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The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro

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There are over a BILLION people ACTIVE on Facebook. That's a lot of people. What is so powerful about Facebook is that you can target specific demographics! That means you don't have to pay for people clicking on your ads that are not going to convert.

YouTube Presentation of Slides - https://www.youtube.com/watch?v=mypt19fdW1c

Want to only show and pay for ads to people that are moving soon in Dallas? Want to only show ads to soccer moms in Frisco? Want to only show ads to gamers in the DFW area? All of this is possible and Facebook. And cost is super cheap as well for clicks.

We'll cover setting up an ad, best practices, and get you going with your own Facebook ads.

Teacher Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is currently the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX

Published in: Marketing
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The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro

  1. 1. 
 PRESENTED BY: 
 JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM JEFF@CEDARWATERS.COM 
 The Power of Facebook Ads
  2. 2. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who are you & why are you here? ● Add a note to chat in the sidebar about your background with Facebook and Marketing and what you are hoping to get out of our time together today
  3. 3. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Amazon Gift Card Giveaway I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)
  4. 4. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who am I?
  5. 5. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Class Overview ● Types of Ads ● Targeting Demographics, Interests & Behaviors ● Creating the Ads ● Reporting
  6. 6. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Facebook Advertising Policies https://www.facebook.com/policies/ads/#overview
  7. 7. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 You Need a Business Page
  8. 8. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Types of Ads
  9. 9. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Pixel Conversion
  10. 10. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 3 Steps to Any Ad
  11. 11. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Audiences
  12. 12. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Demographics ● Education (Level, Fields of Study, Schools, Years in School) ● Ethnic Affinity (African American, Asian American, Hispanic, etc.) ● Financial (Income and Net Worth) ● Generation (Baby Boomers, Generation X, Millennials) ● Home (Ownership, Type, Household Composition)
  13. 13. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Demographics Cont. ● Life Events (Anniversary, Away from…, Friends of, New Job, New Relationship, Engaged, Newlywed, Recently Moved) ● Parents (New Parents, Young Kids, Teenagers, Adult Children, Moms, Fit Moms, Green Moms… etc.) ● Politics (US) - (Likely to Engage, Self Reported) ● Relationship - (Interested in, Married, Single, etc.) ● Work - (Employers, Industry, Job Titles, Office Types)
  14. 14. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Interests ● Business & Industry ● Entertainment ● Family & Relationships ● Fitness & Wellness ● Food & Drink ● Hobbies & Activities ● Shopping & Fashion ● Sports & Outdoors ● Technology
  15. 15. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Behaviors ● Automotive ● B2B ● Charitable Donations ● Digital Activities ● Expats ● Financial ● Job Role ● Media ● Mobile Device User ● Purchase Behavior ● Residential Profiles ● Seasonal & Events ● Travel
  16. 16. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Connections
  17. 17. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Set your Budget
  18. 18. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Set your Schedule
  19. 19. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Type of Ad (Point to Website)
  20. 20. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Ad Content
  21. 21. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 20% Text Policy https://www.facebook.com/policies/ads/#text_in_images
  22. 22. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Reporting
  23. 23. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Reporting Continued
  24. 24. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Website Remarking https://www.facebook.com/business/learn/facebook-ads-website- custom-audiences
  25. 25. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions
  26. 26. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Getting Help From Here
  27. 27. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Free Webinars- Meetups http://www.meetup.com/DFW- Online-Marketing-Meetup- Webinars/ http://www.meetup.com/ DFW-Online-WordPress- Users-Group/
  28. 28. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Next Webinar: Conversions ● http://www.meetup.com/DFW-Online-Marketing- Meetup-Webinars/events/228068124/
  29. 29. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 What Do you Want to Learn? http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/ messages/boards/thread/49563983
  30. 30. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Leave us a Review
  31. 31. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Amazon Gift Card Giveaway I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)
  32. 32. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions & Additional Support Contact me for a Brainstorm Lunch! Jeff VanDrimmelen jeff@cedarwaters.com

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