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Symantec Infographic: The psychology of trust in websites

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1 in 4 people don’t trust any online organization with their personal details and 43% of users are worried about the general security issues of shopping online, according to this new infographic from Symantec.

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Symantec Infographic: The psychology of trust in websites

  1. 1. DO PEOPLE TRUST WEBSITES? I/ 4 PEOPLE DON'TTlI_USTM A WHAT TYPE OF BUSINESSES ARE THE LEAST THUSTED? 55% INSURANCE COMPANIES 55% SUPEIIMAIIKETS 64% RETAILERS 35% BANKS SHOPPING ONLINE: DO PEOPLE WORRY ABOUT THE SECURITY ISSUES? 430/0 about the general security issues of shopping online 11% VERY WORRIEO - 32% FAIRLY WORRIEO W 43% NOT VERY WORRIEO ‘ 9% NOT AT ALL WORRIEO 2 2% DON'T KNOW I 3% NOT APPLICABLE I TOP 3 CUSTOMER TRUST CONCERNS '1 1 I 9 El 20% 19% 4% PAYMENT DETAILS STOLEN IDENTITY THEFT NOT DELIVERED SECURITY ICONS: DO THEY ENHANCE CONFIDENCE? 79% OF PEOPLE ARE MORE CONFIDENT about completing a purchase i y see a padlock in the URL address b 80% OF PEOPLE WOULD NOT VISIT A WEBSITE wit a security warning HOW TO MAKE YOUR WEBSITE MORE TRUSTWOHTHY HIGHLIGHT ALL or voun NOTABLE PRESS COVERAGE wnnm vuun DESIGN DISPLAY ‘.0. . Q., THE AWARDS /1 YOU HAVE won ‘oi‘ ‘:9. USE IMAGES or REAL PEOPLE AND AVOID STOCK PHOTOGRAPHY O0 SHORT EXPLANATION VIDEOS CAN HELP MAKE YOUR SITE FEEL MORE PERSONAL USE A CONSISTENT COLOUR SCHEME / vi FOR COPY, LINKS AND BUTTONS TO ‘ ’ INCREASE THE SITE USER-FRIENDLINESS MAKE IT SIMPLE FOR YOUR USERS TO CONTACT YOU VIA MULTIPLE METHODS I I fl fir fi fir 92 % or PEOPLE TRUST ONLINE REVIEWS * * * * * ABOVE ANY OTHER FORM or ADVERTISING CIIEATEATESTIMONIALS PAGE DISPLAYING OUOTES FROM HAPPY CUSTOMERS OFFER IN-DEPTH cAsE STUDIES nu voun NOTABLE CUSTOMERS snow YOURBUSTOMERS THEIR DETAILS ARE SAFE BY HAVING A PRIVACY POLICY 4 MAKE IT EASY FDR USERS TO FIND voun DELIVERY 5 RETURNS POLICY ECOMMERCE? 74% OF PEOPLE ARE MORE LIKELY TO MAKE A PURCHASE IF YOUR CHECKOUT HAS A TRUST SEAL INSTALL A SITE-WIDE SSL CERTIFICATE AND THE NORTON SHOPPINC CUARANTEE TO PROTECT CUSTOMERS’ DATA AND PURCHASES / Isymantec

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