![Is the American Dream of Homeownership Still Alive?,[object Object],September 20, 2011,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-1-2048.jpg?cb=1666952326)
![About Jed:,[object Object],Former associate director of research and research fellow at the Public Policy Institute of California,[object Object],Previously worked at,[object Object],Forrester Research,[object Object],Office of Federal Housing Enterprise Oversight (now FHFA),[object Object],World Bank,[object Object],Progressive Policy Institute ,[object Object],Earned Ph.D in Economics and A.B. in Social Studies from Harvard University,[object Object],Connect with Jed:,[object Object],Email:jed@trulia.com,[object Object],Twitter: @JedKolko,[object Object],Blog: http://insights.truliablog.com,[object Object],Hosted by Jed Kolko, Trulia’s Chief Economist,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-2-2048.jpg?cb=1666952326)
![American Dream Survey,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-3-2048.jpg?cb=1666952326)
![Homeownership Remains Central to the American Dream,[object Object],*Trulia – Harris Interactive Survey, Conducted Jan 20-24, 2011,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-4-2048.jpg?cb=1666952326)
![Optimism for Long-term Housing Demand,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-5-2048.jpg?cb=1666952326)
![All Ages Aspire to Own Homes,[object Object], Across all age groups – even among 18-34 year olds, who have the lowest homeownership rates in the country – the majority of respondents said their American Dream includes owning a home. ,[object Object],14%,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-6-2048.jpg?cb=1666952326)
![Serious Financial Obstacles Block Aspiring Homeowners,[object Object],More than half (57%) of current homeowners said owning a home is among the best long-term investments they could make, ahead of putting money in a 401K or other retirement accounts, but aspiring homeowners face major barriers to homeownership, including: ,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-7-2048.jpg?cb=1666952326)
![American Dream Shifts Away from McMansions,[object Object],Shunning super-sized homes, only 6% of Americans say their ideal home size is more than 3,200 square feet.,[object Object],?,[object Object],*Trulia – Harris Interactive Survey, Conducted July 22-26, 2011,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-8-2048.jpg?cb=1666952326)
![People Still Dream Big When Searching for Homes,[object Object], *,[object Object],*Based on search traffic to Trulia.com from Aug 30 – Sept 1, 2011 ,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-9-2048.jpg?cb=1666952326)
![Americans are Ready to Trade Down and Live Closer to Work,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-10-2048.jpg?cb=1666952326)
![Survey Methodology,[object Object],The August 2011 survey was conducted on line within the United States by Harris Interactive via the Quick Query omnibus product on behalf of Trulia between August 30 – September 1, 2011 among 2,207 adults (aged 18 and over) of whom 1,392 were homeowners and 758 were renters.,[object Object],The January 2011 survey was conducted on line within the United States by Harris Interactive via the Quick Query omnibus product on behalf of Trulia between January 20-24, 2011 among 2,079 adults (aged 18 and over) of whom 1,339 were homeowners and 683 were renters.,[object Object],The July 2010 survey was conducted on line within the United States by Harris Interactive via the Quick Query omnibus product on behalf of Trulia between July 22-26, 2010 among 2,055 adults (aged 18 and over) of whom 1,345 were homeowners and 663 were renters.,[object Object],Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodologies, including weighting variables, please contact pr@trulia.com. ,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-11-2048.jpg?cb=1666952326)
![Thank You,[object Object]](https://image.slidesharecdn.com/truliafall2011americandreamsurveyslideshowfinal-110918162319-phpapp02/75/trulia-american-dream-survey-fall-2011-12-2048.jpg?cb=1666952326)
Trulia American Dream Survey - Fall 2011
•5 likes•4,864 views
Report
Share
Download to read offline
Is the American Dream of homeownership still alive? Since 2009, Trulia has tracked consumer sentiments on homeownership. Here are the findings from the latest survey conducted by Harris Interactive between Aug 30 - Sept 1, 2011.
