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Outsource Business Development 
North American Business 
for Corporate Customers 
Development for Consultants and 
Coaches
Background 
This business development program is built for 
every consultant we’ve ever worked with… 
• “If I can just get in front of the right clients I 
know I can sell them.” 
• “Even when we HAD to make client cold-calls 
we didn’t do it.” 
• “We’ve wasted thousands of dollars on 
networking and other marketing that didn’t 
work.”
Testimonials 
• “Your business development person is 
fantastic. She reached me!” CEO, Fortune 100 
Company 
• “Let’s take a break. We have enough meetings 
and enough work”. CEO, Strategy Consulting 
• “There’s nothing I could have invested in that 
would have given me more business 
development traction.” Independent 
Consultant
Business Development Program 
Program Pricing 
Set-up* $150 
Refundable 8 hours BD time* $600** 
Booked Meetings* $750 
*invoiced and paid prior to execution. E-transfer, PayPal, Credit Card 
** charged only if BD effort does not result in booked meetings; otherwise, applied to 
booked meeting cost
Optional Marketing, Other Programs 
Program Pricing 
Web Profile on Boardroom Metrics Site* $100/month 
Blog, Other Written Content Editing, 
Posting* 
$100/content piece 
Video Posting* $200/video 
Social Media Support (Twitter**, 
Facebook) 
$50/content piece 
Consulting Support $200/hour 
*The Boardroom Metrics website is highly optimized for web search visibility 
**@boardroommtrcs has over 45,000 followers
Comparison vs. Other Common BD 
Approaches Used by Consultants 
Referrals Website 
Social 
Media 
Networking 
Boardroom 
Metrics 
Description 
A current or 
past client 
recommends 
you to a new 
client. 
Develop an 
optimized 
WordPress 
site to attract 
clients 
Steady flow of 
prepared 
content 
published on 
Twitter, 
LinkedIn, etc. 
6 networking 
events year 
Outsource BD 
cold-calling 
and meeting 
with CEO’s 
Consultant BD 
Hours 
10 – 20 
Hours/project 
10 – 500 
hours/websit 
e 
8 – 48 
hours/month 
25 hours/year 
20 
hours/month 
Dollars Free 
$2,000 - 
$10,000 
$0 - 
$5,000/mont 
h 
$50 - 
$1,000/year 
$3,000/mont 
h 
# C-Level 
Meetings/Yr. 
5 6 6 2 48 
Cost/Meeting $0 $333 - $1,666 $0 - $10,000 $25 - $500 $750
More Information 
For more information on customizing a business 
development program for your North American 
consulting business: 
Phone: Jim Crocker or Karen McElroy at 905- 
709-4031, or 
Email: jcrocker@boardroommetrics.com or 
kmcelroy@boardroommetrics.com

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North American Business Development for Consultants and Coaches

  • 1. Outsource Business Development North American Business for Corporate Customers Development for Consultants and Coaches
  • 2. Background This business development program is built for every consultant we’ve ever worked with… • “If I can just get in front of the right clients I know I can sell them.” • “Even when we HAD to make client cold-calls we didn’t do it.” • “We’ve wasted thousands of dollars on networking and other marketing that didn’t work.”
  • 3. Testimonials • “Your business development person is fantastic. She reached me!” CEO, Fortune 100 Company • “Let’s take a break. We have enough meetings and enough work”. CEO, Strategy Consulting • “There’s nothing I could have invested in that would have given me more business development traction.” Independent Consultant
  • 4. Business Development Program Program Pricing Set-up* $150 Refundable 8 hours BD time* $600** Booked Meetings* $750 *invoiced and paid prior to execution. E-transfer, PayPal, Credit Card ** charged only if BD effort does not result in booked meetings; otherwise, applied to booked meeting cost
  • 5. Optional Marketing, Other Programs Program Pricing Web Profile on Boardroom Metrics Site* $100/month Blog, Other Written Content Editing, Posting* $100/content piece Video Posting* $200/video Social Media Support (Twitter**, Facebook) $50/content piece Consulting Support $200/hour *The Boardroom Metrics website is highly optimized for web search visibility **@boardroommtrcs has over 45,000 followers
  • 6. Comparison vs. Other Common BD Approaches Used by Consultants Referrals Website Social Media Networking Boardroom Metrics Description A current or past client recommends you to a new client. Develop an optimized WordPress site to attract clients Steady flow of prepared content published on Twitter, LinkedIn, etc. 6 networking events year Outsource BD cold-calling and meeting with CEO’s Consultant BD Hours 10 – 20 Hours/project 10 – 500 hours/websit e 8 – 48 hours/month 25 hours/year 20 hours/month Dollars Free $2,000 - $10,000 $0 - $5,000/mont h $50 - $1,000/year $3,000/mont h # C-Level Meetings/Yr. 5 6 6 2 48 Cost/Meeting $0 $333 - $1,666 $0 - $10,000 $25 - $500 $750
  • 7. More Information For more information on customizing a business development program for your North American consulting business: Phone: Jim Crocker or Karen McElroy at 905- 709-4031, or Email: jcrocker@boardroommetrics.com or kmcelroy@boardroommetrics.com