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itelligence supports institutions to transform to a digitized and market oriented enterprise
Student Engagement & Commerce...
Market in Higher Education changes
Today, just like any business, institutes for
higher education have to brand and market...
With a strong foot print in Higher Education, itelligence introduces
state-of-the-art proven software to improve student e...
REFERENCES IN STUDENT ENGAGEMENT
10/6/2016©itelligence
De Montfort University invests in
the itelligence Student Engagemen...
On Student Engagement across the entire student journey
to segment, track and monitor potential students across the world
...
DO YOU KNOW THE CUSTOMER JOURNEY?
Develop Personas and analyze touch points
10/6/2016©2015itelligence
10/6/2016©itelligence
By running these workshops institutes:
• get insights on their performance on the main touch points ...
You are never to old
SAXION REFERENCE | 2 PROJECTS
EDUCATION CATALOG
10/6/2016©2015itelligence
E-COMMERCE
10/6/2016©itelligence
By implementing this solution institutes:
• Save time and money on publish the education catalog
• A...
REFER
FRIENDS
POST
REVIEW
JOIN
GROUPS
TRACK
ORDER
RECEIVE
PACKAGE
MISSING
ITEM
SETUP
PHONE
BILLING
ISSUE
MAKE
PAYMENT
PHON...
EVERY JOURNEY IS UNIQUE
AND EVERY POINT OF ENGAGEMENT MATTERS
The solution helps you engage your (prospective) students and communication target groups with
consistent, rich product co...
File ServerScheduling Images Share PointSIS
Screen WebInstitute MobileService SocialPrint
Single Source of TruthCollaborat...
EDUCATION CATALOG
Powered by
SAP HYBRIS PCM
Users / employees
• Speed. User friendly
• Optimizes the process
Target groups...
SCREENSHOT EDUCATION CATALOG
10/6/2016©itelligence
17
2 PROJECTS
EDUCATION CATALOG
10/6/2016©2015itelligence
E-COMMERCE
10/6/2016©itelligence
By implementing omni-commerce for education, institutes:
• Can offer students the same experience as...
REQUIREMENTS SAXION
10/6/2016©itelligence
Fit to education processes
B2B and B2B
Mobile
Stock level (seats)
Easy integrati...
SHOP.SAXION.NL
10/6/2016©itelligence
21
SHOP.SAXION.NL
10/6/2016©itelligence
22
LIVE VERY FAST!
5 february
Tender
30 march
Project to
itelligence
3 juni
Live with
Catalog
15 august
Live on
commerce
ROADMAP FOR SAXION
INTEGRATION BACK-END
SYSTEMS
EXTERNAL
APPLICATIONS
APPLICATION ENRICH
CONTENT
UPGRADE SHOP
SHOPS PER
TA...
DE MONTFORT UNIVERSITY
10/6/2016©2015itelligence
DE MONTFORT UNIVERSITY
10/6/2016©itelligence
De Montfort University invests in the itelligence Student
Engagement Platform...
MARKETING SUIT IN STUDENT ENGAGEMENT PLATFROM
10/6/2016©itelligence
27
…Data Management
…Segmentation and target groups
…R...
CRM IN STUDENT ENGAGEMENT PLATFROM
Recruiting
• Create and manage prospective student
records
• Support student recruitmen...
CRM IN STUDENT ENGAGEMENT PLATFORM
Student & Alumni Management &
Intelligence
 Fast account and contact updates
 Student...
Universities and colleges are complex institutions with tens of thousands of students enrolled
in a vast array of degree p...
We take care of our customers
Please contact:
Marc van den Berk
marc.van.den.berk@itelligence.nl
0031 6 51 47 27 88
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission...
Student engagement in higher eduction solution overview and references
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Student engagement in higher eduction solution overview and references

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student recruitment and student marketing are hot. Institutes are taken the entire student journey into account. SAP Hybris is offering state-of-the-art engagement solutions. itelligence prepared this impressive portfolio for Higher Education

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Student engagement in higher eduction solution overview and references

  1. 1. itelligence supports institutions to transform to a digitized and market oriented enterprise Student Engagement & Commerce in Higher Education October 2016 Solution Overview and References
  2. 2. Market in Higher Education changes Today, just like any business, institutes for higher education have to brand and market themselves in order to attract customers: students. In an increasingly competitive industry, with the number and variety of higher education providers rising fast, how can a university stay at the top of the rankings, attract and retain the brightest minds, and future-proof their operating model. Challenges institutions are facing:  Growing global and digital competition  More empowered students  lifelong student journey WHAT WE SEE IN HIGHER EDUCATION… 10/6/2016©itelligence Institutions are seeking for:  More flexibility in offerings to the market  Generating new income streams:  International students  Professional market  R&D  Recruit better profiles and recruit more efficient  Improving marketing and communication processes as answer to digitalization and empowered students
  3. 3. With a strong foot print in Higher Education, itelligence introduces state-of-the-art proven software to improve student engagement 10/6/2016©itelligence 3
  4. 4. REFERENCES IN STUDENT ENGAGEMENT 10/6/2016©itelligence De Montfort University invests in the itelligence Student Engagement Platform that offers DMU the opportunity to segment, track and monitor potential students across the world from the pre-application process, including marketing efforts for open days, through their studies and on into alumni relations post- University world Paul Marshall, Associate Chief Operating Officer & Executive Director of Strategic Planning Services at DMU, comments: “We recognised that DMU could no longer operate in silos and that there was a requirement for an integrated student support system capable of making the experience of studying at the university a life-enhancing one.” itelligence implemented in just 3 months SAP Hybris Commerce based on itelligence’s Higher Education template Cora Woltring, Project Manager at Saxion: “We provide our students with an improved digital environment as attractive and intuitive as an online store. In doing this, Saxion became one of the very first universities to implement webshop functionality. This has significantly accelerated and simplified the student enrolment process.
  5. 5. On Student Engagement across the entire student journey to segment, track and monitor potential students across the world from the pre-application process, including marketing efforts for open days, through their studies and on into alumni relations post- University world SOLUTION OVERVIEW FOR HIGHER EDUCATION 10/6/2016©itelligence 5 On omni-channel commerce for Education to promote and sell courses, workshops, modules or merchandise like H&M and Nespresso. Supporting as well B2B as B2C processes, matching Higher Education requirements. On managing and publishing your Education Catalog To engage your (prospective) students and audience with consistent, rich content across every touchpoint of their journey, and manage it with today’s business agility On State of the art point solutions to improve engagement to manage student data, drive context-driven marketing and run unified CRM and commerce processes for all your channels. Be inspired by best practices and leading brands
  6. 6. DO YOU KNOW THE CUSTOMER JOURNEY? Develop Personas and analyze touch points 10/6/2016©2015itelligence
  7. 7. 10/6/2016©itelligence By running these workshops institutes: • get insights on their performance on the main touch points / channels • identify projects for improvements • create understanding and support for change
  8. 8. You are never to old
  9. 9. SAXION REFERENCE | 2 PROJECTS EDUCATION CATALOG 10/6/2016©2015itelligence E-COMMERCE
  10. 10. 10/6/2016©itelligence By implementing this solution institutes: • Save time and money on publish the education catalog • Are able to deliver consitency in all channels
  11. 11. REFER FRIENDS POST REVIEW JOIN GROUPS TRACK ORDER RECEIVE PACKAGE MISSING ITEM SETUP PHONE BILLING ISSUE MAKE PAYMENT PHONE DAMAGE TERMINATE SERVICE NETWORK ISSUE RECEIVE OFFER DISCOVERY STUDY OFFER ADMISSION TRACK STATUS RESTART SERVICE SHOP & BUY CONFIRMATION MISSING INFO POST REVIEW STUDENT INFORMATION PAYMENT ISSUE CHANGE ADDRESS CONNECTED JOIN GROUPS COURSES SOCIAL EVENTS ALUMNI EVENING COURSES MOBILE PRINT DIGITAL ADS WORD OF MOUTH SOCIAL WEB SITE REVIEWS SEARCH KW/ADS STUDENT HELPDESK WEB SHOP EMAIL SOCIAL WEB SHOP CONTACT CENTER CONTACT CENTER STUDENT HELPDESK SOCIAL WORD OF MOUTH SOCIAL EMAIL AWARENESS INTEREST DECISION ACTION USE ACTION PROMOTER DECISION USE EACH STUDENT TAKES THEIR OWN JOURNEY MANY POTENTIAL TOUCHPOINTS APPLICATION RECRUITMENT AGENT RECRUITMENT OFFICER ADMISSION OFFICER OPEN DAYS STUDENT ADVISOR STUDENT BUDDY GRADUATION STUDENT BUDDY PORTAL MOBILE PROSPECT LIFE LONG LEARNING
  12. 12. EVERY JOURNEY IS UNIQUE AND EVERY POINT OF ENGAGEMENT MATTERS
  13. 13. The solution helps you engage your (prospective) students and communication target groups with consistent, rich product content across every touchpoint of their journey, and manage it with today’s business agility. Pull together data scattered across the institute, enrich it and publish it. The solution provides a collaborative environment for staff, marketeers in- and externals product to develop and publish rich experiences. It lets you achieve this at the speed of business - in hours, not days or weeks. With all your programm content in one place, you can provide a seamless omni-channel experience for prospective students and bring your content to market rapidly and easily. EDUCATION CATALOG 10/6/2016©itelligence 14 Build a 360 view. This solution gives you control of all programm content from all channels and systems in one place Be consistent. Allow your prospective students and communication target groups to research programms, courses, classes etc on multiple channels. Provide them with consistent information and experiences across every touchpoint Boost your marketing. The solution helps you deliver unique and rich programm content to improve SEO. You can also provide international prospects and partners with localized and relevant content for effective recruitment
  14. 14. File ServerScheduling Images Share PointSIS Screen WebInstitute MobileService SocialPrint Single Source of TruthCollaboration: • In and externals • Workflows Easy to integrate EDUCATION CATALOG Events
  15. 15. EDUCATION CATALOG Powered by SAP HYBRIS PCM Users / employees • Speed. User friendly • Optimizes the process Target groups • All channels • Consistent and relevant Community • Highly appreciated • 24/7 online IT • Easy to integrate • Low maintenance
  16. 16. SCREENSHOT EDUCATION CATALOG 10/6/2016©itelligence 17
  17. 17. 2 PROJECTS EDUCATION CATALOG 10/6/2016©2015itelligence E-COMMERCE
  18. 18. 10/6/2016©itelligence By implementing omni-commerce for education, institutes: • Can offer students the same experience as buying a book online • Are able to offer their programm to several target groups • Are able to boost conversion rates by using proven e-commerce tactics!
  19. 19. REQUIREMENTS SAXION 10/6/2016©itelligence Fit to education processes B2B and B2B Mobile Stock level (seats) Easy integration
  20. 20. SHOP.SAXION.NL 10/6/2016©itelligence 21
  21. 21. SHOP.SAXION.NL 10/6/2016©itelligence 22
  22. 22. LIVE VERY FAST! 5 february Tender 30 march Project to itelligence 3 juni Live with Catalog 15 august Live on commerce
  23. 23. ROADMAP FOR SAXION INTEGRATION BACK-END SYSTEMS EXTERNAL APPLICATIONS APPLICATION ENRICH CONTENT UPGRADE SHOP SHOPS PER TARGETGROUP MARKETING EN SALES CRM MARKETING COMMUNITY
  24. 24. DE MONTFORT UNIVERSITY 10/6/2016©2015itelligence
  25. 25. DE MONTFORT UNIVERSITY 10/6/2016©itelligence De Montfort University invests in the itelligence Student Engagement Platform that offers DMU the opportunity to segment, track and monitor potential students across the world from the pre-application process, including marketing efforts for open days, through their studies and on into alumni relations post-University world The platform supports five experiences: 1. Student Attraction 2. Student Admission 3. Student Services 4. Academic Services 5. Alumni Paul Marshall, Associate Chief Operating Officer & Executive Director of Strategic Planning Services at DMU, comments: “We recognised that DMU could no longer operate in silos and that there was a requirement for an integrated student support system capable of making the experience of studying at the university a life- enhancing one.”
  26. 26. MARKETING SUIT IN STUDENT ENGAGEMENT PLATFROM 10/6/2016©itelligence 27 …Data Management …Segmentation and target groups …Recommendation …Convert …Multi Touch Campaigns …Loyalty …Planning …Channel Orchestration …Dashboards Deliver: insights, experience, speed & agility
  27. 27. CRM IN STUDENT ENGAGEMENT PLATFROM Recruiting • Create and manage prospective student records • Support student recruitment campaigns, events, multi-channel communications, data loads, workflow, across multiple recruitment cycles, offices, and locations Collaboration & Social  Feeds, followers, and @mentions  Internal, customers, partners  Social selling Integration  Pre-built integration to SAP ERP & CRM, SAP JAM, InsideView, D&B 360, Xactly & more  Mashups with most other apps  HCP portal For partner channel management Groupware Integration  Full-featured with 2-way sync  Support for MS Outlook, Google Gmail and lotus notes  Real-time, scalable, powered by SAP HANA  Simplified enhancement tools for power users  Easily extended for tailored UX and business processes Platform
  28. 28. CRM IN STUDENT ENGAGEMENT PLATFORM Student & Alumni Management & Intelligence  Fast account and contact updates  Student Master Data  360 Customer Intelligence Productivity & Personalization  Flags  Tags  Shelf • Quick creates • User-defined fields • Workflow Real-Time Analytics  Dashboards, ad-hoc reports, forecasting  Inclusive of front and back-office data  Mashups with SAP BW and Business Objects  Custom dashboards, KPIs, and reports Mobility  Complete mobile apps, no extra cost  Support for iPad, iPhone, and Android  Business card scanner  Seamless UX with on-line
  29. 29. Universities and colleges are complex institutions with tens of thousands of students enrolled in a vast array of degree programs and individual courses. Many of these schools have multiple campuses as well, meaning they have more than one IT department and different intranets and online portals. Integrating it all onto a single platform, while simultaneously adding more content on even more channels, is not a simple task. itelligence already has over 50 higher-learning institutes across the globe as clients, giving us the experience required to cope with the unique challenges of higher education. As university operating models become more and more business-like, we can also draw on our years of experience helping corporate clients to make sure your school gets a leg up on the competition. ITELLIGENCE KNOWS HIGHER EDUCATION 10/6/2016©itelligence 30
  30. 30. We take care of our customers Please contact: Marc van den Berk marc.van.den.berk@itelligence.nl 0031 6 51 47 27 88
  31. 31. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of itelligence AG. The information contained herein may be changed without prior notice. Some software products marketed by itelligence AG and its distributors contain proprietary software components of other software vendors. All product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to itelligence. This document is a preliminary version and not subject to your license agreement or any other agreement with itelligence. This document contains only intended strategies, developments and product functionalities and is not intended to be binding upon itelligence to any particular course of business, product strategy, and/or development. itelligence assumes no responsibility for errors or omissions in this document. itelligence does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. itelligence shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. itelligence has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages. COPYRIGHT ITELLIGENCE - ALL RIGHTS RESERVED 32

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