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December14 pol monitor charts final_evening standard_economy_wr_v1_171214

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Ipsos MORI Political Monitor - December 2014

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December14 pol monitor charts final_evening standard_economy_wr_v1_171214

  1. 1. POLITICAL MONITOR December 2014 Contacts: Bobby.Duffy@ipsos.com Gideon.Skinner@ipsos.com Harry.Carr@ipsos.com 020 7347 3000
  2. 2. The economy Public spending
  3. 3. 3 0 10 20 30 40 50 60 70 80 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Economic Optimism Index Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? Base: 1,012 British adults 18+, 13th -15th December 2014 Source: Ipsos MORI Political Monitor Improve Stay the same Get worse Don’t know Improve Get worse Stay the same December 2014 EOI = +5 30% 30% 35% 5%
  4. 4. 4 -80 -60 -40 -20 0 20 40 Mar-97 Jun-97 Sep-97 Dec-97 Mar-98 Jun-98 Sep-98 Dec-98 Mar-99 Jun-99 Sep-99 Dec-99 Mar-00 Jun-00 Sep-00 Dec-00 Mar-01 Jun-01 Sep-01 Dec-01 Mar-02 Jun-02 Sep-02 Dec-02 Mar-03 Jun-03 Sep-03 Dec-03 Mar-04 Jun-04 Sep-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? Base: c.1,000 British adults each month +28 -46 -56 -48 +23 The Ipsos MORI Economic Optimism Index Index (get better minus get worse) -64 Source: Ipsos MORI Political Monitor +5 +35
  5. 5. 5 Who has the best approach to cutting public spending? If the Conservative/Labour Party is in government after the next General Election, do you think they would… …cut spending too much …cut spending too little …get the balance about right Conservatives Labour 26% 26% 27% 35% 10% 57% Base: 1,012 British adults 18+, 13th -15th December 2014 Source: Ipsos MORI Political Monitor
  6. 6. 6 Who has the best approach to cutting public spending? Which party, if any, do you think has the best balance between cutting spending to reduce the deficit and not damaging public services? Labour 25% 8% 7% 24% Conservatives Liberal Democrats UKIP Base: 1,012 British adults 18+, 13th -15th December 2014 Source: Ipsos MORI Political Monitor

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