Jaramillo Artemisa of Dublin City University discusses her work at Princess Nora bint Abdul Rahman University in Saudi Arabia

1. innovation and tech
entrepreneurship in KSA
The high-tech product
management initiative
Artemisa Jaramillo
artemisa.jaramillo@dcu.ie
@digitalmisa
Susan Malaika
malaika@us.ibm.com
@sumalaika
October 23, 2016

2. 2
From desert to desert
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3. Saudi
Arabia
Las
Vegas

4. 4
What we did
changing paradigms
in the Middle East
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5. 10/25/2016World of Watson 20165
DCU@PNU
Interinstitutional collaboration Our initiative
Phase I. Cognitive product management
Phase II. App development
Phase III. Incubation and launching
How to
Curricular. Course-based learning
Co-curricular. Add-ons. Workshops.
Extra-curricular. Industry hands-on
Why are we different
Emerging markets.
Industry partner.
Higher education and government
collaborations.
Innovation
The hi-tech product management initiative
Largest female university in the world
Cognitive solutions for KSA’s market

6. 6
Context matters:
the opportunity
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7. Higher Education
1.53m higher education
1.81m secondary
school.3
Growing student population
7
Public expenditure
23% goes to
education.4
Women in computer science
10000 graduate in US each
year5
3500 studying in PNU only
Saudi Arabia
31.74m population
43% F, 57% M1.
One of the fastest growing
populations in the world
Young population
KSA 26.5 yrs - M
US 37.5.2
:
SOURCES:
1. KSA General Authority for Statistics (2016).
Population statistics [Online] Available from
http://www.stats.gov.sa/en/413-0 [Accessed 16
September 2016]
2. Statista (2016). Saudi Arabia [Online] Available
fromhttps://www.statista.com/markets/422/topic/10
33/saudi-arabia/ [Accessed 16 September 2016]
3. KSA General Authority for Statistics (2016).
Education and training [Online] Available from
http://www.stats.gov.sa/en/411 [Accessed 16
September 2016]
4. ibid.
5. Girls who code[online (2016) [Online] Available
from https://girlswhocode.com/ Accessed 16
September 2016]
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8. 8
Not just any idea.
Unique Saudi-tailored ideas.
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9. • Best Overall: Chaperon – an app that
reduces passenger anxiety when
navigating through airports
• Best Infographic: Unibus – an app to
help universities control and manage
the bus services for students
• Best Presentation: ShopIDo – a retail
and consumer product, the more you
use it, the better it knows you (the app
name is pronounced shop-ay-do)
• Best Idea: SignMeUp – bridges the
gap between people with hearing and
speech difficulties and their friends
family and emergency services.
• Best Teamwork: Nadhem – a
healthcare app that integrates all
interactions between patient and all
associated healthcare providers –
Nadhem means organizer
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Cognitive Business Solutions Examples

10. Examples of Watson Services Featured in the Apps

11. Exposure
Three events:
Riyadh first-women only
hackathon
Women in Tech MeetUp
DCU@PNU University
Showcase
#s Trending
11
Collaboration
Interinstitutional
58 students DCU@PNU
50 PNU
2 KSU students
cross-disciplinary
Digital business/ marketing
and computer science
Cognitive solutions
14 Infographics
posters articulating the
business proposition
14 sales pitches
1 cognitive solution
developed
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12. 12
Motivational education.
Life after Watson:
Empowering women
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13. 13
Our successes.
Educating KSA’s Next Generation
of Saudi Businesswomen.
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Our successes.
Educating KSA’s Next Generation
of Saudi Businesswomen.
Reshaping Saudi Arabia digital
landscape.
Bringing edtech and companies
together

14. 14
Thank You
Artemisa Jaramillo
artemisa.jaramillo@dcu.ie
@digitalmisa
Susan Malaika
malaika@us.ibm.com
@sumalaika
Monday’s session
Watson Goes to College: Cognitive as an Enabler of Tech
Entrepreneurship in Saudi Arabia –
Artemisa Jaramillo, Susan Malaika - Monday, 3:00 PM - 3:45
PM | Islander I | Session ID: 3315A
Link to Blog and Slides: https://wp.me/p6tTze-1X1
10/25/2016World of Watson 2016
Share your thoughts!
@digitalmisa
@sumalaika
@DublinCityUni
@pnu_nourah
@moe_gov_sa
@KACST
@KSU
@Arab_News
@FCCIS_KSU
#ibmwow
#DCUPNU