addresses absenteeism in Belgian companies, attributing significant financial losses to poor employee health and lack of physical activity. It proposes 'Carrotclub', a program encouraging sports participation through incentives to reduce absenteeism and improve team spirit, with strong validation showing high interest from potential users. The solution aims to enhance workplace productivity while carrying no financial risk for companies using the service.
Carrotclub
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- 2. THE PROBLEM ISABSENTEEISM DUE TO EMPLOYEES’ BAD HEALTH 2
- 3. THE PROBLEM ISABSENTEEISM DUE TO EMPLOYEES’ BAD HEALTH 10.000.000.000 €/year loss, only for Belgian companies 3
- 4. The Problem: Absenteeism sicknesscost loss for Belgian companies 5000 € PER year PER employee 4
- 5. Leads to aSolution: More Sports Means less Absenteeism “Significantly higher duration of absenteeism among employees not practicing sports of approximately 5 days/year.” Effect of sporting activity on absenteeism in a working population S G van den Heuvel, H C Boshuizen, V H Hildebrandt, B M Blatter, G A Ariens, P M Bongers “one day of exercise per week is associated with lower absenteeism” Relationship between frequency of aerobic activity and illness-related absenteeism in a large employee sample Jacobson BH1, Aldana SG “Taking part in an employer fitness programme can lead to a significant decrease in absenteeism.” Employee Fitness Programmes, Absenteeism and General Well-Being Kerr, J. H. & Vos, M. 5
- 6. Our Solution: CarrotClub Helpcompanies incentivize employees to do more sports in order to reduce costs related to absenteeism that are due to bad health and lack of team spirit 6
- 7. How does itWork? EARN CARROTS BY RUNNING ON OUR GPS TRACKING APP #1 TRACK 7
- 8. How does itWork? STIMULATE TEAM SPIRIT AND COOPERATION THROUGH INCREASED SOCIAL CONTACT BETWEEN COLLEAGUES #2 Challenges 8
- 9. How does itWork? REWARDS SERVE AS NEEDED AFFIRMATION AND ONGOING MOTIVATION #3 REWARDS 9
- 10. 10 SECRET SAUCE =V1.0 FORMULA* Social Devotion Performance (+ improvements) *Invented at
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- 12. 12 INCREASE IN PRODUCTIVITY AND DECREASEIN ABSENTEEISM WHY CUSTOMERS ARE GOING TO LOVE IT
- 13. 13 WHY CUSTOMERS AREGOING TO LOVE IT IT GIVES A FRESH AND DYNAMIC IMAGE OF THE COMPANY
- 14. 14 THERE IS NOFINANCIAL RISK FOR COMPANIES USING OUR SERVICE NO CURE NO PAY WHY CUSTOMERS ARE GOING TO LOVE IT
- 15. VALIDATION SURVEY WITH 58RESPONSES FROM POTENTIAL USERS 15
- 16. VALIDATION SURVEY WITH 58RESPONSES FROM POTENTIAL USERS 80 % WOULD DO MORE SPORTS IF THEIR COMPANY WOULD GIVE THEM INCENTIVES 16
- 17. VALIDATION SURVEY WITH 58RESPONSES FROM POTENTIAL USERS +94% IS INTERESTED IN GETTING INCENTIVES AS A WAY TO DO MORE SPORTS 17
- 18. VALIDATION SURVEY WITH 58RESPONSES FROM POTENTIAL USERS +94% IS INTERESTED IN GETTING INCENTIVES AS A WAY TO DO MORE SPORTS SO WE HAVE A +14% IMPROVEMENT MARGIN 18
- 19. VALIDATION CUSTOMERS : HR DEPT.’SOF MEDIUM TO LARGE COMPANIES 19
- 20. VALIDATION CUSTOMERS : HR DEPT.’SOF MEDIUM TO LARGE COMPANIES KRIS VANDAELE, CEO FIFTHPLAY: “i think CarrotClub can be a great extension to the existing current employee benefit program” Q MANAGER AT ELECTRABEL: “i think CarrotClub would work very well to increase team spirit and enhance company culture” 20
- 21. WHAT DID WEDO THIS WEEKEND? • VALIDATION: fields studies, facebook, SW Participants interviews, calls, etc. • NAME CHANGE: Fat For Fit CarrotClub • MARKETING WEBSITE • CONSTRUCT A NICE BRAND IMAGE • DYNAMIC APP WITH WORKING FUNCTIONALITIES • « CARROTS » CALCULATOR ALGORITHM 21
- 22. IT ALL STARTSWITH A BUNNY TEAM 22 Designer wizard - Developer king - Mathematical Engineer Einstein - Business developer Emperor – Financial Number Juggler – Marketing Guru – Sales Dude
- 23. THANK YOU We wouldbe glad to make new HR friends. If you know any in your network, please introduce us !!! Visit us on our website : www.monsieurm.be/carrotclub And registrer to our beta version. 23
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- 26. CUSTOMER ACQUISITION STRATEGY •We send biological carrots to HR of med-large company – Inside > brochure and proposal to meet . • HR events, we distribute carrots as marketing goodie 26
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- 28. What’s our specialsauce ? • Self Empower with short- term achievements Increase social contacts, compare and compete with peers With gifts as rewards you find a reason to move 28
- 29. Startup Weekend Leuven7th april 2014 MOBILE app MVP Made by Marc, @monsieur_m, Klaas, Thomas, Averest, Nicolas and Antoine 29