The Digital Campus: Higher Education's Online Future
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Mark Sherwin and Adrian Porter from Precedent will discuss the digital future for higher education. Universities face threats from digital disruption, including new models that provide knowledge and learning online. A digital campus could offer a single online environment for all stages of a learner's relationship with a university, from prospective students to alumni. It would provide personalized content and opportunities to engage with the university community throughout a learner's lifelong development. Universities must act now to transform digitally in order to maintain their place in the education market.
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The Digital Campus: Higher Education's Online Future
- 1. The digital campus The online future for higher education Webinar – 11 February 2014 MARK SHERWIN, GLOBAL COMMERCIAL DIRECTOR ADRIAN PORTER, HEAD OF STRATEGIC RESEARCH
- 2. A LITTLE ABOUT US Mark Sherwin – Global Commercial Director Adrian Porter – Head of Strategic Research Mark has been involved in transforming businesses using digital from the very early days of the web. He has worked with over 100 clients as diverse as Southampton University, The London Stock Exchange, MercedesBenz, MTV, The British Heart Foundation and The Museum of London. Adrian consolidates our thinking on contemporary digital challenges faced by organisations, offering general and sector specific insights and best practices in the form of Precedent’s research reports and white papers which are used to shape digital strategies. Whilst he is excited by the capabilities of the web, he gets more excited by the opportunities this affords businesses to change the way they do business. Mark established Precedent’s digital capability, created our strategic consulting offer and now help organisations craft work programmes that deliver real results. He also conducts bespoke research for individual clients to help them improve their digital presence. His many clients have included Newmarket Racecourses, Yell, Insight Investment, and a large number of universities including Oxford Brookes, Reading, Robert Gordon, Liverpool John Moores and Cambridge.
- 5. Some of our Higher Education Clients
- 6. Some of our Higher Education Clients
- 8. We research our sectors New Brand Universities Alumni Universities Third Sector NHS Globalisation Financial Services Cross- sector
- 11. The solid classical buildings of great universities may look permanent but the storms of change now threaten them. Lawrence Summers President Emeritus, Harvard University An Avalanche is Coming: Higher Education and the Revolution Ahead
- 15. Google is in on the act
- 16. Nations are waking up to the threat and opportunities
- 17. New paradigms are being created at grassroots level
- 18. And the results can exceed all expectation
- 19. On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today. Claes Mansson Director, ICT Strategic Investment Programme at Monash University
- 22. Prospect
- 23. Learner
- 24. Alumni
- 25. Professional
- 26. A single online customer experience Promoting Engaging Finding courses Websi te Learning the ropes Help with the basics Showing to friends Finding their way Mobile Key date reminders Continued access Supporting and giving Keeping in touch Supporting and promoting Share the experience Offers and discounts Networking Library renewal News & events News and results Careers news Administrative support Retaining Professional development E-learning E-resources Insider knowledge Social Connecting Finding likeminded students Seeking opinions Email Supporting Networking and directory Major updates Campaigns
- 27. The global digital landscape is driving everyone towards becoming a lifelong learner. This represents the biggest opportunity that the sector has seen since its inception. The Digital Campus – The online future for Higher Education
- 28. So what is a digital campus?
- 29. A single online environment open to all, that offers a single customer view that is personalised to their current interests and relationship with the university. A place they become reliant upon to support their lifelong learning and development, encouraging and rewarding continual involvement. Ultimately a community and ecosystem that transcends traditional boundaries of a university.
- 34. COPE - Content not websites Remits: Corporate Communications, Press Office, Marketing, Research, Biology Faculty, Student Recruitment, Student Services, Alumni Relations, Development, and Business and Enterprise. The digital campus | @Precedentcomms | © Precedent 2013
- 35. Not just students Home page Prominent search and search history with a personalised showcase and promotional display of content which is always of interest and relevance to the individual. For you An individual alert system combining practical, important and interesting reminders along with appropriate calls to action. Opportunities Opportunities to engage with internal, and external community members. Connections Interact with other community members Courses The learning or research environment ?
- 36. Looking to the future
- 38. Daring to be digital
- 39. Daring to be digital DIGITAL TRANSFORMATION DIGITAL TRANSFORMATION
- 40. Daring to be digital
- 41. Key Enablers Senior Sponsorship and Centralised Investment
- 42. Key Enablers Cross Department Digital Executive
- 43. Key Enablers Technological Platform and Roadmap
- 44. Nobody’s doing this - right?
- 48. ‘you know when you get given a campus map for the first time, you quickly identify where your personal points of interest are on the map and these form the backbone of your student experience. You are not interested in the rest of the map, it is not relevant to you’. A focus group student describing a university website
- 49. The Physical vs. The Digital Campus
- 50. A Unifying Vision The Digital Campus
- 52. Simply put, the HE sector is changing, probably quicker than any other industry I have seen and it is technological change that is driving it. Claes Mansson Director, ICT Strategic Investment Programme at Monash University
- 53. So we have to act now in order to maintain or further establish our place in the market. It is a monumental task, and I struggle to think of any business context that I have ever been in where there has been this much change in parallel and compressed into such a short space of time. Claes Mansson Director, ICT Strategic Investment Programme at Monash University
- 54. KEEP IN TOUCH..: Talk to.. Lara Doherty Relationship Manager, London t: +44 (0)20 7426 8900 e: lara.doherty@precedent.co.uk w: www.precedent.com Connect with us at.. precedent.com Get our Reports from.. www.precedent.com/our–reports reports@precedent.com Register to attend our seminars.. www.precedent.com/our–seminars seminars@precedent.com George Evans Services: @precedentcomms Like us on Facebook Precedent (Group) The Digital Campus | @Precedentcomms | © Precedent 2013
Editor's Notes
- Just as we’ve seen the forces of technology and globalisation transform sectors such as media and communications or banking and finance over the last two decades, these forces may now transform higher education.The solid classical buildings of great universities may look permanent but the storms of change now threaten them.Lawrence Summers
- KnowledgeThe ubiquitous availability of knowledge and methods of accessing it through digital technologies makes the possibility of duplication and dissemination available to any individual, or group, not just established institutions.
- ReachThe global nature of the Internet means that global reputations can be nurtured and enhanced quickly. Similarly individual relationships can be built, serviced and maintained without reference to geography.
- RelevanceThe availability of online learning and in particular the entry into the market of less traditional players offering ‘vocationally focused’ qualifications, or just free courses with real-life appeal, often in collaboration with industry and sector experts makes a traditional university education less attractive to the fast-moving digital native.
- On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today.ClaesMansson Director of the ICT Strategic Investment Programme at Monash University
- Just as we’ve seen the forces of technology and globalisation transform sectors such as media and communications or banking and finance over the last two decades, these forces may now transform higher education.The solid classical buildings of great universities may look permanent but the storms of change now threaten them.Lawrence Summers
- Mark Sherwin’s Journey.Cass Business SchoolMBAAs a prospect researched the school through the standard website
- As a student introduced to the student portal and an ‘unofficial linkedin alumni’
- On graduating the student portal is taken awayAll work and references goneIntroduced to the official LinkedIn alumniGiven access to an alumni website
- Finally given access to a professional portal linking the university to professional expertise and content.
- During our work with Oxford Brookes we drew out a single online customer experience.Using a standard Marketing model:Promoting > Engaging > Supporting > Connecting > RetainingWe looked at what digital channels could provide over the lifecycle
- Just as we’ve seen the forces of technology and globalisation transform sectors such as media and communications or banking and finance over the last two decades, these forces may now transform higher education.The solid classical buildings of great universities may look permanent but the storms of change now threaten them.Lawrence Summers
- A single online environment open to all that offersa single customer view that is personalised to theircurrent interests and relationship with the university. A place they become reliant upon to supporttheir lifelong learning and development,encouraging and rewarding continual involvement.Ultimately a community and ecosystem thattranscends traditional boundaries of a university.
- Key Enablers
- Key Enablers
- Key Enablers
- Just as we’ve seen the forces of technology and globalisation transform sectors such as media and communications or banking and finance over the last two decades, these forces may now transform higher education.The solid classical buildings of great universities may look permanent but the storms of change now threaten them.Lawrence Summers
- Everyone wants to announce a big new Physical Campus. It’s a legacy and something tangible that will be around for a long time.Digital oddly seems to be unfashionable. I get it, When a taxi driver asks me what I do I say ‘Creative Director’ and if they ask, ‘What for’ I try to avoid saying websites for fear of being told that they (or their brother, aunt, uncle or dog) do that too. The democratisation of digital is a pain…But we all know that digital is the future right? As the finance, publishing or entertainment sectors. So to not invest now is to not invest in the future.
- Simply put, the HE sector is changing, probably quicker than any other industry I have seen and it is technological change that is driving it.So we have to act now in order to maintain or further establish our place in the market. It is a monumental task, and I struggle to think of any business context that I have ever been in where there has been this much change in parallel and compressed into such a short space of time.ClaesMansson at Monash
- Simply put, the HE sector is changing, probably quicker than any other industry I have seen and it is technological change that is driving it.So we have to act now in order to maintain or further establish our place in the market. It is a monumental task, and I struggle to think of any business context that I have ever been in where there has been this much change in parallel and compressed into such a short space of time.ClaesMansson at Monash